Sanrio has announced that it will begin a new hashtag campaign titlec “Take Cinnamon with you!” for its popular character Cinnamoroll, nickname Cinnamon, which will run from October 1 to November 30.

This year marks the fifth time the event has been held, which has fans taking part by taking photos and uploading them to social media. It first began in 2003, and also ran as part of Cinnamon’s 10th and 15th anniversaries in 2012 and 2017 respectively for the promotion of new merchandise. It has become a special occasion amongst fans of Cinnamon.

The theme this year is “It’s fun to take a trip out in a vehicle!” A stamp rally will take place alongside the campaign: if you visit all six designated spots and take a photo you will receive some complimentary gifts.

But for the main part of the campaign, lucky fans will also be selected to win an assortment of goodies. All they need to do is take a Cinnamon plushy or piece of merchandise out with them, or decorate their photos with either the app created for the campaign or BeautyPlus. They then need to post it onto their Twitter or Instagram with the Japanese hashtag #つれてってシナモン 2019 (“Take Cinnamon with you 2019”).

This year’s campaign enables both those with or without Cinnamoroll merchandise to participate.

Take Cinnamon out you and start snapping some cute photos!

© 2001, 2019 SANRIO CO., LTD.

As part of this year’s celebrations to commemorate Hello Kitty’s 45th anniversary, Sanrio are teaming up with German-based plush toy company Steiff to release an original Hello Kitty teddy and key ring. Orders will open on October 5 and they will be released on November 1 at Sanrio stores and select department stores stocking Sanrio goods.

The plush toys and key rings are all individually handmade in Germany and each comes with a unique serial number and packaged in a special gift box.

The left ears are tagged with Steiff’s company logo. These tags feature the serial number and the time the item was manufactured.

Embroidered on the foot of the Hello Kitty teddy is her name in gold together with a red and gold ribbon. Her arm, legs and neck are adjustable so you can pose her how you like. Both of these products are limited in stock and will discontinue once all have been sold, so if you’re looking to add to your collection you’ll want to get in there quick.

©️1976,2019 SANRIO CO., LTD. ©️Margarete Steiff GmbH 2019 

From September 21 to October 11, three KIDDYLAND stores will be holding a fair dedicated to the anime That Time I Got Reincarnated as a Slime, which has become a big hit overseas. 

The series, which was created by Fuse, aired two seasons from October 2018 to March 2019. It has been confirmed that a sequel will be made in the year 2020. Following the anime’s successful reception, a novel version of the anime series which goes by the same name was produced by GOT A CHANCE novel. More than 14 million copies have been sold so far.

The story follows an extraordinary event which happened to a normal man. The main character Satoru Mikami died to random knife attack and was reincarnated as a monster called a slime. The series became massively popular once the adorable figure of the main character as a slime was revealed.

That Time I Got Reincarnated as a Sanrio Slime: Slime Keyring (5 designs): ￥1,200 each (before tax)

All your favourite characters have been reincarnated in a cute Sanrio-style! Head to the KIDDYLAND fair to get your hands on a KIDDYLAND-limited Slime Keyring. A large variety of new goods are being sold here ahead of any other shop and online service.

That Time I Got Reincarnated as a Sanrio Slime: Cuddly Characters Badge (5 designs): ￥680 each (before tax)

Come explore all your favourite characters in their adorable Sanrio form!

©川上泰樹・伏瀬・講談社/転スラ製作委員会

Sanrio’s popular character Pompompurin is collaborating with Obaken, a horror experience creative company, to bring the brand new horror event known as Pompompurin Zombieland to Sanrio Puroland on November 16 and 30.

Tickets will go on pre-sale for official Pompompurin ambassadors, or Pombassadors, on September 14 at 10:00am (JST) and general sales will begin on September 28 at 10:00am (JST). To find out more about Pombassadors and how to become one click here.

Pompompurin Zombieland Promo Video

Horror experience planner Obaken is set to shake the cute world of Pompompurin into a terrifying zombie-infested one. In the story, Pompompurin was happily looking for some tasty mushrooms to pick when all of a sudden he eats a poisonous one by mistake. It is your mission to deliver him the antidote to stop him from becoming a zombie. Other unfortunate victims who also ate poisonous mushrooms have died and returned as the living dead and will roam around Puroland. The antidote to save Pompompurin, who is on the brinks of turning into a green zombie, lies in the non-poisonous mushrooms located in 6 areas of the park.

You must survive getting infected by the zombie virus and get your hands on mushrooms. If you succeed you’ll receive an exclusive Pompompurin Zombieland pin badge stating that you have cleared the mission.

You can even pick up an exclusive Zombie Purin t-shirt. These are limited in stock and can’t be bought anywhere else.

Additionally, if you wear a combination of yellow and brown-coloured clothing when attending the event―which are the colours of Pompompurin―you’ll get the above-pictured Zombie Purin sticker.

Full details can be found on the event’s website below. Don’t miss out on this creepy-cute experience this autumn.

©︎’96, ’19 SANRIO

Two of Tokyo Station’s shopping areas, GRANSTA and GRANSTA MARUNOUCHI―which are accessible inside the ticket gates and outside the ticket gates respectively―are set to hold the GRANSTA Christmas Fair from November 5 to December 25.

GRANSTA x Tokyo Staion Hotel

Noel – ¥6,200 (Tax Included) @ Tokyo Station Hotel (*10 servings per day)

This pine tree stump chestnut cake was originally sold to support the reconstruction work of the Tokyo Station Marunouchi Building which was held until 2012. Topping the chestnut sweet potato base is a mix of chestnut mousse and coffee cream. This is topped with two types of chestnut pastes in a spiral shape to create the tree rings.

Bûche Chocolat Vanille – ¥5,500 (Tax Included) @ Tokyo Station Hotel (*10 servings per day)

The Bûche Chocolat Vanille is an exquisite yule log made with melt-in-the-mouth chocolate mousse and vanilla cream inside which hides sweet and sour, kirsch-soaked cherries and sauteed pears. The top of the log is temptingly lined with even more cherries to give it both that rich look and even richer taste.

Station Building Fruit Cake – ¥4,320 (Tax Included) @ Colombin (*only 100 available)

Exclusive to GRANSTA comes this special Christmas fruit cake based on the station building. It would make great gift to bring to the Christmas party.

Cupola de Tokyo – ¥3,780 (Tax Included) @ Caffarel (*only 50 available / *design still a WIP so may differ from the photo)

This colourful Christmas cake draws inspiration from the gorgeous interior designs of the north and south domes of the Tokyo Station Marunouchi Building.

Suica Penguin Cakes

Suica Penguin Cake – ¥5,400 (Tax Included) @ Dalloyau (*only 100 available)

The main Suica Penguin cake is a combination of chocolate mousse and a cream made from tonka beans. This cute cake is sure to bring joy to any child this Christmas♡

Suica Penguin Chocolate Raspberry – ¥490 (Tax Included) @ Fairycake Fair (*30 servings per day)

There are lots more cakes to look forward to, including ones in very limited quantities. If you’re in Japan this Christmas season, be sure to pay a visit to GRANSTA and GRANSTA MARUNOUCHI in Tokyo Station.

©Chiharu Sakazaki / JR East / DENTSU Suica by JR East Suica

Sanrio character theme park Harmonyland in Oita has announced this year’s Halloween event, Kuromi’s Happy Halloween, which will begin on September 13. The devilish and mischievous Kuromi, whose birthday is on October 31－Halloween day－is taking over the park this year to deliver a very cute and just a tiny bit spooky Halloween to kids and adults this year.

Harmonyland’s Halloween Night Party, a huge hit every year, will also return on October 26. In addition to Kuromi’s birthday event, Wish me mell, another one of Sanrio’s cute characters, will also celebrate her birthday on September 20.

The event also has its own story. While Hello Kitty was having fun preparing for Halloween with everyone, Kuromi looked at the calendar and noticed that the park was scheduled to be closed on October 31, her birthday. Angry by this decision, the scheming Kuromi began Halloween preparations of her own.

Pashakawa SWEET HALLOWEEN

This event is a chance to meet your favourite characters, who will be dressed up in their Halloween costumes, and take a photo with them. Be sure to say the secret password to them, “trick or treat,” to get some free candy! The fun doesn’t stop there though, as there’ll be a chance to dance with the characters too.

Omotenashi Hello Kitty Cafe

Hello Kitty will serve as owner of the Hello Kitty Cafe, while Kuromi will be your maid along with the cafe staff, and Meister Cinnamon will learn your name and teach teach it to the rest of the character staff. At the end of the show, the cafe staff will change into their Halloween costumes.

Halloween Photo Spots

Special Halloween photos spots will be dotted around for Halloween where you can snap some cute pictures. From pumpkin heads of Hello Kitty, My Melody and  Kuromi to flower beds decorated with Kuromi, there will be no shortage of Instagrammable spots for photos. And when you get close to the two flower beds, you might just run into a trick set up by Kuromi herself… Also, the background music playing at the park was all chosen by Kuromi.

Halloween Merch & Menu

Of course, there will be lots of exclusive character merchandise to grab, as well as a cute themed menu designed just for Halloween.

Halloween Night Party ~Pink or Black~

The popular Halloween Night Party returns again this year, a one-night-only spectacle of lights, music and dance. The theme this year is “pink or black.” Clad yourself in one or both of these colours and have a fun Halloween night!

・Date: October 26, 2019 (18:00-21:00)

・Price: ¥1,000 (Everyone aged 4+) *Price is reduced to ¥500 to those who hold an annual ticke

・A shuttle bus will be operating for free (limited spaces)

Celebrate Halloween this year together with Kuromi.

ⓒ ’76, ’91, ’96, ’99, ’01, ’05, ’09, ’17, ’19 SANRIO

As part of the ongoing celebrations for Hello Kitty’s 45th anniversary, Sanrio just launched the all-new Hello Kitty FIGURINE KT-01BT in Japan on September 2.

This Hello Kitty Smart Mate features the same design of the popular original Hello Kitty FIGURINE KT-01 released back in 2016. Featuring as both a flip dumb phone and figurine, the device is small enough to fit in the palm of your hand.

Everything from its design and shape to the packaging it comes in is inspired by 1970’s Hello Kitty―the year she first showed her cute face to the world―clad in an pink adorable dress and ribbon.

The device connects to both smartphones and Bluetooth, meaning it can serve as an extension to your smartphone, allowing you to take calls from it when your smartphone is in the bottom of your bag. It can also copy over your contacts and phone history from your smartphone, making it a very handy addition indeed. It features all the basic functions too including a calculator, clock and more.

Check out how cute that design is!

Pre-orders first opened on Amazon Japan on August 1, but the device is still available to purchase right now. It also arrived at Sanrioworld GINZA in Tokyo on September 2. Announcements for future stock will be made available on OLA and Yoozi will be made available in the near future.

©1976, 2019 SANRIO CO., LTD. APPROVAL NO.S 601882 ©2019 OLA Inc. ©2019 Yoozi Inc.

Sanrio is set to hold the Pompompurin Party at four branches of the Pompompurin Cafe from September 28. The party is exclusive to girls who have signed up to become Pombassadors (Pompompurin ambassadors).

The event is taking place as a way for Pompompurin to get to know his Pombassadors better. The role of a Pombassador is to show their love of Sanrio’s adorable golden retriever by promoting him to the world on their blogs, social media and elsewhere. In return, they receive invites to events, exclusive items and more.

Tickets for the event went on sale on the Pompompurin Party Special Site on August 28.

Everyone Will Transform Into Pompompurin

Pompompurin Plush Hat

At the party, everybody will be given their own Pompompurin outfit set which comes with a fluffy hat and tunic. Pombassadors can take these home after the party’s over.

Fluffy Tunic (Free Size: Length 82cm/Bust 79cm-94cm)

Original Photo Props (6 Designs – Choose Two Randomly)

They will also receive two props chosen randomly. All of these are exclusive items you can’t get anywhere else.

Pompompurin Party Original Menu

Purin’s Colourful Heart-Filled Stew (Available at all Pompompurin Cafe branches)

Strawberry Rare Cheese Cream Fondue (Available at Pompompurin Cafe Harajuku & Yokohama only)

Enjoy an original Pompompurin Party menu featuring a meal and dessert not listed on the usual Pompompurin Cafe menu. The cookie included with the cheese cream fondue pictured above is different at both the Harajuku and Yokohama branches.

Meet the Real Pompompurin

Pompompurin will of course attend the party to meet all of his Pombassadors, who will be able to get a photo with him while dressed up. Photos taken at the event will be posted both on the event’s website as well as the Pombassadors’ Twitter and Instagram where they can be found with the hashtag #ポムポムプリンパーティー (“Pompompurin Party”).

If you’re looking to become a Pombassador, more details can be found on the official website below.

©’96, ’19 SANRIO

Sanrio Puroland is readying its tricks and treats for its Halloween festival this year. Titled “PURO HALLOWEEN PARTY ~KAWAII MASQUERADE~” the festival will run from September 13 to October 31.

This will be the park’s first mask-themed festival and each day will be split into two slots: Day and Night. During the daytime, guests are invited to the park’s “Cute Masked Party” string of events. But when night falls, the monsters will come out for the “Beautifully Scary Masquerade Party.”

IT Chapter Two Collaboration

With IT Chapter Two right around the corner―the sequel to one of the biggest horror hits in years―Sanrio Puroland is collaborating with the film. This includes Hello Kitty taking Pennywise’s place in the movie poster.

Hello Kitty’s Red Balloon Mousse Cake – ¥650

In the Character Food Court on the first floor, you’ll be able to order this mousse cake inspired by Pennywise’s red balloons which is cutely topped with Hello Kitty ears. There will also be IT Chapter Two themed photo spots, and when evening sets in, red balloons will decorate the Lady Kitty House. IT might even appear somewhere in places you wouldn’t expect…

Horror Content Made Even Scarier For 2019

Prepare to have your pants scared off with the scream-inducing Ghost Pierrot Masquerade Theater. The hugely popular mission-clear style haunted house returns and is open to everyone ages 10+ years. Can you survive the attack from the ghostly clown? If he sees you, it’s over…

Location: Discovery Theater (Floor 1F)

Time: Approx. 15-minutes

Age Limit: 10-years-old and above

Lady Kitty House Transforms Into Doll House

The Lady Kitty House always has something special planned each year, and this year it’s bringing something new. During the day the house will take on the form of a cute Halloween doll house.

But at night, it will become a horror doll house as the dolls are turned into butterflies as a result of a curse. Look forward to an ambivalent mix of terror and beauty.

The creeps will be made creepier on weekends and holidays one hour before the park closes when the dolls at the Horror Doll House start moving. Dress up in your Halloween attire and enjoy the hair-raising world of Lady Kitty House this year.

Join The Halloween Party Ball Mask Parade

The ball mask parade will take place on the first floor Puro Bridge. The Sanrio cast will be dressed up in ballroom attire with masks and dance elegant dances, pull onlookers into a frightening yet beautiful world.

Kawaii Masquerade Masks: Plastic – ¥800 Each / Paper – ¥400 Each

Join the fun by getting your hands on one of six character masks. Donning one of these may just be the thing you need to protect yourself from any ghosts in the area!

Location: Puro Bridge (Floor 1F)

Participating Cast: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Wish me mell, Pompompurin

*More details can be found on the official homepage

Halloween Photo Spots

Have your photo taken together with the dressed-up Sanrio cast at the photo spot located in the Rainbow Hall on the third floor. Take your photo as you are or put on a mask and become one with the paintings.

Halloween Food

From Top Left: My Melody & Kuromi’s Masquerade Party Curry ¥1,400 / Cinnamon’s Black Halloween Ramen ¥1,100 / Masked Ball Black Omurice ¥1,300 / Dancing My Melody Corn Soup Pasta ¥1,300 / Hello Kitty’s Masquerade Dress Parfait ¥850 / Cinnamon’s Halloween Rare Cheese Tart ¥600 / Purin’s Masquerade Doughnuts ¥600

“Black & Purple” is the theme for this year’s Halloween menu which is packed with cute character dishes and desserts. 11 items adorn the menu including Kuromi’s Black Night Cocoa which is served in the evening only.

Exclusive Halloween Merchandise

Mascots – ¥1,944 Each

Lots of character merchandise will be sold featuring the cast in their new Halloween costumes this year, from key rings to bags and more.

Dress Up & Get Discount

As part of the Halloween celebrations, if you arrive at the park in full Halloween dress you can get a discount on Passport Tickets. Be sure to go clad in your best outfit to have the most fun!

*All listed prices include tax

©1976,2009 SANRIO CO., LTD. ©1976,1990,1996,2001,2005,2010,2019  SANRIO CO., LTD.

©2019 Warner Bros. Entertainment Inc. All Rights Reserved.

Popular Japanese model Saki Shibata―known to her fans by the nickname Shibasaki―has teamed up with Sanrio’s adorable golden retriever Pompompurin to release a collection of collaborative items on the character merchandise online store hopely.

“Pompompurin x Saki Shibata” Handbag – ¥2,500 (Before Tax)

“Pompompurin x Saki Shibata” Compact Mirror – ¥1,000 (Before Tax)

“Pompompurin x Saki Shibata” Pocketable Tote Bag – ¥3,000 (Before Tax)

Shibasaki is a huge fan of Pompompurin, and her cute collection includes a handbag, compact mirror and tote bag.

All of these items can be enjoyed by girls and women alike. Which do you have your eyes set on?♡

Sanrio has announced that it will release six hats with moving ears inspired by six of its characters at Sanrio stores, its online store, and shops stocking Sanrio goods in Japan on August 21.

The hats move by using an air pump that you pump with your fingers. Look adorable at events, on your Instagram story posts and pretty much anywhere by choosing from one of the six characters: Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi and Pochacco.

The hats are fluffy, comfortable to wear, and of course make you look kawaii as you walk along with the ears bouncing up and down. The hats are also one size fits all and so can be worn by both kids and grown-ups!

©️1976, 1989, 1996, 2001, 2005, 2019 SANRIO CO., LTD.

As part of the ongoing Gundam vs. Hello Kitty project, Sanrio is releasing a new collection of chess design merchandise and other merchandise themed on both franchises at Sanrio stores across Japan, as well as its online store and in selection shops stocking Sanrio merchandise on August 17 (and August 21 for the online store).

Let’s take a look at just some of the items up for grabs.

Gundam vs. Hello Kitty T-Shirts (M/L) – ¥3,456 Each (Tax Included)

Gundam vs. Hello Kitty Face Towels – ¥1,944 Each (Tax Included)

Gundam Mug – ¥1,620 (Tax Included)

Hello Kitty Mug – ¥1,620 (Tax Included)

For the 7th round of the project, fans of Hello Kitty and Gundam are encouraged to take a photo of any of the chess design items they have purchased and post it on Twitter.

If you are team Hello Kitty then you must post with the hashtag #キティチェックメイト (“Kitty Checkmate”) and if you are team Gundam then post with #ガンダムチェックメイト (“Gundam Checkmate”). This hashtag campaign will begin on August 17 and end on September 16. The character with the most number of posts will be crowned as the winner of Round 7. Additionally, one random participant from both teams will be selected to win a complete set of the chess design merchandise which includes the t-shirts and both mugs.

Pick your team, get the goods and get voting!

©Sotsu・Sunrise　©’76, ’19 SANRIO