A new summer key visual was released on July 10, 2020 for Shiseido Beauty Square, a beauty facility in front of Harajuku Station, featuring Kyary Pamyu Pamyu, who is an ambassador for the establishment.

Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

The new key visual conceives Harajuku’s night sky lit up by bright and vivid fireworks, with Kyary’s hair and makeup an expression of the balance and harmony of beauty. Kyary Pamyu Pamyu conveys the sense of beauty and transience of Japanese fireworks and a midsummer night’s dream. Kyary will continue to collaborate with “Beauty Diversity” focused company Shiseido’s top hair and makeup artist Tadashi Harada on a variety of beauty projects that will stimulate people’s curiosity when it comes to beauty.

The new limited-time character cafe POWDER ART CAFE HARAJUKU is set to open in Harajuku, Tokyo from July 15, 2020 to mid-January 2021.

From July 15 to mid-October, the cafe will be centred on the Top 10 characters of this year’s Sanrio Character Ranking, an annual event where fans around the world can vote for their favourite Sanrio characters. The cafe will subsequently celebrate the 45th anniversaries of both My Melody and Little Twin Stars until mid-January next year.

At POWDER ART CAFE HARAJUKU, where the customers can draw their own designs on their orders, like latte art, Sanrio fans can look forward to a super cute menu line-up inspired by the adorable character roster.

My Melody Sweet & Sour Strawberry Shaved Ice

Tuxedo Sam Seafood Coquille Plate

If you’re visiting Harajuku any time up to January next year, be sure to stop by POWDER ART CAFE HARAJUKU to make your own kawaii Sanrio character dishes.

MILK, a fresh cream shop in Harajuku, is set to hold a new summertime fair this year called “Milky Soft Fair” which will begin on July 8, 2020.

From Left: Kiwi ¥650 / Peach ¥650 / Strawberry ¥650 / Mango ¥650 / Condensed Milk Coffee Jelly ¥630

MILK’s “Milky Soft Serve Parfait” usually only comes in one simple flavour, but for the Milky Soft Fair, they are serving up juicy mango, strawberry, and kiwi flavours, fruity peach, and bitter coffee jelly. The summery parfaits are made with fresh cream, fresh fruit, and rich soft service ice cream. The perfect dessert for keeping cool in the hot Japanese summer!

KAWAII MONSTER CAFE HARAJUKU has announced MONSTER X, a new roster of characters who are like sisters to the cafe’s MONSTER GIRLS and are personifications of popular areas in the cafe: Mushroom Disco, Bar Experiment, and the Mel-Tea Room.

The theme and decor of KAWAII MONSTER CAFE HARAJUKU imagines customers inside the belly of a monster. But this is no ordinary digestion, as customers are pulled into a crazy and vivid world of colours. The cafe is split into various areas where you’ll find the new MONSTER X girls: the colourful mushroom forest Mushroom Disco welcomes MUSH, the bewitching jellyfish Bar Experiment says hello to JELLY, and the candy-filled Mel-Tea Room beckons MELTY. Let’s take a look at who these MONSTER X girls are.

MUSH

MUSH’s theme is “Cheer.” Her dress and hairstyle is fitted with lots of round mushrooms. She’s here to cheer everybody up with the power of her vivid, Harajuku-esque colours.

Area: Mushroom Disco

Mushroom Disco is a giant forest of colourful, poisonous mushrooms and plants from outer space.

JELLY

JELLY’s theme is “Deep.” Her dress and hairstyle personifies the bar which take son the image of a luminous deep sea jellyfish. Her glittery cool beauty will captivate all who see her.

Area: Bar Experiment

An enormously bright, glistening jellyfish has wrapped itself around this bar which also couples as a laboratory where people can experiment with different drinks.

MELTY

MELTY’s theme is “Sugary.” Her name speaks for her droopy dress and hairstyle which looks like it’s melting. She will heal all with her sweet and overwhelming aura.

Area: Mel-Tea Room

Follow the ants along the sugar trail and you’ll find the tea party room adorned with ice cream, chocolate, and macarons.

Fashion x Entertainment x Virus Precautions

KAWAII MONSTER CAFE HARAJUKU will continue to entertain customers while taking all the necessary COVID-19 precautions. The staff will coordinate masks to their outfits fitting of the KAWAII MONSTER CAFE while still paying respect to the spirit of Harajuku’s fashion style which encourages people to enjoy fashion however they like. When you look back at the history of Harajuku’s street fashion, decorative masks and gas masks have always been around, so it will be business as usual at the KAWAII MONSTER CAFE.

Jokin Dance (Bacteria Elimination Dance)

Before your meal at the KAWAII MONSTER CAFE, the MONSTER GIRLS will pay a visit to your table and invite you to join in doing the Jokin Dance (Bacteria Elimination Dance). KAWAII MONSTER CAFE HARAJUKU is an entertainment restaurant, and so it can make even taking precautions against something like COVID-19 a fun time.

On June 18, WITH HARAJUKU, a shopping complex located in front of Harajuku Station, opened its Shiseido beauty facility “Beauty Square” on the first floor. To strike a chord with beauty-loving millennials across the country, Kyary Pamyu Pamyu has been appointed as the shop’s ambassador. With “beauty diversity” as its main theme, Shiseido’s top hair and makeup artist Tadashi Harada is also getting involved by launching a variety of beauty projects.

Harajuku Shiseido Beauty Square Ambassador Video:

Before the facility celebrated its grand opening, Kyary Pamyu Pamyu stepped through its doors, visiting the makeup counter and enjoying the fun interactive features such as the large LED screen located in the centre which displays endless videos.

The concept of Beauty Square is to become an interactive space to discover beauty, have fun, and share your experiences. Along with the sale of cosmetics, customers can enjoy digital interactive experiences to connect with the world of beauty or treat themselves to a makeover at the hair and makeup salon, which will glamour up your look in the bat of an eye.

From transforming your look to digital interaction, this is the perfect day out for fashion-lovers from all over the world.

Shiseido is set to open its new beauty salon Beauty Square inside WITH HARAJUKU on June 18, 2020. WITH HARAJUKU is a shopping centre located in front of Harajuku Station in Tokyo.

Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

Beauty Square is split into 4 separate zones: the Go-Live Zone, Brand Zone, Installation Zone, and Salon Zone. Let’s take a look at each in detail.

Go-Live Zone

In this area, the real world and digital world collide: enormous LED screens and signs fill the area where a variety of content will be broadcast, like hair and makeup tips from the Salon Zone artists. Influencers will visit the Go-Live Zone everyday and stream live.

Brand Zone

Brand Zone is the shopping area of Beauty Square featuring a lineup of numerous Shiseido group brands, like Laura Mercier, SHISEIDO, SHISEIDO PROFESSIONAL, Dolce & Gabbana Beauty, NARS, bareMinerals, IPSA, Cle de Peau Beaute, THE GINZA, and more. The Brand Zone also offers a one-on-one counselling service carried out by beauty consultants.

Installation Zone

This is the entertainment space filled with immersive artistic content like towering LED screens, kinetic lights that move up and down, moving lights, as well a tie-up with the 3D avatar social media app ZEPETO for customers to interact with, and more. Events and pop-up shops will also open in this area.

Salon Zone

Makeup artists who honed their skills and craft at the hair and makeup academy and studio SABFA will be customers’ one-on-on producers, carrying out personal hair and makeup styling. Talks will also be held.

The restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU opened up on the 8th floor on June 16, 2020, where people from around the world can enjoy the traditional taste of SHISEIDO PARLOUR.

Japanese international superstar Kyary Pamyu Pamyu has also been appointed the ambassador f Beauty Square. She will be promoting beauty in various forms throughout the year with the theme “Beauty Diversity.”

Seiko Watch Corporation has announced that it’s opening two new shops simultaneously inside WITH HARAJUKU in Tokyo’s hub for fashion and culture Harajuku on June 17, 2020: Seiko Boutique WITH HARAJUKU and Seiko Prospex Boutique WITH HARAJUKU.

Seiko launched its “Seiko Boutique” chain of stores in 2004 which are situated in major cities around the world and offer the full experience of the Seiko brand. It currently has around 80 branches worldwide. Seiko also opened its newest “Seiko Prospex Boutique” branch in Ginza last year, making it the third branch in the world.

At Seiko Boutique, customers can enjoy looking through the brand’s many watch varieties, such as Grand Seiko which offers leading watch functionality and a sophisticated design, Seiko Astron which hails as the first GPS solar watch, the popular casual Seiko 5 Sports watches, and more.

From Left: SNE537PC / SNE533PC / SNE535PC

From Left: SRPD35KC / SRPD31KC / SRPD33KC

To commemorate the opening of the two new shops in WITH HARAJUKU, Seiko will sell a limited 10 number of watches each from 6 models that are currently unavailable in Japan.

KAWAII MONSTER CAFE HARAJUKU finally reopened with reduced hours on June 13 after its temporary closure as a result of the novel coronavirus (COVID-19) outbreak. For the first time ever, the colourful cafe and restaurant will be offering takeout options, as well as opening its secret room where one group of people per day, if it’s someone’s birthday, can enjoy a birthday meal plan.

Harajuku Kawaii Birthday Party Set

The birthday set is available to order for takeout or delivery. The jaw-dropping line-up includes one of three main courses, such as the fat and juicy “MANGA MEAT,” a vibrant chopped jelly salad, sliders with colourful buns, and more. For dessert, there’s enjoy the symbol of the KAWAII MONSTER CAFE: the “Colourful Poison Cake (Chemical)” which can be customised to come with a birthday message. Order for takeout, delivery, or even enjoy it at the KAWAII MONSTER CAFE.

Harajuku KAWAII Birthday Party Set (Serves 3-4): ¥12,000 (Before Tax)

Chopped Jelly Salad

Served in a cup, this root vegetable salad is dressed with a ginger Caesar dressing.

Colourful Pop Slider

Colourful buns (Red, Blue, Yellow Green) topped with multifarious ingredients.
Red: Smoked Salmon & Cream Cheese Slider
Yellow: Egg Salad Sandwich-Style Slider
Green: Lemon Dressed Tomato, Cucumber & Avocado Vegetable Slider
Blue: Roast Beef & Marble Cheese Slider

Apple Pie Sweets Pizza

This dessert pizza is topped with cheese, sliced apple, and jam and sprinkled with cinnamon before being baked. It’s finished with honey and cream cheese.

Party Monster (Hors d’oeuvre)

A monster volume of finger food including onion rings, chicken nuggets, fried potatoes, and popcorn shrimp.

Choose Your Main

or MANGA MEAT

Mozerella cheese and minced meat wrapped in pork belly, lathered in teriyaki sauce, and served on the bone. The kind of meat you drool at in manga and cartoons!

or MEAT MEAT MEAT

A popular main at the KAWAII MONSTER CAFE with beef, pork, and chicken combined with vegetables and wrapped up.

or Roast Chicken (1 Whole Chicken)

The chicken is stuffed with colourful tomatoes, mozzarella cheese, and potatoes before being baked in the oven.

Colourful Birthday Cake (Chemical)

An original sponge cake created by the KAWAII MONSTER CAFE filled with strawberries and chocolate chips and lathered in multicoloured bites of cheese cream. You can add a message on the cake for free too.

Harajuku KAWAII Home Party Set (Takeout/Delivery Only)

This home party set will take the world of KAWAII MONSTER CAFE into your very own home.

Harajuku KAWAII Home Party Set (Serves 3-4): ¥10,000 (Before Tax)

Chopped Jelly Salad

Colourful Pop Sliders

Apple Pie Sweets Pizza

Party Monster (Hors d’oeuvre)

MEAT MEAT MEAT (Teriyaki Sauce or Basil Sauce)

*For an extra ¥1,080, you can add the Roast Chicken (1 Whole Chicken) or MANGA MEAT

The set also comes with 4 plates, chopsticks, hand wipes, a box of issues, and 4 balloons. You can also check out a video of one of the cafe’s Monster Girls how to make some cute balloon art at home.

Other Takeout Options

As well as sets, the KAWAII MONSTER CAFE has plenty of individual menu items you can order for takeout too. Let’s take a look.

MONSTER Box Sandwich: ¥3,500 (Smoked Salmon & Teriyaki Chicken/Tuna Mayo & Potato Salad/Ham & Cheese With Fresh Lettuce)

This box of sandwiches is nothing short of colourful, packed full of tasty healthy ingredients.

Colourful Poison Cake Chemical Whole Size: ¥4,000 (Before Tax)

Party Party Monster: ¥3,000 (Before Tax)

MANGA MEAT (60g): ¥4,000 (Before Tax)

Colourful Pop Sliders: ¥2,500 (Before Tax)

Pink Cat Room: Children’s Birthday Plan in the Secret Room

The secret Pink Cat Room is loved by customers of KAWAII MONSTER CAFE, both Japanese and foreign. They are now offering a children’s birthday plan for one group per day.

Children’s Birthday Plan: Adults ¥4,000 / Kids ¥2,000 (Before Tax)

Cold Dish: Duck Carpaccio
Appetiser: Smoked Salmon Carpaccio
Fried Dish: Fried Assortment (Fries/Nuggets/Onion Rings/Popcorn Shrimp)
Hot Dish: Colourful Mini Pop Burger
Pasta: Colourful Rainbow Pasta
Dessert: Colourful Poison Cake Birthday Style
*Reservation only

IKEA Japan is set to open its first central Tokyo branch in Harajuku this week. Located inside WITH HARAJUKU, and just a 1-minute walk from Harajuku Station, the store will officially open its doors on June 8, 2020.

IKEA Harajuku’s features

Sales floors stocked with all your living needs

The sales floors are split into four different themes to cater to customers’ living needs: “Sleep” and “Organise” are on the first floor, while “Relax” and “Cook” can be found up on the second floor. IKEA Harajuku also caters to single person households and their lifestyles too, so takes into consideration limited spacing with its items.

Swedish Convenience Store

To support life in the busy city and create a convenient shopping experience, IKEA Harajuku will be home to the world’s first “Swedish Conbini,” or Swedish convenience store. Eco-friendly items can be bought speedily, including eco bags, ISTAD freezer bags made from plants, plant ramen, and so on—all at an affordable price.

IKEA Harajuku Exclusive Tunnbröd

The convenience store stand will also serve takeout food like cinnamon rolls, plant-based soft serve ice cream, sundaes, and more. There’s even the “Sweden Cafe” up on the second floor where they’ll sell Tunnbröd, a traditional Swedish-style flatbread topped with various ingredients. This will be exclusive to IKEA Harajuku. The cafe brings together Harajuku’s culture of crepes and foods to eat while walking with Swedish culture.

Due to the outbreak of the novel coronavirus (COVID-19), and to limit people in the shop, a ticket system will be place. Employees will also be using masks, and staff will use face shields when serving customers. The shop will also be practicing social distancing and asking people to wear masks.

LINE Corportation opened pre-registration for its new PC gaming platform LINE POD on Thursday which will be available to Taiwan, Thailand, Indonesia, and countries in South East Asia.

LINE POD serves as a single hub where users can access mobile and PC games. Users can log in easily using their LINE accounts and can connect with OpenChat so they can talk with their friends and other users while playing. The service will be available in English, Chinese, Thai, and Indonesian, and will provide the security and service know-how that LINE has honed over its many years of operating a global messaging platform.

Below is a list of the first batch of games set to be available alongside the platform’s launch. More games will be added.

・Free Style: Online street basketball game
・Game of Thrones Winter is Coming: PC strategy game
・ArcheAge: Fantasy sandbox MMORPG
・Hunter’s Arena: Legends: Action RPG and Battle Royale hybrid
・Rebirth Online: Open-world MMORPG
*Pre-registration and release date for each title on LINE POD differs from region to region

LINE POD will offer both free-to-play and pay-to-play games. Users can purchase Coins with which to buy games or game packages.

©LINE PLUS Corp.

Tiffany & Co. released a new collection of small leather products at its Harajuku concept store Tiffany @ Cat Street on Wednesday.

What is Tiffany @ Cat Street?

 Tiffany @ Cat Street is a concept store that opened in April 2019 which is set to remain open for just 3 years. It is the company’s first concept store to open in Japan. The shop showcases the wit, creativity, and timeless charm that Tiffany & Co. is known for, as well as a shopping experience in an interactive environment. It stocks everything from Tiffany’s iconic collection from jewellery to home goods, accessories, and more. The line-up and designs also change themes on occasion. Tiffany @ Cat Street also has a cafe on the top floor.

Continental Flap Wallet – ¥72,000 (Before Tax)

Coin Pouch – ¥36,500 (Before Tax)

The small leather product line-up is made from high-quality Italian leather coloured in that eye-catching Tiffany blue. Each item is also stamped with the store’s signature cat motif.

Card Case – ¥24,500 (Before Tax)

Compact Wallet – ¥55,000 (Before Tax)

The four variations are the perfect gift to yourself or someone you hold dear to you.

Be sure to stop by Tiffany @ Cat Street the next time you’re in Harajuku.

“HARAJUKU AR BOX -table projection mapping cafe-,” a cafe in Harajuku whose name speaks for itself, has announced its second collaboration with Rilakkuma to bring the new Rilakkuma Fruits Cafe which will open for a limited time from April 3, 2020 to June 28, 2020.

The cafe’s first collaboration with Rilakkuma was in December last year. It was called “Korilakkuma Cafe: another me in the mirror” and earned itself many fans for its cute food and decor, but especially for its interactive tables which used projection mapping technology to have Rilakkuma and friends running around people’s tables.

Harajuku’s Korilakkuma Cafe: another me in the mirror | Food Review: https://www.moshimoshi-nippon.jp/284456

Fruit is the theme of the new Rilakkuma Fruits Cafe, which follows that Chairoikoguma and the other characters have gathered lots of nutritious fruit to fill up the belly of hungry Rilakkuma.

Food

Rilakkuma’s Fruit Salad – ¥1,590

Get your fill of refreshing fruit from this fruit salad plate which has Rilakkuma poking his cute face out from behind it all. When you order this dish, you’ll need to touch the fruits that appear on the table to give them to Rilakkuma.

Korilakkuma’s Apple Cheese Gratin – ¥1,690

A combination of hot apple and melted cheese, you’ll find yourself addicted to the sweet and sour mix of flavours. Pick lots of apples with Rilakkuma and company with the projection mapping game. (*Serving April 3, 2020 – May 17, 2020 only)

Chairoikoguma’s Orange Burger – ¥1,690

The bun of this hearty burger is branded with Chairokoguma’s cute bear face. But what happens when you squeeze Rilakkuma’s orange? (*Serving May 20, 2020 – June 28, 2020 only)

Desserts

Rilakkuma’s Maku Maku Fruit Tree Parfait – ¥1,590

Korilakkuma’s Maku Maku Strawberry Tree Parfait – ¥1,590 (Serving April 3, 2020 – May 17, 2020 only)

Kiiroitori’s Maku Maku Peach Tree Parfait – ¥1,590 (Serving May 20, 2020 – June 28, 2020 only)

For dessert, you have a selection of fruit-topped parfaits to choose from featuring Rilakkuma, Korilakkuma, and Kiiroitori.

Drinks

Rilakkuma & Friends Maku Maku Drinks – ¥790 / With Glass – ¥1,990

Warm & Fluffy With Everyone Cafe Latte – ¥890

Pick between one of the cold beverages, or if it’s a cold day, warm up with a hot drink. Feel warm and fluffy like Rilakkuma and his friends with a warm beverage after your parfait.

Exclusive Merchandise & Bonus Items

Pin Badges (9 Designs/Chosen Randomly) – ¥400

Acrylic Key Rings (8 Designs/Chosen Randomly) – ¥500

Get your hands on a selection of original merchandise too, including pin badges, acrylic key rings, and more.

Stickers (4 Designs/Chosen Randomly)

Coasters (4 Designs/Chosen Randomly)

Book a table online in advance and receive one of four possible stickers. Order a drink at the cafe and get one of the four coasters!

You’re sure to get your five-a-day when you dine at the Rilakkuma Fruits Cafe, opening for spring on April 3, 2020 in Harajuku.

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