Upon my arrival on Thursday, November 16, I wondered if the intimate space of the Amsterdam Bar & Hall in downtown St. Paul, Minnesota would be able to contain the massive personalities of ATARASHII GAKKO! The four members never hold back–either on or off the stage, it seems–and as fans began to arrive en masse, it was clear that the Twin Cities wasn’t lacking a fanbase for the dance-vocal group currently taking the world by storm.   Just under three weeks prior, ATARASHII GAKKO! had performed for a whopping 8,000 fans at their first arena concert, held at the famed Tokyo Metropolitan Gymnasium. Now, they were preparing to walk out to a crowd of only a few hundred, most with cocktails in hand and lyrics memorized. The majority of the concertgoers seemed more than passingly familiar with the group, though a few bewildered onlookers couldn’t possibly have been prepared for what the night would bring. Needless to say, although the stage was quaint, the concert was anything but. None of the members’ usual energy had diminished, and despite this being the final stop on the U.S. portion of the tour, there wasn’t a hint of fatigue to be found during the hour-long set.   The show was sold out weeks in advance, and plenty of eager fans equipped with glowsticks and wearing the group’s signature socks rushed toward the stage to secure the best spot. Other attendees swarmed the merch booth, eager for a hoodie or bag to show their pride.   For the show to be standing room only was a boon–it’s unlikely anyone in the audience could have remained seated once the four girls appeared following the intro, quickly leading into the high-energy number Seishun wo Kirisaku Hado. Fans were instantly chanting in unison, responding eagerly as Suzuka addressed the room, her enthusiasm bordering on contagious.   Nine years after its formation, ATARASHII GAKKO! Recently announced that the group would be making its Kouhaku debut at this December’s 74th Kouhaku Uta Gassen. The New Year's Eve staple features performances from the most popular musical acts of the year, proving that the group has found its footing both domestically and abroad.   Fans swatted balloons around and jumped in time to the beat as saisyu jinrui, one of the group’s older songs, began to a sea of applause. Suzuka, Rin, Mizyu, and Kanon didn’t seem phased to hear the largely American audience singing along in Japanese, though their appreciation and joy were palpable as they moved in perfect unison. CANDY and The Edge followed, with the members taking turns asking the audience to raise their hands or clap along. Anyone who wasn’t already a fan was likely converted by the commanding energy sweeping the room, making it impossible not to move along.   During the MC portion, the members showed off their English, asking the audience “do you know Seishun?” They explained that it means “to live your life to the fullest,” and quickly invited the audience to celebrate this important idea. Throughout the show, they would often initiate a call and response, teaching those assembled a few words in Japanese and expressing their interest in returning to America for another tour in the future. Given how quickly the tickets sold out this time around, the sky’s the limit for concerts in the future. In January, ATARASHII GAKKO! will perform at Nippon Budokan for the first time, ushering in a new era of popularity for the four members. It makes me wonder what massive U.S. venues may someday play home to another of their unforgettable shows. Madison Square Garden? Radio City Music Hall? The Hollywood Bowl?   As the question “Suki?” rang out, the crowd cheered, as Suki Lie has become a fan favorite since its release earlier this year. The girl’s choreography, as usual, was a highlight of the show, with Fantastico and the Yohji Igarashi remix of Pineapple Kryptonite quickly sending the audience into a rhythmic frenzy.   Just in front of me, I watched a couple mimic the vast majority of moves in perfect unison, taking time to laugh and joke when they failed to hit the mark. That’s the essence of ATARASHII GAKKO!–fun. The group represents ‘fun’ in its purest form, asking fans to recall the freedom of youth and to reach out to grasp it one more time, without fear of failure or embarrassment. Dance as if no one is watching, sing along in a language you cannot understand, and dress up in a school uniform despite being in your upper 30s. Why not?   As expected, the entire building shook as fans marched along during the group’s newest release Tokyo Calling. It had been enough of a warm-up, and as each of the girls placed a hand behind their heads, Otona Blue, the group’s magnum opus, rang out to a sea of screams. The track has amassed an incredible response on TikTok over the past year; this, despite being released way back in 2020. ATARASHII GAKKO! performed the song on THE FIRST TAKE, with the YouTube video now sitting at 50 million views. Everyone likely woke up with a sore neck after mimicking the classic choreography during the chorus.   After the explosive energy of WOO! GO! and NAINAINAI, the girls began to say their goodbyes, asking their fans to visit Japan someday and promising to return to St. Paul sometime in the future. Exiting the stage, they returned only a few minutes later after the audience demanded an encore, this time dressed more casually and eager to chat with a few fans at the front, one of whom was holding up a skilled drawing of Suzuka. The singer accepted the gift gladly, with other fans handing bouquets to the other members. As the lights in the venue brightened, the group snapped a few photos with the audience, creating the perfect keepsake for such a perfect night.   No one wanted such an energetic time to end, and the group knew just how to bid farewell to America–with the lively rock track Free Your Mind. The venue became a sea of clapping hands, and the concert came to a close on the highest possible note.   With a performance at Kouhaku fast approaching and their first-ever Budokan show only two months away, it’s almost certain that ATARASHII GAKKO! will return to the U.S. in the future. Until then, American fans will continue to support these four powerhouses from afar, eager for the day we meet–and dance–again.   Report: Carley Garcia  

 

USA

この投稿をInstagramで見る

 

ATARASHII GAKKO! 新しい学校のリーダーズ(@japan_leaders)がシェアした投稿

After releasing the new MANINGEN EP on August 16, the members of ATARASHII GAKKO! announced that they would embark on their first overseas tour, ATARASHII GAKKO! The SEISHUN Tour, this November.   The group’s song OTONABLUE has reached an astounding 3.1 billion views on TikTok, winning the TikTok Trending Award for the first half of 2023 with over 14 million followers on the social media site. ATARASHII GAKKO! performed in New York in May and at the Head in the Clouds festival in Los Angeles in July, continuing to make headlines. Their tour will kick off at the Fonda Theater in Los Angeles and continue for 10 shows across North America, Hong Kong, and Bangkok.   Before embarking on their global tour, the group will perform a solo show at the Tokyo Metropolitan Gymnasium on October 29. Tickets sold out quickly, and the group’s more dedicated fans can’t wait for the rare opportunity to see ATARASHII GAKKO! perform solo in Japan.

Harajuku-based artist Kyary Pamyu Pamyu charmed overseas fans during her first world tour in five years. Kyary Pamyu Pamyu WORLD TOUR 2023 -POPPP- took the artist to seven cities in four countries around the world.

 

In May, Kyary began the U.S. leg of her tour, stopping in New York, Los Angeles, and Chicago with French DJ/trackmaker Moe Shop as her opening act.

 

The artist performed in Paris and London in June, along with Barcelona and Madrid for Primavera Sound 2023, one of the biggest music festivals in Europe.

NATHAN GEY – NATHAN GEY

NATHAN GEY – NATHAN GEY

 

The Cabaret Sauvage in Paris and the London Earth Hall in London were filled to the brim with local fans, eager to see Kyary Pamyu Pamyu live for the first time in years. The audience sang the popular track Cherry Bon Bon in unison, dancing along with the legendary choreography.

 

The London show featured Hannah Diamond as Kyary’s opening act. Signed to the UK label PC Music, Diamond is a leader in the HyperPop scene.

KPOP CONCERT – FANNY LE MONNIER

JAME WORLD – VANESSA LE PENNEC

 

Kyary Pamyu Pamyu, who continues to be active around the world, wowed the packed London venue with her expert dance moves and musicianship.

 

At Primavera Sound, a festival taking place over two weeks in Barcelona and Madrid, Spain, a large crowd gathered in front of the stage, instantly captivated by Kyary Pamyu Pamyu's unique style and Yasutaka Nakata’s addictive electro sound.

 

Clips of the world tour have been posted on Kyary Pamyu Pamyu's Twitter and Instagram. Also, check out the Primavera Sound playlist on Spotify.

 

On July 15, Kyary Pamyu Pamyu will perform a solo concert at the Hibiya Open Air Concert Hall, which will also mark her triumphant return to Japan following her successful world tour. The artist will also perform at several summer festivals. Audiences around the world are enthralled with the Kawaii performer, and it’s only a matter of time before she performs for global audiences yet again.

Heading towards the concert venue inside the Hyatt Regency in Chicago, it was no surprise to see the line for Kyary Pamyu Pamyu’s show snaking through the halls to wrap around the building. Anime Central–the largest anime and manga convention in the midwest United States–played host to the concert, and fittingly, plenty of fans were clad in over-the-top cosplay, while many others proudly wore past Kyary concert tees, touting their steadfast devotion to Japan’s most kawaii pop princess.   This would be the third stop on Kyary’s first world tour in five years, following successful shows in New York and Los Angeles.   Since her debut over a decade ago, Kyary Pamyu Pamyu has steadily amassed a global following, bringing new fans into the fold with every catchy tune and feast for the eyes she releases. Her name conjures thoughts of oversized bows and danceable earworms, and just last year, the artist performed for a hyped crowd at Coachella, a music festival that needs no introduction.   In October 2022, Kyary wrapped up her lengthy 10th Anniversary Tour around Japan, performing the majority of her 105 songs at the legendary Nippon Budokan in Tokyo. During this tour, the artist made global headlines by announcing the Local Japan Project, a way to revitalize towns and cities around Japan suffering from the pandemic’s aftermath through collaborative releases with small businesses. From limited-edition foods to special pink KPP-inspired train cars, the impact was palpable–if not by sheer funds, by contagious cheeriness.   Named Japan’s Kawaii Harajuku Ambassador by the Mayor of Shibuya, Kyary dabbles in a little of everything, from fashion and dance to cultural endeavors. Her natural ease in front of a crowd has a way of pulling in an audience–and Chicago was no exception. She came prepared to share the deeper meaning of kawaii while challenging stereotypes, accepting individuality, and sharing thoughts of a more open and artistic future.   Prior to the start of the show, French DJ and trackmaker Moe Shop warmed up the crowd with an intense set that had the room shaking with a combination of bass and mass jumping. Although seating was provided for audience members, it was impossible to stay standing as the set began, featuring some of the electro-artist's biggest hits from Baby Pink to GHOST FOOD (feat. TOREINA). As the first few seconds of CANDY CANDY (Moe Shop Remix) began, the room seemed to burst open, with more and more pink glowsticks beginning to illuminate the crowd.   Packed with kawaii devotees from wall to wall, brief quiet fell as stagehands rushed to decorate the set with POPPP icons, cueing some guests in the front to begin chanting Kyary’s name. As the venue lights dimmed, a brief film briefly introduced Kyary Pamyu Pamyu’s history as if she was a character in a storybook, a hero desperate to illuminate the darkness in the world with all things pink and cute.   With her trusty dancers in tow, she finally took the stage as De.Ba.Ya.Shi. 2021, the techno-heavy first track on Kyary’s newest album Candy Racer, set the stage for a night of addictive tunes and carefree fun.   A highlight of the concert’s first half was Dodonpa, sending the crowd into an absolute frenzy. The experimental track’s erratic energy, heavy house influence, and gibberish lyrics invite anyone to sing along, regardless of mother tongue, making it an immediate fan-favorite with international Kyary fans.   Upon its release as the fifth single from Candy Racer, Kyary encouraged anyone interested to use the song in their online videos, also opening an official contest encouraging creators to send their best interpretation. The artist navigated through the tricky lyrics with relative ease as the audience egged her on, jumping along with the chorus’s hypnotic beat.   As the song concluded, fans screamed and cheered as Kyary finally began her brief English MC clad in a completely pink princess dress, complete with crown. Asking the audience their favorite color, the correct answer was obvious, and the artist nodded enthusiastically. “This is a pink show,” she stressed.   Leaping into Ninja Re Bang Bang, the artist and dancers performed the legendary choreography with ease as diehard fans imitated the shinobi hand gestures in time with the track.   In 2011, Kyary leaped from the local scene in Harajuku to the outside world with the release of PONPONPON. The bizarre and colorful music video immediately made the rounds on YouTube, and despite being relatively unknown at the time, the artist instantly had a viral hit on her hands. During the Chicago show, a remixed intro of the song, originally produced by Yasutaka Nakata, struck fans with the promise of lethal nostalgia. As the track began in earnest, Kyary bid the fans to dance along–it seemed that the request wasn’t necessary, as the audience was already in full swing.  

KYARY ANAN pic.twitter.com/aw77siGxOL

— きゃりーぱみゅぱみゅ (@pamyurin) May 20, 2023

  Cherry Bonbon and Kyary ANAN followed, the latter of which saw fans chanting the singer’s name along with the lyrics. Though some present at the concert were likely unfamiliar with the music filling the hall, the energy was unrivaled, and it was nearly impossible to escape the waves of exhilaration and feverish fondness that penetrated the air.   If you weren’t a Kyary Pamyu Pamyu fan when you walked in, you certainly were when you walked out, whether her sound was your typical poison or not.   Invader Invader and Fashion Monster, tracks used in popular GU ads in Japan during the early 2010s, have similar staying power in the U.S., and are both credited as some of Kyary’s most popular songs. Prior to the start of Fashion Monster, a brief interlude began, in which the video monitors broadcast an impressive collection of snapshots of Kyary’s fashion over the past decade. A costume change was imminent, and when the artist returned to the stage, she donned a pink mask and pink ruffled dress, both seen during her Budokan performance late last year. Holding her mic beneath the mask seemed like an annoyance, but Kyary seemed to thrive off of the challenge, not missing a beat.   In its entirety, the setlist included nearly 20 tracks, easily checking off a bucket list item for hundreds of fans in the audience. Entry to the concert was included with a pass to the popular convention, though seating wasn’t guaranteed, causing dedicated fans to line up for hours prior to the show’s 6:30 start time.   But there were no complaints to be heard–instead, there was immense gratitude towards Kyary, her management company, and Anime Central for bringing the singer to Chicago.   Considering Kyary’s upward trajectory to date, it’s impossible to imagine a future in which the singer doesn’t continue catapulting towards the zenith of bubble pop legends in a global sense. The singer will now travel to Europe for the remainder of her world tour, and reports from there are sure to reflect the same general sentiment. Kyary Pamyu Pamyu is here to stay, and kawaii culture is sure to continue its spread.   Written by Carley Garcia

Idol group FRUITS ZIPPER will embark on its first nationwide tour, FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-, this September.   FRUITS ZIPPER has been climbing to the top of the idol scene at a breakneck pace. Their first overseas solo performance in Taiwan was recently a huge success, and tickets for their first anniversary live shows at Toyosu PIT in Tokyo and Namba Hatch in Osaka in May sold out immediately after going on sale.   The tour will begin with a concert in Osaka on September 3, followed by performances in Aichi, Fukuoka, Hiroshima, Hokkaido, and Kanagawa. Tickets for the presale lottery are now on sale for members of the KAWAII LAB fan club.   FRUITS ZIPPER’s single Watashino Ichiban Kawaiitokoro, released last year, has inspired over 700 million related videos on TikTok, while the music video has been viewed over 10 million times. Keep an eye on their activities in the near future!

Kyary Pamyu Pamyu will embark on her world tour POPPP in May, performing in seven cities around the world. Trackmaker and DJ Moe Shop, a leader in the world of Future Funk, will appear as the opening act for three U.S. tour dates.

 

Moe Shop's unique fusion of French house music and Japanese pop and club tunes has earned the artist over 26 million views per year on YouTube and over 31 million views per year on Spotify, making them one of the most popular electronic music artists around the globe. The artist has gone on record to say that they have been largely influenced by Yasutaka Nakata, Kyary Pamyu Pamyu’s producer, and their addictive sound is making waves in both Japan and abroad.

 

To celebrate this incredible collaboration, a playlist of songs selected by Moe Shop is now available on Spotify. Be sure to give it a listen!

  【Spotify】Kyary Pamyu Pamyu meets Moe Shop