From July 29 to August 11, over 320,000 people from around Japan voted for their favorite lesser-known local souvenir. Sponsored by Japanese e-commerce site Mercari, the contest highlighted 47 unique goods from around the country, one for each prefecture. The winners have been announced, and the White Rabbit of Inaba from Tottori Prefecture has won first place, receiving more than 60,000 votes.   A music video-style web commercial featuring the winning product is now being produced to support the shop and particular region of Tottori. The music will be performed by electro-pop group Frasco. In Japan, the rabbit is known for bringing good fortune, and has been a beloved symbol since ancient times.  The white rabbit in particular, featured in the local Izumo myth ‘The White Rabbit of Inaba,’ plays a major role in connecting the characters Onamuchi-no-kami and Princess Yakami. In 1968, the famous confectionery ‘White Rabbit of Inaba’ was created in the hopes of bringing good luck to those visiting the area.   Much like how an indie music group has a small group of hardcore fans but may not be well-known outside of small circles, these indie souvenirs are popular with locals, but may not be known to those outside the community. On the official website, fans can see their favorite treats displayed on what looks like album covers as an homage to this fitting comparison.   On social media, there was incredible support for the project from all kinds of people: those who made the souvenirs in the first place, those who love their local area, and those who were seeing these treats for the first time and dying to try them.   Which of the 47 souvenirs would you be most happy to receive?  

Disney SWEETS COLLECTION by Tokyo Banana, a joint confectionery shop between GRAPESTONE and Tokyo Banana, released its new Mickey & Friends collection on Thursday.

Tokyo Banana Mickey & Friends Collection | ¥1,300 (Tax Included)

Mickey, Minnie, Donald, Daisy, Goofy, and Pluto join hands in a heart-warming new collection of Tokyo Banana, a cream-filled sponge cake and the official souvenir sweet of Tokyo's official souvenir sweet: Tokyo Banana. 

Mickey & Friends arrive in all the colours of the rainbow

The colourful packaging features the Disney group of best friends including Mickey, who loves his friends, his girlfriend Minnie, the anger-prone Donald, stylish Daisy, silly Goofy, and trusty Pluto.  

Six cute patterns decorate the sponge cakes

There are six super cute Mickey & Friends designs you could get in your Tokyo Banana, and each one is random. They are filled with chocolate banana-flavoured custard cream.  

Collect all the postcards

All boxes of these treats come with two of eight possible postcard designs which you can use for sending to someone or even as room decoration.    © Disney

The Pokémon Tokyo Banana confection series launched its first two products that it ever released at Yume Town, Yume City, LEC, and Yume Mart branches in the South-west most part of Honshu, Shikoku, and Kyushu on May 14.

Pikachu Tokyo Banana (Banana Flavour) | Includes 2 | ¥292 (Tax Included)

Eevee Tokyo Banana (Caramel) | Includes 2 | ¥292 (Tax Included)

Heart-shaped tail ends

Six different packaging designs each for Pikachu and Eevee

Tokyo Banana are popular cream-filled cakes and are the official souvenir sweet of Tokyo. The Pokémon series turns these fluffy treats into cute confections for you to enjoy with your favourite Pokémon during snack time.   Pikachu was the first to enter the Pokémon Tokyo Banana series who was turned into a banana custard cream-filled sponge cake. The second was Eevee with the fluffy sponge a delicious caramel macchiato flavour and filled with sweet banana custard cream   The confections are both branded with adorable heart-shaped tails, and each comes with one of six possible packaging designs.   ©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc. ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

Japanese sock company Tabio is set to release a cute sock collection in collaboration with Miffy on May 17.  

The Line-Up

Miffy Short Socks | 3 Colours | ¥1,430 (Tax Included)

Miffy Embroidered Socks | (2 Colours) | Women's ¥1,430, Children's ¥1,210 (Tax Included)

Miffy Short Socks | 3 Colours | ¥1,430 (Tax Included)

Miffy Embroidered Socks | (2 Colours) | Women's ¥1,430, Children's ¥1,210 (Tax Included)

 

Limited-Edition Novelty

The sock collection arrives with four different sock models featuring adorable Miffy designs. Those who spend over ¥3,300 on the collection will also receive a free Miffy memo pad.

Kyoto makeup brand Yojiya is now selling its own collection of snacks and drinks which it released via its website last week.

Yojiya Matcha Sandwich Cookies | ¥1,400 (Tax Included)

 

Yojiya Cafe Latte Chocolate Cookies | ¥1,350 (Tax Included)

 

Yojiya Matcha Milk | ¥950 (Tax Included)

Yojiya's snack line-up is made with the idea of being able to enjoy high-quality food products at home. Their collection includes crunchy matcha and cafe latte cookies along with matcha milk, the latter of which is made with famous Uji matcha from Uji, Kyoto. Perfect for a tea/coffee break or as a souvenir.

Sablé MICHELLE opened its first Tokyo branch inside Seibu Ikebukuro last Friday to serve up their cute and colourful baked treats for the people of Japan's capital.  

Voyage Sablé New York

Voyage Sablé Netherlands

Voyage Sablé Hawaii

Voyage Sablé Tokyo

Voyage Sablé Gift (Contains 3)

Voyage Sablé Air Male (Box of 6)

Cake Sablé Tin (Small Size)

Cake Sablé Bag Type (Contains 2)

Fleur Sandwich Sablé (Contains 4)

Fleur Sandwich Sablé Bag Type (Contains 2)