The #KuromifyTheWorld Project Celebrates First Anniversary with Special Week of Events

06.October.2022 | FASHION

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

RELATED ENTRIES

  • Free #KuromifyTheWorld Project in Ginza to Open This Month

    28.November.2022 | FASHION

    Are you a fan of Kuromi? A free event highlighting the popular Sanrio character will open at Matsuya Ginza from November 30 until December 5! A photo spot will be set up for fans to snap some cute pics and cute merchandise will be on sale. Visitors can also enter a lottery for a chance to meet Kuromi herself!

     

    The #KuromifyTheWorld Project in Ginza is part of a global initiative to introduce more people to Kuromi. The character has become popular across the world, especially with Gen Z. 

     

    The Ginza event will show off images of Kuromi throughout the years, and guests will be able to choose from a huge collection of Kuromi-exclusive goods. Whether you’re a big fan or not, there’s no doubt that this will be a fun event for the whole family!

     

    Enter the Lottery to Meet Kuromi!

    Those selected will be able to meet Kuromi, who will be wearing a special outfit just for the event! While the event itself is free, visitors must sign up for the lottery in advance. To be eligible to participate, visitors must purchase a ticket along with a minimum of ¥3,000 (including tax) of merchandise. For more details, see the official website. 

     

    Free Sticker with Purchase of Merch

    An original sticker will be given to guests spending ¥2,000 (including tax) at the merchandise corner. One sticker per customer will be handed out while supplies last.

    © 2022 SANRIO CO., LTD. APPROVAL NO. SP630631

  • Chiikawa and Sanrio Characters Collaborate for Special Merch Collection

    19.November.2022 | FASHION

    A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

     

    Goods at a Glance

    This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

  • Sanrio Virtual Festival 2023 in Sanrio Puroland to Bring Fans Into the Metaverse

    17.November.2022 | ANIME&GAME / SPOT

    The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

     

    A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

     

    The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

     

    Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

    ・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

    ・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

     

    Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

     

    ・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

     

    The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

     

     

    Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

    A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

     

    The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

     

    17 Artists Announced (So Far) to Perform During Virtual Music Festival!

    Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

    Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

     

    Free areas will be open to the public. More details and ticket information is available on the official website. 

  • Nagoya Castle to Hold Special Autumn Night Art Viewing for a Limited Time

    11.November.2022 | FASHION / SPOT

    The historic Nagoya Castle will hold a special nighttime viewing event for 14 days only, from November 25 until December 8, 2022. During this period, Honmaru Palace will be open to the public at night, and the Chrysanthemum Corridor inside will be open to visitors for the first time. 


    The Ninomaru Garden will also be illuminated and will transport guests to a different place and time by showing a space only possible during dark hours.

     

    Inspired by the relationship between light and shadow, this event focuses on changes that occur over time and the creation and emergence of new ideas and things.

     

    Honmaru Palace, Typically Closed to the Public, to be Open at Night

    Nagoya Castle’s Honmaru Palace was completed in 1615 and served as the primary residence of the Lord of the Owari Domain and as the Domain’s government office. The interior of the palace was lavishly decorated with paintings and other art pieces and was praised as a masterpiece. Sadly, it was destroyed by an air raid in 1945. Restoration work began in 2009 and was completed in 2018 with unparalleled accuracy. The Honmaru Palace gives off a completely different aura at night. 

     

    First Public Viewing of the Jodan-no-ma in the Joraku-den

    The Joraku-den was added to Nagoya Castle to accommodate the third Shogun, Iemitsu, on his way to Kyoto. It is the most luxurious of all the Honmaru Palace buildings, and this event marks the first time that the Chrysanthemum Corridor on the north side will be open to the public. Visitors are welcome to admire the golden-blue paintings as they stroll through the historic site.

    See Spectacular Paintings when Entering the Tsugi-no-ma Room

    During this period, visitors can enter the Tsugi-no-ma room to view classical period paintings, giving a more clear idea of how people acted and dressed during this time in history.

     

    [Ninomaru Garden Special Viewing] 

    ~Witness a Never-Before-Seen Feudal Lord’s Garden through a Spacial Presentation~

    Scenography for this unique show was provided by the creative label PERIMETRON. In order to show another side of the Ninomaru Garden at night, the company focused on light’s characteristics, from reflection and transmission to refraction and absorption. Light and shadow intertwine in various ways, and guests will be transfixed by this curious showing.

  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023

    11.November.2022 | FASHION / SPOT

    The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

     

    “Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

     

    This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

     

    The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

  • NAKED FLOWER TOWER AUTUMN to Add Color to Nagoya’s Nightscape

    31.October.2022 | FASHION / SPOT

    Creative company NAKED is currently holding the NAKED FLOWER TOWER AUTUMN event at the Chubu Electric Power Company MIRAI TOWER Sky Deck in Nagoya until December 2, 2022. 

     

    The historic MIRAI TOWER, formerly the Nagoya TV Tower, opened in 1954. On October 12, 2022, the tower was registered as a tangible cultural property, and many companies have collaborated with the structure over the years. Now, NAKED’s digital art is creating a new night experience for visitors and residents of Nagoya!

     

    The NAKED FLOWER TOWER event which began this summer invited guests to enjoy Nagoya’s evening views with all five senses. The tower’s Sky Deck was decorated with fresh flowers, given that Aichi Prefecture is the nation’s largest flower producer. It was also brought to life with a special projection mapping performance, and guests could enjoy original drinks as they gazed out at the illuminated city.

     

    This event has now been reimagined for autumn, with fall flowers and grasses brightening the space. During the projection mapping show, a massive full moon is projected on the glass. You won’t want to miss it!

  • The World of Peanuts to Take Over Grandberry Park this Winter

    31.October.2022 | SPOT

    The limited-time Christmas event ‘SNOOPY Merry Colorful Christmas’ will be held at the Grandberry Park shopping mall from November 12 until December 25, 2022. The complex is directly connected to Manami-Machida Grandberry Park Station on the Den-en-toshi Line. 

     

    This year’s event is the most colorful one yet, focusing on diversity and individuality. Fans of Snoopy and friends are in for a treat, as the area around Grandberry Park will be illuminated in beautiful colors and decorated with unique Christmas decorations that will excite the whole family. 

     

    Colorful Sculpture

     

    Colorful Illuminations

     

    Snoopy Ice Rink

     

    Snoopy Happiness Float 2022

    During the event period, a giant 8-meter-tall Christmas tree decorated with Peanuts-inspired ornaments will be set up for guests to enjoy. A huge and very colorful sculpture measuring 6 meters across and over 2 meters tall will also welcome visitors to this Christmas wonderland. In addition, colorful lights will be scattered around the entirety of Grandberry Park, and a special Christmas menu filled with cakes and hors d’oeuvres is sure to delight.

     

    On December 10, the Snoopy Ice Rink will open at Oasis Plaza, and the Snoopy Happiness Float 2022, a giant Snoopy that has traveled across Japan, will return for another year of fun.

     

    Come have a fun time this holiday season with Snoopy and friends! A series of events will be held over the next year to market the Colors of Peanuts marketing campaign throughout the country, so keep an eye out for more news!

     

    *Sample images only.

  • 13th BT21 Cafe to Open in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo

    29.October.2022 | FASHION / FOOD / SPOT

    The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.

     

    Cafe Menu

    Magical Tea Time Set

    Food Plate

    Food Plate (7 varieties)

    Dessert Plate

    Dessert Plate (7 varieties)

     

    Drinks

    Magical Milk Tea

    Black Tea

    Iced Coffee / Hot Coffee

     

    Original Goods

    Acrylic Keychain (7 varieties, Random)

    Acrylic Clip (7 varieties, Random)

    Satin Sticker (7 varieties)

    Clear Folder (2 varieties)

    Handkerchief (7 varieties)

    Tote Bag

    Mug

    Masking Tape / Balloon on a Stick

    Dolomite Coaster (2 varieties) / Mirror (2 varieties)

    [Online Store Exclusive] Acrylic Keychain (7 varieties, Random)

     

    The cafe’s new menu includes afternoon tea, perfect for warming the body and soul during the cold winter months. The colorful food items and desserts are sure to be a hit on social media, and fans will enjoy the Magical Milk Tea and other dishes inspired by the popular BT21 characters.

     

    In addition to new merchandise and bonuses featuring newly-drawn art, a photo spot will welcome guests to the cafe and invite them to celebrate this five-year milestone. 


    Why not take a break from everyday life to enjoy a magical time with these cute characters?

     

    ©BT21

  • Grand Front Osaka to Hold Harry Potter Christmas Event

    28.October.2022 | MOVIE / SPOT

    The Grand Front Osaka mall has announced an incredible Christmas celebration in collaboration with the magical world of Harry Potter! Fans will want to visit the massive shopping center between November 10 and December 25 to take part in the festivities.

    Standard Decorations

    Showtime Decorations

    Harry Potter-Inspired Decorations

     

    The highlight of the event is the 13-meter-tall Christmas Tree, which will be set up on the first floor of the mall’s North Building. The tree will be decorated with Harry Potter-inspired ornaments like moving staircases and window frames, which will look as though they are floating in the air. At night, a light show will take place around the tree, complete with projections inspired by the four houses of Hogwarts. 

    Decorated Ted E. Bear

    Stamp Rally Card

    House Flag Decorations

    Tully’s Coffee and Harry Potter Collaboration Goods and Menu

     

    Special Harry Potter-themed decorations will be attached to many trees in the area around the nearby Umekita Plaza, and fans can also find a Harry Potter panel exhibition. An Instagram photo campaign will be held in which visitors can enter to win collab merch, so don’t miss out!

     

    Come make some magical memories at this Harry Potter event in Osaka this winter.

  • Luxury Brand Montblanc Announces Naruto Collaboration Collection

    15.October.2022 | ANIME&GAME / FASHION

    Today, luxury brand Montblanc launched a new collaboration collection with the popular anime and manga series Naruto. Items from the collection are available to purchase worldwide.

     

    Since its release 20 years ago, Naruto has captured the hearts of fans around the world with its inspiring story and beloved characters. The designs featured in the new collection feature illustrations of the character printed in dynamic poses. The collection features everything from leather goods to writing instruments. 

     

    The new items highlight Naruto’s relationship with his mentor Jiraiya, stressing the importance of mentors and knowledge. The brushstroke-like curves on each piece emphasize the anime style, and all bags come in a refined black color with orange accents.

     

    To celebrate the launch of this collaboration, a special short anime was created to highlight the power of writing and communication. The brief animation shows Jiraiya reflecting on Naruto’s journey and the ample advice he passed down while focusing on what’s important in life. Meanwhile, Naruto uses a fountain pen to write down what it really means to be a ninja.

     

    The collection also features a new edition of Montblanc’s iconic Meisterstück. The special-edition fountain pen features a Hidden Leaf Village motif in gold with a matching nib and a ruthenium-coated embellishment.

     

    A special pop-up store is open on the first floor of Hankyu Men’s Osaka until October 18. By snapping a photo of the collaboration products and posting it on social media with the hashtag #MontblancXNaruto, fans can snag an original Montblanc x Naruto memory card game. Additionally, those making a purchase will get an original furoshiki!

     

    Whether you’re a fan of Naruto or a fan of Montblanc’s goods, this collaboration might be impossible to pass up.

  • Tokyo Prince Hotel to Offer Adorable Retro Sundaes for a Limited Time

    11.October.2022 | FOOD / SPOT

    Tokyo Prince Hotel has announced a collaboration with Aderia Retro, known for its classic glassware. A collection of tasty treats will be available at the hotel’s Pikake Tea Salon from October 16, 2022 until March 31, 2023. 

     

    The Aderia Retro brand has created a splash with its nostalgic yet new style, offering glassware with a classic Showa-era feel. This marks the second collaboration with the brand, and guests can enjoy the event at the Pikake Tea Salon, in business since 1964. Visitors can enjoy a traditional sundae, each served with an original coaster designed by Aderia Retro. 13 unique cushions were also designed for the collaboration, meant to make guests feel extra cozy.

     

    Menu

    Cream Soda

     

    Showa Retro Pudding

     

    Spaghetti Napolitan

     

    Omurice

     The Tokyo Prince Retro Sundae is served in Aderia Retro glassware and decorated with chocolate. You won’t want to miss snapping a pic for the socials.

     

    The chocolate-coated flakes are topped with chocolate ice cream and a generous dollop of fresh cream. Finished with bananas and Napoleon cherries, this decadent dessert is sure to make any day wonderful. 

     

    Come enjoy some old-fashioned fun in this cozy hotel lounge that’s been a guest favorite since the Showa era. 

  • Collaboration Hotel Room Inspired by Fashion Brand Mary Quant Opens in Shibuya

    06.October.2022 | SPOT

    Cerulean Tower Tokyo Hotel in Shibuya has begun accepting reservations for collaboration rooms inspired by the British fashion designer Mary Quant. Along with these unique rooms, visitors can also enjoy a Mary Quant exhibition, afternoon tea, and a special non-alcoholic cocktail. 

     

    The Mary Quant Exhibition, the first retrospective exhibition to be held in Japan, will open at Bunkamura The Museum in Shibuya starting November 26, 2022. The exhibition has toured the world, attracting 400,000 visitors in the U.K. Visitors will be treated to the story of Quant, a pioneer of fashion from London in the 1960s. About 100 garments will also be on display.

     

    To commemorate the opening of the exhibition, the Cerulean Tower Tokyu Hotel, a staple of Shibuya, will offer a number of Quant-inspired rooms and goodies.


    Visitors can choose from two styles of rooms that express Mary Quant’s worldview.

    The corner room is decorated with the iconic black and white Big Daisy, while the deluxe room is filled with pink and white flowers. Each room includes a special gift for visitors to take home, such as a cosmetics set and a round bag. The brand is known to represent freedom and originality, and guests are invited to relax and enjoy themselves to the fullest.

    The Tour de Ensemble with Mary Quant three-tiered afternoon tea set features scones and other desserts accented with the brand’s signature daisy. Guests can also enjoy a collection of 30 teas. This special set will be available starting on December 1 at the Garden Lounge ZABOU overlooking the Japanese garden on the hotel’s lobby level.

    The non-alcoholic Daisy Blooms cocktail is an eye-catching pink drink. Fresh strawberry and raspberry juices, chamomile syrup, and apple juice are blended to create this sparkling drink. Not too sweet and with a refreshing aftertaste, it’s perfect to enjoy with lunch! This beverage will be available at the Garden Kitchen Caramelo on the hotel’s lobby floor. 

     

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