Happy New Year! Hatsumode in Harajuku: Experience Japanese New Year the Traditional Way
Here’s a guide that teaches you the ins and out of visiting Harajuku’s Meiji Jingu Shrine!
If you’re in Japan, you’re bound to hear the word “Hatsumode” being tossed here and there as the year draws to an end. Wondering what this is all about? “Hatsumode” commonly refers to praying for a year of health and prosperity at the shrine/temple. Not only is it about the praying — there are other activities that come with it, which comprises picking out an “omikuji,” a slip of paper with your fortune of the year spelled out for you that you choose at random (you can typically draw an “omikuji” throughout the year as well); some may also write their wishes on small wooden plaques called “ema.”
Typically, this is how a Japanese New Year starts off.
But a visit to the shrine? What are the rules?
The whole tradition may be a bit of a mystery to those who aren’t accustomed to the Japanese New Year’s. But don’t worry, Harajuku MOSHI MOSHI BOX’s Babukabon has got your back. Read on to perfectly equip yourself with some knowledge on a traditional Japanese New Year.
The shrine we made a visit to is the one closest to Harajuku station, Meiji Jingu. A total of roughly 10 million people visit this shrine throughout the year, making it Japan’s most visited shrine.
The first three days of the year, a time when shrines throughout Japan clock in with a massive number of visits, the number of Meiji Jingu go-ers round up to roughly 3 million.
So sit back and enjoy the beautiful landscape of the shrine while Babukabon teaches you how to begin and end your shrine visit.
Before you enter the shrine by passing under the “torii,” bow once. (Take off your hat while you’re at it!) The large gate at the entrance or the “torii” is what separates the world from the sacred world. Demonstrate your respect before entering by bowing once here.
Question: When you are walking down the sando (or the road that leads to the Shrine), is there a particular side you should walk on?
Answer: Anywhere besides the center, and you’re good!
Walking down the center of the “sando” is usually a no. The center is referred to as the “seichu” and this path is specifically reserved for the Shinto Gods. Don’t mess with the path of the Gods and keep to the side!
Note that Meiji Jingu is a large shrine, so it takes a while to get to the actual shrine. However, it’s important to be patient and keep your calm while you make your way over. This won’t be particularly difficult when you’re amidst the nature with the giant trees towering over you and the pebble stones underneath your feet. With that said, it’s hard to believe that this shrine also happens to be located in Harajuku, a place we know best as a treasure trove of Japan’s pop culture.
After walking for a while, we spotted a huge tree called the momiki. Apparently this momiki is the origin of “Yoyogi,” what we now know to be the station after Harajuku on the Yamanote line.
What will also appear affront your eyes are barrels of sake offered to the gods – one for the pictures! Apparently the Meiji emperor was a big fan of wine, which explains the wine barrels that you’ll also see lurking in the huge crowd of barrels.
A famous power spot, “Kiyomasano Ido (Kiyomasa’s well)” is located smack in the middle of the walk down the “sando,” so we decided to stop by. Kiyomasa Kato was a warlord, also known to be the “god of soil and trees” and it’s been said his well is supposed to bring luck.
When you reach the main shrine, you’ll find a place to wash your hands, also known as the “chozuya.” Wash your hands here.
- How to Temizu
- 1. Hold the ladle with your right hand, rinse your left.
- 2. Hold the ladle with your left hand, rinse your right.
- 3. Hold the ladle again with your right hand, pour some water in your left and rinse your mouth.
- 4. Place the ladle upwards so it cleanses the part you were holding.
(※ Best to do this with one scoop of water)
And now onto the praying.
- How to pray
- Throw some coins in the “osaisenbako” (offertory box). Note that you can choose how much you put in the box. Typically, the Japanese will put in a 5-yen coin since 5-yen or “go-en”, when read in Japanese, can also mean “luck.”
- 2. Bow twice.
- 3. Clap twice.
- 4. Keep the palm of your hands together and make a wish.
- Bow once.
The point is to bow twice, clap twice, and bow one at the very end. In Japanese, we say “Nirei Nihaku Ichirei.”
Looks like Babukabon made a wish too! What did you wish for?
Here, you can purchase “omamori” (a good luck charm), “ofuda” (a talisman), and “ema” (a small wooden plaque where you can write out your wishes.
If you look closely, each “omamori” serves a different purpose: it can keep the “house safe,” or keep you safe from “road danger,” or it could “bring luck, and keep the devil away.”
This “hatsumode” guide will come to good use for you spending New Year’s in Japan! Let’s make it a great kick-start to 2016!
- A little something to wrap up:
Ta-dah! Here’s my “goshuin,” or insignia stamp. This is a stamp you can purchase at the shrine/temple you visit. The design varies by each temple/shrine, so have fun with it, collect a couple for your very own goshuin collection!
Meiji Jingu Shrine
1-1 Kamizonocho, Yoyogi, Shibuya-ku, Tokyo
※ Check their website for their hours
MOSHI MOSHI BOX Staff
Her favorite snack is Ikaten Setonai Lemon Flavor (a toasted snack that tastes like squid)
Her goal of 2016 is to take it easy.
Photos: Yuta Mukaiyama Words: MoMo (SHUTTER)
Get your hands on all the squishies you need in the squishy holy land Harajuku
01.September.2017 | SPOT
Hi, I’m Shiota, the director of the MOSHI MOSHI BOX Harajuku Tourist Information Center.
One of the biggest questions that has been raised since spring this year by people who stop by the MOSHI MOSHI BOX is about “squishy” toys. This boom has lit a fire over on YouTube and is hugely popular among young teenage girls.
Squishies comes in all shapes and sizes, but the big hits both in Japan and overseas are the food squishies. Known as “squeeze” in Japan, they got their name from fans for how nice they feel and satisfying they are to squeeze.
In this article, we’re going to take a look at some of the shops in the squishy holy land that is Harajuku where you can get you hands on some!
“Nihon Squeeze Center” – A super famous shop that everybody knows about
To reach this place you need to pass through Takeshita Street located opposite the Takeshita Exit of Harajuku Station accessible via the JR Yamanote Line. Make a left at Murasaki Sports along Meiji Dori and you will see a shoe shop by the name of Kickers on your left. the Nihon Squeeze Center is located on the second floor of the building.
The shop was originally called “Harajuku Accessory Market” and was a popular shop on Takeshita Street that sold miscellaneous items. However, it relocated and rebranded as a shop specialising in squishies.
One of the store’s most popular products are the squishies made in collaboration with Tokyo Bakery. You can’t buy these at any other shop.
Newer squishies have a smell to them, but the squishes at this shop don’t have that factory smell – they have the scent of the real thing! The quality is too good, I just can’t contain myself.
You have to book online to enter the shop on Saturdays, Mondays, national holidays, spring, summer and winter holidays, and any other days where the shop is expected to be overcrowded. Be sure to check the store’s homepage before heading to see if you need to book or not.
“MOOOSH” – Enjoy squeezing all the squishies to your heart’s content in a spacious store
As you come out of the 4th exit of Meiji Jingumae Station via the Tokyo Metro Chiyoda Line you will see a ramen shop by the name of “Ichiran” (一蘭) on your left. MOOOSH is on the third floor of the same building. The entrance looks like the entrance to an office building.
MOOOSH is a place where you can buy every squishy sold by the famous squishy brand “BLOOM.” It’s a very spacious shop and even has an all-you-can-squeeze squishy area.
Their range of customers has been on the increase recently, with people coming from Japan and even overseas to visit. There’s also an online shop for people who aren’t able to stop by, so be sure to check that out too.
“Picnic” – Get distracted by a range of affordable squshies
To find this shop, take the Takeshita Street Exit of Harajuku Station coming from the JR Line and enter Takeshita Street. Take the first left and you will find an arcade. Here you will find “Picnic.”
Picnic is a talk-of-the-town store that has even featured on TV. They stock a wide range of affordable squishes – something we can all be happy about.
“FANCY POCKET Harajuku” – Right near Harajuku Station
Head straight down Takeshita Street from the Takeshita Street Exit of Harajuku Station via the JR Line. Make a left turn at the corner of the cream puff store “Beard Papa’s” and take the white staircase in view on your right. The first floor is a clothes shop called “CONOMI.”
The store is affiliated with “Sun Houseki,” a shop selling bargain-priced miscellaneous goods. It’s highlight are the super cute squishy designs you can get your hands on – and best of all it’s easy on your wallet.
So, what do you think of this squishy store collection? There’s a lot of shops to choose from all very close to each other, meaning you can run from shop to shop to find your favourite♪
And if you get lost at any point during your Harajuku trek, then stop by the MOSHI MOSHI BOX where we’re happy to guide you on your way!
【Tokyo Stroll 】A power spot at the heart of Tokyo? Go to the Meiji Shrine and get “Goshuin”
Meiji Shrine (Meiji Jingu) is just a short walk from Harajuku station. Those who visit the shrine at New Year boast that it is the best shrine in the whole of Japan. The shrine proudly holds its reputation as a famous tourist spot, originally built to honour the spirits of the Meiji Emperor and his wife Empress Dowager Shoken.
Walking around the busy city, you really would not expect to suddenly encounter such a deep forest that contains a majestic shrine. The location also offers a famous well that is the perfect power spot, and many cafés that will make your heart glow with warmth. Join Elly-chan as she explores the wonderful city oasis of Meiji Shrine.
Starting point: Café Morinoterasu (社のテラス)
Just a one-minute walk from JR Harajuku station or Tokyo Metro Meiji Jingu-ma station lies the glorious Meiji Shrine. You can also easily access the shrine from Shibuya as it is just one stop away. Here, at the heart of the city, you’ve finally reached a calm oasis. It’s no surprise that it’s a popular tourist spot.
Morinoterasu café is located before the large and mighty Meiji Shrine torii gate, which is the first gate that leads to the shrine. The café is united with nature and will sweep you away with peace and tranquility. This is the first stop for our adventure!
You can feel the warmth of the trees inside the café. The counters and chairs were made from old, withering trees on the shrine grounds. Japanese zelkova wood, evergreen oak, Japanese oak, camphorwood or wood from a sakura tree?
Look out for the names of the types of trees used to make the furniture as they are discreetly carved into the wood.
The menu includes Morinoterasu’s special limited éclairs and croissants that are prepared every day for the famous Meiji Kinenkan (Meiji Memorial Hall). These make for the perfect light snack.
Before or after exploring the shrine, extend the exploration to your taste buds! How about treating yourself to a thirst-quenching cup of coffee or a soft drink, or the creative tofu milk gelato?
The symbol of Meiji Shrine: The Otorii
Enter the Harajuku entrance and you will be faced with the second shrine entrance – a large, wooden myojin-torii . (Large shrine gate) This is the symbol of Meiji Shrine.
Being Japan’s largest shrine gate, there’s no wonder that the countless numbers of visitors taking commemoration photos here never die out. Japanese Cypress tree bark was used to make the torii shrine gate 1,500 years ago. Take a closer look and you’ll be blown away!
Enter the Harajuku entrance and you will be faced with the second shrine entrance – a large, wooden myojin-torii . (Large shrine gate) This is the symbol of Meiji Shrine. Being Japan’s largest shrine gate, there’s no wonder that the countless numbers of visitors taking commemoration photos here never die out.
Japanese Cypress tree bark was used to make the torii shrine gate 1,500 years ago. Take a closer look and you’ll be blown away!
As soon as visitors arrive at the shrine, they are greeted with a poem created by the Meiji Emperor, which is posted for all to see. The true elegance of Japanese culture can be felt through the words. Usually, shrines have boxes of “omikuji”, from which visitors are invited to pull out a strip of paper. Each of these paper strips contains a unique fortune such as “kichi” which means “lucky”, or “daikichi” which is even luckier!
These are followed by a commentary. However at Meiji Shrine, these are replaced by poems written by the Meiji Emperor and Empress Dowager Shoken in order to honour their spirits.
>>next page Go to the power spot
A “zoo” beside a Harajuku Denki Shokai ?! An ice cream store, “Dobutsuen” which use the motifs of animals was opened
“Dobutsuen” which sells cute animal-shaped ice cream under the theme of “the smallest zoo of the world” was opened on the 23rd of September.
Each item is 500 yen! Below are the items which are suitable to be uploaded on your SNS.
Buta (strawberry) Buhtaro (5oo yen / tax included)
Panda (cookie and cream) Runrun (5oo yen / tax included)
Zou (soda) Umeko (5oo yen / tax included)
Koara (Vanilla) Ocean Hiroko (5oo yen / tax included)
Tora (blueberry cheese cake) Eijikun (5oo yen / tax included)
3 Biki no Kobuta (random flavor) (1,000 yen / tax included)
Why not try these cute animal-shaped ice creams after drinking Denkyu Soda.
Godfather of Kawaii Sebastian Masuda Celebrates 30 Years in Showbiz with Pop-Up Shop at Roppongi Hills
21.September.2021 | FASHION
Sebastian Masuda is a powerhouse of all things cute. From starting the popular Harajuku-based brand 6%DOKIDOKI in 1995 to creating the now-legendary music video for Kyary Pamyu Pamyu’s PONPONPON, Masuda is now celebrating 30 years in the industry. An exhibition of the artist’s works will be shown in an upcoming exhibition in both Tokyo and Osaka from Fall 2021 until 2022. Prior to that, a Sebastian Masuda pop-up shop is coming to Roppongi Hills and Shibuya PARCO starting this month!
From September 23 until October 17, the art goods brand Sebastian Masuda ART will hold a pop-up shop within the Mori Art Museum Shop on the third floor of Roppongi Hills West Walk. In addition to the latest art goods, including the brand-new ‘Inner Voyage’ series, a number of Masuda’s colorful art pieces will be on display, with some being for sale.
When visiting Roppongi Hills, don’t forget to head up to the 52nd floor for the 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii, running from September 17 until January 10, 2022. Sebastian Masuda’s work ‘Unforgettable Tower’ will be on display when entering the event, while the Tokyo City View store will be selling some of the artist’s products! Basically, both the 3rd and 52nd floors will be nothing but kawaii.
Mori Art Museum Shop
Stickers: ¥550 – ¥2,860 (Tax Included)
Inner Voyage T-Shirt: ¥7,480 (Tax Included)
Microcosmos -Tattoo Pink & Me-
Sebastian Masuda & 6%DOKIDOKI 1995→2021
Mesh Top: ¥10,450 (Tax Included)
Long Sleeve T-Shirt: ¥8,250 (Tax Included)
DOKI DOKI Earrings: ¥4,290 (Tax Included) / Logo Plate Necklace: ¥7,590 (Tax Included) / 6% Logo Pochette: ¥6,050 (Tax Included)
Charm Pouch – Kawaii Company: ¥2,860 (Tax Included) / Sebastian Masuda STUDIO COLOR PALETTE: ¥4,400 – ¥2,860 (Tax Included) Felissimo
The Sebastian Masuda & 6%DOKIDOKI 1995→2021 event will be held from September 17 to October 3 at Hobonichi CultureN, located inside Shibuya PARCO. Guests will be able to look back at the 26-year history of the 6%DOKIDOKI brand.
2021, much like 2020, has lost a lot of it’s brightness due to the ongoing pandemic. Why not surround yourself with some kawaii goods to raise your spirits?
Sebastian Masuda Pop Up Store
Running: September 23 – October 17, 2021
Address: Mori Art Museum Shop (Roppongi Hills West Walk 3F, 6-10-1, Roppongi, Minato-ku, Tokyo)
Sebastian Masuda & 6%DOKIDOKI 1995→2021
Running: September 17 – October 3, 2021
Address: Hobonichi CultureN (Shibuya PARCO 4F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo)
Basketball Culture Space TOKYO 23 Reopens on Cat Street in Harajuku
18.September.2021 | FASHION
TOKYO 23, a shop promoting basketball culture, is set to reopen as a large-scale shop in Harajuku on September 18, 2021.
TOKYO 23 x JUN INOUE TEE (Black/White): ¥5,500 each (Tax Included)
Guests will enter the space to find a basketball court at the center, both keeping with the theme of the shop and maintaining a minimalist vibe. The location is bold, using a balance of different upcycled materials and gray-tone colors reminiscent of the Tokyo streets.
JUN INOUE was in charge of designing the lanterns throughout the store, giving a more traditional Japanese feel to the modern storefront. The store is dotted with artworks by Inoue as well as Reina Koyano, both located in Los Angeles.
The coffee shop “LATTEST” will also be a permanent fixture in the store, and is the perfect place for visitors to relax and take in the art and feeling of the TOKYO 23 store. To commemorate the opening of this massive space, special collaborative JUN INOUE x TOKYO 23 T-shirts will be on sale for a limited time.
Opening: September 18, 2021
Address: Harmony Harajuku 1F (4-28-21 Jingumae, Harajuku, Tokyo)
Official Site: https://www.atmos-tokyo.com/brands/tokyo23
Nature-filled Digital Detox Cafe HANARIDA Opens in Harajuku
Zoomers are used to life with their smartphones and computers. While life certainly is more convenient being able to connect instantly with your friends, have you ever felt a certain emptiness despite this? According to the Ministry of Internal Affairs and Communications, young people in their 20s spend approximately four to five hours looking at screens per day. However, sometimes, it can be nice to put down your phone and enjoy a cup of tea with your friends in front of you. With those thoughts, the HANARIDA Harajuku cafe open on August 8 2021. The hidden cafe is filled with flowers and greenery, aimed at adults. Here you can enjoy a quiet time away from the bustle of the city, relaxing with a cup of dry fruit-infused herbal tea.
Every sunday is a digital detox day, meaning that smartphones and laptops are banned in the cafe. You can leave your phone with the staff to receive a free drink. With the comfy interior and a selection of board games, conversations will flow naturally to create a home-like space, even without technology
The flowers and trees in the cafe, which was decorated by a professional flower artist, are all real. The atmosphere changed based on the time of day – the sunshine lights up the cafe while the warm lights make for a relaxing evening. You won’t get tired of this cozy space!
Experience relaxation away from the busy city while watching the flowers bloom throughout the day, as you puff on a dried fruit Hanakemuri hookah. The hookah used by HANADIRA is both nicotine and tar free, meaning they can be enjoyed by non-smokers.
Their drink selection for Valentine’s day 2021 was a huge hit on social media, particularly the Sakicha dry fruit tea. The tea is now available on the menu, so make sure to try it for yourself!
Opening Date: September 8 2021
Opening Hours: 11:30 ~ 24:00 (No regular holidays)
※Closes at 20:00 until September 12 due to the current state of emergency declaration.
Address: Section L Pop-up House 2F 4-27-2, Jingumae, Shibuya, Tokyo
Seven minute walk from JR Harajuku Station
※Under 20s are denied entry to the cafe
Official Site: https://hanarida-official.com/
Twin Fashion Icons AMIAYA Release Photobook with STREET Magazine
24.August.2021 | FASHION
Tokyo fashion icons and twin unit AMIAYA have collaborated with street-snap magazine STREET on a new photobook! ‘AMIAYA x STREET TOKYO FASHION 2021ss’ will go on sale August 23 at select bookstores and online.
AMIAYA began their fashion journey in street fashion when they were teenagers, and are currently attracting worldwide attention as icons representing Tokyo style. STREET magazine has been highlighting unique international streetwear since its first issue in 1985, and both parties are using this collaboration to help the fashion industry, which has been adversely affected by the pandemic.
The magazine features snapshots of AMIAYA wearing the hottest Tokyo fashions on the streets of Harajuku and other popular areas around Japan’s capital. The photos were taken by Shoichi Aoki, photographer and editor-in-chief of STREET.
Each photo has the power to open up your mind to a new world of fashion, so why not give it a look?
Comment from AMIAYA
“The Coronavirus pandemic has given us a new perspective on fashion, and how we can share it from Tokyo to the rest of the world. STREET magazine has so many readers overseas, and it’s truly made an effort to boost the Japanese fashion scene. We believe in the potential of fashion to connect Japan to the rest of the world, and we hope that through this collaboration, we share some positive energy through our style.”
Comment from the Editor-in-chief of STREET, Shoichi Aoki
“The pandemic has caused unprecedented damage to the entire fashion industry, and it has become more difficult to share Japanese fashion with the rest of the world. Fashion is not something unnecessary–it’s something important for Japan, and for humanity as a whole. AMIAYA are Japanese fashion icons that are recognized around the globe. They are somewhere between reality and the virtual world. By having them model on the streets of Tokyo, I wanted to create something to convey the current state of Japanese street fashion with international audiences. It took a year and a half of shooting while adjusting AMIAYA’s schedule, but it’s finally being published. Even if it seems like a small project, even the smallest activity can have a massive impact.”
AMIAMA x STREET TOKYO FASHION 2021ss
Release Date: August 23, 2021
Page Count: 76 pages
Price: ¥4,950 (Tax Included)
Where to Buy: Tokyo TSUTAYA stores/ UNITED TOKYO Jingu-mae, Shanghai, Beijing, Hong Kong
Online Store: https://amiayaxstreet.com (Open August 23, 12:00JST)
Official Site: https://amiaya.asobisystem.com
Meiji Marble Chocolate Themed Hotel Room Opens at The Royal Park Hotel Kyoto Umekoji
In celebration of Meiji’s popular Marble chocolate, The Royal Park Hotel Kyoto Umekoji is collaborating with the confectionery brand to offer a Marble themed hotel room for guests. The room opened on July 27.
Showa retro-style posters, telephone, and other decorations
Meiji’s colourful Marble chocolate was first released in 1961. It turned 60-years-old in February of this year, meaning it has continued to be enjoyed by three generations. Grandparents have passed them onto mothers and fathers, and them to their own children. Now the whole family can celebrate the chocolate in a themed hotel room in Kyoto.
Named the Marble Room, the hotel room is decorated in seven colours just like the chocolates themselves. This includes seven individual pillows on the sofa, balloons, wall decorations, and more. There’s even a crane game inside the room where guests can obtain some chocolates for free.
Also inside the room are Showa retro-style posters and a telephone, and guests can watch all of the old Marble commercials on the television which have aired these past 60 years. Guests also receive a free smartphone ring, eco bag, pouch, and other little freebies as part of the plan.
Meiji Marble x The Royal Park Hotel Kyoto Umekoji
Bookings: Open from July 27, 2021
Stay Period: August 1, 2021 – September 30, 2021
Meiji Official Website: https://www.meiji.co.jp/
Japanese Music Artists to Perform at Crocs Japan x atmos pink’s Summer Festival
Casual footwear brand Crocs Japan and sneaker select shop atmos pink are set to host a summer pop-up event titled ‘Atokuro Natsumatsuri’ at atmos pink’s flagship store in Harajuku as well as online from July 31 to August 9.
atmos is one of the leading sneaker brands in Japan, while Crocs is a staple of summertime footwear. Together, the two brands are set to deliver an array of summer season content with classic Japanese summer stalls, creating your own custom Crocs Jibbitz™, and more. Additionally, everyone who attends the event and buys something will enter for a chance to win some limited-edition merhandise.
Starting on August 2, a line-up of Japanese artists will perform live on YouTube for the event, with names such as FAKY, Yurufuwa Gang, ELLE TERESA, CHAMELEON LIME WHOOPIEPIE, Atarashii Gakko no Leaders, and more.
Running: July 31, 2021 – August 9, 2021
Location: atmos pink Flagship Shop Harajuku
Address: 6-5-3 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
August 2 @ 21:00 – FAKY
August 4 @ 21:00 – Yurufuwa Gang
August 6 @ 21:00 – ELLE TERESA
August 8 @ 21:00 – CHAMELEON LIME WHOOPIEPIE, Atarashii Gakkou no Leaders
atmos pink channel: https://www.youtube.com/channel/UCkSEEsKnBrGz0bP9XLDkSGw
atmos pink Official Website: https://www.atmos-pink.com/
First Official Chiikawa Shops Open at KIDDYLAND Harajuku and Osaka Umeda
KIDDYLAND has announced the opening of the first official shops themed on the popular character Chiikawa. Named Chiikawa Land, the two stores will open at the Harajuku and Osaka Umeda branches of KIDDYLAND on August 7.
Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. With over 550,000 follows on Twitter, Chiikawa has become extremely popular, with even themed cafes and an exhibition, Chiikawa’s Forest, having taken place.
Now Chiikawa get its own official shops at KIDDYLAND with merchandise featuring new and exclusive artwork drawn by Nagano and more.
Get your paws on exclusive merch at Chiikawa Land
Smartphone Stickers | 3 Designs | ¥385 Each (Tax Included)
Acrylic Stands | 3 Designs | ¥770 Each (Tax Included)
Pins | 3 Designs | ¥330 Each (Tax Included)
Acrylic Keyrings | 3 Designs | ¥660 Each (Tax Included)
Large Hand Towels | 2 Designs | ¥770 Each (Tax Included)
Mug | ¥1,650 (Tax Included)
T-Shirts | 3 Designs | ¥3,080 Each (Tax Included)
Positively adorable frames for pre-order
Chiikawa Art Frame – Clouds | ¥16,500 (Tax Included)
Chiikawa Art Frame – Faces | ¥16,500 (Tax Included)
Chiikawa Art Frame – Ramen | ¥16,500 (Tax Included)
For every ¥1,100 spent in a single transaction, receive one of three possible Umaibo corn sticks.
For every ¥3,300-¥5,499 spent in a single transaction, receive an exclusive hologram pin.
Spend over ¥5,500 to receive a random special gift: one of four possible lunch boxes or one of five plush pins.
Chiikawa Land shopping bag
Snap a photo at one of the photo spots
Get a stamp at both KIDDYLAND branches
MOSHI MOSHI ROOMS opens Harajuku-Kawaii themed accommodation called ‘HARAJUKU’
20.July.2021 | SPOT
Rokuyon, which manages unique accommodations mainly in Shibuya, has opened the fourth room of “MOSHI MOSHI ROOMS”, the home-sharing facility, named “HARAJUKU” produced by ASOBISYSTEM, which introduces HARAJUKU culture to the world.
“MOSHI MOSHI ROOMS offers accommodation services in concept rooms full of originality not found in existing hotels or home-sharing facilities. The concept of the fourth room is “HARAJUKU”. The room is filled with “KAWAII”, one of the representative cultures of Japan. Once you step into the room through the archway, you will feel as if you have wandered into the world of a picture book. The room is inspired by Harajuku, a place where you can enjoy the extraordinary feeling of being lost in a different dimension.
With the opening of the room HARAJUKU, an entire building has been transformed into MOSHI MOSHI ROOMS, with four rooms available for booking via Airbnb. The rooms can be used for a variety of purposes, such as accommodation for domestic and foreign tourists, staycations (casual holiday at home or nearby), girls’ parties, and birthday parties with your friends. In order to ensure the safety of the guests, they carry out temperature checks, use alcohol sanitisers and disinfect the rooms with alcohol when cleaning.
The archway at the entrance is a gateway to a world of wonder. From the moment you step into the house, the excitement is bound to build.
The living room is decorated with colourful objects and animals reminiscent of a museum. Why not find your favourite objects and animals, and enjoy taking photos with them?
The bedroom has a queen-size bed, together with a sofa bed and an air bed in the living room, which can accommodate up to four people.
The shower room is equipped with amenities such as shampoo, conditioner, and body soap. The separated washbasins and Toto Washlet toilets have been installed.
The kitchen is fully equipped with a microwave, fridge, and other daily necessities. Colourful KAWAII tablewares are lined up so that you can enjoy the world of the room more.
MOSHI MOSHI ROOMS
The first room ‘SAKURA’
The room has received high praise from both domestic and international travelers.
A monument of cherry blossoms, the symbol of Japan, fills the ceiling of the bedroom, creating a gorgeous and unique space.
The second room ‘ORIGAMI’
This room is themed on origami, one of the symbols of Japanese culture.
The living room is furnished with benches and stools inspired by a teahouse. Looking up at the ceiling, a number of Japanese umbrellas decorate the space.
The third room ‘DOSUKOI’
The room combined the traditional Japanese culture of sento, a Japanese public bathhouse and sumo, Japanese wrestling.
The sumo wrestler’s hands and the large bath inspired by a sento attract the viewer’s attention. The painted pictures on the walls are the work of Kiyoto Maruyama, one of only three sento painters in Japan.
The rooftop offers an expansive space with a panoramic view of Harajuku. It can also be used for events such as tent saunas and BBQs. Only the rooftop can be rented out as a rental space.
Why don’t you create your own story at MOSHI MOSHI ROOMS, a place full of unique concepts that you can only experience here?
MOSHI MOSHI ROOMS第4弾HARAJUKU
Where: MOSHI MOSHI ROOMS -HARAJUKU-
Address: 3rd Floor, 2-18-7, Jingu-Mae, Shibuya-ku, Tokyo, Japan
Access: 8 minutes walk from Meiji Jingu-Mae Station (Harajuku) on Tokyo Metro Chiyoda Line/Fukutoshin Line.
Ibuki Sakai x atmos pink T-Shirt Collection Releases
16.July.2021 | FASHION
Japanese sneaker select shop atmos pink has teamed up with model and artist Ibuki Sakai to release two t-shirts at atmos pink stores and their official website.
atmos pink x sakai ibuki collaboration raglan tee | ¥4,500 (Before Tax)
atmos pink × sakai ibuki collaboration safari long sleeve tee | ¥4,900 (Before Tax)
The two tees take on a 90’s design with sticker collage motifs, something which Ibuki is known for. In promotion of the release, a special installation has been set up at atmos pink’s flagship store in Harajuku where it will be displayed until July 25.
The installation is a collection of handmade original accessories, stickers, and other items selected by Ibuki. Additionally, those who purchase her artbook at TSUTAYA will receive a paper doll poster, available on a first-come, first-served basis.
Ibuki Sakai x atmos pink
Installation: July 16, 2021 – July 25, 2021
Location: atmos pink flagship Harajuku
Address: 6-5-3 Jingumae, Shibuya, Tokyo
Peta Peta Kai Event
Tickets: Available from July 16, 2021
Location: atmos pink flagship Harajuku
*Open to those who purchase either of the collaborative t-shirts
Event Date: July 25, 2021 @ 13:00-18:00
1st Slot: 13:00-15:00
2nd Slot: 15:00-17:00
Price: ¥1,000 (Tax Included)
*Max. 15 people per slot
Satoyama Jujo THE HOUSE IZUMI: Rent Out a Renovated Japanese House in Niigata
15.July.2021 | SPOT
Japanese design company Jiyujin launched its new Satoyama Jujo THE HOUSE chain of accommodations this month which offer a single group of guests a one-night stay in an entire house.
The first branch to open is IZUMI which features a fully-renovated Japanese-style house located in the city of Uonuma in Niigata. A gorgeous outlook is offered from the house with an unbroken view of lush forests, rice fields, and Mt. Makihata, which is listed as one of the ‘100 Famous Japanese Mountains.’
A breathtaking view awaits guests from the open-air bath
The spacious living room
Fully renovated from a 150-year-old private house, the building is supported by beautiful wooden beams and columns, and in the middle the oe, a sunken hearth. This, along with the beams and sashigamoi joints, are made from keyaki Japanese zelkova which is an elm-like tree. This species of tree is rare even in a tree-covered region such as Uonuma. The lumber used for this house was cut, preserved, and dried out for a number of decades before being processed into building material for the house. The heart in the middle of the living room is reminiscent of a time when large families would gather around one and serves to recreate that lifestyle.
The Nishiyama region is known for is production of delicious rice. IZUMI in fact looks out over Kabanosawa, a special and important place of rice production in Nishiyama. This vantage point also gives guests an opportunity to appreciate the hot and cold temperatures of the daytime and evening, the rivers, the shape of the land, and the earth the city sits on. The drastic change in temperatures in the day and night are especially noteworthy as this, along with the basin between the mountains, gives rise to a sea of clouds.
IZUMI sits on a hill that overlooks the rice paddies, making it a perfect location for spotting the sea of clouds. Minamiuonuma’s sea of clouds has over a 70% chances of appearing in the autumn and spring seasons.
The number one reason why Japan’s old, long-standing, and precious private houses are demolished is due to the cold getting in and it being too dark inside. Even those who want to see them preserved for tradition, including those who live in them already, would rather live in a modern home. That’s why Jiyujin has begun a renovation project instead of a demolition one. By refurbishing the houses, the ancient framework can be fixed up and preserved while a range of contemporary amenities are incorporate to fit with modern lifestyles. The Satoyama Jujo accommodations are built so they can be used for over 100 years.
For dinner, there are three options for guests. The first is a dinner at SANABURI which earned itself a Michelin star in Michelin Guide Niigata 2020. The second is a meal at a restaurant that earned the status of Bib Gourmand in the same guide. The third is to prepare your own meal in the house. There are plenty of shops around the station nearby where you can buy local ingredients.
After a delicious meal, guests can take a soak in the open-air tub and enjoy gazing out across the fields and the beautiful mountains which stand almost 2,000 meters high.
Satoyama Jujo THE HOUSE IZUMI
Japanese Name: 里山十帖 THE HOUSE IZUMI
Address: 671-1, Amanosawa, Minamiuonuma, Niigata, 〒949-6433, Japan
Official Website: Opening early July 2021
Access: 7-minutes by car from Jōetsu International Skiing Ground Station (JR Joetsu Line) / 16-minutes by car from Shiozawa-Ishiuchi IC
6%DOKIDOKI Celebrates 25th Anniversary With Pullip Doll Collaboration
01.July.2021 | FASHION
Sebastian Masuda founded Harajuku’s famous fashion brand 6%DOKIDOKI back in 1995. Last year marked the brand’s 25th anniversary, and in continuation of the celebration, 6%DOKIDOKI is collaborating with the popular doll brand Pullip on an exclusive model.
The dolls are made to order, and the order window will open at Pullip and 6%DOKIDOKI’s online shop on July 1 before going on sale in mid September. Those outside Japan will be pleased to know that 6%DOKIDOKI ships overseas. The brand has many fans outside Japan, especially those with an interest in Harajuku. COVID-19 has rendered travel Japan difficult, so this collaboration is a way of 6%DOKIDOKI also serves as a way of giving Harajuku, ‘kawaii’ culture, and J-fashion enthusiasts their kick.
The exclusive doll model in full
The upper body, hair, and makeup up close
Pullip dolls are known for their large heads and for having lots of movable parts. The eyes can move left and right as well as wink, allowing owners to pose their dolls with a variety of expressions. The concept of the Pullip/DOKI DOKI collaboration focuses on how despite language barriers between countries, colour is universal. It gives us power, especially when dressing up.
6%DOKIDOKI has and continues to make people happy with their colourful line-up. Their doll is another step towards that goal.
©Cheonsang cheonha.All Rights Reserved. Ⓒ6%DOKIDOKI
Price: ¥25,850 (Tax Included)
Set: Includes doll, hair accessory, shoes, bag, doll stand, and profile card
Made in China
*Photos are of a product still in development so subject to design changes without notice
Harajuku’s New Snoopy Themed Cafe ‘PEANUTS Cafe SUNNY SIDE Kitchen’ to Open This Summer
The Snoopy-themed PEANUTS Cafe chain of cafes is set to open the all-new PEANUTS Cafe SUNNY SIDE Kitchen branch inside WITH HARAJUKU in Harajuku, Tokyo, this July, where it will serve an all-new, gorgeous healthy food menu.
The Peanuts franchise has been active in its marketing efforts in Japan this year, promoting messages of love and friendship, themes that are threaded through the globally-celebrated Peanuts comic strip.
PEANUTS Cafe SUNNY SIDE Kitchen keeps with those important themes, serving up a menu of healthy light food as well as sustainable products.
Their food line-up includes no-fry doughnuts, granola made with organic ingredients, open sandwiches stuffed with fresh vegetables, and more. The cafe also has its own collection of merchandise with kitchenware to promote healthy eating as well as environmentally-friendly and sustainable items.
If you’re staying in Tokyo and frequenting Harajuku but have had your fill of the district’s famous crepes, why not let Snoopy cook you up some healthy grub?
(C) 2021 Peanuts Worldwide LLC
PEANUTS Cafe SUNNY SIDE Kitchen
Location: WITH HARAJUKU
Grand Opening: Late July 2021
Official Website: http://www.peanutscafe.jp/