Let’s enjoy viewing cherry blossoms in “COMMUNE 2nd!” “QUICPay Sakura VILLAGE” will open
10.March.2018 | SPOT
A promotion campaign of “QUICPay™” (a system where one can buy things by swiping your card or smartphone against the stores’ terminals) named “QUICPay TOUCH!TOWN OMOTESANDO” will start from the 16th of March (Fri.). “Flag Add” which will be displayed at Omotesando, “TOUCH! TOWN Collabo Café” which is one of the cafes in Omotesando offering discount services to users of QUICPay and “QUICPay Sakura VILLAGE” where a cherry blossom viewing party can be enjoyed using QUICPay, will be held.
“QUICPay Sakura VILLAGE” decorated with the motif of cherry blossoms will be opened in Omotesando’s food stall area, “COMMUNE 2nd.” You can get a discount of 200 yen by using QUICPay in 12 stores inside COMMUNE 2nd and 13 popular cafes.
Moreover, the whole area of the venue will be decorated with cherry blossom decorations. Let’s enjoy eating underneath the 7m long cherry blossom shelf. Also, they are planning to sell original sweets items and drinks as a limited menu of “QUICPay Sakura VILLAGE.”
Non-alcohol drink: Sakura Milk
Honnori to Sakura no Kaori ga Tadayou Sakura to Milk no Amai Drink – 540 yen (tax included)
※324 (tax included) yen – QUICPay
Alcohol drink: Yoi-SAKURA
Sakura no Liqueur to Gin to Tansan wo Kumiawaseta Cocktail – 756 yen (tax included)
※540 yen (tax included) – QUICKPay
Let’s enjoy viewing cherry blossoms in Omotesando.
Report: The Successful Second Tabekko Doubutsu Cafe Stand in Omotesando
The second Tabekko Doubutsu Cafe Stand event opened in Omotesando on November 1, 2022. Paying homage to the classic snack first released in 1978, the cafe features a number of tasty snacks inspired by the thin animal-shaped cookies popular around the world.
This second event will run through January 9, 2023. Reservations are required, and many dates were completely sold out prior to the event’s start date, particularly on weekends. We decided to visit, anxious to see what the fuss is all about.
We were first shocked to see the popular animals enjoying oden! Original goods featuring the characters enjoying the quintessential Japanese winter dish are only available at the cafe. From acrylic keychains to figures, visitors can snag some adorable merchandise to commemorate their trip to the exclusive event. Why not snag some items that would be useful on a daily basis, like a notebook or an apron?
For food, visitors can snag a special Oden Set and Chinese Dumplings, both perfect for the winter. The oden features popular ingredients like egg, daikon, fish cake, and mochikinchaku, each branded with the popular animal characters. Drinks include soy milk, green tea milk, and milk tea.
In addition to the exclusive Lion Cake which is limited to 25 servings a day, guests can find chocolate bananas and other sweets on the menu, including a Sweets Set limited to those reserving special seats at the venue. For every ¥1,000 spent on food and drink items, customers will receive one Tabekko Doubutsu trading card!
The exhibition space is a must-see for fans of this legendary snack, filled with rare works including an adorable and very colorful print of every animal holding a bowl of oden. Of course, a photo spot has been set up for visitors to take some prime shots for social media!
Don’t miss the animal meet and greet, which is making its triumphant return from the last event! Visitors can interact with different animals on different days, so check the official Twitter page (@tabekko_cafe) for the schedule and more information! The number of visitors per day is limited, so make a reservation as early as you can.
Come enjoy these heartwarming treats while you have the opportunity!
Tabekko Doubutsu Cafe Stand Omotesando
Running: November 1, 2022 – January 9, 2023 *Reservation required
Closed: December 28, 2022 – January 3, 2023
Hours: 11:00 – 19:00
Address: SPAGHETTI Cultural Space 1F
5-3-13 Jingumae, Shibuya-ku, Tokyo
Closest Station: Omotesando
Official Twitter: @tabekko_cafe https://twitter.com/tabekko_cafe
*Please see the official Twitter page for the latest information!
Luxury Brand Burberry Collaborates with Manga Series Blue Period on Original Story
Burberry has announced a collaboration with the popular art manga Blue Period! The unlikely pair will team up on an original story featuring a new character Lola, who is an anthropomorphic version of Burberry’s iconic Lola bag designed by Riccardo Tisci. This original story booklet will be gifted exclusively to visitors to Burberry stores nationwide starting August 20, 2022. Fans can also enjoy the digital version on Burberry.com.
This story depicts the emotional journey of Yatoria Yaguchi and Ryuji Ayukawa as they meet and are progressively more influenced by Lola. Hachitaro is inspired by Lola’s boldness, inner strength, purity, and free self-expression, and is inspired to free himself from everything external and internal holding him back.
To commemorate this partnership, a special wallpaper featuring an illustration by Tsubasa Yamaguchi, the author of Blue Period, will be available exclusively from Burberry’s official LINE account starting on the first day of the collab. The Burberry Omotesando takeover event will also run through September 5, so come enjoy a fashionable manga world!
Burberry Omotesando Takeover
Running: August 20 – September 5, 2022
Venue: Burberry Omotesando
*Original Story Booklets are only available in limited quantities.
Masquerade-Inspired Halloween Sweets Buffet Opens in Omotesando
The Strings Omotesando will hold the Violet Masquerade sweets buffet at GRAMERCY HOUSE, a banquet venue on the second floor, on select dates from September 7 until October 27, 2022.
Guests can enjoy a selection of desserts featuring chestnuts, grapes, and other autumn treats in calming violet space. Why not come enjoy the feel of a masquerade while eating your fill of sugary delights?
The event will feature jewel-like tarts lavishly decorated with figs and grapes, strawberry cheesecake inspired by a courtly flower garden, and lemon mousse shaped like a fanciful headdress. The buffet itself will be decorated with masks and glittering ornaments.
The buffet will also include lunch with a lineup of savory dishes such as spiced grilled chicken, black curry made with charcoal, and purple sweet potato potage.
Visitors showing up to the buffet wearing violet will receive an original purple mocktail called Fancy Violet. Why not come for a girls’ night out or a family dinner this Halloween season?
Violet Masquerade Sweets Buffet
Running: September 7 – October 27, 2022
*On select dates only. These dates will be announced on the website.
Venue: GRAMERCY HOUSE / The Strings Omotesando 2F
Hours: 12:00-14:00 *120-minute seatings
Details / Reservations: https://www.strings-hotel.jp/omotesando/event/sweetsbuffet/#next
Popular Snack Tabekko Doubutsu Inspires Collaboration Cafe in Omotesando
A new concept cafe for the popular snack Tabekko Doubutsu will be opening in Omotesando for a limited time, from July 5 until August 21. The snack is similar to animal crackers in the west, though these little creatures are a little cuter.
Korean-style Macaron Set
Tabekko Doubutsu Cafe – Omotesando Goods Set (4 varieties)
Tabekko Doubutsu Cafe – Omotesando Mini Drawstring Pouch (9 varieties)
Tabekko Doubutsu has been hugely popular with young children and adults alike since the snack was first released in 1978. Guests visiting the collaboration cafe can enjoy themed sweets and new merchandise along with a special photo spot perfect for social media!
Tabekko Doubutsu Cafe Omotesando
Running: July 5 – August 21, 2022 *Reservations required
Venue: 5-3-13 Jingumae, Shibuya, Tokyo (1F)
Official Site: https://twitter.com/tabekko_cafe
Fendi and Harajuku Omotesando Keyaki-kai Collaborate on #FendiTsunaguOmotesando Art Project
Italian luxury fashion brand Fendi has teamed up with Harajuku Omotesando Keyaki-kai on a new street art project! ‘TSUNAGU – Omotesando Street Art Project’ was unveiled on April 29, 2022.
The project, which aims to improve the city’s scenery and share positive messages, is on display in Omotesando, a popular area with young people. The canvas is the formal site of the Oriental Bazaar, an iconic part of Omotesando for over four decades. Under the theme of ‘hope,’ three young artists will be displaying their artwork in a massive temporary enclosure on the site. Hopefully, Japan really will open tourism soon so that guests from around the world can enjoy these inspiring pieces!
The first piece of art was unveiled on April 29 and was drawn by Dai Tamura, a young Japanese artist who has attracted worldwide attention after becoming an illustrator for the NBA. The dynamic and powerful compositions vividly depict endangered animals and plants alongside delicate flowers to symbolize hope for the futures of these beautiful creatures.
Be sure to keep an eye out for the next installation coming soon!
TSUNAGU – Omotesando Street Art Project
Location: Oriental Bazaar Former Site
Address: 5-9-13 Jingumae, Shibuya-ku, Tokyo
Official Site: http://www.fendi.com
Idol Group Shiritsu Ebisu Chugaku to Open One-Day ‘Ebisen Cafe’ in Omotesando
The popular idol group Shuritsu Ebisu Chugaku will open a one-day-only cafe in Omotesando on May 1, 2022! The location will open in conjunction with CookpadTV, which hosts the popular show ‘Shiritsu Ebisu Culinary Institute.’
The members of Shiritsu Ebisu Chugaku are passionate about cooking, making this the perfect project. Since October 2021, the girls have streamed their cooking stories and ideas on CookpadLive, and now, they’re ready to put their hearts and souls into each and every item on this cafe menu. Visitors will also be able to purchase original merchandise on-site and see some of the member’s costumes!
Reservations for the cookpadLive Ebisen cafe are required, and the lottery for reservations is open now. Some of the menu items and original goods offered at the cafe are also available for purchase on cookpadLive’s official E-commerce site, so don’t worry if you aren’t able to attend in person on May 1!
The cookpadLive Ebisen Cafe will feature a special lunch time, dinner time, and cafe time. The nine members of Shiritsu Ebisu Chugaku will appear in three teams for each session.
cookpadLive Ebisen Cafe
Address: cookpadLive cafe Omotesando
Open: May 1, 2022
Lunch 12:30 – 13:30
Cafe 16:00 – 17:00
Dinner 19:30 – 20:30
E-commerce Site: https://cookpadtv.stores.jp/
Virtual Hanami Event MIKU LAND 2022 YOSAKURA Invites Guests to the Metaverse with Hatsune Miku
19.April.2022 | ANIME&GAME
MIKU LAND is Hatsune Miku’s official VR amusement park. The locale opens sporadically on the Virtual Cast platform, inviting fans of the virtual singer to interact with the star herself and other music lovers from around the world. From April 28 until May 1, the MIKU LAND 2022 YOSAKURA event will invite Vocaloid lovers to the metaverse to enjoy the cherry blossoms and a number of unique experiences.
Guests can visit Senbonzakura World, Miku’s Detective Agency, Rin & Len Kagamine’s Post Office in the Sky, and even a virtual haunted house during the event. VTubers Megu Shinonome, Tokino Sora, and Mirai Akari have been chosen as the official ambassadors of the event.
Hatsune Miku’s iconic track Senbonzakura, written by Kurousa-P, turns 10 this year. What better way to enjoy it than beneath virtual cherry blossom trees? Even if you can’t visit Japan quite yet, enjoy the Japanese shrine atmosphere as you spend time with friends in this gorgeous virtual space.
Miku’s Detective Agency
This puzzle-solving attraction invites guests to become assistant detectives by passing a test handed out by Detective Hatsune Miku! Those able to complete the challenge will also receive a limited-edition item.
Rin & Len Kagamine’s Post Office in the Sky
This post office in the clouds isn’t just a quiet place to relax. Visitors can take on a few different challenges, from mazes to more physical tasks.
Megu Shinonome Comment
“I’ve been chosen as an ambassador for MIKU LAND! My name is Megu Shinonome, and I’m so excited to work with Miku! MIKU LAND keeps getting bigger and bigger, so I’m wondering what it will look like this spring…I’m looking forward to it! I’ll do my best along with my fellow ambassadors Tokino Sora and Mirai Akari to convey the many charms of MIKU LAND to as many people as possible. We can’t wait to see you!”
Tokino Sora Comment
“I’m so excited to visit MIKU LAND again! I’ll do my best to make this another incredible event, and I’ll be sure to enjoy myself as much as possible!”
Mirai Akari Comment
“I’ve been invited to MIKU LAND to act as the MC for this awesome event! During the SUMMER VACATION event, everyone on Virtual Cast was so kind to me. It was a blast, so I’m really looking forward to this too! I’ll be sure to bring some extra excitement, so don’t miss it!”
Dates: April 28, 19:00 – May 1, 21:00
Location: Virtual Cast
Official Site: https://mikuland.com/
NAKED’s Popular Sakura Artwork Transformed into Company’s First NFT
29.March.2022 | FASHION
The NFT platform ‘Adam by GMO’ will offer the creative company NAKED’s first piece of NFT art. Sakura Ousai has been featured in the hands-on art exhibition NAKED FLOWERS held in Nihonbashi, Nijo Castle, Hong Kong, and Korea. The NFT will be available in late March and a portion of the proceeds will be donated to support Ukraine.
Since its establishment in 1997, NAKED has constantly produced incredibly unique art installations to fit with the times. Starting with the projection mapping of Tokyo Station in 2012, the company has created unprecedented art and entertainment experiences by combining real space with virtual experiences. The current theme is ‘borderless creativity,’ and creating NFT art fits into this vision.
NAKED FLOWERS, one of NAKED’s signature events, has been held since the New Year 2016. The NAKED FLOWERS experience has now been converted into a piece of NFT art for the first time, and buyers can enjoy these cherry blossoms no matter their location!
Cherry Blossom Drone Project 2022 to Bring Hanami to People Around the World
Wishing you could be in Japan to see the cherry blossoms? The Cherry Blossom Drone Project on March 27 will be live-broadcasting some of the most beautiful blossoms in the country to viewers around the world.
Incredible 4K aerial footage will be available to watch on YouTube LIVE for free from 12:00 until 19:00 on March 27, 2022. No matter where you are, you’ll be able to lose yourself in the feeling of spring.
Three Best Cherry Blossom Viewing Spots Chosen by Sakura Enthusiasts
Breathtaking Mountain Cherry Blossoms at Mount Yoshino in Nara
The First New Sakura Species in Over 100 Years Found in Wakayama Prefecture
A Sea of Cherry Blossoms at Takato Joshi Park in Ina, Nagano Prefecture
Date: March 27, 12:00-19:00
Where to Watch: YouTube LIVE
Official Site: https://drone-entertainment.co.jp/
McDonald’s Japan Offering Sakura Mochi Pie to Celebrate Springtime
23.March.2022 | FOOD
McDonald’s Japan will start selling the new Sakura Mochi Pie starting March 23, 2022 for a limited time only.
The new pie is inspired by sakura mochi, a traditional wagashi sweet popular during spring.
Sakura mochi is typically made from mochi rice cakes filled with a sweet red bean paste and wrapped in a pickled cherry blossom leaf. The McDonald’s pie is filled with azuki red bean paste and a chewy, sakura-flavored mochi that features bits of pickled sakura leaves.
The packaging will also feature spring designs and each pie costs just ¥150. They will be available until mid-April.
Sakura Mochi Pie
Available March 23, 2022
Official Site: https://www.mcdonalds.co.jp/
Hoshino Resort Aomoriya Holds Cherry Blossom Viewing Event Under a Cozy Kotatsu
21.March.2022 | SPOT
Hoshino Resort Aomoriya, an inn where visitors are invited to fully enjoy Aomori’s culture, will begin its Hanami Kotatsu event from April 1 until May 31, 2022. Guests can enjoy local sake while warming themselves beneath a cozy kotatsu. In the chilly Aomori spring, a kotatsu) will be set up beneath the blooming trees for visitors to comfortably view the cherry blossoms. Hot-water bottles will also be available for rent if guests can a little too cold!
April in Aomori is spring according to the calendar, but it’s still quite chilly. Nevertheless, the people of Aomori look forward to flower viewing to overcome the cold winter and enjoy the long-awaited arrival of spring.
Three Fun Additions to Make Cherry Blossom Viewing More Fun
1 A Traditional Umbrella with a Sakura Pattern
Next to each kotatsu is a row of Japanese umbrellas with cherry blossoms painted on them, spreading the pink cherry blossom imagery all around. When opened, the umbrellas are covered with cherry blossoms, making you feel as if you are under the cherry blossoms in full bloom.
2 Choose a Local Sake and Sake Cups for a Flower Viewing Sake Tower
Choose your favorite local sake and three sake cups to make a sake tower! Guests can choose from 10 Aomori sake brands, each with unique aromas and flavors.
3 Cherry Blossom Patterned Cotton-Filled Hot Water Bottle for Extra Warmth
To keep extra warm beneath the kotatsu, a cotton blanket with a cherry blossom pattern and a hot-water bottle are available for rent. Doesn’t it sound heavenly?
Running: April 1 – May 31, 2022
Hours: 15:00-18:00 (Last Entry at 17:30)
Duration: 30 minutes
THE STRINGS Omotesando Offering Cherry Blossom & Strawberry Afternoon Tea for Take-Out
The ZelkovA Cake Boutique at the wedding venue THE STRINGS Omotesando is offering a Cherry Blossom & Strawberry Afternoon Tea set to-go from March 3 until April 26! How would you like to experience an authentic afternoon tea experience from the comfort of your own home?
Mini Afternoon Tea Set
The original take-out box can be displayed on a table in a standard three-tier afternoon tea format. Each set contains a number of spring-inspired sweets including a tasty Mont Blanc with strawberries and a tiramisu made with sponge cake soaked in strawberry extract and layered with cherry blossom mascarpone cream. The savory menu also includes pink strawberry sandwiches with shrimp and cabbage.
Two kinds of tea from the luxury Singapore tea brand TWG will be included in the set, and a mini afternoon tea set with seven types of sweets will also be available for purchase.
STRINGS Take-Out Cherry & Strawberry Afternoon Tea
Available: March 3 – April 26, 2022 *Reservations required at least 5 days prior.
Location: ZelkovA Cake Boutique 1F