Harajuku KAWAII MONSTER CAFE is serving up Valentine’s Day desserts from Thursday 1st February to Wednesday 14th February 2018.
Colourful Pop Macaroon MONSTER GIRL: ¥850+ tax each.
Price with MG Bracelet: ¥1300+ tax
The design for the Colourful Pop Macaroon MONSTER GIRL is based around the macaroon that is displayed in the Mel-Tea ROOM of the Café. The macaroon is transformed into an iconic monster girl colourful dessert. Each macaroon is made from a different ice cream ー vanilla, caramel, chocolate mint, chocolate chip or strawberry. The ice cream is arranged inside a heart-shaped macaroon sandwich and is presented on a rainbow plate. You can also get this dessert with an original bracelet.
Colourful Pop Macaroon Choppi Parfait (¥2,100+ tax)
The Colourful Pop Macaroon Choppy Parfait takes on the appearance of Mr. Choppy who is the café’s mascot. The happy face of Mr. Choppy is decorated with vivid macaroons and berries that are piled onto a mountain of soft cream.
Colourful Choco Fondue (¥1,600 + tax)
The Colourful Choco Fondue is served with waffles and fruits for you to dip into chocolate sauce. To make the chocolate fondue more colourful, the dessert takes on the appearance of the sweet nectar drawn from the flowers of the carnivorous plants that are displayed in the Mushroom Disco area. The chocolate fondue is filled with a range of decorative colours.
On Valentine’s day and during the night events that are held every Wednesday, not only will a DJ and monster girls be putting on a show, but Valentine’s-limited special mini macaroons and pop lollipops will be presented as gifts.
Enjoy Valentines day with this photogenic menu!
■Information
KAWAII MONSTER CAFE HARAJUKU
Address: 4th floor, YM Square Building, 4-31-10, Jingumae, Shibuya, Tokyo.
Opening hours: Weekdays & Saturdays: Lunch/ 11:30〜16:30(Last entries: 15:30 Last orders: 16:00 – 90 minute seating period)
Dinner: 18:00 〜 22:30(Last orders: 22:00)
Sundays & national holidays: 11:00 〜 20:00 (Last orders: 19:30)
※ During peak times it is possible that seating time period will be increased to 2 hours
No closing days
TEL:03-5413-6142
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A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up?
A Group Formed by Finalists from ASOBISYSTEM’s First National Audition
IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”
IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi
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Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!
IDOLATER and the Concept of ‘Idols’
The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?
The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world.
The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.
A former pattern maker for a Japanese fashion brand designed the group’s costumes.
If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.
On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)
Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!
Information
KAWAII LAB.
Twitter: @kawaii__lab
YouTube: KAWAII LAB.
IDOLATER
Official Site: https://note.com/idolater
Twitter: @Official_IDLT
Instagram: @idolater_official
YouTube: IDOLATER
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From Harajuku to the world! Chasing the bright future of a rising star, FRUITS ZIPPER
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Expressing FRUITS ZIPPER’s world through collaborations with creators
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Catchy and cute choreography of FRUITS ZIPPER
@fruits_zipper ハートハート #わたしの一番かわいいところ ♬ わたしの一番かわいいところ – FRUITS ZIPPER Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.
Performances that reach into people’s hearts and minds
A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
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Information
KAWAII LAB.
Twitter: @kawaii__lab
YouTube: KAWAII LAB.FRUITS ZIPPER
Twitter: @fruits_zipper
Instagram: @fruits_zipper
YouTube: FRUITS ZIPPER
TikTok: @fruits_zipperIDOLATER
Official HP: https://note.com/idolater
Twitter: @Official_IDLT
Instagram: @idolater_official
YouTube: IDOLATERMisa Kimura
Twitter: @misaxmas_
Instagram: @misaxmas -
HARAJUKU App Launches Collaboration with Love Live! Super Star!! at Famous Takeshita-dori
19.May.2022 | ANIME&GAME
From May 20 until June 5, 2022, AppBank is bringing fans of Love Live! Superstar!! a special treat in collaboration with the HARAJUKU app! By launching the app at a check-in spot in Harajuku, users can win a limited-edition Love Live! toy at random, such as acrylic keychains or pins.
App Splash Page
HARAJUKU Map
Random Toy Screen
For those winning a toy, the item can be picked up in front of the CUTE CUBE HARAJUKU Love Live! Superstar!! Wall Panel or at YURINAN Harajuku Takeshita-dori Yu-rin An. In celebration of the event, CUTE CUBE HARAJUKU will be featuring Love Live wall panels during this period, so be sure to go get some great pictures!
Information
HARAJUKU x Love Live! Superstar!!
Running: May 20, 11:00 – June 5, 19:00iOS: https://apps.apple.com/jp/app/id1607258322
Android: https://play.google.com/store/apps/details?id=com.tb.harajukuOfficial Site: http://www.appbank.co.jp/
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Fendi and Harajuku Omotesando Keyaki-kai Collaborate on #FendiTsunaguOmotesando Art Project
Italian luxury fashion brand Fendi has teamed up with Harajuku Omotesando Keyaki-kai on a new street art project! ‘TSUNAGU – Omotesando Street Art Project’ was unveiled on April 29, 2022.
The project, which aims to improve the city’s scenery and share positive messages, is on display in Omotesando, a popular area with young people. The canvas is the formal site of the Oriental Bazaar, an iconic part of Omotesando for over four decades. Under the theme of ‘hope,’ three young artists will be displaying their artwork in a massive temporary enclosure on the site. Hopefully, Japan really will open tourism soon so that guests from around the world can enjoy these inspiring pieces!
The first piece of art was unveiled on April 29 and was drawn by Dai Tamura, a young Japanese artist who has attracted worldwide attention after becoming an illustrator for the NBA. The dynamic and powerful compositions vividly depict endangered animals and plants alongside delicate flowers to symbolize hope for the futures of these beautiful creatures.
Be sure to keep an eye out for the next installation coming soon!Information
TSUNAGU – Omotesando Street Art Project
Location: Oriental Bazaar Former Site
Address: 5-9-13 Jingumae, Shibuya-ku, Tokyo
Official Site: http://www.fendi.com
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MOSHI MOSHI ROOMS HARAJUKU Announces ‘My Ty Rooms Harajuku’ Collaboration
ASOBISYSTEM, a company aiming to broadcast Japanese pop culture from Harajuku to the rest of the world, has teamed up with Rokuyon Corporation for a special collaboration! Rokuyon manages unique private accommodations throughout Shibuya in Tokyo, and with help from Meteor APAC, the Japanese distributor of Ty’s beloved Beanie Baby stuffed animals, a new collaboration room will be available to book for a limited time only.
MOSHI MOSHI ROOMS HARAJUKU, a home-sharing facility produced by ASOBISYSTEM, is offering a Ty-inspired room from April 23 until May 22, 2022. The room looks more like an art gallery than a guest house and was designed by Ty’s content director Harris.
Children can enjoy a number of Ty amenities, while adults will enjoy taking home a Ty A3-sized tote bag to remember their unique visit. Those taking the tote bag will be able to fill it with all the Ty stuffed animals they want for only ¥1,650 (Tax Included)!
A social networking campaign exclusively for guests will also be underway soon! Those posting with the hashtag #moshimoshirooms and #ty will receive one free Ty plush toy!
Information
My Ty Rooms HARAJUKU
Available: April 23 – May 22, 2022
Address: MOSHI MOSHI ROOMS HARAJUKU (2-18-7 Jingumae, Shibuya-ku, Tokyo)
Access: 8-minute walk from Meijijingu-mae Harajuku Station on the Tokyo Metro Chiyoda Line/Fukutoshin Line
Reservations: https://www.airbnb.com/rooms/47207073
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xxxHOLiC Exhibition Opens at WITH HARAJUKU HALL to Mark Upcoming Live-action Film
A special xxxHOLiC exhibition will open at WITH HARAJUKU HALL in Shibuya on April 29, 2022! The event is being held to celebrate the release of the live-action xxxHOLiC film on the same day.
Written and illustrated by the manga group CLAMP, xxxHOLiC ran from 2003 until 2017 in Weekly Young Magazine and Bessatsu Shonen Magazine. The series has been a best-seller, with over 14 million copies in circulation, and has been adapted into an anime series, anime film, and live-action television series. An all-male stage play aired in Tokyo in September 2021. The upcoming xxxHOLiC film is the first live-action film adaptation by photographer Mika Ninagawa. This exhibit will include behind-the-scenes footage and images along with a puzzle-solving game!
Exhibition
©2022映画「ホリック」製作委員会 ©CLAMP・ShigatsuTsuitachi CO.,LTD./講談社
Exhibition Hall
©2022映画「ホリック」表裏世界没入展実行委員会©CLAMP・ShigatsuTsuitachi CO.,LTD./講談社 Photo by Mika Ninagawa
Guests will be able to see stills, costumes, props, and artwork from the upcoming film, as well as a ‘visit to the wish-granting shop!’ Take some pictures at an incredibly detailed photo spot, and check out images of the film’s incredible cast. xxxHOLiC will star Ryunosuke Kamiki, Kou Shibasaki, Tina Tamashiro, Daoko, Serena Motola, and many more beloved stars.
*Hokuto Matsumura, who plays Shizuka Doumeki, will not be featured in the exhibition.
xxxHOLiC Puzzle Solving Game ‘The Mysterious and Curious Tale’
Get ready for a completely original new mystery game! Players will transform into the characters of xxxHOLiC to solve a mystery assigned to Yuko Ichihara and Kimihiro Watanuki. What’s the real cost of making a wish?
©2022映画「ホリック」製作委員会 ©CLAMP・ShigatsuTsuitachi CO.,LTD./講談社
Information
xxxHOLiC Behind the Scenes Exhibition Supported by WITH HARAJUKU
Address: WITH HARAJUKU HALL (1-14-30 Jingumae, Shinjuku-ku, Tokyo)
Access: 1-minute walk from Harajuku Station on the JR Yamanote Line, a 1-minute walk from Meijijingumae Station on the Tokyo Metro Chiyoda Line/Fukutoshin LineRunning: April 29 – May 15, 2022
Hours: 10:00-16:30 (Last entry at 16:00) *Open 10:00-19:00 from May 9 – May 13 (Last entry at 18:30)
xxxHOLiC Puzzle Solving Game ‘The Mysterious and Curious Tale’: 17:30-19:30 (Area closes at 20:00) *Open 20:00-22:00 from May 9 – May 13
Official Site: https://xxxholic-movie-event.com
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Legendary Street Fashion Magazine FRUITS Launches Collaborative Issue with atmos pink
10.April.2022 | FASHION
FRUiTS, a magazine capturing the essence of Harajuku culture through fashion, will release a special issue in collaboration with women’s sneaker store atmos pink and SNKRGIRL, the first and only sneaker news site for women in Japan.
SNKRGIRL, Japan’s first and only sneaker media for women by women, is participating in this special collab with FRUiTS, the legendary street photo magazine that introduced Harajuku culture to the world, and atmos pink, the popular Tokyo-based sneaker select store for women.
Bikkuriman Sticker
FRUiTS editor-in-chief shot the images for the special issue. Female sneaker lovers are becoming more common in the Japanese fashion scene, with #SneakerGirls often trending on social media.
The new issue will feature popular influencers who attended SNKRGIRL’s recent Harajuku Snap Party, as well as models, dancers, and women from many other walks of life. The magazine will be a way to see what Harajuku fashion looks like in 2022, and each issue will include a special Bikkuriman sticker!
The cover features influential model YURINO, a big name in the fashion and sneaker scene. Readers can enjoy an interview between Harajuku fashion expert Kaoru Takami and FRUiTS editor-in-chief too, so don’t miss it!
Information
FRUiTS atmos pink × SNKRGIRL
Release Date: March 31, 2022
Where to Buy
atmos pink Stores /atmos pink Web Store: https://www.atmos-pink.com/
SNKRGIRL Official Shop: https://sneaker-girl.store/products/fruits_atmospink_snkrgirl_magazine
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World Trigger Anime Series gets Valentine’s Day Pop-Up Store at LOFT Locations
07.January.2022 | ANIME&GAME
Popular anime series World Trigger is getting a Valentine’s Day pop-up store at six LOFT locations starting January 7, 2022. The event will feature exclusive illustrations of the main characters with lots of chocolate motifs.
Replica Small Avatar Mascot: ¥1,100 (Tax Included)
World Trigger Acrylic Stand VD: ¥1,650 each (Tax Included)
Acrylic Keychain VD: ¥792 each (Tax Included)
World Trigger Acrylic Stand Heart Cat: ¥990 each (Tax Included)
World Trigger Acrylic Keychain Heart Cat: ¥792 (Tax Included)
World Trigger Heart Pins: ¥440 each (Tax Included) / BOX: ¥3,960 (Tax Included)
World Trigger Imabari Towel Replica: ¥990 each (Tax Included)
World Trigger Pen: ¥396 each (Tax Included)
World Trigger Clear Folder: ¥440 each (Tax Included)
World Trigger Hoodie: ¥5,720 (Tax Included)
World Trigger Crunchy Chocolate Pin Sweets: ¥864 (Tax Included)
World Trigger – Ikoma’s Eggplant Curry: ¥972 (Tax Included)
World Trigger Acrylic Stand Badge Sweets: ¥880 (Tax Included) / BOX: ¥7,920 (Tax Included)
World Trigger Plate: ¥1,650 (Tax Included)
World Trigger Chocolate: ¥880 each (Tax Included) *Available in February
World Trigger Masking Tape: ¥462 each (Tax Included) *Available in February
©葦原大介/集英社・テレビ朝日・東映アニメーション
Information
World Trigger POP UP STORE in LOFT
Running/Locations:
January 7 – January 27, 2022 (Nagoya)January 12 – January 25, 2022 (Sapporo)
February 5 – February 25, 2022 (Yokohama)
February 10 – March 1, 2022 (Umeda)
March 10 – March 31, 2022 (Shibuya)
March 15 – March 31, 2022 (Tenjin)
Details: https://www.muzzle.co.jp/world-trigger/loft20220107/
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Harajuku Girls Magazine Zipper to Return to Quarterly Release Schedule After 5 Years
23.December.2021 | FASHION
Popular Harajuku-based fashion magazine Zipper, which ceased publication in 2017, will return in March 2022! The rebirth of the magazine is being spearheaded as a joint venture between DONUTS Inc. and ASOBISYSTEM.
Zipper was first published in 1993 as a way to say “NO!” to traditional style. It continued to inspire creative minds for 24 years until it ceased publication in 2017, and many Harajuku-based celebrities and influencers cite the magazine as a major source of inspiration over the years. Now, this beacon of individuality and fashion is making a triumphant comeback right when the world needs it most.
In addition to the magazine, Zipper will also be available on YouTube, TikTok, Instagram, and Twitter, opening up the brand to fans of Japanese fashion around the world. More details will be announced in the future.
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A Tachikoma From Ghost in the Shell SAC_2045 Arrives at New Balance Harajuku
25.November.2021 | ANIME&GAME / FASHION / SPOT
As a part of the brand’s 9BOX series, New Balance has released a new graphic T-shirt collection in collaboration with Ghost in the Shell SAC_2045. The items went on sale November 12, and to commemorate the release, a Tachikoma from the series has arrived at New Balance Harajuku! For those who may not have seen the series, a Tachikoma is an AI tank prominently featured in the Ghost in the Shell universe.
T-Shirt
Long Sleeve T-Shirt
Collaboration Sticker
Picture Frame
Motoko Kusanagi, the main character of the series, perfectly exemplifies the New Balance brand, which promotes ‘fearless independence.’ Five new t-shirt designs are now available, all drawn by Ilya Kuvshinov, the character designer for Ghost in the Shell SAC-2045. The collection is available at official New Balance stores nationwide, as well as the online store and participating ABC Marts. Those who purchase items from the collection will receive a collaboration sticker, and a special picture frame will be available on the New Balance official store app NB Shop.
New Balance’s flagship store in Harajuku is celebrating its fifth anniversary this year and was the backdrop for the cover of Rolling Stone Japan to promote the collaboration. Fans of the anime series shouldn’t miss out on these stylish threads!
Information
Ghost in the Shell SAC_2045 x New Balance
On Display from November 20 – December 2, 2021
Location: New Balance Harajuku
Collab Details/Store: https://shop.newbalance.jp/shop/e/eEnb-app-9boxgits
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KAWAII MONSTER KITCHEN by ASOBISYSTEM Opens in Osaka
For visitors to Tokyo who love Japanese pop culture, the KAWAII MONSTER CAFE was a rite of passage. Opened in Harajuku in 2015 and produced by the Godfather of Kawaii himself Sebastian Masuda, the restaurant was a love letter to all things cute. Starting in February 2021, ASOBISYSTEM has taken over the operation of this beloved property.
Regrettably, due to the state of the world, KAWAII MONSTER CAFE HARAJUKU closed at the end of January 2021. However, the spirit of this colorful place isn’t dead, and a new concept and menu are now coming to fruition in Osaka!
Contents
Monster Cake and Choppy
Monster Burger
Colorful Tonkatsu Monster Burger (Red): ¥1,380 (Tax Included, Drink Included)
This bright red monster burger will make a great subject for an Instagram photo and is filled with pork cutlet and bacon dipped in a special tomato sauce.
Colorful Shrimp Fritter Monster Burger (Blue): ¥1,380 (Tax Included, Drink Included)
This tasty shrimp fritter sandwich is best enjoyed with plenty of tartar sauce!
Colorful Blue and Red Mini Burgers: ¥1,280 (Tax Included)
Can’t decide which burger you’d like to try? How about both! Guests can also design their own monster burgers with a special topping kit.
Monster Cooking
Cooking Class Fee: ¥700 (Tax Included)
Cooking Class Fee with Cutlery: ¥1,000 (Tax Included)
Length: 30 minutes
Ages 9+
Quiz Rally Card
Traverse the four floors of the Hug Museum for a special quiz rally! There will be one question on each floor, marked by Choppy! Those who answer all the questions correctly will receive an original mask case!
Monster Merchandise
The Hug Museum, sponsored by Osaka Gas, offers plenty of hands-on exhibitions related to food. The grand opening of the KAWAII MONSTER KITCHEN was held on November 2, and inspired children and adults alike to have fun with their food and embrace all th ings kawaii. A photo spot featuring a massive monster cake has also been installed, supervised by Sebastian Masuda. Come experience the spirit of kawaii culture in Osaka!
Information
KAWAII MONSTER KITCHEN
Grand Opening: November 2, 2021
Address: Hug Museum (3-2-59 Chiyozaki, Nishi-ku, Osaka)
Hours: 10:00-18:00 (Closed Wednesdays, New Years)
Admission: Free (Fees may apply in certain areas)
Details: https://www.osakagas.co.jp/company/efforts/hugmuseum/lp/kawaii/
KAWAII MONSTER CAFE
Official Online Store: https://kawaimoncafe.base.shop/
Instagram: https://www.instagram.com/kawaiimonstercafe/
Contact: kawaiimonstercafe@asobisystem.com
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SNEAKERWOLF Edo-Inspired Exhibition to Open in Shibuya and Harajuku
From October 23 until October 29, art project production group WATOWA GALLERY will host a solo exhibition by SNEAKERWOLF at elephant STUDIO in Shibuya. The artist has become popular both in Japan and abroad for his works inspired by calligraphy found in the Edo period of Japanese history.
SNEAKERWOLF has garnered worldwide attention for his graffiti-style artwork depicting Edo-inspired kanji characters. In the past, he has collaborated with ASICS Tiger Japan and other popular brands. The artist will show around 15 new abstract works during this exhibition, many inspired by SD–or ‘super deformed’–versions of characters. The #FR2 x SNEAKERWOLF collaborative exhibition will be happening simultaneously in Harajuku, bringing the artist together with fashion brand #FR2. The brand and artist were brought together during an exhibition sponsored by WATOWA GALLERY in January 2021. During this period, three new pieces made specifically for #FR2 will be on display, and limited-edition clothing will be available for purchase!
Information
SNEAKERWOLF SOLO EXHIBITION
(INSTRUMENTAL)
Running: October 23 – October 29, 2021
Hours: 12:00-19:00
Address: elephant STUDIO 1F (2-7-4 Shibuya, Tokyo)
Free Admission, No Reservations Required
Details: http://www.watowa.jp/news/2021/10/sneakerwolf-instrumental.html
#FR2 x SNEAKERWOLF
“FXXKING WOLF”
Running: October 23 – October 29, 2021
Hours: 11:00-19:00
Address: #FR2GALLERY (TX 101 Building 1F, 4-28-16 Jingumae, Shibuya)
Free Admission, No Reservations Required
Official Site: https://fr2.tokyo/