Namie Amuro Launches Second Collaboration With H&M

08.August.2018 | FASHION

The first Namie Amuro x H&M collection launched back in April this year. H&M sent Amuro a letter which was published in Japanese newspapers. The comments on their appreciation for the model garnered much attention on social media and online news sources. As a result, the brand are once again joining hands with Amuro before her retirement.

Namie Amuro will hold a final fashion campaign in Japan for her retirement. In the run up the campaign, all the campaign visuals and portraits have been made public and will be posted on billboards in Japan. The first collaboration was held in Japan, Hong Kong, Macau and Taiwan. The second collaboration will extend the line to include China and South Korea, totalling up to 600 stores in total.

The new introductions to the collection includes essential wares for the fall season imbued with a glamour and mode that anyone can get behind. You can’t go wrong with any of these items as they can be used for many occasions, offering a range of beige and monotone colours.

The tailored suit setup features iconic pad shoulders and straps which add an elegance to the overall cool style.

The beige top combined with denim jeans is a basic co-ord that when combined with a belt of the same colour emphasises the waistline, increasing that feminine vibe.

Wearing a trench coat―an autumn classic―with a simple t-shirt and jeans offers a dramatic, eye-catching look.

The Namie Amuro x H&M collection visuals can now be seen at H&M stores in Shibuya, Harajuku, Matsuzakaya Nagoya, Kyoto, and Hiroshima, as well as Ebisu Bridge from August 16.


As with the first collaboration, Namie Amuro’s music will be playing at various displays at each store. The songs have been specially selected to fit the collaboration.


Namie Amuro × H&M

On Sale: August 21, 2018

Available at mostH&M stores in Japan (bar 82 stores, H&M Ebisu Bridge Men’s, H&M The Outlet Hiroshima), H&M online store, and overseas in China (456 stores), South Korea (28 stores), Hong Kong (17 stores), Macau (2 stores), and Taiwan (12 stores)


Campaign Hashtag: #安室奈美恵xHM

*Namie Amuro is not involved with the design of this collection.


Shopping Guidelines: Items limited to one each per person. One size.


H&M Website (Japan):

Namie Amuro Website: