Lindt to Release Exclusive Lindor Matcha Flavour in Japan

16.August.2018 | FOOD

Premium chocolate brand Lindt was first established in 1845 and since then they have gone on to be one of the most enjoyed chocolatier and confectionery companies around the world, loved in over 120 countries.

 

The company have announced that they will release their first ever Japanese flavour Lindor Matcha at Lindt stores across Japan and on their website on September 3, 2018.

Amongst Lindt’s chocolates no other is as popular as Lindor. The chocolate was first introduced in 1949. This luxurious confection instantly recognisable for its spherical shape that has a hard outer layer of chocolate and a velvety, melt-in-the-mouth filling. 60 years since its release, Lindor continues to be enjoyed worldwide.

The new Lindor Matcha is the latest addition to the chocolate line which boasts over 20 flavours. When developing the Japan-exclusive flavour, they carried out taste tests with consumers of Lindor. Efforts were made to fuse together Lindt’s classic chocolate flavour with the traditional Japanese matcha flavour. Results were successful with both foreign first-timers trying matcha and Japanese people well accustomed to matcha.

The outer coating is the classic and popular Lindt white chocolate and the center is a creamy matcha filling. When you make your way through the sweet and milky white chocolate shell your taste buds are hit with the pleasant bitterness of the matcha.

Lindor Matcha will be available in Japan, seven Asian countries including Hong Kong, Taiwan and Thailand, and Australia for a limited time only.

 

■Information

Lindor Matcha

Release Date: September 3, 2018 at Lindt stores’ (excluding outlets) pick & mix sections

(Available at outlets from October 2018)

Price: ¥781 (Tax Included) / 100g

 

Lindt Chocolate Online Shop (Japanese): http://lindt.jp/

 

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