You can get roasted green tea and matcha sweets at a convenience store?! Check out 7- Eleven’s “Wa sweets fair”!
05.June.2018 | FOOD
As Japan celebrates “Wagashi Day” on Saturday 16th June, 20,385 7-Eleven convenience stores will be holding a sweets fair from 5th June called “Wa Sweets Fair”. (It is currently the end of May 2018)
At this fair, there will be a range of six sweets that fuse Japanese ingredients such as black syrup, uji matcha and roasted houjicha green tea with western ideas. Enjoy the slightly fluffy texture of the popular choux pastry series “moko” filled with a fragrant black syrup and roasted soybean flour cream. This is called “Kuromitsu kinako moko”. There is also the melty-centred rice cake “Mochitoro” series where almond jelly-flavoured cream and strawberry sauce are combined to make a new flavour called “Mochi toro ichigo annin” (rice cake with a molten strawberry and almond core).
Molten core Uji Matcha Tiramisu
Price：￥230（price without tax）
This will be the first matcha tiramisu ever released by Seven Eleven. This uses Italian mascarpone for a rich, smooth tasting tiramisu that melts in the mouth, and a rich uji matcha for the mousse.
rice cake with a molten strawberry and almond core
Rice cake with a molten strawberry and almond core
Price: ￥100（price without tax）
This is a western-style daifuku mochi; a rice cake filled with melt-in-the-mouth almond jelly. This is a fusion of almond jelly, which is popular in western confectionary, and a sweet and sour strawberry sauce. This is encased in lightly sweetened cream and then wrapped by a soft mochi rice cake.
Dorayaki pancake filled with soft choco mint cream
Price: ￥150（price without tax）
Layer by layer, dorayaki pancake batter is fried on a copper plate, creating a springy texture. The cocoa-flavoured dorayaki skin embraces a large filling of fresh flavoured chocolate mint cream.
Take some time out of your day to enjoy the traditional flavours of Japan through Seven Eleven’s diverse range of sweets.
Taisho Pharmaceuticals has announced a new flavor of Vicks Medicated Drops available only in Japan! The Matcha flavor will be available starting October 1, 2022.
VICKS Medicated Drops are lozenges perfect to relieve sore throats, and in an attempt to make a product for everyone’s taste, 14 flavors have been developed so far–five fruit types, three refreshing types, and six sugarless types.
Matcha has become a more popular flavor among both young and old people in recent years, and this Japan-only flavor is sure to be a hit. The active ingredient, CPC, disinfects and sterilizes the mouth, so the next time you feel a cold coming on, try one of these lozenges out.
VICKS Medicated Drops (Matcha)
Release Date: October 1, 2022
Brand Site: https://brand.taisho.co.jp/vicks/
Pocky on the Rocks, Popular Since the 1970s, Reimagined for Modern Tastes
13.June.2022 | FOOD
Pocky is one of the most popular Japanese snacks around the world, and a new way to enjoy it is here. Since the 1970s, Pocky on the Rocks has been a popular way to enjoy the tasty treats during the summer. A modern version has just been unveiled, and six special boxes with exclusive designs will be released on June 14 along with a new campaign, recipe submission contest, and a collaboration with select cafes around Japan.
Pocky on the Rocks was first introduced in an ad campaign in 1976. People began putting Pocky sticks in a cool glass filled with ice or using the sticks as muddlers for alcoholic drinks. This stylish summer snack has been reimagined for 2022, and customers are inspired to pair the sticks with their favorite drink, stick them into ice cream, or add them to a cup of seasonal fruit!
Pocky on the Rocks in the 1970s
Pocky on the Rocks Today
Collaboration with 5 Cafes in Tokyo and Kansai
Cafe Roman – Takadanobaba, Tokyo
Cafe Negura – Shimokitazawa, Tokyo
Dark Cherry Soda
DORSIA – Sannomiya, Kobe
Heart Strawberry Milk
Sunshine Cafe – Higashi-Umeda, Osaka
Almond Mixed Juice
Poem Cafe – Motomachi, Kobe
Pocky’s limited edition packaging, coming June 14, will feature a recipe for the 2022 Pocky on the Rocks. A recipe submission contest will also be held on Instagram, and anyone can participate. On the campaign website, fans can find collaboration recipes made in conjunction with five different cafes around Tokyo and the Kansai region. Of course, you can also grab these treats at each shop!
Fans can win retro goods in another ongoing campaign simply by snapping a picture of a Pocky receipt.
You’ve probably tried Pocky before, but have you ever tried Pocky on the Rocks?
Hydrangea Parfait Featuring Local Matcha Available at Itohkyuemon in Kyoto
Located in Uji, Kyoto, matcha shop Itohkyuemon was founded in the late Edo period. Three cozy locations have just launched a Hydrangea Parfait, perfect for spring.
The shop’s main location is headquartered in Uji, which is also home to Mimuroto Temple, known for its hydrangeas. The flowery location attracts thousands of tourists during the rainy season.
The Hydrangea Parfait has been offered since 2013, now celebrating its 10th year. The popular seasonal treat features matcha hydrangea mashed sweet potatoes, hydrangea-colored jelly, leaf-shaped matcha cookies, and blueberries. Those ordering a parfait will also receive a hydrangea coaster as a gift, so why not enjoy the rainy season with something sweet to lift your spirits?
Itohkyuemon Hydrangea Parfait
Release Date: May 13, 2022
Participating Locations: Uji store, JR Uji Stationfront store, Shijo-dori store
Japanese Confectionary Series Tabemas Releases Chiikawa Sweets at FamilyMart Stores
12.April.2022 | FOOD
Bandai’s Japanese confectionary project Tabemas has been transforming popular characters into tasty treats for years. Starting April 5, over 16,600 FamilyMart stores nationwide will offer sweets inspired by illustrator nagano’s popular characters Chiikawa and Usagi!
This is the first time these characters have been featured in the Tabemas series. Fans can grab Chiikawa with sparking eyes or smiling with red cheeks, a sparkly-eyed Usagi, and the adorable cat Hachiware. It will be difficult to eat something so painfully cute, but each is sure to taste delicious! The Chiikawa sweets are milk and custard flavored, Usagi is sweetened with caramel, and Hachiware offers the taste of strawberry milk.
(C)nagano / chiikawa committee
Chiikawa & Usagi Tabemas
Price: ¥398 each (Tax Included)
Release Date: April 5 ~
Where to Buy: Chilled Dessert Corners at 16,600 participating FamilyMart Stores Nationwide
*Limited quantities available.
*May not be available at all locations.
Kyo Hayashiya and Hayashiya Shinbei Offering Special Parfaits Perfect for Spring
Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022.
Strawberry Matcha Parfait
The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.
Matcha and Berry Mascarpone Parfait
The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.
Strawberry Matcha Parfait
Price: ¥1,650 (Tax Included) / with Tea: ¥2,090 (Tax Included)
Available: March 18 – April 24, 2022
Available at Hibiya Hayashiya Shinbei (Tokyo Midtown Hibiya 2F)
Matcha and Berry Mascarpone Parfait
Price: ¥1,430 (Tax Included) / with Tea: ¥1,870 (Tax Included)
Available: April 1 – May 8, 2022
*Available until April 30 at the SOGO Yokohama location.
Available at the following 4 Kyo Hayashiya locations.
・Takashimaya Times Square (Shinjuku Takashimaya Times Square Main Building 2F)
・Seibu Ikebukuro (Seibu Ikebukuro Main Building 8F)
・SOGO Omiya (SOGO Omiya Main Building 9F)
・SOGO Yokohama (SOGO Yokohama 10F)
McDonald’s ‘McCafe by Barista’ to Offer Uji Matcha Sweets for Spring
10.April.2022 | FOOD
McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’
McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe!
Strawberry Uji Matcha Frappe: ¥490
The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.
Uji Matcha Mont Blanc Tart: ¥390
The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.
How would you like to enjoy these treats beneath the cherry trees?
Strawberry Uji Matcha Frappe
Uji Matcha Mont Blanc Tart
Available: April 6 – Mid-May, 2022
Available at Participating McDonald’s Japan Locations with ‘McCafe by Barista’
Official Site: https://www.mcdonalds.co.jp/
Fujiya Celebrates 111th Anniversary with Milky Sweet Retro Accommodation Plan
04.April.2022 | SPOT
Fujiya is celebrating 111 years with a special collaboration with Hoshino Resort! The sweets company is well-known for ‘Milky,’ one of the most popular candies in Japan, and now, fans of these sweets can surround themselves completely with retro vibes. To inspire younger generations to travel again, a Milky-inspired room plan is now available to book.
Four Unique Features of the Milky Sweet Accommodation Plan
１. A Milky Sweet Room with a Retro Feel!
This sweet room is completely covered with retro Milky style! The candy’s mascot Peko-chan takes center stage in Taisho clothing, and guests can enjoy a Milky snack set and Milky bath salts to complete this one-of-a-kind experience.
2. Become Peko-chan with Adorable Costumes!
Dress up as Peko-chan with your best friend and take some hilarious pictures! These tops and overalls are included with the room, but feel free to wear them out and about.
3. Milky-flavored Popcorn Available in Collaboration with TAMARIBA!
Popcorn sweetened with Milky powder is now available at TAMARIBA. Enjoy this tasty treat as you explore the grounds, and enjoy the special bag featuring Peko-chan.
Location: TAMARIBA / Available: 15:00-19:00 / Price: Free
*Available while supplies last
4. Enjoy Special Experiences at BEB5 Karuizawa and BEB5 Tsuchiura
Find Retro Peko-chan in Karuizawa Hoshino!
All-you-can-eat French Toast with Milky Sauce
Make a Milky Smoothy on a Bike!
Peko-chan Retro Photo Cycling Tour in Tsuchiura!
Milky Sweet Room Plan
Available: April 1 – June 30, 2022
Reservations Now Open
*Reservations required at least 4 days in advance
Kyary Pamyu Pamyu Collaborates with Hakodate Sweets Shop Senshu An for LOCAL POWER JAPAN Project
23.March.2022 | FASHION
Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. Next month, the singer will finally take to the stage at Coachella 2022 in California. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. Finally making it to the northern Japan city of Hakodate, details surrounding the singer’s sweet new collaboration have been announced!
Kyary is teaming up with the traditional Japanese confectionary shop Senshu An in Hakodate, founded over 162 years ago. This time, the special collaboration logo was inspired by Kyary Pamyu Pamyu’s 2012 hit Candy Candy. The logo was originally written traditionally in black ink, but it’s recieved a major pop makeover in pastel shades of yellow and green to pay homage to the set of the Candy Candy music video.
The shop is well-known for its original Yama Oyaji, a popular souvenir from Hokkaido. The new collab product feature Kyary’s face and dancers, perfect for fans of the singer–though they might be a little too adorable to eat. Made one by one by skilled craftsman using carefully selected Hokkaido azuki beans as the base, each sweet features soft pastel colors to welcome spring. The sweets are placed in a special package wrapped in original collaborative wrapping paper. Be sure to grab them from the online store before they’re gone on April 18!
A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. Get one from the LOCAL POWER JAPAN Project website by March 30!
Senshu An (Hakodate) x LOCAL POWER JAPAN Project
Available while Supplies Last at Hakodate City Hall
Available to purchase online until April 18, 2022
Where to Purchase: LOCAL POWER JAPAN Project Online Shop
Sales Period: March 17 – March 30 at 23:59
Official Site: https://localpowerjapan.com
Japanese Sweets Brand Tohouen Offers Cherry Blossom & Cat-Inspired Spring Manju
09.March.2022 | FOOD
Tohouen, a Japanese confectionary maker in Gifu Prefecture, has begun selling a springtime version of its popular cat-inspired manju. Inspired by the many cats that like to stroll around the shop’s headquarters, the new release includes cherry blossom-colored cat paws.
A traditional sweet in Japan, Manju is made from flour, rice powder, and buckwheat, with a tasty sugar and anko (red bean paste) filling.
Do you think these are too cute to eat?
Cherry Blossom Cat
Release Date: March 2, 2022
Where to Buy: Tohouen Stores, Tohouen Online Shop
Kyary Pamyu Pamyu Announces Collaboration with 165-Year-Old Confectionary Shop ‘Koeido’
15.February.2022 | FOOD
Celebrating the 10th anniversary of her major-label debut, Kyary Pamyu Pamyu is back in the news. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and recently released her first full-length album in three years ‘Candy Racer’ in October 2021. On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities. Following a T-shirt collaboration with a 156-year-old kamaboko shop in Kanagawa, Kyary has teamed up with Gunma-based ekiben maker Oginoya to release her own bento box!
On February 6, Kyary held a concert in Okayama–the next stop on the LOCAL POWER JAPAN Project. This time, the singer is collaborating with a 165-year-old Japanese confectionary shop named Koeido. The store is famous for its original kibidango, a type of sweet mochi dumpling.
As part of the ‘Collaboration Logo’ project, partner companies see their traditional logos transformed as a tribute to Kyary Pamyu Pamyu’s works. This time, the motif was inspired by ‘KPP BEST,’ an album released in 2016.
Original Kyaridango: ¥1,300 (Tax Included) / 15 pieces
These tasty ‘Original Kyarydango’ have the same taste as traditional kibidango, but feature Kyary’s face printed in edible ink. These sweet sets were sold in limited quantities at the Okayama Civic Hall, and are now available to purchase on the LOCAL POWER JAPAN Project website until February 20.
A T-shirt featuring the collaboration logo has also been revealed. The front features the Original Kyarydango and the updated logo, while the back is decorated with the Kyary 10th Anniversary logo and project logo. The shirt is also available on the LOCAL POWER JAPAN Project website.
Koeido (Okayama) x LPJP Collaboration Kibidango ‘Original Kyaridango’
Price: ¥1,300 (Tax Included) / 15 pieces
Address: Okayama Civic Hall (2-2-1 Marunouchi, Kita-ku, Okayama)
Running: February 6 – February 20 at 23:59
LOCAL POWER JAPAN Project Online Shop: https://store-localpowerjapan.com/
*These products are made to order. Shipping is scheduled for the end of February.
Koeido (Okayama) LPJP Collaboration T-shirt
Price: ¥3,300 (Tax Included)
Available: February 6 – February 20 at 23:59
LOCAL POWER JAPAN Project Online Shop: https://store-localpowerjapan.com/
*Please allow two weeks to one month from the time your order is placed for item to ship. Part of the proceeds from the sales of these T-shirts will be donated to selected recipients for local development and social contributions.
Sweets Brand Made in Pierre Hermè Releases New Sugar-Coated Cookies
20.December.2021 | FOOD
Made in Pierre Hermè, a sweets brand dedicated to sharing the wonders of Japan with the world, is now selling karintou, a type of fried-dough cookie coated in brown sugar and sesame seeds.
The thinly-baked cookies have a gentle sweetness from the domestic flower, and combined with the fragrant sesame seeds baked into the dough, it’s impossible to eat only one.
Left: Shimantogawa Genryu Green Tea: ¥1,404 / Right: Shimantogawa Genryu Roasted Green Tea: ¥1,404
These tea varieties are the best to enjoy with karintou. Grown in the tea fields above the Shimanto River in Kochi Prefecture, these leaves are surrounded by fresh water and clean air. Thanks to the moderate temperature and the natural veil created by the fog, sunlight is slightly blocked, giving a more mellow flavor to each green tea.
Made in Pierre Hermè
Official Site: https://www.pierreherme.co.jp/ph/
Adorable Hamster-shaped Cakes from Kyoto Now on Sale
13.December.2021 | FOOD
Aoki Koetsudo, a 129-year-old confectionery shop in Kyoto, and 2:00, a Kyoto-based company specializing in unique products, have come together to create some incredibly cute hamster-shaped cakes. These pastries are called monaka, and feature azuki bean jam filling sandwiched between two crisp wafers made from mochi. Each set includes 6 wafers, six helpings of bean jam, and a bag of nuts, so customers can enjoy creating the pastries themselves!
How to Enjoy Hamster Monaka
Fill the Hamster-shaped monaka with as much azuki jam as you like.
Cover the monaka with the wafer and add one of the nuts provided.
Paint the eyes and ears with chocolate to give each pastry some personality!