The Very Hungry Caterpillar Themed Cafés to Open in Collaboration With J.S. PANCAKE CAFE

01.September.2018 | FOOD

J.S. PANCAKE CAFE is a pancake shop run by Japanese apparel brand JOURNAL STANDARD. They are teaming up with The Very Hungry Caterpillar to turn their cafés into the world of the internationally beloved picture book. The collaboration will begin at 11 branches of J.S. PANCAKE CAFE and 1 branch of J.S. FOODIES from mid-September this year and run for four months.

 

J.S. PANCAKE CAFE offers a diverse pancake menu, serving everything from sweet types to salty types and all made using delicious 100% wheat flour made in Japan. The café is enjoyed thoroughly by kids and adults alike.

 

The Very Hungry Caterpillar is a children’s picture book designed, written and illustrated by American author Eric Carle. It was first published in 1969 and has gone on to be translated in over 60 languages worldwide with over 44 million copies sold. Carle is lauded for his skill with colour, and his vivid imagination will be faithfully brought to life in the pancakes served at the cafés.

The four month duration the cafés will be open from September to December will reflect both the growth of the caterpillar as well as the story of the book. The first month, September, will represent the sun on the day that the caterpillar was born. In October, he will eat fruits and grow. In November he will enter his cocoon. Finally, in December, he will turn into a butterfly. All of this will be illustrated on the pancakes each month.

 

All of the striking food that appears in the story will be also be put onto one plate to b e shared with friends and family. There will also be a parfait, drinks and more. all capturing the same world.

 

The Nakano Central Park branch of J.S. PANCAKE CAFE will serve as the flagship store and be decorated in such a way that it will be like stepping into the picture book yourself. As well as the food, there will also be merchandise available as well as events held.

 

If you’re a fan of The Very Hungry Caterpillar and want to relive your childhood, now’s the perfect opportunity!

 

■Information

J.S.PANCAKECAFE x The Very Hungry Caterpillar

Starting: Mid-September 2018 (Subject to change)

Full branch list below.

 

J.S. PANCAKE CAFE

Shibuya Branch

Address: 2F, 1-20-17 Jinnan, Shibuya, Tokyo

TEL: 03-3461-2177

 

Nakano Central Park Branch

Address: 1F Nakano Central Park East, 4-10-1 Nakano, Nakano Ward, Tokyo

TEL: 03-5345-7360

 

Lumine Tachikawa Branch

Address: 4F Lumine Tachikawa, 2-1-1 Akebonocho, Tachikawa, Tokyo

TEL: 042-528-4622

 

Machida MODI Branch

Address: 1F Machida MODI, 6-2-6 Haramachida, Machida, Tokyo

TEL: 042-812-2886

 

Terrace Mall Shonan Branch

Address: 2F Terrace Mall Shonan, 1-3-1 Tsujidokandai, Fujisawa, Kanagawa Prefecture

TEL: 0466-38-2147

 

MARK IS Minato Mirai Branch

Address: 1F MARK IS Minato Mirai, 3-5 Minatomirai, Nishi Ward, Yokohama, Kanagawa Prefecture

TEL: 045-228-2105

 

LaLaport Fujimi Branch

Address: 2F LaLaport Fujimi, 1-1313 Yamamuro, Fujimi, Saitama Prefecture

TEL: 049-275-1360

 

KUZUHA MALL Branch

Address: Honkan Hanano Mall 1F Kuzuha Mall, 15-1 Kuzuhahanazonocho, Hirakata, Osaka Prefecture

TEL: 072-866-0400

 

Tennoji Mio Branch

Address: 2F Tennoji Mio Plaza Building, 10-48 Tennoji Hidenin, Osaka, Osaka Prefecture

TEL: 06-6773-3016

 

Sapporo Stellar Place Branch

Address: 3F Sapporo Stellar Place East, 2 Chome Kita 5 Jonishi, Chuo Ward, Sapporo, Hokkaido

TEL: 011-209-5121

 

Kanazawa Hyakubangai Rinto Branch

Address: 1F Kanazawa Hyakubangai Rinto, 1-1Kinoshinbomachi, Ishikawa Prefecture

TEL: 076-222-2050

 

J.S. FOODIES

S-PAL Sendai Branch

Address: 3F S-PAL Sendai, 1 Chome Central 115-1, Aoba Ward, Sendai, Miyagi Prefecture

TEL: 022-791-3410

 

J.S. PANCAKE CAFE Official Website: http://pancake.journal-standard.jp

J.S. FOODIES Official Website: http://foodies.journal-standard.jp

 

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