A fusion of Japanese “classic” (shibui) and “cute” (kawaii) makes “Shibukawa”. “Shibukawa” items are popular these days. The cute and classic fashion research web shop “Blue & Willow – Japan Vintage Market –” has now opened!

This website sells antique items that have a value in modern lifestyle. Their new concept is to create antique items that harmonise with “the lifestyle of today”. As a result, a fusion of “classic” and “modern” was born.

• The main focus for this online shop is not the time period and the reputation of the creator, but the vintage effect used to create the image of an antique item, or an unsold item that was once lying in a warehouse. This stock is perfect to introduce new values into modern lifestyle. These items generally give the image of something from the past or are items that show the value of of its famous creator. “Blue & Willow” focuses on these item’s value of use in modern lifestyle. This is completely different to other antique shops up until now. This is where antique meets modern culture.

• Each item is given a sentence suggesting a unique and specific way to enjoy the item. Without knowing, you will want to adopt one of these antique items to use it in the suggested manner! This new approach will allow you to see the fun in dead stock and antique items.

You will encounter many rare bowls that you have never seen before on the website. These items trigger nostalgia and have a mysterious appeal.