The Tateyama Mountain Climbing Season Has Arrived – With a Summer Campaign

07.July.2018 | SPOT

Tateyama Kurobe Alpine Route is a popular mountain sightseeing route of Toyama Prefecture managed by Tateyama Kurobe Kanko. In line with the start of the Tateyama summer mountain climbing season, which began on July 1, the company have begun a new campaign that aims people to get people to enjoy climbing Tateyama to the fullest, particularly the sense of accomplishment and the exhilaration that comes with the climb.


Mount Tate (commonly known as Tateyama) is one of Japan’s “Three Holy Mountains” alongside Mount Fuji and Mount Haku. It has been known as a place of mountain worship since long ago and is also a ‘power spot’ – a place with spiritual value. There are three main peaks across Tateyama. Oyama is one of those peaks with stands at 3,003m where a shrine sits.

Post Your Wishes in the Ptarmigan Wish Box

The Murodo Tourist Information Center has a giant wish box manned by Raicho-kun, a ptarmigan, where they are taking people’s wishes. The ptarmigan are known for being survivors of the ice age and are a designated special national treasure of Japan. They are also known as Tateyama’s Messengers of God and have been cherished since ancient times. Now you can entrust your prayers and feelings by depositing them into the box so that your happiness and dreams can come true. Tateyama Murodo is also home to Japan’s highest station known as ‘the station closest to the stars.’

A 3,003m Climb Challenge to Experience the View Atop Tateyama’s Skies

If you make it to the top of Oyama at 3,003m you can snap some gorgeous photos at dawn or pay ¥500 to pray at the shrine. You’ll receive a bell and flag memento for climbing to the top. If you show your photo or the memento at the Murodo Tourist Information Center below you can receive an original postcard.

The Tateyama climbing season is here, so why not challenge yourself to experiencing one of Japan’s prominent power spots this summer?


Tateyama Kurobe Alpine Route

Campaign Details (Japanese):

English Website: