Tabemas are releasing ‘Disney Vintage’ confections. The series includes Mickey Mouse and Minnie Mouse to celebrate their 90th anniversary since their screen debut. You’ll find them at 7-Eleven convenience stores around Japan from August 23.   ‘Tabemas’ is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionary series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour. Their products are hugely popular in Japan and are described as being too cute to eat.   To date, the characters they have paired up with include those from Disney as well as Snoopy, Rilakkuma, Doraemon, Kirby, Sanrio, Yo-Kai Watch, One Piece and more, all of which have caused a stir for being so cute. The new Mickey and Minnie line-up features the iconic retro style in detail like the cute red pants, polkadot design, beady eyes, and Minnie’s flowery hat. The flavours of the red bean paste filling are custard for Mickey and strawberry for Minnie.   They make for a perfect snack and souvenir and are so cute you’ll find yourself snapping a photo and posting it online without even thinking about it.   Tabemas have lots more characters planned for their confectionery series, so be on the lookout for future line-ups!    

The Japanese sweets items using the motifs of HELLO KITTY and Pomu Pomu Purin are available at LAWSONs throughout Japan (except LAWSON stores in Okinawa, Natural LAWSON and LAWSON Store 100).   “Tabemasu” is a series of Japanese sweets items, the name being a contraction of the series name, “Taberareru Mascot (eatable mascot characters).” The series uses the dough made of bean-jam, sugar and mochi powder called “nerikiri” to express the characters. It is a series of a new type of Japanese sweets items that you might feel guilty eating since the cuteness of characters are expressed in a detail.   This time, “Tabemasu HELLO KITTY” and “Tabemasu Pomu Pomu Purin” using the motifs of the two characters of Sanrio were added to the series. The sweets items express the characters’ features in detail such as KITTY’s ribbon, Pomu Pomu Purin’s beret and cute eyes. HELLO KITTY has the flavor of apple and Pomu Pomu Purin has the flavor of pudding and both sweets items can be enjoyed by both children and adults. Let’s enjoy the delicate taste and soft texture of these Japanese sweet items.   The quantity of each sweet items is limited, so let’s get them as soon as possible!        

  Bandai's Traditional Japanese confectionery  “Tabemasu”or “edible mascot” line of products has a new addition to the series, basing it around one of Japan’s most popular characters “Doraemon”. The new series is called “Tabemasu Doraemon”. This new confectionery series can be purchased in the confectionery department of AEON malls nationwide (excluding Okinawa). The sales of “Tabemasu Rilakkuma”, another series from “Tabemasu” was launched on Tuesday 26^th April 2016 at Lawson convenience stores nationwide (Excluding Okinawa). “Tabemasu Doraemon” comes in two varieties including “Doraemon Custard sweet bean paste filling”and “Doraemon’s secret tool Mini Doraemon (Milk flavoured). Both Doraemon and Mini Doraemon are approximately 40mm long and the details of the bells around their necks and the designs of the 4D pocket are elaborate, adding to the cuteness of the design!   The two sweet bean paste flavoured Doraemon taste like custard and milk respectively. The mild taste of these Japanese confectionery goods is what makes them truly charming! “Tabemasu Rilakkuma” includes two Rilakkuma each of two different flavours — Rilakkuma Custard Pudding flavor and Ko-Rilakkuma Milk flavor! Being cute and round, these irresistible Rilakkuma make for the perfect treat. Gaze into their round pupils and you will see for yourself! These Japanese traditional confectionery goods also have a gentle western style flavour, which is why they are worth a try! As the “Tabemasu” edible mascot series is currently selling, please come and try them so that you can see for yourself that they are cute and irresistibly tasty! ♡   ■Information 「Tabemasu Doraemon」 Official website： http://www.bandai.co.jp/candy/tabemas/doraemon/ Available stores：AEON nationwide (Excluding Okinawa),Daiei, MaxValu,(Hokkaido, Tokai central area, the confectionery area of AEON Supercenters (Sequentially released) ※In some of the areas listed above, it is possible that some stores do not sell these confectionery products.   「Tabemasu Rilakkuma」 Official website：http://www.bandai.co.jp/candy/tabemas/rilakkuma/ Available stores：The chilled desserts corner Lawson convenience stores nationwide (Excluding Okinawa.) ※This product is not a regular sale for Lawson stores. ※As there is a limited number of these confectionery goods, the sales will end once the product is out of stock.