Asakusa: Experience Amezaiku Candy Sculpting at Ameshin

20.May.2018 | SPOT

Tezuka Arts & Crafts Co., Ltd. will newly open Asakusa Amezaiku Ameshin in Asakusa’s district of Hanakawado on June 17, 2018.

浅草 飴細工 アメシン 花川戸店1

The desire for a hands-on travel experience with people inside and outside Japan has been on the increase recently. That’s where Asakusa Amezaiku Ameshin comes into play which will serve as an expansion of the branch in Imado, Taito.

 

Amezaiku is the Japanese art of crafting candy sculptures from heated sugar, most often into the form of animals.

浅草 飴細工 アメシン 花川戸店2

The new shop in Hanakawado not only has a hands-on class for crafting amezaiku, but also original Ameshin products that you can buy to take home to make your own amezaiku. They also sell ready-made sculptures. The new shop is also closer to Asakusa Station than the previous, improving accessibility for travellers. The indoor space has been expanded to accommodate groups and school trips.

浅草 飴細工 アメシン 花川戸店

The old Amezaiku Ameshin in Imado will no longer be used for classes or amezaiku displays and instead become the company building and factory.

 

Get involved and hands-on with amezaiku, one part of Japan’s rich culture, in Asakusa.

 

■Information

Asakusa Amezaiku Ameshin – Hanakawado

Address: Hori Bldg. 1F, 2-9-1 Hanakawado, Taito, Tokyo

Grand Opening: June 17, 2018

Running: 10:00-18:00

Closed: Thursdays

Access: 5-minutes on foot from Asakusa Station via all lines

(10-minutes on foot from Asakusa Station via Tsukuba Express)

TEL: 075-354-8511

Website: http://www.ame-shin.com

 

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    The restaurant’s design and decor takes on a more traditional approach, drawing inspiration of Japan’s Edo period with classic ukiyo-e paintings and paper lanterns adorning the walls, amongst many other things. This classic image of Japan has found its way to the dining space itself too, with flat tables made from plain wood and chairs topped with tatami. This gives it that air of grace and beauty which is typically associated with traditional Japanese culture, as well as a relaxed atmosphere.

    The logo used on the restaurant’s paper lanterns, crockery, staff uniform and elsewhere was designed by Japanese art director and creative director Kashiwa Sato. It was created for the brand to be used on all future branches, including all Japanese restaurants and those planned for the US and Taiwan.

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    There’s also a smartphone app (called スマホでくら) which you can use to book a table and makes for easy checking in when you arrive at the restaurant.

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  • 8 Delicious Breakfasts to Enjoy in Tokyo’s Traditional District Asakusa

    08.January.2020 | FEATURES / FOOD / SPOT

    Asakusa is one of the most touristic spots in Tokyo and enjoys its traditional temples as much as its modern scene. If you’re up early with a day of sightseeing and shopping ahead, starting your day with a good breakfast is the best way to make the most of it. To help out, we’ve got a list of eight recommendations for breakfast in Asakusa which includes both Japanese and western-style foods – bon appetit!

    Byuree @by_byu

    Pelican Cafe 

    Pelican Cafe runs the old bakery called Pan no Pelican which was established in 1942. This delicious menu is not available anywhere else. The scrumptious breakfast menu includes five different meals to choose from. The picture above shows the Ham Katsu Sandwich – a filling breakfast sandwich containing a thick slice of Asakusa ham.

     

    Pelican Cafe 

    Address: Floor 1, 3-9-11, Kotobuki, Tokyo

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    Breakfast: 9:00 – 11:00

    Regular Menu: 11:00- 17:00 (Last Orders)

    Closed: Sundays, National Holidays

    Closed for summer holidays and the New Year’s Period

    Official Website: https://pelicancafe.jp/index.html

     

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    February café

    Address:1-7-8 Kaminarimon, Taito, Tokyo 

    Opening Hours: 8:10-19:00 (Last Orders: 18:30)

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    Official Website: http://www016.upp.so-net.ne.jp/February-Cafe/

     

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    Address: 3-8-4 Asakusa, Taito, Tokyo

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    Tuesday to Saturday: 09:00 – 04:00/ Sundays and National Holidays: 09:00 – 01:00

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    Tabelog: https://tabelog.com/tokyo/A1311/A131102/13058004/

     

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    Misojyu (Miso Soup Shop)

    Address: 1-7-5 Asakusa, Taito, Tokyo

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    Breakfast: 8:30 – 10:00

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    Official Website: https://misojyu.jp/

     

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    SUKE6 DINER

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    SUKEMASA COFFEE

    Address: Kimizuka Bldg. 102, 2-29-2, Asakusa, Taito, Tokyo

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    Official Website: https://sukemasa.tokyo/

     

    アッキントッシュ @diamante_aki

    MIMOSA

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    MIMOSA

    Address: 4-28-6 Asakusa, Taito City, Tokyo

    Opening Hours: 8:00 – 17:00

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    Tabelog: https://tabelog.com/tokyo/A1311/A131102/13088749/

     

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  • WASHOKU: Asakusa’s Newest Restaurant For Experiencing Japanese-Style Cuisine

    07.December.2019 | FEATURES / FOOD / SPOT

    Asakusaーone of the hottest spots in Tokyo for sightseeing, ever-bustling with Japanese and foreign tourists and travellers alike. This ancient district is famous not only for its sights, like Sensō-ji (the oldest temple in Tokyo) and the Nakamise-dōri shopping street leading up to it, but for its bountiful offering of gourmet restaurants.

    Today, we’re taking a look at Taikenkei Dining -WASHOKU-, a restaurant which opened in Asakusa on November 19 this year. If you’re looking for the full package when it comes to experiencing Japanese food culture, WASHOKU has customers covered. Not only do they serve food, like traditional Kyoto obanzai, but they offer cultural experience plans too where you can learn to make sushi or dress up in a kimono and walk the old streets of Asakusa.

    WASHOKU’s concept when it comes to both lunch and dinner centres around enjoying Japanese-style food that is colourful. And that rings tantalisingly true with their kaleidoscopic obanzai, which is formed of 12 vivid bite-sized delights. Obanzai is a traditional style of Japanese cuisine that comes from Kyoto, made up of mostly seafood and vegetables. The obanzai served at WASHOKU was conceived under the guidance of nutritionists, and so is packed full of healthy nutrients for the body. Not only that, the ingredients selected are all domestic to Japan, and are of a very high quality.


    The obanzai I ate included fried beni haruka sweet potato which is sourced from Ishida Farmsーa sweet potato growerーin Katori, Chiba. It had a moist texture and rich sweetness. When I sank my teeth into it, I was flushed with feelings of the fall season.

     

    Other foods in the assortment included sashimi, scallop and yuzu, saikyo-yaki Kyoto-style grilled fish, and more. Each mouthful of the selection offered its own distinct and unique flavours.

    The obanzai is served with miso soup too with which you get to choose a miso ball from a variety of flavours to put into your bowl. I went for the sesame seed miso ball.

    The miso ball is made from miso paste and various ingredients. Once placed into the hot water, it melts and turns into miso soup. The sweet light-brown miso was perfect for warming up my chilly self.

    Dinner also features a dessert menu, as well as courses with an all-you-can-drink option, so I recommend these options for people who want to relax and take their time with their dining experience.

     

    As I mentioned earlier, WASHOKU also offers a variety of experience-based plans. This includes a sushi class where you can learn to make your own hand-rolled sushi.

    There are two types of “temari” hand rolled sushi you can make: the regular type, which makes use of tuna, salmon and other classic sushi toppings, and the high quality type, which uses more high-end ingredients like uni sea urchin eggs, caviar, gold leaf, and more. And for foreign customers, the restaurant has prepared a handout detailing the history of Asakusa and recipes, as well as souvenirs for them to take home.

    The MMN team of course had to have a go at making our own sushi, but it proved quite difficult. You have to get the right amount of sushi rice to roll, then actually roll it perfectly into a ball before topping with your ingredients. But the sushi I made was actually really delicious! To attend this class you have to book in advance, so if you’ve never tried making your own sushi before or have an need some guidance, then we can’t recommend it enough.

    As well as food-related experiences, WASHOKU provides customers with three different plans to experience Japanese culture. The first of these is the rickshaw ride, where you board a rickshaw pulled by a runner and are taken around the various sites of Asakusa. The ‘Excursion Around Asakusa Course’ takes you to the most popular spots around Kaminarimon, while the ‘Sky Tree Course’ takes you all the way to the Sumida River, and you also get to see Tokyo Skytree and various other attractions in Asakusa.

    The Edo Kiriko plan gives you the opportunity to cut your own Japanese glass to drink from. You can drink from your glass if you reserve the plan with lunch or dinner.

    Finally, you can rent a kimono. Select your favourite from the shop and have a professional dresser get you readyーwith both your kimono and your hair. After you’re dolled up, you can take a stroll around Asakusa to get a real feel for Japanese culture.

     

    All three of these plans are just ¥3,500 per person, and all require reservations which you can book online.

    So, if you’re looking for a taste of Japanese food and culture, why not take a trip to WASHOKU when visiting Asakusa for an all-in-one experience?

  • Instagram Sensation Unicorn Ice Cream Shop Now Selling Christmas Reindeer Ice Cream

    28.November.2019 | FOOD

    Looking for Instagram-worthy ice cream in Japan? You definitely need to check out Asakusa Tsuno Koi. Soon after opening in Tokyo’s traditional Asakusa on July 5, 2019, their soft serve unicorn ice cream instantly earned its fame on social media. From November 28 to December 24, the ice cream shop will be releasing a series of Christmas-limited ice creams that are sure to become a hit sensation.

    This shop is famous for being the only ice cream shop in the world to make unicorn-shaped cones out of financier cake dough and filling them with a sweet spiral of soft serve ice cream for the unicorn’s horn. This Christmas, the shop is introducing Christmas-limited toppings, flowers and wreaths to the decorations menu, making customising your ice cream more fun than ever before. 

    * According to research conducted by Asakusa Tsuno Koi. Protected status has been received for America, Korea and Japan. Applications are still being processed in the EU, Singapore and Mongolia.  

     

    For the Reindeer Soft Serve Ice Cream (¥780), each and every single financier cone is baked carefully, but this time in the shape of a reindeer – and it’s chocolate flavoured. Filled with soft serve ice cream, this reindeer is too cute to eat. 

     

    The Christmas Tree (¥830) is a soft serve pistachio ice cream made using high-grade pistachos: the reigning queen when it comes to nut varieties. The ice cream is finished with one of Asakusa Tsuno Koi‘s original Christmas trees. 

     

    The Santa Claus Soft Serve (¥500) is made using Asakusa Tsuno Koi’s rich-flavoured vanilla ice cream. Young or old, the moment you set eyes on Santa Claus’ face, a smile will automatically appear on yours! 

     

    The Christmas-limited toppings include stars, candy, and gingerbread men (¥100 each). Can’t choose? There is set including all three which costs ¥250.

    The shop interior is also looking more Christmassy. The interior is a fusion of Asakusa’s traditional heritage and the unicorn motif, which is popular in western countries. A colourful flowery background and Asakusa’s traditional folding fans and umbrellas perfectly finish the western-Japanese fusion scene, which is currently soaking in fame on Instagram.

     

    Asakusa Tsuno Koi is serving up a totally unique kind of ice cream that has not been spotted anywhere else in the world. The Christmas-limited ice creams are definitely worth the hype. 

     

    * Prices Before Tax

  • Experiencing Japan: Dining at Denkiya Hall in Asakusa Wearing a Retro and Antique Kimono

    25.October.2019 | FEATURES / FOOD / SPOT

    Hi, MOSHI MOSHI NIPPON readers! Banako here again from the MOSHI MOSHI Friends group.

     

    I have a question to ask you all. If you’ve been to Japan, did you ever dress up in a kimono or yukata to go sightseeing? It’s become common to see not only Japanese people, but foreign travellers and tourists clad in traditional Japanese ware snapping photos in the country’s historical locations. Dressing up in a kimono and walking the streets really immerses you in that Japanese spirit and transforms your experience entirely.

     

    I visited kesatokyo in Asakusa which rents out kimono that are somewhat different from the norm, got myself a kimono, and took a trip to Denkiya Hall, a long-standing cafe in Asakusa.

    Denkiya Hall is located along Senzoku-dori Shopping Street which is a 10-minute walk from the Tsukuba Express side of Asakusa Station. The street is quiet and peaceful since it’s away from the hustle and bustle of the station front.

    The kimono at kesatokyo are renowned through the town as they give off cute retro-antique vibes with their combination of things like lace necks, head dresses and berets.

     

    You can get some romantic co-ords which you won’t find with other kimono by matching with your friend in terms of design and accessories. I headed into the cafe excited with my kimono choice which matches the old-fashioned design of the cafe exterior.

    A standout feature of this cafe is that some of the tables have arcade games attached to them. If there’s a free seat at one of them, pick your favourite-looking, slot in a coin and start playing! Be sure to ask the staff to switch it on for you beforehand.

    While gazing through the nostalgic games, I ordered the cafe’s popular omumaki (¥700) and cream soda (¥650) while my friend got hot cakes.

    Stuffed and wrapped inside the omelette is a hearty serving of fried noodles. The noodles themselves are on the thicker side and have a rich seasoning like that from the Showa period. You can also pick between different noodles.

    The cream soda had deliciously sweet syrup and vanilla ice cream inside it.

    Your kimono will match the atmosphere of the cafe really well, so you can take some really great pictures at any time.

    Denkiya Hall opened over 100 years ago and incorporates styles from three different historical periods: Meiji, Taisho and Showa, giving it a nostalgic feeling.

    Another one of Denkiya Hall’s specialities is their boiled adzuki, the perfect treat to warm yourself up as the weather gets colder.

     

    It was fun strolling around Asakusa after our cafe visit, as well as searching for more modern towns like Ginza and Omotesando.

     

    We returned our kimono to kesatokyo at 18:40, right before the final return time. The basic rental plan for one person is ¥6,050 and it even includes hair styling! You can make reservations either via DMs on the store’s official Instagram or by telephone. You’re certain to get a reply on Instagram so it’s recommended going that route. The shop has more details on their plans on their website.

     

    Wearing a beautiful kimono and warming up inside a cafe during wintertime. How does that sound?

  • BEAMS fennica to Release Gorgeous Collection in Collaboration With Ainu Crafts

    06.October.2019 | FASHION

    fennica is a fashion label associated with BEAMS that combines traditional Japanese handicraft with new and old designs collected from Northern Europe. The label has announced that it will collaborate with the Akan Tourism Association (法人阿寒観光協会まちづくり推進機構) non-profit organisation to release an all-new collection that incorporates traditional Ainu crafts.

    Terry Ellisーthe London-based director of fennicaーand Keiko Kitamura observed Ainu culture in the Lake Akan area in Kushiro, Hokkaido, and have used the creative beauty of young craftsmen and craftswomen who are in charge of next-generation Ainu culture. Overtime they have worked together with the artisans to create an original collection entitled “Ainu Crafts from Lake Akan: Tradition and Innovation” which will be sold on the fifth floor of the Shinjuku branch of BEAMS Japan in the fennica studio and B Gallery from October 12.

    The collection incorporates silver jewellery with Ainu patterns, wood-carved cutlery, hamper bags made with traditional materials, and many other lifestyle items familiar to Ainu culture. During the showcasing, there will be other exhibitions related to Ainu in the gallery, as well as talks, live performances, and more.

     

    A special webpage went live on October 1 talking about this collaboration.

    The collection’s director Terry Ellis commented: “When I was walking around Takiguchi’s store Ichigen No Mise, my attention focused on this cutlery. I felt the folklore in its simplicity. Though it’s an item to be used, the craftsmanship is incredible. You can’t just stop at one, you want to collect more and decorate with them.” *Translated from Japanese

     

    Keiko Kitamura, also a director for the collection, commented: “Akan is a rare kind of place, with mountains, rivers, lakes and forests. It has its own shapes and colours because of the light, colours and sounds which change intensely with time and soak into your body. And Ainu art is distinct from the traditional craftsmanship of other countries and regions because in almost all categories you can still produce it even today. There are [Ainu] people who are still continuing to make art for their family to this day. Their still being here is something valuable.”

     

    She continues: “Japan’s handiwork is in danger of vanishing across all areas of the country. Even if there are no successors, there are people who have been beside them watching, and people who were once involved in the past. So we may barely just make it. Because if this handiwork comes to a stop, it will be no more. We feel a sense of duty to protect this wonderful work.”

  • Tokyo Stroll: The Café That You Want to Visit to See Someone #11 – ‘Hatoya’ in Asakusa

    16.August.2019 | FEATURES / FOOD

    In this edition of The Café That You Want to Visit to See Someone, I visited Hatoya which is located in Asakusa Shin-Nakamise Arcade.

     

    The streets of Tokyo’s historical district of Asakusa are packed to end with cafés. You can be spoiled for choice, but Hatoya stood out to me in particular as it’s an especially old café. Business there began back in 1927 but the actual building was built back in the Taisho period, meaning its history spans more than 90 years ago!

     

    The outside appearance of the shop is smart and chic so it’s very easy to spot. I couldn’t tell by looking from the outside, but the inside is full of old decorations and odds and ends which make you feel the history of the café.

    One reason why I wanted to visit this place so much is because I was drawn to their logo. It’s really retro-kawaii so I just couldn’t resist!

    You should take some photos too if you visit.

    It was time to head inside. It’s really comfy and cozy in there; the atmosphere was nice and relaxed.

    Framed on the wall is a map of the Asakusa area during the Taisho era. Hatoya became famous back then because people could buy coffee for a mere 5 sen (a single sen is one-hundredth of a yen).

     

    When business first began at Hatoya, because the café was opposite the stage door of a theatre, all of the famous actors and actresses would pop in. Some include famous Japanese comedian Roppa Furukawa and film actor Kiyoshi Atsumi who played Tora-san in the film series Otoko wa Tsurai yo.

    I ordered the café’s popular hotcakes which cost ¥600. They have been making these same hotcakes since before the war.

    They were nice and fluffy and had a deliciously gorgeous brown colour. The flavour was out of this world when the butter melted from the heat of the hotcakes and mixed together with the syrup.

     

    The portion might look like a lot but they are fluffy and have a light flavour so can be finished with no problem.

    And is the café’s signature milkshake (¥500).

     

    It’s so refreshing that you can knock it back all in one go. It has a simple flavour but it tasted so good!

    I also ordered the ¥600 cream soda, my favourite beverage.

    I’ve been to many cafés, and have covered many in this series, but this is the first I have dined at with such a deep history. I found myself enthralled by the stories of the owner who has continued to treasure the café and maintained it all the same since it opened. I feel like I have learned about a world I never knew about. The next time I go to Hatoya with a friend I’ll be sure to let them in on its history. I encourage you to visit too!

     

    Writer/Model: Ema Tanioku
    Photographer: Haruka Yamamoto
    Design: Yuko Abe (ASOBISYSTEM)

    TALENT PROFILE

    Ema Tanioku

    “Emaeri” is the nickname for models Ema and Eri Tanioku, who are Aomoji fashion model twins. Ema and Eri Tanioku specialise in twin fashion coordination. Over the years their fanbase has increased due to their cute looks. Ema Tanioku spreads Harajuku culture within Japan as well as overseas and works as a Harajuku Tourism Ambassador. Starting off as a model, Ema has broadened her talent range from fashion magazines to TV, and from playing the lead role in dramas to movies.

  • Keio Plaza Hotel Tokyo Offers Luxurious Accommodation Plan & Tea Ceremony Experience For Families

    05.August.2019 | SPOT

    Keio Plaza Hotel Tokyo, a highly prestigious and magnificent 4-star hotel located in Shinjuku, is now serving an all-new “luxurious” family package which includes a tea ceremony experience and much more. It is currently running from July 20 to September 1.

    The rooms offered in the accommodation plan are the hotel’s popular Wide Twin Rooms located on the Premier Grand club floor. Use of the Club Lounge is included in the package. The Wide Twin Rooms include two roomy queen-size beds which span 1.53 meters wide which allow parents to sleep comfortably with their children. Rooms also feature their own bathroom facilities.

     

    The package also includes a check-in simulation for children aged 6-12 years where they can get a feel for what it’s like to check-in. They will fill in their own check-in cards with parents and receive a ticket for the tea ceremony experience. They will be able to take their card home with them and take a commemorative photo.

    The tea ceremony experience will be held on the hotel’s 10th floor in the “Shofuan,” an authentic tearoom that has been in the hotel since it opened in 1971. Parents and children will receive proper instruction from the tea ceremony teacher before pouring their own tea, allowing them to learn about traditional Japanese culture and etiquette. They will receive a special certificate of completion at the end.

     

    If you’re travelling to Japan as a family this summer then enjoy it in luxury at Hotel Keio Plaza Tokyo.

  • Moomin Stand in Asakusa Releases Strawberry Daifuku Milk Drink

    01.August.2019 | ANIME&GAME / FOOD

    On July 16 this year, a new branch of Moomin Stand―a drinks shop inspired by the Finnish children’s books The Moomins―opened in Asakusa, one of the most popular tourist spots in Tokyo.

     

    Moomin Stand serves original fruity beverages, drinks with rich milk bases and more, all with chewy tapioca-like pearls.

    Moonmin Stand is produced by Moomin Café. The first branch opened in Kichijoji and proved popular with women in their 20s and 30s, high school and university students, and families with children. It continues to enjoy flurries of customers; you’re guaranteed to be lining up on weekends.

    Strawberry Daifuku Milk – ¥700 (Before Tax)

    The newly-released Strawberry Daifuku Milk drink is exclusive to the Asakusa branch. Its mix of sweet and sour strawberry flavour with the chewy pearls gives a texture reminiscent to daifuku, a traditional Japanese confection which takes mochi and stuffs it with a sweet filling. The drink has a delicious white bean paste base and is topped off with fresh pieces of strawberry.

    The café interior is decorated with beautiful illustrations from The Moomins making for plenty of great photo opportunities. There is also a bar to lean on as well as spaces on the wall to rest your back on to relax with your drink after walking around.

    All drinks also come with a cute Hattifattener straw toy that bites onto straws and pens which you can take home with you.

     

    After you’ve taken a stroll around Asakusa and seen the Kaminari gate, Nakamise Shopping Street and Sensō-ji temple, why not stop off at Moonmin Stand for refreshments?

  • See Traditional and Modern Japanese Culture Collide With Yukata, DJs & More at Tokyo’s Hamarikyu Gardens

    30.July.2019 | SPOT / Uncategorized

    The three-day Hamarikyu Oedo Cultural Festival will take place at the beautiful Hamarikyu Gardens in Tokyo from August 23 to 25. It will be produced by international fashion designer and stylist Junko Koshino.

     

    The boisterous festival is a coming together of Japan’s traditional Edo period and modern times which will be celebrated with a myriad of exciting experiences.

    The centrepieces of this year’s event are the DJ performances and Yukata Fest which will take place around the two 6-meter tall pillars in the garden’s plaza. DJ KOO will appear as a special guest on Friday August 23rd while Japanese models Arina Urahama, Sayaka Shimizu and YORI will take the spotlight on Saturday 24th wearing Edo-style outfits with a contemporary pop spin all made by Junko Koshino.

     

    During the Yukata Fest, there will be taiko drumming along to the DJ performance. Three people from the Eitetsu Fu’un no Kai―a group supervised by famous Japanese musician Eitetsu Hayashi―will be the drummers. The Fest will mash together traditional Japanese music with modern DJing.

    Expect to be thrilled with an up-close performance of kendo swordsmanship, iai―the art of drawing one’s sword―and a showcasing of naginata, a type of long pole weapon. There will also be a play area where you can play karuta with the Hyakunin Isshu one-hundred poems which was popular during the Edo period, blow bubbles, and more.

    And of course, there’ll be plenty of Japanese food to tuck into as well served at one of the many booths. This includes namie yakisoba, a local speciality soba noodle dish adored by the people of Fukuoka which will be served as part of maintaining the culture, a Fukushima no Sake standing bar which has won the top award in the Shinshu Kanpyokai 7 years in a row, and so on.

    Specially prepared traditional Japanese wagashi confections produced by Junko Koshino will also be sold as part of a collaboration project with Ito En who are sponsoring the event and holding a special tea party. They are limited in availability, and those lucky few who do get a spot will be able to enjoy tea and sweets while enjoying a view of the spectacular Japanese-style gardens at the Nakajima No Ochaya cafe.

    Visitors will also be able to pick from a wardrobe of bright and colourful yukata, including some designed by Junko Koshino, at one of the booths at the festival and have them fitted on from them. Those who arrive already dressed in a yukata will receive free entry to the festival!

    You’ll completely forget you’re in the boisterous city of Tokyo while at this traditional x modern fusion of a festival. If you’re in Japan this summer, then don’t miss out. More details of the festival and its content can be found on the official website below.

  • Mogu Mogu Nippon | Indulging in Oniku no Osushi’s Matsusaka Beef Don in Asakusa

    27.June.2019 | FEATURES / FOOD / SPOT

    Asakusa is located in Tokyo and is home to many famous tourist and sightseeing spots such as Sensō-ji Temple and the Kaminarimon Gate. It’s also a place lined with restaurants serving up an array of gourmet dishes.

     

    We have covered many popular cafés and local specialties in Asakusa in MOSHI MOSHI NIPPON. Today, we will take a look at a sushi restaurant called Oniku no Osushi which opened recently where customers can eat sushi served with Japanese wagyu beef. It is the first big name restaurant from the Gion district of Kyoto to arrive in the country’s Kanto region. Since opening its doors, it has been much-talked-about and has enjoyed the hustle and bustle of hungry customers.

    The restaurant is about an 8-minute walk from Akasaka Station via the subway and just a 2-minute walk via Tsukuba Express. You’ll know the restaurant when you see it as the outside of it incorporates a wooden design. Inside, too, wooden planks and pillars decorate the interior.

     

    Matsusaka beef is a brand of beef in Japan made from the meat of Japanese Black cattle that are reared under strict conditions in Matsusaka, Mie. At Oniku no Osushi, customers are able to eat this beef in the form of sushi marbled and with a rare texture.

    I dined together with Chinese model and talent Etsuna. She loves eating out but this was her first time eating rare meat on sushi. We ordered the restaurant’s popular Oniku no Osushi platter and the Gyusen Don (served only at lunchtime).

    Oniku no Osushi Platter (8 Pieces): ¥5,000

    The meat sushi platter comes with eight pieces including two pieces each of lean beef, salted beef, roast beef, and fatty gunkan beef. Excluding the gunkan beef it’s recommended eating each piece from the left as pictured above. Everything is already flavoured so you can eat them as they are.

     

    The gunkan beef is best enjoyed while it is still frozen so I started with that. The cold beef just melts as it enters you mouth. It tastes sweet and has a fatty texture to it. The egg yolk mixes together with the beef on your tongue and gives it an even smoother taste.

     

    The meat of the lean beef, salted beef and roast beef sushi is soft and each is layered with refreshing grated lemon and daikon. When you bite into the succulent meat your taste buds are treated to the sweetness of the fat and the meats’ rich flavours. I was able to taste the distinct qualities of each type.

    Gyusen Don (w/ Cold Miso Soup): ¥2,480

    The Gyusen Don is served at lunchtime only. It contains Matsusaka Gyusen® flakes and Kyoto-style tsukemono pickled vegetables, condiments and bite-sized meat pieces. The presentation of the dish is beautiful! You add soy sauce to it and mix with the egg yolk, and it’s simple irresistible! We made sure to snap a final photo before tucking in.

    The beef of this dish melts in your mouth just like the gunkan beef and blends well with the egg yolk to create a velvety flavour. The dish also has condiments and pickled vegetables too adding to the variety of tastes. If you add wasabi or ginger the flavours are elevated even further, especially when eaten with the Kyoto-style pickled vegetables which creates a spicy tang.

     

    The miso soup that the dish is served with is also Kyoto-style. Wheat starch and pickled vegetables are added to the sweet white broth to create a mellow flavour that goes well with the dish.

    Etsuna gave high praise to the dish too: “It was so delicious. I think there are still a lot of foreigners that don’t know about meat sushi yet, so I think it’ll get popular soon. It’s a bit pricey there are a lot of foreign travelers who want to eat tasty Japanese food, so I recommend it to them.”

     

    Asakusa is famous for its takeaway food to be eaten while walking, but Oniku no Sushi serves up an Asakusa-exclusive gourmet experience too.

    Steamed Rice & Meat: ¥500

    If you’re walking around Asakusa and are feeling peckish, then you should go for steamed rice and meat (おにくの飯蒸し). It’s packed full of beefy flavour.

    What did you think of this little Asakusa lunch trip? Of course, Oniku no Osushi has an evening slot for dinner too, so if you’d like to try some Matsusaka beef then be sure to pay a visit.

     

    Writer: Sayuri Mizuno (MMN Editorial Department)

    Model: 悦奈(Etsuna)

  • Take a Tour of Traditional Asakusa in a Hello Kitty Rickshaw

    08.June.2019 | SPOT

    How about a relaxing trip around traditional Tokyo in a Hello Kitty-themed rickshaw? To commemorate the opening of Sanrio Gift Gate in Asakusa, the shop has planned human-run rickshaw tours to take place on Saturday 15, Sunday 16th, Saturday 22nd, and Sunday 23rd June 2019.

     

    This is the second time the Hello Kitty Rickshaw event will be run. The wheels and roof are decorated with special Hello Kitty designs. Hop in, sit back and enjoy a touristic ride around Asakusa. The rickshaw puller will be your tour guide, introducing you to all the tourist spots of Asakusa and taking photos for you.

    To take part, you have to book in advance. The advanced reservation period starts on June 8th at Sanrio Gift Gate Asakusa. Reservations will be accepted on a first-come-first-serve basis. You can also make reservations by telephone. If you are interested in this wonderful experience, please check out the store information website.

     

    © 1976, 2019 SANRIO CO., LTD. 

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