Get your hands on all the squishies you need in the squishy holy land Harajuku

01.September.2017 | SPOT

Hi, I’m Shiota, the director of the MOSHI MOSHI BOX Harajuku Tourist Information Center.

 

One of the biggest questions that has been raised since spring this year by people who stop by the MOSHI MOSHI BOX is about “squishy” toys. This boom has lit a fire over on YouTube and is hugely popular among young teenage girls.

 

Squishies comes in all shapes and sizes, but the big hits both in Japan and overseas are the food squishies. Known as “squeeze” in Japan, they got their name from fans for how nice they feel and satisfying they are to squeeze.

 

In this article, we’re going to take a look at some of the shops in the squishy holy land that is Harajuku where you can get you hands on some!

 

“Nihon Squeeze Center” – A super famous shop that everybody knows about

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To reach this place you need to pass through Takeshita Street located opposite the Takeshita Exit of Harajuku Station accessible via the JR Yamanote Line. Make a left at Murasaki Sports along Meiji Dori and you will see a shoe shop by the name of Kickers on your left. the Nihon Squeeze Center is located on the second floor of the building.

 

The shop was originally called “Harajuku Accessory Market” and was a popular shop on Takeshita Street that sold miscellaneous items. However, it relocated and rebranded as a shop specialising in squishies.

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One of the store’s most popular products are the squishies made in collaboration with Tokyo Bakery. You can’t buy these at any other shop.

 

Newer squishies have a smell to them, but the squishes at this shop don’t have that factory smell – they have the scent of the real thing! The quality is too good, I just can’t contain myself.

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You have to book online to enter the shop on Saturdays, Mondays, national holidays, spring, summer and winter holidays, and any other days where the shop is expected to be overcrowded. Be sure to check the store’s homepage before heading to see if you need to book or not.

  

▼Information

Nihon Squeeze Center

Address: Harajuku MY Bldg. 2F, 3-24-2 Jingumae, Shibuya-ku, Tokyo

Access: 10-minutes’ walk from Harajuku Station via the JR line / 5-minutes’ walk from Meiji Jingumae Station via the Tokyo Metro Line

Hours: 10:30-17:30

Closed: Irregular holidays *closures will be announced via the store’s official homepage and Twitter

Homepage: https://r.goope.jp/sukusen

 

“MOOOSH” – Enjoy squeezing all the squishies to your heart’s content in a spacious store

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As you come out of the 4th exit of Meiji Jingumae Station via the Tokyo Metro Chiyoda Line you will see a ramen shop by the name of “Ichiran” (一蘭) on your left. MOOOSH is on the third floor of the same building. The entrance looks like the entrance to an office building.

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MOOOSH is a place where you can buy every squishy sold by the famous squishy brand “BLOOM.” It’s a very spacious shop and even has an all-you-can-squeeze squishy area.

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Their range of customers has been on the increase recently, with people coming from Japan and even overseas to visit. There’s also an online shop for people who aren’t able to stop by, so be sure to check that out too.

 

▼Information

MOOOSH

Address: 6-5-6-304 Jingumae, Shibuya-ku, Tokyo

Access: 5-minutes’ walk from Harajuku Station via the JR Line / 1-minute walk from Meiji Jingumae Station via the Tokyo Metro Line

Hours: 10:00-17:00

Telephone: 090-4705-8080

Closed: Irregular holidays

Online Shop: https://mooosh-squishy.stores.jp/

 

 

“Picnic” – Get distracted by a range of affordable squshies

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To find this shop, take the Takeshita Street Exit of Harajuku Station coming from the JR Line and enter Takeshita Street. Take the first left and you will find an arcade. Here you will find “Picnic.”

 

Picnic is a talk-of-the-town store that has even featured on TV. They stock a wide range of affordable squishes – something we can all be happy about.

 

▼Information

Harajuku Picnic

Address: Harajuku Le Ponte 1F, 1-17-114-2 Jingumae, Shibuya-ku, Tokyo

Access: 1-minute walk from Harajuku Station via the JR Line

Hours: 10:15-21:45

Telephone: 03-3746-1269

Closed: Irregular Holidays

 

“FANCY POCKET Harajuku” – Right near Harajuku Station

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Head straight down Takeshita Street from the Takeshita Street Exit of Harajuku Station via the JR Line. Make a left turn at the corner of the cream puff store “Beard Papa’s” and take the white staircase in view on your right. The first floor is a clothes shop called “CONOMI.”

 

The store is affiliated with “Sun Houseki,” a shop selling bargain-priced miscellaneous goods. It’s highlight are the super cute squishy designs you can get your hands on – and best of all it’s easy on your wallet.

 

▼Information

FANCY POCKET Harajuku

Address: Minowa Bldg. 2F, 1-19-2 Jingumae, Shibuya-ku, Tokyo

Access: 5-minutes’ walk from Harajuku Station via the JR Line

Hours: 10:00-19:00

Telephone: 03-5414-1288

Closed: Irregular Holidays

HP:http://www.sunhoseki.co.jp/shop/shop_detail.aspx?shopid=1

 

So, what do you think of this squishy store collection? There’s a lot of shops to choose from all very close to each other, meaning you can run from shop to shop to find your favourite♪

 

And if you get lost at any point during your Harajuku trek, then stop by the MOSHI MOSHI BOX where we’re happy to guide you on your way!

 

■MOSHI MOSHI BOX Harajuku Tourist Information Center

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We are a tourist information center located at the crossing of Takeshita Street, Meiji Dori and Harajuku Dori. Our staff know all there is to know about Harajuku and can give you all the information you need from the latest and most recent news to more detailed information.

Services Offered:
・Free wi-fi         ・Free water
・Free PC charging        ・Luggage storage
・Souvenirs         ・Money exchange

Hours: 10:00-18:00
Closed: New Year’s Holiday
Telephone: 03-2225-6447
Twitter・Instagram: @mmb_harajuku

 

Writer: Nao Shiota (MOSHI MOSHI BOX)

RECOMMENDED ENTRIES

  • LINE FRIENDS Store Re-Opens at Harajuku Zero Gate

    22.March.2018 | FASHION / SPOT

    LINE is a communication app popular in Japan and other countries, similar to WhatsApp.

     

    The flagship LINE FRIENDS character merchandise stores has just re-opened in Harajuku Zero Gate.

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    There are currently 100 LINE FRIENDS stores open worldwide, stocking merchandise from popular LINE stamp characters such as Brown, Choco and Cony.

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    There’s a huge selection of items available in-store from stationery to plush toys, tableware made in collaboration with world famous brands, snacks and candy only available at the stores, and much more.

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    Upon arriving at LINE FRIENDS, you’ll also be greeted by a giant plush of Brown the bear.

     

    Head to LINE FRIENDS and get your hands on some super cute merch!

     

    ■Information

    LINE FRIENDS Flagship Store in Harajuku

    Address: 4-31-12 Shibuya, Tokyo

    Opening Hours: 11:00-21:00

    No Fixed Holidays.

    TEL: 03-4360-9069

    Website: https://www.linefriends.com/?lang=en

  • Visiting Harajuku’s Slime Shop SLIME NYANDA

    27.July.2018 | SPOT

    Hi, everyone. I’m Midori Blackmore and I work at the MOSHI MOSHI BOX in Harajuku.

     

    A shop opened up recently in Harajuku that sells slime from South Korea, something which is steadily becoming a fad right now. So I went to take a look!

     

    The name of the shop is SLIME NYANDA by Japan Slime Land.

    You will find it on the third floor of the building next to Princess One Spoon. It’s between Roll Ice Cream Factory and Nihon Squeeze Center.

     

    Look for the sign on the ground floor. Once you head up to the shop you’ll be greeted by the cute pink interior!

    This is how it looks inside. Lots of different slimes line the shelves.

    They’re colourful and cute and cost around ¥600.

    They were even selling kits to make Nata de Coco slime, a jelly cube type of slime.

    I bought the light blue Nade de Coco slime.

    It’s really soft and elastic to touch, I can’t get enough!

     

    I wonder if slime will be bigger a bigger boom than squishies?

     

    Be sure to check the shop’s opening times and more on their official Twitter account.

     

    ■Information

    SLIME NYANDA by Japan Slime Land

    Address: 4-27-3 Jingumae, Shibuya, Tokyo

    Access: 1-minute on foot from Takeshita Street

    Official Twitter: https://twitter.com/japanslimeland

  • 7 Popular Ice Cream Shops in Harajuku

    17.February.2018 | FOOD

    Over at the MOSHI MOSHI BOX, Harajuku’s tourist information center, we are always asked about ice cream and soft cream shops. These cute and Instagrammable shops are currently experiencing a huge boom with the younger generation!

     

    Here are 7 popular ice cream and soft cream shops that you can visit during your trip to Harajuku.

     

    Eddy’s Ice Cream

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    Located in Ura-Harajuku, Eddy’s Ice Cream completely is pasted in pink and white. Wherever you turn to look, you’re going to want to take a photo. The grand menu of Eddy’s Ice Cream, where the toppings are already chosen, is super popular, but you can also customise to your liking – there are 10 cones and 3 soft creams to choose from as well as 13 different toppings. The most popular item on the menu is the “Unicorn” (¥1,200), a magical delight wrapped in pastel coloured cotton candy and milk soft cream. This one promises a new kind of sensation for the taste buds!

     

    Full Details: http://www.moshimoshi-nippon.jp/55526/2

     

    ■Information

    Eddy’s Ice Cream
    Address: Eddy’s Ice Cream 1F, 4 Chome-26-28 Jingumae, Shibuya, Tokyo (住所:東京都渋谷区 神宮前4-26-28 1F)
    Opening Hours: 11:00-20:00
    Closed: No fixed holidays
    TEL: 03-6438-9742
    Access: 10 minutes’ walk from Harajuku Station via the JR Line / 8 minutes’ walk from Meiji Jingumae Station via Tokyo Metro
    Official Homepage: http://eddysicecream.jp/

     

    Roll Ice Cream Factory

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    This unique rolled ice cream is mixed together with liquid ice cream and other ingredients on a cool plate. You can order from the regular menu or customise your own. The shop’s recommendation is the “Cookie Monster”! Not only can you take great pictures of the finished ice cream piece itself, but also the process as it is made in front of you.

     

    Full Details: http://www.moshimoshi-nippon.jp/57051

     

    ■Information
    ROLL ICE CREAM FACTORY
    Address: Just harajuku 1st floor, 4-28-12 Jingumae, Shibuya-ku, Tokyo
    Phone Number: 03-3470-0227
    Closing Dates: No scheduled holidays
    Open time: 10:00-21:00
    Official Homepage: http://rollicecreamfactory.com/

     

    Nanaya (Aoyama Branch)

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    Nanaya sells luxurious gelato made using matcha sourced from Fujieda in Shizuoka. It offers seven varying levels of matcha intensity – level 1 begins with a more moderately sweeter flavour, but as you progress up the scale to level 7 the flavour of the matcha becomes richer and deeper. The no. 7 gelato is the most popular item and claims to be the most matcha intense flavoured ice cream in the world. It uses matcha that received an award from the Minister of Agriculture, Forestry and Fisheries. It boasts a deeply rich and bitter matcha flavour inside which lies a hint of refreshing sweetness.

     

    Full Details: http://www.moshimoshi-nippon.jp/58538

     

    ■Information
    Nanaya Aoyama
    Address: Nanaya 1F, 2-7-12 Shibuya, Shibuya-ku, Tokyo
    Tel: 03-6427-9008
    Hours: 11:00〜19:00
    Closed: Tuesdays (but open on Tuesdays when it’s a national holiday)
    Website: http://nanaya-matcha.com

     

    Matcha Café Maiko

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    The same matcha – just imported from Hawaii! “MATCHA Stand MAIKO” has been in business in Hawaii since July 2016, and it has made its way to Omotesando in Japan. Matcha Café Maiko uses the highest quality matcha produced in “Harimaen,” a tea brand from Uji in Kyoto, aka the birthplace of Japanese tea. The matcha-flavored soft served ice cream of Matcha Café Maiko extracts the umami and texture of matcha to the fullest, meaning you can enjoy a matcha soft ice cream unlike any other!

     

    Full Details: http://www.moshimoshi-nippon.jp/47577

     

    ■Information

    “Matcha Café Maiko – Omotesando”
    Address: B1 of GYRE, 5-10-1, Jingumae, Shibuyaku, Tokyo
    Open: 11:00-20:00
    Website: http://www.matchacafe-maiko.jp/

    “MATCHA Stand MAIKO”
    Address: 2310 Kuhio Ave. #143 Honolulu, HI 96815
    TEL: (808) 369-8031
    Open: 11:30-21:00 ※Time in Hawaii
    Website: http://www.matchacafe-maiko.com/

     

    “Milk” – Fresh Cream Specialty Shop

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    When “Milk” opened in Shibuya it was a roaring success, bringing in 30,000 people in the first month. Fresh cream usually plays the supporting role of sitting on top of something like pancake, but “Milk” promotes it to the lead role by drawing out its flavour to the fullest. “Milk” serves a range of sweets with the fresh cream as the main acts, including “Milky Cream Chiffon Cake” (¥780), “Milky Soft Cream” (¥540), “Milky Soft Parfait” (¥780), and more. The shop is only open for a limited period, so don’t miss out.

     

    Full Details: http://www.moshimoshi-nippon.jp/54370

     

    ■Information

    “Milk” – Fresh Cream Specialty Shop (生クリーム専門店 ミルク)

    Popup Shop in Harajuku Justin
    Opening date: August 3rd ※Takeout available from August 10th
    Address: Harajuku JUSTIN Gingumae 3-25-18 Shibuya-ku Tokyo
    Open: 11:00-18:00(※JUSTIN’s normal business hour starts from 18:00)

    Takeout specialty shop in LUMINE EST Shinjuku
    Opening date: August 20th, 2017
    Address: LUMINE EST 1F Shinjuku 3-38-1 Shinjuku-ku Tokyo
    Open: 11:00-22:00 (10:30-21:30 on weekends and holidays)

    Official Website: http://www.opefac.com/milk/

     

    sorama

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    Affogato (¥550), a definite recommendation to those people who find normal ice cream a tad bit boring. It’s made with rich wholesome ice cream that melts its way into strong coffee. Even people who aren’t adjusted to coffee can enjoy this one. What’s more is that “sorama” is a café situated away from the hustle and bustle of the busy streets of Harajuku where time flows calmer, allowing you to take a breather. It’s a place where you can enjoy more “grown-up” ice cream.

     

    Full Details: http://www.moshimoshi-nippon.jp/32960

     

    ■Information

    sorama gallery+coffee

    1-12-6 Dohi Bldg., Jingumae, Shibuya-ku, Tokyo

    TEL: 03-3423-2370

    OPEN: 9:30~11:00/12:00~19:00  (Closed: Mondays, Tuesdays, National Holidays)

    Homepage: http://sorama.tokyo/coffee/

     

    coisof(コイソフ)

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    Ice cream and dairy specialists “Morinaga Milk Industry” teamed up with “GOMAYA KUKI,” a store specialising in sesame ice cream, to open the soft serve ice cream shop “coisof.” Their sesame ice creams strive to stand superior to ice creams all over the world and are topped with colourful “oiri,” a traditional candy from Kagawa prefecture that brings good luck. Once you have one you won’t be able to stop!

     

    Full Details: http://www.moshimoshi-nippon.jp/54778

     

    ■Information

    Coisof (コイソフ)

    Address:OZ Harajuku Building 1st floor, 1-8-24, Jingu-mae, Shibuya, Tokyo

    Open: 10:00-20;00

    Telephone number: 070-1185-1309

     

    【Select Menu Items】

    ・Coi soft (white) ¥600 (tax included)

    ・Coi soft (mix) ¥600 (tax included)

    ・Coi soft (black) ¥600 (tax included)

     

    GOMAYA KUKI Website: http://gomayakuki.jp/

     

    Harajuku – the home of the “kawaii” culture. Know you know some of its most photogenic ice cream shops. So what are you waiting for? Have your fill♡

     

    ーーー

    Writer: Ellie

  • A “zoo” beside a Harajuku Denki Shokai ?! An ice cream store, “Dobutsuen” which use the motifs of animals was opened

    03.October.2017 | FOOD / SPOT

    “Dobutsuen” which sells cute animal-shaped ice cream under the theme of  “the smallest zoo of the world” was opened on the 23rd of September.

    Each item is 500 yen! Below are the items which are suitable to be uploaded on your SNS.

    05

    Buta (strawberry) Buhtaro (5oo yen / tax included)

    04

    Panda (cookie and cream) Runrun (5oo yen / tax included)

    02

    Zou (soda) Umeko (5oo yen / tax included)

    03

    Koara (Vanilla) Ocean Hiroko (5oo yen / tax included)

    06

    Tora (blueberry cheese cake) Eijikun (5oo yen / tax included)

    3 Biki no Kobuta (random flavor) (1,000 yen / tax included)

     

    Why not try these cute animal-shaped ice creams after drinking Denkyu Soda.

     

    ■Information

    Dobutsuen

    Address: 150-0001, B1F 3-20-10, Jingumae, Shibuyaku, Tokyo

    TEL: 03-6434-5074

    Business hours: 11:00 to 19:00

    URL:https://twitter.com/__doubutsuenn

     

  • 【Tokyo Cafe】Nanaya in Aoyama has the World’s Most Intense Matcha Flavoured Ice Cream

    22.August.2017 | FEATURES / FOOD

    In today’s installment of Tokyo Café, we head to Nanaya in Aoyama, a popular café that sells sweet and refreshing matcha gelato, perfect for the summertime.

    Marushichi Seicha is a tea producer that estalished in 1988 in Shizuoka, Japan’s number one tea-growing district. They were the first in Japan to sell freeze dried matcha, which has since come to prove very popular and enjoyed throughout homes in Japan due to its ease of preparation. Marushichi Seicha set out to open “Nanaya” to take advantage of the flavour of matcha, something loved by people of all ages in Japan.

    The shop’s special menu features a list of gelato, or ice cream, using this same delactable matcha. It offers seven varying levels of matcha intensity – level 1 begins with a more moderately sweeter flavour, but as you progress up the scale to level 7 the flavour of the matcha becomes richer and deeper. The menu also includes a range gelato using other teas too, such as houjicha (roasted green tea) and genmaicha (brown rice green tea).

    The most popular item on the menu is the no. 7 level matcha gelato (¥560, tax incl.), which claims to be the most matcha-intense ice cream in the world. It uses matcha that received an award from the Minister of Agriculture, Forestry and Fisheries. There’s a reason it has become so renowned, with its deeply rich and bitter matcha flavour inside which lies the right hint of refreshing sweetness.

     

    As well as matcha flavours, Nanaya serves up other gelato too, such as the Genmaicha Gelato (pictured above on left / ¥370), a fragrant brown rice green tea that is popular among guys that visit the shop. You can customize your ice cream cups too and get double scoops (pictured above on right / ¥470) and even triple scoops (¥500), meaning you can order a variety of different flavours to try at once.

     

    If you you’re thinking of ordering another gelato flavour to go with matcha, then you should try getting it with houjicha, which has a subtle fragrance of tea in its sweetness!

    >>next page

  • Popular Character Cafés in Japan: August 2018

    07.August.2018 | FEATURES / FOOD

    Each month, a new themed café or menu is introduced in Japan in collaboration with popular characters. There’s a whole list of kawaii ones that make an appearance every time.

     

    Let’s take a look at some character cafés you can look forward to in August 2018.

     

    ‘Over Action Rabbit’ x VANDALISM Shibuya

    Over Action Rabbit is a popular stamp series used on the LINE and Kakao Talk messenger apps that has gained much attention in Japan and particularly with young people in South Korea. The cute and lovable rabbit is getting his own themed café that will be open for a limited period between July 21 and August 26. This is the first time a café has collaborated with Over Action Rabbit in Japan. The kawaii café will take the form of his surreal world and be decorate in pastel-coloured decor. They also have a takeout menu.

    Full Details: https://www.moshimoshi-nippon.jp/118092

     

    ■Information

    LINE Stamp “Over Action Rabbit” Character Café

    Running: July 21, 2018 – August 26, 2018

    Location: VANDALISM Shibuya

    Address: B1F Ota, 26-9 Udagawacho, Shibuya, Tokyo

    Opening Hours: 11:00am-9:00pm

    Official Homepage: http://dk311.jp/Extremely-Rabbit/cafe/

     

     

    The Very Hungry Caterpillar x Marione Gate Ginza

    The internationally beloved children’s picture book The Very Hungry Caterpillar has its own café in Japan, and they’ve introduced some eye-catching new menu items for the summer. Everything delicious thing on the menu recreates the wonderful world of the story down to the finest of details that are sure to leave you smiling!

    Full Details: https://www.moshimoshi-nippon.jp/107654

     

    ■Information
    The Very Hungry Caterpillar Café

    Address: Sunday Brunch, Marione Gate Ginza 1 (4F), 2-2-14 Ginza, Chuo-ku, Tokyo

    Running: January 18, 2018 – August 31, 2018

    Opening Hours: 11:00am-9:00pm

    *Reservations must be made for those who want to visit the cafe before 5:30pm. Making reservation is unnecessary for those who are planning to visit the café after 5:30pm.

    TEL: 03-3567-3366

    Website: http://www.harapecocafe.com

     

     

    Gudetama x Dining Park Ikebukuro

    To celebrate Gudetama’s 5th anniversary, he’s launched into space to bring us a very special space-themed menu packed with dishes perfect for Instagram feeds, such as the Zero Gravity Gudetama Burger, Black Hole Jar Parfait, and much more. Drink and dine at the café to receive a limited edition Gudetama fan and coaster. Keep in mind these are limited in quantity, so you’ll want to visit quick!

    Full Details: https://www.moshimoshi-nippon.jp/112954

     

    ■Information

    Gudetama Café – Ikebukuro

    Address: Gourmet Stadium II, Seibu Ikebukuro Main Store 8F, 1-28-1 Minami Ikebukuro, Toshima, Tokyo

    Running: June 26, 2018 – September 4, 2018

    Opening Hours: 11am-11pm (Open from 10:30am on weekends & holidays)

    *Last Food Orders: 9:30pm / Last Drink Orders 10pm

    No fixed holidays except where Seibu Ikebukuro is closed.

    TEL: 03-5949-5675

    ©2013, 2018 SANRIO CO., LTD. APPROVAL NO.S590710

     

     

    Chiitan☆ x Harajuku Kawaii-ya

    Located down Takeshita Street, Harajuku’s iconic shopping spot, is Harajuku Kawaii-ya, a café that has teamed up with the kawaii otter mascot Chiitan☆. Running until September 9, the menu is filled with dishes with very unique names in Japanese which translate to things like “I’m Chiitan, the One Who Destroyed the Trampoline Someone Bought For Me… Hot Pie.” You don’t need to make any reservations. It’s first-come, first-served all day making it an easy place to get into if you’re unsure how to book in Japanese. Experience the world of Chiitan☆ in Harajuku!

     

    ■Information
    Chiitan☆ x Harajuku Kawaii-ya (Produced by Animate Cafe)

    Running: August 8, 2018 – September 9, 2018

    Location: Harajuku Kawaii-ya (CUTE CUBE HARAJUKU 3F, 1-7-1 Jingumae, Shibuya, Tokyo)

    Official Page: http://kawaiiya.jp/collabo-chitan.html

     

     

    Cinnamoroll x Sapporo PARCO

    Sanrio’s popular character Cinnamoroll recently won the 33rd Sanrio 2018 Character Awards  so to celebrate, he received his very own themed café which is open at Sapporo PARCO until September 10. Enjoy the Soratobu Cinnamoroll Curry featuring Cinnamoroll flying through a green curry sky with his big ears. The dish is topped with cotton candy clouds which, when mixed with the curry, creates a unique flavour of sweet and spicy. There’s a whole list of cute dishes on the menu. Cinnamoroll and his pals will also be there to greet you as staff.

    Full Details: https://www.moshimoshi-nippon.jp/116613

     

    ■Information
    Cinnamoroll Café

    Sapporo PARCO 4F・THE GUEST cafe&diner

    Address: Sapporo PARCO 4F – THE GUEST Cafe&Diner, 1-3-3 Minami, Chuo-ku, Sapporo-shi, Hokkaido

    Running: July 27, 2018 – September 10, 2018

    Opening Hours: 10:00am-8:00pm (Food Last Orders 7:00pm / Drinks Last Orders 7:30pm)

    Official Website: http://the-guest.com

     

     

    Cardcaptor Sakura x Sakura Fantasy Cafe

    The Sakura Fantasy Caf is a new collaborative café themed on the latest entry to the Cardcaptor series, Cardcaptor Sakura: Clear Card, now open for a limited time in Tokyo (Harajuku), Osaka (Abeno) and Saitama (Koshigaya). The cafés have a photogenic themed menu as well as a photo spot and more, all with original illustrations. There’s even a line-up of original Cardcaptor merchandise you can’t get anywhere else. The menu includes a selection of cheese toast, roast beef, smoothies, pancakes and more.

     

    Full Details: https://www.moshimoshi-nippon.jp/116035

     

    ■Information
    Sakura Fantasy Cafe

    Tokyo: Harajuku Box Cafe&Space

    Osaka: DELASOUL CHARBON

    Saitama: Koshigaya Box Cafe&Space

     

    Dates

    Tokyo: July 12, 2018 – September 2, 2018

    Osaka: July 27, 2018 – August 28, 2018

    Saitama: September 6, 2018 – September 30, 2018

     

    Opening Hours

    Tokyo: 11:00am-9:40pm

    Osaka: 11:00am-9:20pm

    Saitama: 11:00am-8:00pm (Last Orders 7:00pm)

     

    Entry

    Online reservations must be made (¥600 + tax) to access the Tokyo and Osaka cafes. 80 minutes allowed.

    Reservations not taken for Saitama cafe.

     

    Reservation Bonuses

    Free luncheon mat randomly selected from 3 designs.

     

    Menu Order Bonus

    Those who order from the themed menu will receive an original coaster randomly selected from 9 designs.

     

    Official Website: https://sakura-fantsy-cafe.jp

     

     

    Did you enjoy this list? Be sure you get a chance to visit a character café while you’re in Japan.

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  • A Tachikoma From Ghost in the Shell SAC_2045 Arrives at New Balance Harajuku

    25.November.2021 | ANIME&GAME / FASHION / SPOT

    As a part of the brand’s 9BOX series, New Balance has released a new graphic T-shirt collection in collaboration with Ghost in the Shell SAC_2045. The items went on sale November 12, and to commemorate the release, a Tachikoma from the series has arrived at New Balance Harajuku! For those who may not have seen the series, a Tachikoma is an AI tank prominently featured in the Ghost in the Shell universe.

     

     

    T-Shirt

    Long Sleeve T-Shirt

    Collaboration Sticker

    Picture Frame

     

     

    Motoko Kusanagi, the main character of the series, perfectly exemplifies the New Balance brand, which promotes ‘fearless independence.’ Five new t-shirt designs are now available, all drawn by Ilya Kuvshinov, the character designer for Ghost in the Shell SAC-2045. The collection is available at official New Balance stores nationwide, as well as the online store and participating ABC Marts. Those who purchase items from the collection will receive a collaboration sticker, and a special picture frame will be available on the New Balance official store app NB Shop. 

     

    New Balance’s flagship store in Harajuku is celebrating its fifth anniversary this year and was the backdrop for the cover of Rolling Stone Japan to promote the collaboration. Fans of the anime series shouldn’t miss out on these stylish threads!

  • KAWAII MONSTER KITCHEN by ASOBISYSTEM Opens in Osaka

    08.November.2021 | FASHION / FOOD / SPOT

    For visitors to Tokyo who love Japanese pop culture, the KAWAII MONSTER CAFE was a rite of passage. Opened in Harajuku in 2015 and produced by the Godfather of Kawaii himself Sebastian Masuda, the restaurant was a love letter to all things cute. Starting in February 2021, ASOBISYSTEM has taken over the operation of this beloved property. 

     

    Regrettably, due to the state of the world, KAWAII MONSTER CAFE HARAJUKU closed at the end of January 2021. However, the spirit of this colorful place isn’t dead, and a new concept and menu are now coming to fruition in Osaka!

     

    Contents

     

    Monster Cake and Choppy

     

    Monster Burger

    Colorful Tonkatsu Monster Burger (Red): ¥1,380 (Tax Included, Drink Included) 

     

    This bright red monster burger will make a great subject for an Instagram photo and is filled with pork cutlet and bacon dipped in a special tomato sauce. 

    Colorful Shrimp Fritter Monster Burger (Blue): ¥1,380 (Tax Included, Drink Included) 

     

    This tasty shrimp fritter sandwich is best enjoyed with plenty of tartar sauce!

    Colorful Blue and Red Mini Burgers: ¥1,280 (Tax Included) 

     

    Can’t decide which burger you’d like to try? How about both! Guests can also design their own monster burgers with a special topping kit.

     

     

     

    Monster Cooking

    Cooking Class Fee: ¥700 (Tax Included) 

    Cooking Class Fee with Cutlery: ¥1,000 (Tax Included) 

    Length: 30 minutes

    Ages 9+

     

     

     

    Quiz Rally Card

    Traverse the four floors of the Hug Museum for a special quiz rally! There will be one question on each floor, marked by Choppy! Those who answer all the questions correctly will receive an original mask case!

     

     

     

     

    Monster Merchandise

     

     

    The Hug Museum, sponsored by Osaka Gas, offers plenty of hands-on exhibitions related to food. The grand opening of the KAWAII MONSTER KITCHEN was held on November 2, and inspired children and adults alike to have fun with their food and embrace all th ings kawaii. A photo spot featuring a massive monster cake has also been installed, supervised by Sebastian Masuda. Come experience the spirit of kawaii culture in Osaka!

  • SNEAKERWOLF Edo-Inspired Exhibition to Open in Shibuya and Harajuku

    27.October.2021 | FASHION / SPOT

    From October 23 until October 29, art project production group WATOWA GALLERY will host a solo exhibition by SNEAKERWOLF at elephant STUDIO in Shibuya. The artist has become popular both in Japan and abroad for his works inspired by calligraphy found in the Edo period of Japanese history. 

     

    SNEAKERWOLF has garnered worldwide attention for his graffiti-style artwork depicting Edo-inspired kanji characters. In the past, he has collaborated with ASICS Tiger Japan and other popular brands. The artist will show around 15 new abstract works during this exhibition, many inspired by SD–or ‘super deformed’–versions of characters. The #FR2 x SNEAKERWOLF collaborative exhibition will be happening simultaneously in Harajuku, bringing the artist together with fashion brand #FR2. The brand and artist were brought together during an exhibition sponsored by WATOWA GALLERY in January 2021. During this period, three new pieces made specifically for #FR2 will be on display, and limited-edition clothing will be available for purchase!

     



  • Godfather of Kawaii Sebastian Masuda Celebrates 30 Years in Showbiz with Pop-Up Shop at Roppongi Hills

    21.September.2021 | FASHION

    Sebastian Masuda is a powerhouse of all things cute. From starting the popular Harajuku-based brand 6%DOKIDOKI in 1995 to creating the now-legendary music video for Kyary Pamyu Pamyu’s PONPONPON, Masuda is now celebrating 30 years in the industry. An exhibition of the artist’s works will be shown in an upcoming exhibition in both Tokyo and Osaka from Fall 2021 until 2022. Prior to that, a Sebastian Masuda pop-up shop is coming to Roppongi Hills and Shibuya PARCO starting this month!

     

    From September 23 until October 17, the art goods brand Sebastian Masuda ART will hold a pop-up shop within the Mori Art Museum Shop on the third floor of Roppongi Hills West Walk. In addition to the latest art goods, including the brand-new ‘Inner Voyage’ series, a number of Masuda’s colorful art pieces will be on display, with some being for sale. 

     

    When visiting Roppongi Hills, don’t forget to head up to the 52nd floor for the 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii, running from September 17 until January 10, 2022. Sebastian Masuda’s work ‘Unforgettable Tower’ will be on display when entering the event, while the Tokyo City View store will be selling some of the artist’s products! Basically, both the 3rd and 52nd floors will be nothing but kawaii. 

     

    Mori Art Museum Shop

    Stickers: ¥550 – ¥2,860 (Tax Included)

     Inner Voyage T-Shirt: ¥7,480 (Tax Included)

    Microcosmos -Tattoo Pink & Me-   

     

    Sebastian Masuda & 6%DOKIDOKI 19952021

    Mesh Top:  ¥10,450 (Tax Included)

    Long Sleeve T-Shirt: ¥8,250 (Tax Included)

    DOKI DOKI Earrings: ¥4,290 (Tax Included) / Logo Plate Necklace: ¥7,590 (Tax Included) / 6% Logo Pochette: ¥6,050 (Tax Included)

     

    Charm Pouch – Kawaii Company: ¥2,860 (Tax Included) / Sebastian Masuda STUDIO COLOR PALETTE: ¥4,400 – ¥2,860 (Tax Included) Felissimo

     

    The Sebastian Masuda & 6%DOKIDOKI 19952021 event will be held from September 17 to October 3 at Hobonichi CultureN, located inside Shibuya PARCO. Guests will be able to look back at the 26-year history of the 6%DOKIDOKI brand. 

     

    2021, much like 2020, has lost a lot of it’s brightness due to the ongoing pandemic. Why not surround yourself with some kawaii goods to raise your spirits? 

  • Basketball Culture Space TOKYO 23 Reopens on Cat Street in Harajuku

    18.September.2021 | FASHION

    TOKYO 23, a shop promoting basketball culture, is set to reopen as a large-scale shop in Harajuku on September 18, 2021. 

     

    TOKYO 23 x JUN INOUE TEE (Black/White): ¥5,500 each (Tax Included)

     

    Guests will enter the space to find a basketball court at the center, both keeping with the theme of the shop and maintaining a minimalist vibe. The location is bold, using a balance of different upcycled materials and gray-tone colors reminiscent of the Tokyo streets. 

     

    JUN INOUE was in charge of designing the lanterns throughout the store, giving a more traditional Japanese feel to the modern storefront. The store is dotted with artworks by Inoue as well as Reina Koyano, both located in Los Angeles. 

     

    The coffee shop “LATTEST” will also be a permanent fixture in the store, and is the perfect place for visitors to relax and take in the art and feeling of the TOKYO 23 store. To commemorate the opening of this massive space, special collaborative JUN INOUE x TOKYO 23 T-shirts will be on sale for a limited time. 

  • Nature-filled Digital Detox Cafe HANARIDA Opens in Harajuku

    03.September.2021 | FOOD / SPOT

    Zoomers are used to life with their smartphones and computers. While life certainly is more convenient being able to connect instantly with your friends, have you ever felt a certain emptiness despite this? According to the Ministry of Internal Affairs and Communications, young people in their 20s spend approximately four to five hours looking at screens per day. However, sometimes, it can be nice to put down your phone and enjoy a cup of tea with your friends in front of you. With those thoughts, the HANARIDA Harajuku cafe open on August 8 2021. The hidden cafe is filled with flowers and greenery, aimed at adults. Here you can enjoy a quiet time away from the bustle of the city, relaxing with a cup of dry fruit-infused herbal tea.

     

     

    Every sunday is a digital detox day, meaning that smartphones and laptops are banned in the cafe. You can leave your phone with the staff to receive a free drink. With the comfy interior and a selection of board games, conversations will flow naturally to create a home-like space, even without technology

     

    The flowers and trees in the cafe, which was decorated by a professional flower artist, are all real. The atmosphere changed based on the time of day – the sunshine lights up the cafe while the warm lights make for a relaxing evening. You won’t get tired of this cozy space! 

    Experience relaxation away from the busy city while watching the flowers bloom throughout the day, as you puff on a dried fruit Hanakemuri hookah. The hookah used by HANADIRA is both nicotine and tar free, meaning they can be enjoyed by non-smokers. 

     

    Their drink selection for Valentine’s day 2021 was a huge hit on social media, particularly the Sakicha dry fruit tea. The tea is now available on the menu, so make sure to try it for yourself!

     

  • Twin Fashion Icons AMIAYA Release Photobook with STREET Magazine

    24.August.2021 | FASHION

    Tokyo fashion icons and twin unit AMIAYA have collaborated with street-snap magazine STREET on a new photobook! ‘AMIAYA x STREET TOKYO FASHION 2021ss’ will go on sale August 23 at select bookstores and online.

     

     

    AMIAYA began their fashion journey in street fashion when they were teenagers, and are currently attracting worldwide attention as icons representing Tokyo style. STREET magazine has been highlighting unique international streetwear since its first issue in 1985, and both parties are using this collaboration to help the fashion industry, which has been adversely affected by the pandemic.

     

    The magazine features snapshots of AMIAYA wearing the hottest Tokyo fashions on the streets of Harajuku and other popular areas around Japan’s capital. The photos were taken by Shoichi Aoki, photographer and editor-in-chief of STREET.

     

    Each photo has the power to open up your mind to a new world of fashion, so why not give it a look?

     



    Comment from AMIAYA

     

    “The Coronavirus pandemic has given us a new perspective on fashion, and how we can share it from Tokyo to the rest of the world. STREET magazine has so many readers overseas, and it’s truly made an effort to boost the Japanese fashion scene. We believe in the potential of fashion to connect Japan to the rest of the world, and we hope that through this collaboration, we share some positive energy through our style.”

     



    Comment from the Editor-in-chief of STREET, Shoichi Aoki

     

    “The pandemic has caused unprecedented damage to the entire fashion industry, and it has become more difficult to share Japanese fashion with the rest of the world. Fashion is not something unnecessary–it’s something important for Japan, and for humanity as a whole. AMIAYA are Japanese fashion icons that are recognized around the globe. They are somewhere between reality and the virtual world. By having them model on the streets of Tokyo, I wanted to create something to convey the current state of Japanese street fashion with international audiences. It took a year and a half of shooting while adjusting AMIAYA’s schedule, but it’s finally being published. Even if it seems like a small project, even the smallest activity can have a massive impact.”

     

  • Casual footwear brand Crocs Japan and sneaker select shop atmos pink are set to host a summer pop-up event titled ‘Atokuro Natsumatsuri’ at atmos pink’s flagship store in Harajuku as well as online from July 31 to August 9.

    atmos is one of the leading sneaker brands in Japan, while Crocs is a staple of summertime footwear. Together, the two brands are set to deliver an array of summer season content with classic Japanese summer stalls, creating your own custom Crocs Jibbitz™, and more. Additionally, everyone who attends the event and buys something will enter for a chance to win some limited-edition merhandise.

     

    Starting on August 2, a line-up of Japanese artists will perform live on YouTube for the event, with names such as FAKY, Yurufuwa Gang, ELLE TERESA, CHAMELEON LIME WHOOPIEPIE, Atarashii Gakko no Leaders, and more.

  • First Official Chiikawa Shops Open at KIDDYLAND Harajuku and Osaka Umeda

    29.July.2021 | FASHION / SPOT

    KIDDYLAND has announced the opening of the first official shops themed on the popular character Chiikawa. Named Chiikawa Land, the two stores will open at the Harajuku and Osaka Umeda branches of KIDDYLAND on August 7.

     

    Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. With over 550,000 follows on Twitter, Chiikawa has become extremely popular, with even themed cafes and an exhibition, Chiikawa’s Forest, having taken place.

     

    Now Chiikawa get its own official shops at KIDDYLAND with merchandise featuring new and exclusive artwork drawn by Nagano and more.

     

    Get your paws on exclusive merch at Chiikawa Land

     

    Smartphone Stickers | 3 Designs | ¥385 Each (Tax Included)

     

    Acrylic Stands | 3 Designs | ¥770 Each (Tax Included)

     

    Pins | 3 Designs | ¥330 Each (Tax Included)

     

    Acrylic Keyrings | 3 Designs | ¥660 Each (Tax Included)

    Large Hand Towels | 2 Designs | ¥770 Each (Tax Included)

     

    Mug | ¥1,650 (Tax Included)

    T-Shirts | 3 Designs | ¥3,080 Each (Tax Included)

     

     

    Positively adorable frames for pre-order

    Chiikawa Art Frame – Clouds | ¥16,500 (Tax Included)

    Chiikawa Art Frame – Faces | ¥16,500 (Tax Included)

    Chiikawa Art Frame – Ramen | ¥16,500 (Tax Included)

     

     

    Buyer bonuses

    For every ¥1,100 spent in a single transaction, receive one of three possible Umaibo corn sticks.

     

     

    For every ¥3,300-¥5,499 spent in a single transaction, receive an exclusive hologram pin.

     

    Spend over ¥5,500 to receive a random special gift: one of four possible lunch boxes or one of five plush pins.

     

    Chiikawa Land shopping bag

     

    Snap a photo at one of the photo spots

     

     

    Get a stamp at both KIDDYLAND branches

     

     

     

     

    ©nagano

  • MOSHI MOSHI ROOMS opens Harajuku-Kawaii themed accommodation called ‘HARAJUKU’

    20.July.2021 | SPOT

    Rokuyon, which manages unique accommodations mainly in Shibuya, has opened the fourth room of “MOSHI MOSHI ROOMS”, the home-sharing facility, named “HARAJUKU” produced by ASOBISYSTEM, which introduces HARAJUKU culture to the world.

     

    “MOSHI MOSHI ROOMS offers accommodation services in concept rooms full of originality not found in existing hotels or home-sharing facilities. The concept of the fourth room is “HARAJUKU”. The room is filled with “KAWAII”, one of the representative cultures of Japan. Once you step into the room through the archway, you will feel as if you have wandered into the world of a picture book. The room is inspired by Harajuku, a place where you can enjoy the extraordinary feeling of being lost in a different dimension.

     

    With the opening of the room HARAJUKU, an entire building has been transformed into MOSHI MOSHI ROOMS, with four rooms available for booking via Airbnb. The rooms can be used for a variety of purposes, such as accommodation for domestic and foreign tourists, staycations (casual holiday at home or nearby), girls’ parties, and birthday parties with your friends. In order to ensure the safety of the guests, they carry out temperature checks, use alcohol sanitisers and disinfect the rooms with alcohol when cleaning.

     

    The archway at the entrance is a gateway to a world of wonder. From the moment you step into the house, the excitement is bound to build.

    The living room is decorated with colourful objects and animals reminiscent of a museum. Why not find your favourite objects and animals, and enjoy taking photos with them?

    The bedroom has a queen-size bed, together with a sofa bed and an air bed in the living room, which can accommodate up to four people.

    The shower room is equipped with amenities such as shampoo, conditioner, and body soap. The separated washbasins and Toto Washlet toilets have been installed.

    The kitchen is fully equipped with a microwave, fridge, and other daily necessities. Colourful KAWAII tablewares are lined up so that you can enjoy the world of the room more.

     

    MOSHI MOSHI ROOMS

    The first room  ‘SAKURA’

    The room has received high praise from both domestic and international travelers.

    A monument of cherry blossoms, the symbol of Japan, fills the ceiling of the bedroom, creating a gorgeous and unique space.

     

    The second room ‘ORIGAMI’

    This room is themed on origami, one of the symbols of Japanese culture.

    The living room is furnished with benches and stools inspired by a teahouse. Looking up at the ceiling, a number of Japanese umbrellas decorate the space.

     

    The third room ‘DOSUKOI’

    The room combined the traditional Japanese culture of sento, a Japanese public bathhouse and sumo, Japanese wrestling.

    The sumo wrestler’s hands and the large bath inspired by a sento attract the viewer’s attention. The painted pictures on the walls are the work of Kiyoto Maruyama, one of only three sento painters in Japan.

     

     

    The rooftop

    The rooftop offers an expansive space with a panoramic view of Harajuku. It can also be used for events such as tent saunas and BBQs. Only the rooftop can be rented out as a rental space.

     

     

    Why don’t you create your own story at MOSHI MOSHI ROOMS, a place full of unique concepts that you can only experience here?

  • Ibuki Sakai x atmos pink T-Shirt Collection Releases

    16.July.2021 | FASHION

    Japanese sneaker select shop atmos pink has teamed up with model and artist Ibuki Sakai to release two t-shirts at atmos pink stores and their official website.

     

    atmos pink x sakai ibuki collaboration raglan tee | ¥4,500 (Before Tax)

    atmos pink × sakai ibuki collaboration safari long sleeve tee | ¥4,900 (Before Tax)

    The two tees take on a 90’s design with sticker collage motifs, something which Ibuki is known for. In promotion of the release, a special installation has been set up at atmos pink’s flagship store in Harajuku where it will be displayed until July 25.

     

    The installation is a collection of handmade original accessories, stickers, and other items selected by Ibuki. Additionally, those who purchase her artbook at TSUTAYA will receive a paper doll poster, available on a first-come, first-served basis.

  • 6%DOKIDOKI Celebrates 25th Anniversary With Pullip Doll Collaboration

    01.July.2021 | FASHION

    Sebastian Masuda founded Harajuku’s famous fashion brand 6%DOKIDOKI back in 1995. Last year marked the brand’s 25th anniversary, and in continuation of the celebration, 6%DOKIDOKI is collaborating with the popular doll brand Pullip on an exclusive model.

     

    The dolls are made to order, and the order window will open at Pullip and 6%DOKIDOKI’s online shop on July 1 before going on sale in mid September. Those outside Japan will be pleased to know that 6%DOKIDOKI ships overseas. The brand has many fans outside Japan, especially those with an interest in Harajuku. COVID-19 has rendered travel Japan difficult, so this collaboration is a way of 6%DOKIDOKI also serves as a way of giving Harajuku, ‘kawaii’ culture, and J-fashion enthusiasts their kick.

     

    Pullip/DOKI DOKI

    The exclusive doll model in full

    The upper body, hair, and makeup up close

    Pullip dolls are known for their large heads and for having lots of movable parts. The eyes can move left and right as well as wink, allowing owners to pose their dolls with a variety of expressions. The concept of the Pullip/DOKI DOKI collaboration focuses on how despite language barriers between countries, colour is universal. It gives us power, especially when dressing up.

     

    6%DOKIDOKI has and continues to make people happy with their colourful line-up. Their doll is another step towards that goal.

    ©Cheonsang cheonha.All Rights Reserved. Ⓒ6%DOKIDOKI

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