Namie Amuro x H&M Fall 2018 Collection Behind-The-Scenes Video Released

17.August.2018 | FASHION

Namie Amuro recently announced her second collaboration with H&M to release a new fall fashion collection as part of her final fashion campaign before her retirement this September.

 

Before the collection drops on August 21 a behind-the-scenes video has been released featuring Namie Amuro’s photoshoot for the collection. It’s available for a limited time until September 16. Additionally, an exhibition is currently being held at H&M branches throughout Japan showcasing visuals and portraits of the collection. A special shopping bag has also been announced to be in development as with her previous collaboration.

The behind-the-scenes footage is available on H&M’s official YouTube page and in H&M Magazine. We get to see the fierce fashion queen in action with her calm, chic and composed facial expression and arsenal of poses as she shows off numerous styles.

MY HERO Necklace: ¥1,299

A limited edition necklace will also launch alongside the collection at H&M on August 21 bearing the words “My Hero,” a message of thanks from fans to Namie Amuro who has supported women for such a long time. They are limited to one per person on the release date and are available at Japanese branches only and not online.

Namie Amuro H&M Interview

Q: This is your second collaboration. Sales have been announced to take place in China and South Korea too, so it’s reaching to a lot of people overseas. How do you feel about that?

I received a huge reaction from all my fans with the last campaign. There’s been a desire for it on tour across Asia including China, and of course Japan, so I hope to deliver it to even more people through this second collaboration.

 

Q: What was a happy moment with the last H&M campaign?

I went to the H&M in Shinsaibashi branch during my Osaka tour. When I approached the shop there was already a sign up reading “Namie Amuro x H&M,” and I was happy to see that the campaign had finally become a reality.

The limited edition special shopping bag will be available at 82 H&M branches in Japan (excludingH&M Ebisu Bridge Men’s and H&M The Outlet Hiroshima) as well as in South Korea, Hong Kong, China, Macau and Taiwan. One bag is receivable per person for those who buy select merchandise during this campaign.

 

■Information
Namie Amuro × H&M

On Sale: August 21, 2018

Available at most H&M stores in Japan (excluding H&M Ebisu Bridge Men’s, H&M The Outlet Hiroshima), H&M online store, and overseas in China (456 stores), South Korea (28 stores), Hong Kong (17 stores), Macau (2 stores), and Taiwan (12 stores)

 

Campaign Hashtag: #安室奈美恵xHM

*Namie Amuro is not involved with the design of this collection.

 

Shopping Guidelines: Items limited to one each per person. One size.

 

H&M Website (Japan): http://www2.hm.com/ja_jp/index.html

Namie Amuro Website: https://namieamuro.jp

 

RELATED ENTRIES

  • Namie Amuro Features on the Front Cover of VOGUE JAPAN October 2018

    22.August.2018 | FASHION

    Namie Amuro will be featured on the front cover and in the Fashion Story section of the October 2018 edition of VOGUE JAPAN which goes on sale from August 28.

    Well-established photography duo Luigi & Iango are responsible for snapping these shots of the Queen of Japanese Pop. She is clad and cool in Saint Laurent’s 2018 fall and winter collection. This is the first monochrome front cover page in VOGUE JAPAN since the July 2001 edition – 17 years ago.

    The new edition also comes with a special Namie Amuro poster and features an interview with her as she looks back over her 25-year career as a music artist, discussing topics from music to live shows since her debut.

     

    Namie Amuro fans won’t want to miss out on this exclusive edition.

     

    ■Information

    VOGUE JAPAN: October 2018

    On Sale: August 28, 2018

    Vogue Official Website: https://www.vogue.co.jp

    Namie Amuro Official Website: https://namieamuro.jp

     

  • Namie Amuro Launches Second Collaboration With H&M

    08.August.2018 | FASHION

    The first Namie Amuro x H&M collection launched back in April this year. H&M sent Amuro a letter which was published in Japanese newspapers. The comments on their appreciation for the model garnered much attention on social media and online news sources. As a result, the brand are once again joining hands with Amuro before her retirement.

    Namie Amuro will hold a final fashion campaign in Japan for her retirement. In the run up the campaign, all the campaign visuals and portraits have been made public and will be posted on billboards in Japan. The first collaboration was held in Japan, Hong Kong, Macau and Taiwan. The second collaboration will extend the line to include China and South Korea, totalling up to 600 stores in total.

    The new introductions to the collection includes essential wares for the fall season imbued with a glamour and mode that anyone can get behind. You can’t go wrong with any of these items as they can be used for many occasions, offering a range of beige and monotone colours.

    The tailored suit setup features iconic pad shoulders and straps which add an elegance to the overall cool style.

    The beige top combined with denim jeans is a basic co-ord that when combined with a belt of the same colour emphasises the waistline, increasing that feminine vibe.

    Wearing a trench coat―an autumn classic―with a simple t-shirt and jeans offers a dramatic, eye-catching look.

    The Namie Amuro x H&M collection visuals can now be seen at H&M stores in Shibuya, Harajuku, Matsuzakaya Nagoya, Kyoto, and Hiroshima, as well as Ebisu Bridge from August 16.

     

    As with the first collaboration, Namie Amuro’s music will be playing at various displays at each store. The songs have been specially selected to fit the collaboration.

     

    ■Information
    Namie Amuro × H&M

    On Sale: August 21, 2018

    Available at mostH&M stores in Japan (bar 82 stores, H&M Ebisu Bridge Men’s, H&M The Outlet Hiroshima), H&M online store, and overseas in China (456 stores), South Korea (28 stores), Hong Kong (17 stores), Macau (2 stores), and Taiwan (12 stores)

     

    Campaign Hashtag: #安室奈美恵xHM

    *Namie Amuro is not involved with the design of this collection.

     

    Shopping Guidelines: Items limited to one each per person. One size.

     

    H&M Website (Japan): http://www2.hm.com/ja_jp/index.html

    Namie Amuro Website: https://namieamuro.jp

     

  • Namie Amuro Promotes New Visee Product for the First Time in 20 Years

    13.May.2018 | FASHION

    The ALL TIME BEST Project is a project set up by KOSÉ to celebrate Namie Amuro, whose existence has given strength and courage to women everywhere.

     

    Namie Amuro has been selected to promote the third new product from the popular cosmetic series Visee – their Color Impact Liquid Liner.

     

    This is the first time Namie Amuro has worked with Visee as the face for their commercials in 20 years, the first being back in 1997. At the time, girls who yearned to have the same make-up as her filled the streets, and became known as Amura’s (アムラー) i.e. young girls who imitate the style of Namie Amuro. Blue eyeliner was one of the looks especially popular with Amura’s.

    NAMIE AMURO×KOSÉ ALL TIME BEST Project

    Fast forward to almost 20 years today, and the colour decorating Amuro’s eyes now is a light pink, which gives an energetic, spicy and sexy transparent look. It’s different from back in the day and instead cute in a more devilish way. It’s also faithful to her as a person today.

    NAMIE AMURO×KOSÉ ALL TIME BEST Project カーキ オレンジ

    The new product to go on sale is the Color Impact Liquid Liner, solid one-brush colours which serve to give your eyes a striking look.Because it’s easy to draw with thanks to the thinness of the brush, as well as its durability, you can draw everything from intricate lines to cat lines without it smudging. In addition to the 6 standard colours, there’s also limited edition orange and khaki too.

    NAMIE AMURO×KOSÉ ALL TIME BEST Project2

    The ALL TIME BEST Project website will continue to release lots of content about Namie Amuro until the day of her retirement in September. Be sure to check it out.

     

    ■Information

    Namie Amuro×KOSÉ ALL TIME BEST Project

     

    Visee Color Impact Liquid Liner

    On Sale: May 16, 2018

    Price: ¥1,000 (Pre-Tax)

     

    Namie Amuro×KOSÉ

    http://www.kose-amuronamie.jp/

     

    Namie Amuro Official Website

    namieamuro.jp/

     

    KOSÉ Official Website

    https://www.kose.co.jp/

     

  • Namie Amuro’s Best Beauty Cuts Featured in New KOSÉ Commercial

    20.April.2018 | MUSIC

    Namie Amuro has spread strength and courage to fellow females with her way of living. Looking back at her influence, a project titled NAMIE AMURO × KOSÉ ALL TIME BEST Project has been set up to give thanks to her.

     

    sub2 (1)

    Namie Amuro has worked as a partner with KOSÉ for over 20 years, giving dreams and hope to women through cosmetics. With her retirement scheduled for September this year, this collaborative project for Amuro began on March 1 as a way for people to express their gratitude to her through messages.

     

    Namie Amuro  KOSÉ Commercial

    The second message commercial will be released simultaneously across Japan on April 20 under the title “I wanted to become all of you” (Minna, anata ni naritakatta).

     

     

    Namie Amuro  KOSÉ CommercialNamie Amuro  KOSÉ Commercial

    The commercial begins with cuts of Amuro at 19 years old when she appeared in her first ad for KOSÉ. It will cover all of her best beauty cuts through her teenage years, 20s, 30s and 40s, showcasing the eternal and unchanging Namie Amuro who has transcended generations.

     

    Namie Amuro  KOSÉ Commercial

    The song used in the video is her latest song In Two which was included on her all-time greatest hits record Finally which released back in November last year and made double platinum. Together with the great tempo and rhythm of the song, you can see Namie Amuro from the past to the present.

     

    Namie Amuro  KOSÉ Commercial

    Namie Amuro  KOSÉ Commercial

    Namie Amuro will retire on September 16 this year. Until then, there’s lots planted for the NAMIE AMURO × KOSÉ ALL TIME BEST Project. Be sure to check the links below if you’re interested.

     

    ■Information

    Message Commercial – “Minna, Anata ni Naritakatta”

    On Air April 20, 2018

     

    NAMIE AMURO×KOSÉ ALL TIME BEST

    Running: March 1, 2018―December 31, 2018

    Website: http://www.kose-amuronamie.jp/

     

    Namie Amuro Official Website:

    http://namieamuro.jp

  • Details for Namie Amuro’s greatest hits album revealed and Japan & Asia tours announced

    03.October.2017 | MUSIC

    Details have been revealed for Namie Amuro’s upcoming greatest hits album “Finally,” set to hit shelves on November 8, 2017. The famous Japanese music artist has also announced a 5 date dome tour and Asia tour scheduled to start from February 2018.

    こっち

    Namie Amuro’s forthcoming greatest hits album “Finally” shot to the top of pre-order rankings on websites such as Amazon and hype around it continues to grow. The album will including a whopping 52 songs in total including Namie’s best hits from her debut track “Mr. U.S.A.” (1992) all the way to her latest single “Just You and I.” Songs since the release of “Mr. U.S.A.” all the way to “TSUKI” will be newly recorded. The album will also feature “Christmas Wish” as well as 6 brand new tracks.

    9351_Finally_CD

    Of the 45 hits set to decorate “Finally,” you can expect to see songs such as the Tetsuya Komuro-produced “CAN YOU CELEBRATE?,” a number which stands as the best selling single by a female artist in Japanese music (2,296,200 copies sold), as well as “Mr. U.S.A.,” “TRY ME ~Watashi wo Shinjite~,” “Body Feels EXIT” and “SWEET 19 BLUES.” “Love Story,” “Baby Don’t Cry,” “NEW LOOK” and other works succeeding her self-produced era. As for more recent tunes, “Hero” will makes its first ever album appearance, as well as “Just You and I” which became popular for its lyrical content, and more. The album will compile the very best of Namie Amuro’s past 25 years.

     

    But it doesn’t stop there, as 6 brand new songs are also to make an appearance. There will be her drama theme song “Showtime,” the One Piece opening theme song “Hope,” “Do It For Love,” the television news theme “Finally,” and unannounced tracks.

    9351_Finally_CD+Blu-ray

    This 25 year celebration of Namie Amuro’s music career can be said to be both a greatest hits album and new album. The DVD and Blu-ray will feature 6 music videos from “Red Carpet” to “Just  You and I” for the very first time in an album release, as well as one new music video.

     

    Namie has also announced a 5 city dome tour around Tokyo, Osaka, Nagoya, Fukuoka and Sapporo, as well as an Asia tour, set to start in February 2018. An online poll has opened in conjunction with the news for fans to choose the songs to be included on the set list. Fans can choose which songs they want to hear Namie Amuro to sing from 200 songs off all her albums and singles. This marks her 3rd dome tour. Her last dome tour was during her 20th anniversary back in 2012. She performed 8 times across 5 cities in Japan for the tour, titled “namie amuro 5 Major Domes Tour 2012 ~20th Anniversary Best~,” to almost 340,000 people. The tour marked the most number of attendees and performances for a female solo artist in Japan and has yet to be surpassed, but her tour this year is set to be even bigger.

     

    Full details regarding the dates of the tours are scheduled to be released in November. Final adjustments are being made right this second. Don’t forget about the Asia tour, too. Offers are flooding in for her to perform at countries around Asia where she is also a hit. The final arrangements are also being prepared for this tour too.

     

    With the recent news of her retirement, what can we expect Namie Amuro to show us as she celebrates her 25th anniversary? Let us look forward to the release of her greatest hits album “Finally” and her huge dome tour.

     

    ■Information

    Namie Amuro Official Homepage: http://namieamuro.jp/

    Details on greatest hits album “Finally” can be found here: http://smarturl.it/finallyinfo

     

  • Namie Amuro’s new single “Finally” will become the theme song of a popular news program. Namie Amuro recently made the headlines with her retirement announcement.

    29.September.2017 | MUSIC

    Namie Amuro who has been actively working as a singer/performer for 25 years recently announced that she will retire in about a year. Her new single “Finally” will become the theme song of the news program “NEWS ZERO.”

     

    The announcement was made on the 26th of September when “NEWS ZERO” was on air. The single is not released yet but it will become the theme song of the program starting in October.

    8861_amuro_new0912 copy

    “Finally” will be included in her “best album” (same title).

    Although the content of her “best album” – “Finally” has not yet been announced, the album already has marked the 1st place on EC ranking sites for CD rankings such as on Amazon.

    For those of you who want to listen to her new single you must check out “NEWS ZERO.”

     

    ■Information

    Namie Amuro
    Best Album「Finally」
    http://namieamuro.jp/news/2017/20170921_finallyinfo/

    Nihon Television「NEWS ZERO」
    http://www.ntv.co.jp/zero/

     

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