Upon my arrival on Thursday, November 16, I wondered if the intimate space of the Amsterdam Bar & Hall in downtown St. Paul, Minnesota would be able to contain the massive personalities of ATARASHII GAKKO! The four members never hold back–either on or off the stage, it seems–and as fans began to arrive en masse, it was clear that the Twin Cities wasn’t lacking a fanbase for the dance-vocal group currently taking the world by storm.

Just under three weeks prior, ATARASHII GAKKO! had performed for a whopping 8,000 fans at their first arena concert, held at the famed Tokyo Metropolitan Gymnasium. Now, they were preparing to walk out to a crowd of only a few hundred, most with cocktails in hand and lyrics memorized. The majority of the concertgoers seemed more than passingly familiar with the group, though a few bewildered onlookers couldn’t possibly have been prepared for what the night would bring. Needless to say, although the stage was quaint, the concert was anything but. None of the members’ usual energy had diminished, and despite this being the final stop on the U.S. portion of the tour, there wasn’t a hint of fatigue to be found during the hour-long set.

The show was sold out weeks in advance, and plenty of eager fans equipped with glowsticks and wearing the group’s signature socks rushed toward the stage to secure the best spot. Other attendees swarmed the merch booth, eager for a hoodie or bag to show their pride.

For the show to be standing room only was a boon–it’s unlikely anyone in the audience could have remained seated once the four girls appeared following the intro, quickly leading into the high-energy number Seishun wo Kirisaku Hado. Fans were instantly chanting in unison, responding eagerly as Suzuka addressed the room, her enthusiasm bordering on contagious.

Nine years after its formation, ATARASHII GAKKO! Recently announced that the group would be making its Kouhaku debut at this December’s 74th Kouhaku Uta Gassen. The New Year’s Eve staple features performances from the most popular musical acts of the year, proving that the group has found its footing both domestically and abroad.

Fans swatted balloons around and jumped in time to the beat as saisyu jinrui, one of the group’s older songs, began to a sea of applause. Suzuka, Rin, Mizyu, and Kanon didn’t seem phased to hear the largely American audience singing along in Japanese, though their appreciation and joy were palpable as they moved in perfect unison. CANDY and The Edge followed, with the members taking turns asking the audience to raise their hands or clap along. Anyone who wasn’t already a fan was likely converted by the commanding energy sweeping the room, making it impossible not to move along.

During the MC portion, the members showed off their English, asking the audience “do you know Seishun?” They explained that it means “to live your life to the fullest,” and quickly invited the audience to celebrate this important idea. Throughout the show, they would often initiate a call and response, teaching those assembled a few words in Japanese and expressing their interest in returning to America for another tour in the future. Given how quickly the tickets sold out this time around, the sky’s the limit for concerts in the future.
In January, ATARASHII GAKKO! will perform at Nippon Budokan for the first time, ushering in a new era of popularity for the four members. It makes me wonder what massive U.S. venues may someday play home to another of their unforgettable shows. Madison Square Garden? Radio City Music Hall? The Hollywood Bowl?

As the question “Suki?” rang out, the crowd cheered, as Suki Lie has become a fan favorite since its release earlier this year. The girl’s choreography, as usual, was a highlight of the show, with Fantastico and the Yohji Igarashi remix of Pineapple Kryptonite quickly sending the audience into a rhythmic frenzy.

Just in front of me, I watched a couple mimic the vast majority of moves in perfect unison, taking time to laugh and joke when they failed to hit the mark. That’s the essence of ATARASHII GAKKO!–fun. The group represents ‘fun’ in its purest form, asking fans to recall the freedom of youth and to reach out to grasp it one more time, without fear of failure or embarrassment. Dance as if no one is watching, sing along in a language you cannot understand, and dress up in a school uniform despite being in your upper 30s. Why not?

As expected, the entire building shook as fans marched along during the group’s newest release Tokyo Calling. It had been enough of a warm-up, and as each of the girls placed a hand behind their heads, Otona Blue, the group’s magnum opus, rang out to a sea of screams. The track has amassed an incredible response on TikTok over the past year; this, despite being released way back in 2020. ATARASHII GAKKO! performed the song on THE FIRST TAKE, with the YouTube video now sitting at 50 million views. Everyone likely woke up with a sore neck after mimicking the classic choreography during the chorus.

After the explosive energy of WOO! GO! and NAINAINAI, the girls began to say their goodbyes, asking their fans to visit Japan someday and promising to return to St. Paul sometime in the future. Exiting the stage, they returned only a few minutes later after the audience demanded an encore, this time dressed more casually and eager to chat with a few fans at the front, one of whom was holding up a skilled drawing of Suzuka. The singer accepted the gift gladly, with other fans handing bouquets to the other members. As the lights in the venue brightened, the group snapped a few photos with the audience, creating the perfect keepsake for such a perfect night.

No one wanted such an energetic time to end, and the group knew just how to bid farewell to America–with the lively rock track Free Your Mind. The venue became a sea of clapping hands, and the concert came to a close on the highest possible note.

With a performance at Kouhaku fast approaching and their first-ever Budokan show only two months away, it’s almost certain that ATARASHII GAKKO! will return to the U.S. in the future. Until then, American fans will continue to support these four powerhouses from afar, eager for the day we meet–and dance–again.

Report: Carley Garcia

 

USA

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ATARASHII GAKKO! 新しい学校のリーダーズ(@japan_leaders)がシェアした投稿

On October 29, ATARASHII GAKKO!’s First Arena Solo Concert 2023 HAMIDASHIHTEIKU was held at Tokyo Metropolitan Gymnasium.

The four members made their world debut in 2021 as part of 88risinng, a record label introducing Asian culture and artists to global audiences. Recently, they have continued to garner attention for their appearance on the music program Music Station and the premiere of their first-ever television show. Tickets for the first arena show were sold out immediately, including extra sales.

The concert kicked off with MANINGEN, beginning with Suzuka’s commanding vocals as the group suddenly appeared on top of the massive set. The 8,000 fans in attendance were already as excited as they could be, and as Saishuu Jinrui began soon after, the group’s intense performance raised the energy in the venue to even higher levels. The girls even performed covers of Dounimo Tomaranai and Neraiuchi, and Suzuka asked the audience to clap along to these popular songs from the past. Following this, H ZETT M, who produced many tracks on the group’s first and second albums Maenarawanai and Wakage ga Itaru, appeared on stage. Fans cheered loudly for such a major player behind ATARASHII GAKKO!’s early hits, and the girls performed the tracks Koi no Jadanki, zzz, and Koigeba in quick succession, creating a super special collaboration for the audience.

Although the members are typically seen in their signature school uniforms, they dressed up in the American Family costumes they wore in the music video forPineapple Kryptonite for a rare performance never seen at one of their live shows before. The audience roared in unabashed excitement as OTONABLUE, which has garnered 3.1 billion views in related videos on TikTok and subsequently won the 2023 TikTok Trending Grand Prize for the first half of the year, began to play. Fans were eager to move along with the chorus, performing the popular neck-swing dance with enthusiasm.

“Tokyo Metropolitan Gymnasium, can we keep going,” the girls asked as they performed SEISHUN WO KIRISAKU HADO, showing the true extent of their energy. During the interlude towards the end of the concert, the venue was full of over-the-top cheers and dances as fans begged for more.

To bring the show to a close, ATARASHII GAKKO! performed Tokyo Calling, their newest song released on October 20. Wearing their Earth Defense Force costumes that were shown in the music video, Suzuka addressed everyone in attendance. “From Tokyo, Japan, to the world, let’s show our power! You all represent the youth of Japan!”

During the encore, ATARASHII GAKKO! announced that their first solo Budokan concert would be held on January 9, 2024. “You’re all coming, right,” the members called out.

The girls performed a total of 25 songs to an overjoyed sea of fans. ATARASHII GAKKO! will begin their first overseas tour in November, and this rare domestic solo concert ended as a massive success.

■Setlist
01. MANINGEN
02. Saishuu Jinrui
03. Koibumi
04. Suki Lie
05. Giri Giri
06. Dounimo Tomaranai
07. Neraiuchi
08. Koi no Shadanki
09. zzz
10. Koigeba
11. Happy Hormones
12. CANDY
13. Fantastico
14. Pineapple Kryptonite
15. Free Your Mind
16. OTONABLUE
17. NAINAINAI Remix
18. NAINAINAI
19. Pineapple Kryptonite Remix
20. Odoru Honno 001
21. SEISHUN WO KIRISAKU HADO
22. Tokyo Calling

Encore
01. OTONABLUE (Hyperschool Remix)
02. Que Sera Sera
03. Amoeba Toutoshi

The members of ATARASHII GAKKO! have been chosen to appear as image characters for this year’s Sendenkaigi Awards. The monthly Sendenkaigi magazine sponsors the event focusing on creativity and trends in the world of marketing.

Many people from both inside and outside the advertising world submit their creations, and the Sendenkaigi Awards has become a place for creatives to discover words that shine. This year’s applicants were encouraged to explore new ways of expression to break stereotypes and foster new ideas. The members of Atarashii Gakko! are a fitting addition to this year’s event, as the group is known for its unapologetic individuality.

ATARASHII GAKKO! will appear on official posters displayed at train stations and bookstores. The group will also appear on the cover of the October/November issue of Sendenkaigi magazine.

After releasing the new MANINGEN EP on August 16, the members of ATARASHII GAKKO! announced that they would embark on their first overseas tour, ATARASHII GAKKO! The SEISHUN Tour, this November.

The group’s song OTONABLUE has reached an astounding 3.1 billion views on TikTok, winning the TikTok Trending Award for the first half of 2023 with over 14 million followers on the social media site. ATARASHII GAKKO! performed in New York in May and at the Head in the Clouds festival in Los Angeles in July, continuing to make headlines. Their tour will kick off at the Fonda Theater in Los Angeles and continue for 10 shows across North America, Hong Kong, and Bangkok.

Before embarking on their global tour, the group will perform a solo show at the Tokyo Metropolitan Gymnasium on October 29. Tickets sold out quickly, and the group’s more dedicated fans can’t wait for the rare opportunity to see ATARASHII GAKKO! perform solo in Japan.

The wildly popular track OTONABLUE by ATARASHII GAKKO! won the top prize for the first half of 2023 in the TikTok Trend Awards.

Although the track was initially released years ago, OTONABLUE became popular this year after its curious neck-swing dance became a popular subject on TikTok. As of June 21, 2023, the total number of videos using the song on the short video app exceeds 3.1 billion. The award recognizes the track’s incredible impact on TikTok, considering the total amount of likes and views on related videos. The neck-swing dance has become a major trend with young people both on the app and outside of it.

The group performed OTONABLUE live at the awards ceremony, wowing the crowd with their rendition of the iconic choreography. The award was bestowed by Ichiro Yamaguchi of Sakanaction, a TikTok ambassador and presenter at the ceremony.

MANINGEN, a new song from ATARASHII GAKKO!, will be the opening theme for TV Asahi’s Friday Night Drama series Keibuho Daimajin.

The series is an adaptation of the popular manga series of the same name by Richard Wu (Takashi Nagasaki) and will star Toma Ikuta. Directed by Takashi Miike, fans are excited to see artist Kouji Kouno and Richard Wu reunite to create something new following the successful drama series Inspector Kurokocchi. A special teaser trailer featuring the new theme song is available on the TV Asahi YouTube channel.

An EP featuring MANINGEN will be released physically on August 16. The track will be available to stream worldwide on August 9.

<Comment from Keibuho Daimaijin Star Toma Ikuta>

“I’ve been a massive fan of ATARASHII GAKKO! for years. I love the girls’ music and performances, so I’m thrilled to be able to work on this project together with them. They put so much effort and energy into their dance routines and stage performances, and they always have this over-the-top presence. I’m looking forward to seeing what kind of performance they come up with this time. The track starts with Suzuka’s elongated vocals, which sound incredible as expected. I think it matches the series perfectly, and listeners will get the sense that the drama will only continue to grow. You’ll feel as though the story has only just begun.”

On June 16, the girls’ vocal and dance group ATARASHII GAKKO! released OTONABLUE – From THE FIRST TAKE on streaming services.

Originally released in 2020, OTONABLUE has become incredibly popular over the past year, with its ‘neck-dance’ choreography trending on TikTok. With views on the social media site surpassing 2.5 billion, a music video was thrown together and released, pulling in over 20 million views in two months.

On April 7, ATARASHII GAKKO! performed a special version of OTONABLUE on THE FIRST TAKE, commemorating their first time on the program with new choreography. Filmed in a single take, their appearance pulled in 20 million views in record time, becoming the channel’s most popular video of 2023. This special live version is now available to stream.

Nike’s Gamma Force line, a modern interpretation of classic 80s sneakers, will be available at ABC-MART and ABC-Mart Online. To celebrate the launch, a new visual and collaborative video featuring the members of ATARASHII GAKKO! have been released.

In the video, the girls are seen performing a flashy dance while wearing shoes from the Gamma Force line. The featured song, SUKI LIEwas featured on the group’s new EP ICHIJIKIKOKU and in standard ATARASHII GAKKO! style, the members express themselves freely while holding absolutely nothing back.

On May 19, the drama series Young Ladies Don’t Play Fighting Games will begin airing on NTT Docomo’s Lemino streaming service. SEISHUN WO KIRISAKU HADO, a new song from ATARASHII GAKKO!, will serve as the theme song.

Inspired by Eri Ejima’s manga series of the same name, the over-the-top comedy series follows female students at an elite finishing school as they fall in love with fighting games–the furthest thing from a dignified hobby. The fast-paced song SEISHUN WO KIRISAKU HADO was written and composed by Kenta Matsukuma and has a catchy melody and passionate lyrics that perfectly fit the energy of the series.

<Comment from ATARASHII GAKKO!>

“SEISHUN WO KIRISAKU HADO, a song from our new EP ICHIJIKIKOKU, has been chosen as the theme song for Young Ladies Don’t Play Fighting Games! We’re so incredibly honored! The enthusiasm that the characters feel for video games is channeled through this feel-good track, and the choreography has provided us with a brand-new challenge! The excitement is exploding!”

■STORY
Aya Mitsuki (Mizuki Kayashima) is a commoner and a new student at Kuromi Girls’ Academy, a refined and elegant school that expects the best from its young ladies. She aims to become as perfect as her fellow student and idol Shirayuri (Ririka Tanabe). One day, Aya catches her passionately engaged in a fighting game in an empty classroom. Sworn to secrecy about her idol’s secret pastime, Aya is actually a gamer herself. As the two begin competing against each other in no-holds-barred virtual combat, they start to become closer!

Atarashii Gakko! concluded the first performance of their current solo concert tour in Tokyo and Osaka with some major news. At Zepp Osaka Bayside on April 30, the girls announced that they would be kicking off their first arena tour on October 29.

The Osaka stop on the current tour, titled We’re in Japan but this is Only Temporary Tour 2023, will be broadcast on TV Asahi CS Channel 1 on June 25 and will include an exclusive interview.

Atarashii Gakko! took to the stage on THE FIRST TAKE for the first time. The members performed their hit song Otonablue, which has become a major hit on social media for its unique choreography during the chorus.

Since its release, Otonablue has continued to be a hot topic, with the live performance video racking up over 8 million views on YouTube and related TikTok videos pulling in over 400 million views.

Atarashii Gakko! will release a new EP titled Ichijikikoku (Temporary Return to Japan) on April 12, 2023.

The 7-track EP will include the popular hit Otonablue. The live version of the song has attracted over 8 million views on YouTube and over 400 million plays on TikTok. Ichijikikoku will also include Janaindayo, the theme song for the film Baby Assassins 2, and Suki Lie, the theme song for the TV Tokyo drama series Nani ka Okashii 2. Additionally, the song Seishun wo Kirisaku Hadou was produced by Kenta Matsukuma, who has worked alongside BiSH and other popular music acts. The songs Odoru Honnou 001 and Otome no Bigaku were produced by H ZETT M, who also produced the group’s first and second albums.

The EP is now available to preorder on iTunes. As a preorder bonus, fans will receive a video of Atarashii Gakko! performing Otona Blueduring last year’s solo concert Unnamed but triumphant return solo concert ~Welcome to Snacktime Um-hum~.

On the EP’s release day, Atarashii Gakko! will hold a commemorative TikTok Live from Tokyo Tower starting at 20:00 (JST). The music video for Janaindayo will be released immediately following the broadcast at 21:00.

The title for the group’s 2023 solo concert tour in Tokyo and Osaka has also been revealed–We’re in Japan but this is Only Temporary Tour 2023. Tickets have already sold out for two performances, and an additional date has been added at Zepp Shinjuku on May 1. Tickets are now available via lottery.

Atarashii Gakko! continues to impress audiences around the world. With 10 million followers across social media and the highest TikTok follower count of any female artist in Japan*, the girls aren’t slowing down in 2023, performing at the Head In The Clouds music festival in New York City in May.

*According to TWIN PLANET