IROZA NIPPON Opens in Laforet Harajuku Selling Everything from Traditional Crafts to Kawaii Items!

17.March.2018 | FASHION / SPOT

A new store by the name of “IROZA NIPPON” is making its way to Laforet Harajuku on 16 March 2018, opened by “IROZA,” a select shop that curates items by colour.

 

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The store is bringing a line-up consisting of 3 themes: authentic, contemporary, and new edge.*

 

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There will of course be Japanese items made using traditional methods that have been passed down through history, as well as plenty of newer items that are “Made in Japan” and “Directed by Japan.”

 

*Authentic = Items strongly associated with Japanese traditional art craft and culture / Contemporary = Items with a traditional Japanese taste and contemporary twist / New Edge = The embodiment of ‘kawaii’ culture from Japanese pop culture

 

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IROZA NIPPON will work as a shop where you can discover new things from Japan and promote information and their items not just in Japan but worldwide.

 

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The products at IROZA NIPPON work perfectly as souvenirs and gifts. From traditional to contemporary kawaii, enjoy Japan from a new angle at this new store!

 

 

■Information

IROZA NIPPON Laforet Harajuku

Address: Laforet Harajuku 2F, 1-11-6 Jingumae, Shibuya, Tokyo

Opening Day: 16 March 2018

Opening Hours: 11:00-21:00

No Fixed Holidays. (Except when Laforet Harajuku is closed.)

TEL: 03-6434-5247

Website:https://iroza.jp/specials/iroza-nippon

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    16.February.2020 | FASHION / MUSIC

    Worldwide famous Japanese pop group Perfume are taking their fashion project “Perfume Closet” to Laforet Harajuku where it will run in a pop-up shop from February 20-26 this year.

     

    Perfume Closet is a fashion project helmed by Perfume which aims to connect with fans through Perfume’s music by making outfits. This is the fourth time Perfume Closet has opened, and will feature a line-up entitled “Perfume Closet 2020SS” which is part of what Perfume are calling “Phase 2,” which started in January this year and centres on clothing. It follows on from “Phase 1” which featured a line-up of miscellaneous items.

    SATIN COMBI TRENCH COAT – ¥49,500 (Tax Included) / FLOWER PLEATS DRESS – ¥44,000 (Tax Included)

    SHEER COMBI KNIT ¥17,600 (Tax Included) / 2 WAY PLEATS SKIRT ¥35,200 (Tax Included)

    RELAX WEAR (LADIES) – ¥16,500 (Tax Included) / PLEATS SLEEVE TEE (WHITE) – ¥9,900 (Tax Included) / SHEER COMBI RELAX PANTS – ¥22,000 (Tax Included)

    The pop-up shop will stock a plethora of items made by the Perfume members, who worked on the designs, chose the materials, and crafted the silhouettes. It includes everything from coats to one pieces, blouses, bottoms, as well as unisex items men can wear too like pants, shirts, and more.

     

    Fans of Perfume and fans of Japanese fashion aren’t going to want to miss out on the new Perfume Closet, open for one week only starting next Thursday!

  • IKEA Harajuku to Open in April 2020 as IKEA Japan’s First Central Tokyo Branch

    15.February.2020 | SPOT

    IKEA Japan has announced the opening of its first central Tokyo branch. Located inside WITH HARAJUKU, and just a 1-minute walk from Harajuku Station, the store will officially open its doors on April 25, 2020.

     

    Harajuku is the hub of Japanese youth fashion culture, and is known the world over as one of the main tourist spots for those travelling to Tokyo. IKEA is taking its Swedish roots and planting them in the ground of central Tokyo with its spacious new storeーwhich will also have its own cafe.

     

    If you’re travelling to Tokyo, make sure to pay IKEA Harajuku a visit during your inevitable Harajuku shopping spree.

  • Visiting @cosme TOKYO in HarajukuーThe Place That Satisfies All Of Your Makeup & Cosmetic Needs

    04.February.2020 | Uncategorized

    @cosme TOKYO is a new flagship store that opened in front of Harajuku Station in Tokyo on January 10, 2020.

     

    @cosme is a web portal centred on makeup and cosmetics. Offering a wealth of beauty information from a number of perspective, the website lets you see the latest trending items in the makeup world from the word on the streetーby letting people comment on and rank itemsーoffers solutions to skincare and makeup-related problems, and more.

    @cosme TOKYO is the first-ever physical store by @cosme. Its floor space spans over 1,300 square meters where it houses an enormous selection of cosmetics and makeup products, from inexpensive and affordable quality items to luxury brands. Since opening, it has become the talk of the town in Harajuku.

     

    It’s comprised of three floors, each with their own highlights. Let’s go and check it out.

     

    1st Floor: A Hall of Fame for the latest most popular cosmetics

    When you walk into the first floor area, the first thing that’s sure to catch your eye is the incredible “Best Cosmetic Award Tower,” a collection of items that have have won past cosmetic awards for being the best. All the cosmetics are stacked up high in their own little display case.

    As you proceed further across the shop floor, there is the “@cosme Weekly Ranking” corner which ranks the most popular items on the website for that week, so customers can always know what products are the best to incorporate into their makeup and beauty routine.

    But perhaps the centrepiece of @cosme TOKYO is the “Tester Bar,” where customers are free to try out products using the puffs and cotton pads provided. There’s also a tap and sink for rinsing. You can’t deny how great this service is; without worrying about others, you can try out all the cosmetics to your heart’s desire and then buy them if they’re to your liking.

     

    There are also smart lockers so you can lock your things away, allowing for your hands to be free while you test makeup and shop. But it doesn’t stop there, as there’s even a foreign currency exchange machine which caters for 85 currencies in 120 countries.

     

    2nd Floor: Men’s cosmetics, beauty equipment, and more

    Up on the second floor, you’ll find another area that ranks products, this time the ones with the most sales at @cosme TOKYO. Everything is displayed in such a way that it’s easy to find products as they are separated by base makeup, mascara, lipsticks, and so on. You’ll find pop artwork hand drawn by the staff to highlight products, so enjoy comparing and considering all the different items.

    Recently in Japan, men’s products have been garnering attention, and so @cosme have created an entire section dedicated to male and unisex makeup items. Picking out makeup with your partner is goals, and now it’s finally becoming a reality.

    Another area that’s popularーwith both Japanese people and foreignersーis one that stocks cosmetics made with naturally-derived ingredients from Japan, as well as products with Japanese-style packaging. It’s perfect if you’re looking for Japanese-specific items or for gifts and souvenirs.

    Also on the second floor are beauty mirrors so you can check yourself out as well as two Tester Bars, so you can try out products here too.

    If you have kids, you can drop them off in the kid’s area while you shop. There’s also bread-feeding rooms and places for changing diapers. They have it all!

     

    3rd Floor: A place to relax exclusive to @cosme app users

    The third floor is home to a lounge that can only be used by those who have the @cosme app installed on their phone. It can be used for relaxing or for hanging out with friends. It’s hard to find a such a quiet and relaxing place like this so close to Harajuku Station.

    If you want to retouch your makeup, there’s a powder space you can do that for free, as well as oxygen boxes. This floor is packed full of different great services.

     

    @cosme also has its own points system. One point equals one yen, and you get five for just visiting the store.

     

    Anyone and everyone can enjoy a fun and easy shopping experience

     

    Each product in the store has a JAN code on it which when scanned at one of the tablets in store will give you information about that product in multiple languages, including English, Simplified/Traditional Chinese, and Korean. This goes for the map of each floor too, so you can find out what each floor offers without getting lost.

    @cosme TOKYO also has free Wi-Fi, and can also ship products around Japan. It offers a comprehensive shopping experience that caters to both Japanese and foreign customers.

    You’re sure to find many items you like when visiting @cosme TOKYO, so you can’t miss out on visiting if you’re travelling to Harajuku or Tokyo. Enjoy shopping!

  • Japan’s First CBD Shop ‘HealthyTOKYO’ to Open in Harajuku in February

    29.January.2020 | FOOD / SPOT

    HealthyTOKYO is set to open as the first shop in Japan specialising in the selling of CBD oil, and it’s doing so in Harajukuーone of Tokyo’s most famous towns that’s at the forefront of trends and pop culture. It is both a shop and a cafe.

     

    CBD oil has seen a spike in sales over the past year. Made from hemp, research shows that there are many health benefits to using CBD. The main gains are from helping reduce stress, relieving pain, improving sleep, and helping prevent skin inflammation.

     

    CBD is used by mixing it with food or drink. It’s also been recognised as having an effect as an ingredient in cosmetics and creams. While CBD oil is legal in Japan, the country’s law is strict when it comes to traces of THC, and so only allows oils with 0%.


    As well as the oil itself, HealthyTOKYO will also stock a variety of vegan sweets and drinks containing CBD. The food line-up includes vegan-friendly cheesecake, mont blanc, and gateau chocolate, as well as gluten-free lasagne, amongst many other things. For drinks, there’s a variety of organic matcha, coffee, and more. A lot of these foods and drinks can be ordered with CBD oil too.

     

    HealthyTOKYO brand CBD products all use naturally derived CBD oil, and the shop offers degrees of strength and different flavours too. They sell cosmetics, creams, and other products too.

     

    If you’ve been looking for CBD while in Japan, or even vegan-friendly or gluten-free foods, then make sure you pay a visit to the country’s first CBD shop and cafe in Harajuku.

  • Star Wars Theme Cafe Opens in Tokyo, Osaka, Nagoya, Hokkaido & Fukuoka

    25.January.2020 | FEATURES / FOOD / SPOT

    With The Rise of Skywalker concluding the Skywalker saga of the Star Wars film franchise, fans are left craving more from the galaxy far far away.

     

    If you’re one of those people, and need a fix before season two of The Mandalorian, which is coming in late 2020, then you’ll want to hit up the all-new Star Wars-themed cafes now open for a limited time at branches of OH MY CAFE across Japan in Tokyo, Osaka, Nagoya, Hokkaido, and Fukuoka.

     

    We visited the Tokyo branch of the cafe which is located inside Tokyu Plaza Omotesando Harajuku. Here’s our report of this must-see cafe for Star Wars fans, a museum-like space chock-full of concept art.

    Ready to greet you as you walk into the cafe is none other than Darth Vader. This life-size recreation of the Sith Lord is really striking, but don’t worryーthough he is realistic, he won’t use his Force choke on you, he only wishes for you to have a nice meal.

    Plastered across the cafe walls are pieces of concept art used during the production of the Star Wars film series.

    Here’s a galactic showcasing of the cafe’s menu. There are 7 food items and 5 drinks to choose from, all inspired by the franchise and its characters.

    <STAR WARS> Far Far Away Galaxy Black Curry – ¥1,590

    A signature dish of the cafe, this black curry features the Star Wars logo which is actually an edible wafer. The space design is bamboo charcoal-cooked rice which is mixed with spicy sauce and topped with peanuts for stars.

    <BB-8> Seafood BB-8 Gratin – ¥1,690

    Fans of BB-8 won’t be able to resist this delicious gratin, served with salad and French bread for a full belly.

    <Yoda> Root Leaf Stew – ¥1,590

    This stew is inspired by Yoda living his final years in his little shack in Dagobah during Star Wars: Episode V – The Empire Strikes Back. It’s packed full of vegetables and will no doubt be enjoyed by both kids and adults alike.

    <R2-D2 & C-3PO> Buddy Burger Plate – ¥1,990

    This set of two chicken burgers comes with an R2-D2 seasoned with béchamel sauce and a C-3PO burger seasoned with meat sauce. You can take the flags home with you too. We recommend sharing this between two people.

    Portion Bread – ¥500

    This is the one I was most interested in personally, because I was curious to know from its appearance how it would taste. It’s the portion bread that Rey tries eating in the film. At first glance it looks crunchy, but to my surprise it was soft with a subtle sweet flavour.

    Lightsaber Drinks – ¥600 Each (w/ Coaster ¥1,300)

    From the left, the flavours are Darth Vader blood orange, Luke Skywalker ramune, and Yoda melon. When you draw your straw from the paper wrapping, it turns into a lightsaber!

    <STAR WARS > Jet Black Coffee – ¥600 (w/Bottle ¥1,750)

    These limited edition bottles of black coffee feature the famous Star Wars opening crawl credits. Which one you get is randomーa must-have for all fans!

    After enjoying some Star Wars food and drink, it’s time to check out the cafe’s exclusive merchandise. There are 13 types of merch in total all bearing artwork from across the film series.

    Folder – ¥350

    I recommend picking up one of these folders made in collaboration with the cafe. It has illustrations of the food and drinks being sold there.

    Tote Bag – ¥3,500

    This tote bag has illustrations of characters from Star Wars and how they are all connected.

    There’s plenty of other must-grab merch too, from music to stationery and more.

    Customers who spend over ¥1,000 (excluding tax) on any of these exclusive items will receive the above-pictured limited edition bag. These are limited in stock so are available while supplies last.

    There’s plenty of places inside for fans to take great photos, so make sure you snap lots.

    Also, if you book a table in advance and order something from the menu, you’ll receive one of these 25 possible A5 folders, so be sure to book before you go!

     

     

    © & TM Lucasfilm Ltd.

    *All listed prices are pre-tax. Photos are for illustrative purposes only.

  • Interview: Internationally Popular Japanese Artist Chocomoo Talks About Upcoming Harajuku Exhibition

    23.January.2020 | SPOT

    A huge exhibition of Chocomoo’s artwork is set to adorn WITH HARAJUKU HALL from August 20 to September 28 this year for “Chocomoo EXHIBITION -OUR SECRET PARTY- Supported by WITH HARAJUKU.”

    Chocomoo is a Japanese artist born and bred in Kyoto. Her work is known for its originality and pop style which she draws in black and white. Her work has been used for clothing and apparel brands, for music artists, and for many other special collaborations with other companies. She is active internationally and draws huge popularity with Japanese women between the ages of 10-20. We have translated an interview with her which was just released.

     

    Chocomoo Interview

     

    “I’ve loved drawing ever since I was a kid. I’d draw in notebooks, sketchbooks. When I went to New York for the first time, too, I kept a sketch diary and would draw in the park. I was later asked by a guy who managed a gallery if I’d put my work on at his site.”

     

    It was there at that gallery exhibiting several of her works that the first buyer came by.

    “I sold my first piece of art. A piece of art drawn by an ‘ordinary person,’ not someone who was an active artist. It was about 30 dollars, if I recall, but I was super happy.”

     

    New York helped pave the way for Chocomoo to begin her first steps towards becoming an illustrator.

     

    She would post her art on her blog and social media, which was seen by singers and songwriters who got in touch with her. She penned artwork for their tour merchandise, album covers, and more. Recently, she collaborated with Italian car brand FIAT. They released 100 limited edition cars with her art on it. Japanese convenience store FamilyMart even sold umbrellas with Chocomoo’s illustrations on them. The reach of her work has no limits.

     

    “When I create a piece, I incorporate a lot of positive words into it in the hopes that it lifts people up.”

    One distinct aspect of Chocomoo’s art is the black and white monotone colouring. When asked why she draws in this way, she said: “I did calligraphy from elementary school to high school and was captivated by how we would write in black. When using black ink, it has a matte look to it, and when using black paint, it’s got a glossiness. I think that’s part of the reason why I do it.”

     

    This will be Chocomoo’s biggest exhibition. She is currently working on new material and looking into the details of the exhibition. Speaking about it, she said: “I want to try evolving in a way that’s me. I’m aiming to stimulate the people who come to see my work in a different kind of way.”

    She also commented on the ‘OUR SECRET PARTY’ part of the exhibition title. “It’s an exhibition of my work, but I want everyone to enjoy it like they would a party. There’s also new things to be discovered which you won’t no about unless you visit, so I put ‘secret’ in there.”

     

    Chocomoo was asked to give a comment on her future plans and goals. She said, with a smile: “I want to steadily keep doing what I’m best at without changing what I already have, but I also want my work to reach lots of children too. I’d be happy for them to colour in my work, and I want to challenge myself to making some kind of video format aimed at kids. After that, since I’ve already painted a car, I want to go bigger and paint an aeroplane!”

     

    Interview/Original Text: Naho Sotome (五月女菜穂)

    Photos: 大黒屋 Ryan 尚保

    English Translation: Joshua Kitosi-Isanga

     

    As Chocomoo looks to expand her portfolio and reach, we look forward to seeing what she has in store for her exhibition in Harajuku.

     

    ©2020 Chocomoo

  • 7 Lucky Foods and Items From Tokyo Station To Push You Towards Success

    13.January.2020 | FOOD

    You’ve studied as much as you can for your exams and prepared as much as you can for that mid-term presentation but the nerves are still getting to you. How about some lucky items to help you succeed? As the exam season is approaching, Tokyo Station’s shopping centre GRANSTA is holding a fair from January 13 to February 14, selling a variety of lucky items and foods to fill you with the courage and strength you need to calm your nerves and boost your confidence.

     

     Katsu Sandwiches

    As “katsu” also means “win”, a crunchy and juicy “winning” sandwich is the perfect way to boost your confidence and energy levels.

    Kinokuniya Katsu Sandwiches (3 Sandwiches): ¥430 (After Tax)/KINOKUNIYA Entrée GRANSTA Marunouchi Floor B1 (Outside ticket barriers)

    A crunchy katsu sandwich with a thick slice of juicy Japanese pork – This popular katsu sandwich will provide you with the stamina you need to do that presentation.

    Katsu Fillet Sandwich (4 Sandwiches): ¥880 (After Tax) / Nagoya Meibutsu Misokatsu Yabaton: GRANSTA Floor B1 (Inside ticket barriers)

    A soft southern Kyushu katsu meat fillet drizzled with Yabaton’s special sauce. Enjoy the juicy flavour with every bite. 

    Egg and Shrimp Katsu Sandwich (1 Full Sandwich): ¥388 (After Tax) /Kyo no Gohan Wasai no Kuni: GRANSTA Marunouchi Floor B1 (Outside ticket barriers)

    This pack includes a tender shrimp sandwich and a rich-flavoured egg sandwich. (Limited number sold per day)

    Sangenton Katsu Sandwich Eat-In: ¥396, Take Away: ¥388 (After Tax)/ BOULANGERIE ASANOYA, GRANSTA Floor 1 (Inside Ticket Barriers)

    The Sangenton Katsu Sandwich is a hearty meal that consists of pork of three origins. This is perfect to fuel up on energy before your big moment. (Limit of 40 sold per day)

     

    Chestnut-Flavoured Talisman of Victory

    Silver Bell Pancake Sandwich: ¥378 Each (After Tax)/ Colombin GRANSTA Floor B1 (Inside ticket barriers)

    Chestnut-based foods as a victory treat date back to the end of the 15th century during the Warring States period of Japanese history. In this pancake sandwich, two fluffy pancakes hug a filling of delicious cream and chestnuts, creating the perfect victory snack. *Sold from January 13 – February 14, 2020

     

    Lucky Iyokan Mikan Vinegar

    Lucky Iyokan Mikan Vinegar (1:5 Dilution, 150ml): ¥1,296/ Drinking Vinegar expre・su Tokyo GRANSTA Floor B1 (Inside ticket barriers)

    This mikan orange-flavored drinking vinegar is made from Iyokan mikan oranges, which is said to bring luck. “Iyokan” also means “good premonition”, which is sure to provide both an energy and confidence boost. *Limited sales: From January 13, 2020 while stocks last.

     

    Lucky Pentagonal Chopsticks Set

    Lucky Pentagonal Chopsticks Set: ¥3,300/ Nihonbo GRANSTA Floor B1 (Inside Ticket Barriers)

    These lucky pentagonal (gokaku) chopsticks are a play on words with the word “gokaku”, which also means success. They are pentagonal right to the tip, making it easy to grip your food. This is the perfect present for your friend who is going to take an exam. Limited Selling Period: Until the beginning of March.

     

    Tokyo Station GRANSTA is full of lucky items and foods to help you and your friends prepare for success.

  • Harajuku’s Korilakkuma Cafe: another me in the mirror | Food Review

    21.December.2019 | FEATURES / FOOD / SPOT

    “Korilakkuma Cafe: another me in the mirror” is set to open in Japan’s hub of kawaii culture Harajuku on December 21 where it will run until March 22 next year.

     

    MOSHI MOSHI NIPPON received early access to the cafe, so we went together with Ruki from Spain.

    The cafe incorporates “interactive tabletop projection mapping” technology developed by Sony, which allows customers to enjoy their meals while playing together with the characters as they walk around their plates and tables.

     

    So what exactly does this look like…?

    Korilakkuma Cafe: another me in the mirror is located along Takeshita Street in Harajuku. Enter Takeshita Street and walk just a little bit to find HARAJUKU AR BOX. The entrance is pictured above.

    The cafe operates on a “pair seating” system, making it the perfect spot to go with your best friend or special someone♡

     

    The theme of the cafe is “another me in the mirror,” which sees Korilakkuma meeting another Korilakkuma inside of a mirror. When seated at your pair table, you’ll notice all of the Korilakkuma artwork adorning the cafe.

    When we sat down, the staff came and gave us a dolomite coasterーa gift for all customers who visit the cafe.

    When you place the coasters down on the table, that’s when the fun begins. Trace your finger around the table to play with Korilakkuma and company.

    Here is Ruki having Korilakkuma move around.

    When we had finished playing, the appetisers from our course menu arrived. It costs ¥2,500 per person, and you both have to order when ordering this course menu. You can pick from clam chowder or minestrone.

     

    If you thought that was it for the projection mapping, think again! The fun was only just beginning, as a new display came on the table when the plates went down.

    Ruki was completely enchanted by the sparkling food. It makes you feel like you’re inside of a picture book♡

    The salad was Caesar, and the minestrone was packed full of veg and ingredients, making it nice and filling.

     

    The next dish that was brought was the main. You pick one each of a main dish and dessert and share between two people.

    We ordered the “Omurice – Let’s Draw Together” (in Japanese: 一緒におえかきオムライス). Korilakkuma was wrapped up completely in an omelette blanket. The projection mapping comes on when you set this plate down too.

    Korilakkuma draws around the plate, and we got to join in too by decorating Korilakkuma’s blanket with drawings of Rilakkuma and Kiiroitori in ketchup.

    The mapping helps you with drawing by projecting an outline you can trace. Ruki did hers really well!

    As we forked into the omurice we found a cheeseburger underneath! The combination of the juicy cheese hamburger with the soft egg was to die for, and it becomes even more delicious and smooth when you pour over the cream sauce.

    Last up was dessert. We got the “Spell-Cast Pancakes” (in Japanese: パンケーキに魔法をかけて). The projection mapping cast a mirror onto the pancakes. Even more animations happen when you wave the brush you’re given on the table.

    The fluffy pancakes are topped with a hearty serving of cream. You can enjoy them as they are, but they’re delicious if you top them with the fruits, iced cream and nuts scattered around the plate too!

    Twin Korilakkuma Strawberry Milk – ¥990

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    As well as the course menu, there are also special drinks you can order separately which come with another free and exclusive coaster.

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

    Acrylic Key Ring (4 Designs/Chosen Randomly) – ¥500 Each

    Korilakkuma fans can expect to sift through a whole range of cafe-exclusive merchandise too, so be sure to check out what they’ve got in stock when you visit.

    Korilakkuma Cafe: another me in the mirror is Harajuku’s hottest new spot where you can enter the kawaii world of Korilakkuma. Pull up a seat and enjoy and interactive meal experience.

     

    ©2019 San-X Co., Ltd. All Rights Reserved.

  • Laforet Harajuku’s 2020 Fukubukuro Lucky Bags Are Not to be Missed

    20.December.2019 | FASHION / SPOT

    Laforet Harajuku has finally dropped details on its 2020 fukubukuro. Fukubukuro is a New Year custom in Japan where stores make up grab bags full of random items for people to purchase at a discounted price. Around 50 stores in Laforet are set to participate, with pre-orders now running until December 31, 2019.

     

    As always, the line-up this year is diverse, from the unique fukubukuro you can actually look inside to see what they have—which is a popular one every year—to the Laforet Gentei Fukubukuro which contains items exclusive to Laforet Harajuku, and more.

    Those who pre-order a lucky bag will receive one of two things: either a coupon to get a random free item at one of the eateries at the GOOD MEAL MARKET on the second floor, or a ¥200 discount voucher to spend at Laforet Harajuku.

    On New Year’s Day and January 2, a taiko performance by Yushima Tenjin Shiraume Taiko will take place at the first floor entrance to drum in the New Year.

    Around 70 stores in the shopping complex will also sell items at a special price between January 1 and 7 to celebrate 2020. Select stores will be handing out bag hooks in collaboration with the popular South Korean boy band SEVENTEEN.

     

    The “Look and Choose” Fukubukuro

    OLIVE des OLIVE (Floor 5F) – Set of up to 6 items priced at ¥7,700 (Tax Included) (Original Price: ¥25,000)

    Cosme Kitchen (Floor 1.5F) – Set of 7 items priced at ¥5,500 (Tax Included) (Original Price: ¥14,000)

     

    Laforet Harajuku Exclusives-Filled Fukubukuro

    POU DOU DOU (Floor 4F) – Set of 7 items priced at ¥13,200 (Tax Included) (Original Price: ¥56,000)

    la belle Etude (Floor B0.5F) – Set of 6 items priced at ¥11,000 (Tax Included) (Original Price: ¥70,000~¥80,000)

     

    Other Fukubukuro

    Ank Rouge (Floor 4F) – Set of 6 items priced at ¥16,500 (Tax Included) (Original Price: ¥50,000)

    jouetie (Floor 4F) – Set of 5 items priced at ¥11,000 (Tax Included) (Original Price: ¥39,600)

    This is just a small look at just some of the fukubukuro set to be sold, there are so many more to get your hands on. Start your 2020 year with some delicious discounts from Laforet Harajuku.

     

    *Contents subject to change without notice

    *Listed photos are select look only – more fukubukuro to be sold

  • A.T.A.D: Harajuku’s New adidas Store to Open in Collaboration With atmos

    18.December.2019 | FASHION / SPOT

    adidas Japan is collaborating with atmos—Tokyo’s streetwear and sneaker focused boutique—to open a new shop called A.T.A.D in Harajuku on December 20, 2019.

    adidas Japan has collaborated with countless artists to date, and this will be its first with atmos, together with whom it will showcase streetwear sneakers the likes of which people have never seen.

    A carefully selected line-up of adidas’ newest shoes will be displayed at the counter where customers order their shoes like they would a drink at a bar. They can pick the model, colour, and size, and can try them on before making a purchase. The current designs, logos and other items in the store were created by YAR, a creative studio spearheaded by Japanese graphic artist YOSHIROTTEN.

    The store also plans to sell items exclusive to A.T.A.D in collaboration with Japanese artists. More information will be posted on the store’s official Instagram page.

  • PLAYFUL KIRBY: Laforet Harajuku’s Newest Pop-Up Shop Offers Exclusives For Fans of Nintendo’s Popular Character

    17.December.2019 | ANIME&GAME / FASHION / FEATURES

    Fans of Kirby who are in Japan for the holiday season will be delighted to hear that the Kirby-themed pop-up shop “PLAYFUL KIRBY” finally opened at Laforet Harajuku today and will run until Boxing Day.

     

    When playing Super Smash Bros. there’s no other character I’ll pick but Kirby. If you love Kirby as much as I do, then you’ll be waiting no time at all to head to PLAYFUL KIRBY like I did after hearing that they’re selling a whole range of original and exclusive merchandise the likes of which Nintendo players have never seen before.

    The store itself is located on the second floor of Laforet Harajuku in Harajuku, Tokyo. You’ll spot it instantly with the Kirby-pink text wrapped around the walls of the entrance.

    Kirby’s pink colour fills the entire shop floor. Upon entering you’ll spot all the different items on offer, including fashion items, as well as various photo spots featuring Kirby’s cute face.

    There’s even a tiny Kirby door so that he can get into the shop! Be sure to find it if you visit.

     

    The original version of this pop-up shop first appeared two years ago, and enjoyed visits not only from game fans, both kids and adults who had never heard of Kirby before, or who had heard of him but never played the games. The fashion line-up was a result of fan demand to enjoy Kirby in a variety of different ways. A visit to PLAYFUL KIRBY is like being inhaled into his Dream Land.

    PLAYFUL KIRBY is centred on two collaborations. This includes a teaming-up with popular illustrator Shogo Sekine. When this pop-up shop was conceived, Shogo Sekine was at the top of the list for collaborations with the staff in charge. The staff agreed that mixing the worlds of Kirby and Sekine together would give rise to some seriously wonderful results. After much internal discussion and talks with Sekine, a whole line of merchandise was created.

    The items feature Sekine’s stylised typography, symbols, shapes and so on. Their subtle design means they can be used as both everyday items and nerdy fan items. They’re stylish while retaining the cute aspects of Kirby.

     

    The following items are the number one most recommended pieces of merchandise to pick up as chosen by the PLAYFUL KIRBY staff.

    Tote Bags Ver. 2 PINK STRIPE – ¥2,800

    These tote bags feature gradations of Kirby pinks. This design is also featured on a t-shirt you can pick up too. They’re both made with high quality fabrics.

    Sacoche Pouches (2 Designs) – ¥2,300 Each

    The “Copy” written on the sacoche pouches refers to Kirby’s ability to copy his opponents’ abilities and appearance. This design is also included on a variety of other merchandise pieces like a smartphone case and more.

    Blanket – ¥3,800

    At first glance, this blanket just looks like a stylish blanket with a floral print, but if you look closely you’ll spot Kirby blended in with the design. A perfect choice for the coming winter season.

    Plush Toy – ¥2,300

    Kirby had intended to put on his stylish t-shirt ready to go out, but he ended up looking just adorable.

    The store’s second collaboration is with Converse Stars, also showcasing an assortment of cute and fun items.

    Cap – ¥5,800 / Long T-Shirt (Medium/Large) – ¥7,800 Each

    Show off your love of Kirby with some simple but stylish unisex Kirby attire.

    Hand Towel – ¥1,200

    Another must-get item is this hand towel which keeps the roundness of Kirby’s head. Use at home or take it out with you!

    Stickers (3 Designs) – ¥500 Each

    Get your hands on these Laforet Harajuku-exclusive stickers with designs so cute you’ll want to collect them all!

     

    I spoke with the person in charge of the pop-up shop about the future of Kirby outside of the video game, and they told me that they plan to have more pop-up shops like this and open the opportunity for people to enjoy Kirby in a range of different ways while playing his games. For someone like me, who likes Kirby more than anything, I can’t wait to enjoy even more Kirby in the future.

    PLAYFUL KIRBY is open until December 26, 2019, so if you’re in Tokyo until then, make sure to pop on over to Laforet Harajuku.

     

     

    ▶︎Win Limited Edition Stickers

    MOSHI MOSHI NIPPON is holding a competition on our official Instagram, Twitter and Weibo pages for a chance to win limited edition stickers from PLAYFUL KIRBY.

    How to Apply: Follow us on social media and share/retweet our post about the competition for a chance to win 1 special sticker from PLAYFUL KIRBY. (Designs are chosen randomly.)

    These are limited edition stickers exclusive to PLAYFUL KIRBY, so don’t miss your chance to get one!

     

    © Nintendo / HAL Laboratory, Inc.

  • Kimono IN LAFORET 2020: Kimono Brands Galore to Gather at Event in Harajuku

    15.December.2019 | FASHION / SPOT

    Laforet Harajuku has announced that its next “Kimono IN LAFORET” kimono and furisode pop-up shop will run from January 4 to 22 next year.

    Iroca Kimono “Leopard Gecko” – ¥63,800 (Tax Included) / Half-Width Obi – ¥26,400 (Tax Included)

    Pure Silk Butterfly Black Cloth Furisode – ¥132,000 (Tax Included)

    Light Blue Dove Print Polyester Furisode – ¥128,150 (Tax Included)

    Eight brands will line the shelves of the annual pop-up shop, with kimono, furisode, accessories and more available for purchase, including new items.

    Model and actress Shen Tanaka features as the star of the main visual for Kimono IN LAFORET 2020, mixing colourful kimono with western clothing to create a unique look. Marie Higuchi, who was the stylist for the visual, has also released some dress advice for those who love kimono or those who are beginners and newcomers to the scene.

     

    Mixing kimono with the kind of regular clothing that screams you

    Marie Higuchi is a stylist who also writes columns in Nylon Japan and Sozen. Her advice can be used by both beginners and experts alike: by mixing kimono with some of your own clothing, you can simply and easily create a stylish look that’s you. This makes for a perfect outfit for a special occasion.

     

    Styling Point

    This outfit combines fishnet tights with sandals that have thick metallic soles to create an edgy kimono style. Using thick sandals makes them really stand out when wearing kimono, so you can easily incorporate them with any kimono you wear.

     

    Items Used

    Kimono/Obi/Other: iroca

    Haneri: C.H.O.K.O

    Obi Clip: conoco

     

    Styling Point

    The gorgeous flower head dress brings a strikingly elegant touch to the overall look of this outfit. Whether used with kimono or in your regular day-to-day outfits, it’s sure to bloom beauty with whatever style you go with.

     

    Items Used

    Kimono: MIKI SAKURA

    Head Dress: Atelier Senka

    One Piece Shirt: Ank Rouge (Laforet Harajuku Floor 4F)

     

    Styling Point

    Coloured turtlenecks are in right now for the current season in Japan, and this kimono look incorporates one underneath the kimono. The mix of loose socks and thick-sole sneakers really adds to the flavour of this style, even more so with the addition of personal items like the vinyl record headband and lip clutch bag which make it unique.

     

    Items Used

    Kimono/Obi: Tamao Shigemune

    Headband/Clutch Bag: SINZ (Laforet Harajuku Floor B0.5F)

    Other: Personal items

     

    If you’re looking for kimono and furisode when visiting Japan in January, be sure to hit up Kimono IN LAFORET at Laforet Harajuku, located in Tokyo’s fashion central: Harajuku.

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