DEERUPT RUNNER ATMOS Trainers to be Released in Collaboration With adidas Originals & atmos

31.October.2018 | FASHION

adidas Originals is teaming up with atmos―the purveyors of Tokyo sneaker culture―to release the new collaborative DEERUPT RUNNER ATMOS models. They drop on November 10.

DEERUPT RUNNER ATMOS G27330 – Price: ¥13,000 (Pre-Tax)

This new pair of bright-red sneakers features a grid design and is made with a completely new structure with Deerupt Runners as the base.

The uppers and mid soles use a stretchy mesh to cover the sneakers. The light and comfortable insoles follow in the footsteps of a foam pocket. The iconic three stripe logo of adidas can also be seen through the mesh.

The golden tips of the shoelaces bring a sophisticated tinge to the overall design.

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    19.February.2021 | FASHION / MOVIE / MUSIC

    Global fitness brand Reebok released its new ‘CLUB C FVS’ model sneakers on Monday (February 15). The suede-woven shoes make up part of the brand’s CLUB C series which first released back in 1985.

    Reebok released a video entitled ‘CLUB C WILD REMIX’ on YouTube on Monday in promotion of the new models. The video is themed on aspects of contemporary street culture such as fashion, music, dance, and skateboarding. It features appearances of eight up-and-coming creators to the tune of the popular Japanese song Get Wild, a track that was a hit in Japan back in 1980, the same era as when CLUB C first dropped.

     

    CLUB C WILD REMIX

    The ‘CLUB C WILD REMIX’ is a new arrangement of the popular song Get Wild, remixed for eight individual videos by each of the aforementioned creators, all of which are strung together in the video. The video also incorporates 80’s retro-style animation, CG, live-action, video game aesthetic, TikTok dances, and more. All of this comes together to form a nostalgic amalgamation of that 80’s retro vibe and modern street culture.

    shigge (Music Arranger) | Comment

    “CLUB C is a Reebok classic. They are the best kicks, even I spent my youth together with them. They have a history and culture, something which I incorporated into my remix of this famous song together with eight talented individuals. It’ a remix that prays for the continuation of CLUB C and respects its history as a diverse and unwavering line that expresses new ideas.”

     

    CLUB C FVS

    Originally released in 1985, the Reebok ‘Club Champion’ model was created to suit the needs of tennis players, focusing on durability and high performance. The late 70’s saw the rise of a tennis boom. These shoes evolve the refreshing silhouette and unique look of tennis shoes from performance models to shoes that can be worn in day-to-day life. In the 80’s, Reebok’s Club Champion created the basic white sneaker trend, something which continues today.

     

    The Line-Up (Prices Include Tax)

    CLUB C FVS – From Top Left: [GX2495] Porcelain・Core Black・Footwear White / [GX2495] Core Black・Core Black・Footwear White – ¥9,900 Each

    CLUB C FVS – From Bottom Left: [GX5068] Core Black・Core Black・Chalk / [GX5069] Classic White・Classic White・Chalk / [GX5070] Pantone・Pantone・Chalk – ¥6,990

     

    The CLUB C FVS incorporates vulcanized soles, a process often used in the outer soles of skating shoes that makes the rubber more durable, making them suited to the skater scene. The models take the orthodox CLUB C tennis shoes and turns them into something completely wild and new.

     

    Don’t miss out on the new CLUB C FVS drop from Reebok.

     

    ©1987 by SUNRISE Music INC. & Jun & Kei Music Publishers, Inc

  • Yoon Ahn’s AMBUSH x Nike x NBA Collection Launches Globally On December 11

    04.December.2020 | FASHION

    Yoon Ahn is teaming up with Nike and the NBA to release a new apparel capsule collection on December 11, 2020.

     

    As the first female designer to collaborate with the NBA, Yoon, who is the Creative Director at AMBUSH®︎, is serving fresh energy for female fans of basketball this winter.

    Nike x AMBUSH NBA Collection: JACKET BK ¥35,000 / PANTS BK ¥20,000 / TOP BK ¥12,500 / JACKAT LA ¥35,000 / PANTS LA ¥20,000 / TOP LA ¥12,500 / BASKETBALL ¥10,000 (All Before Tax)

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    Nike x AMBUSH DUNK HI ¥20,000 (Before Tax)

    The apparel line-up also includes the AMBUSH® approach to the iconic Nike Dunk. Channelling Japanese bike, car and truck culture, the shoes are given an elongated and heightened form, with Swooshes extending beyond the heel-like bike pipes.

     

    The Nike x AMBUSH NBA Collection launches globally on December 11, 2020.

     

    YOON | Comment

    “The project began with a conversation about making women feel proud to represent their favorite teams. We were considering how to balance the culture of the sport without losing style. I thought of all these amazing and strong female characters from the ’90s who would come out in men’s clothes, and I wanted to see how we could carry that attitude, but bring in more feminine forms.”

     

    VERBAL | Comment

    “Yoon is someone who thinks outside the box, and that’s the case for DUNK too, which is both simple at first glance and littered with innovative ideas. The ladies NBA capsule collection is a must-check-out too, it has attitude.”

  • adidas Originals x BAPE® x UNDEFEATED Collaborate On New Sneakers

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    adidas Originals, BAPE, and UNDEFEATED are re-firing their partnership this month with the release of the new ZX 8000 sneakers, as part of the A-ZX series, donning BAPE’s signature camo print.

     

    They are also releasing an apparel collation which fuses classic and college looks. It’s an homage to street fashion that incorporates BAPE and UNDFTD’s branding.

    Available in green and black, the new ZX 8000’s feature breathable nylon uppers with BAPE’s signature camo print and are coupled with suede overlays. Other details include branding found on the collar, tongue, laces, and heel.

    The apparel collection arrives in the same colours as the sneakers, green and black, with a line-up ranging from T-shirts to jackets. The varsity jacket features a woollen body with leather sleeves, BAPE’s camo once again, and company logos.

     

    The adidas Originals ZX 8000 and BAPE x UNDFTD collaboration will be released at A BATHING APE® stores, BAPE’s official website, Undefeated stores, and their official website on November 14.

  • Gintama x adidas Collaboration Launches in Promotion of Gintama: The Final Movie

    16.November.2020 | ANIME&GAME / FASHION

    Alpen Co., Ltd. is currently holding its longest brand campaign in collaboration with characters from various media. This time around, it is joining hands with the upcoming anime film Gintama: The Final. A special campaign website launched on November 13 which sees the film’s three main characters donning adidas clothes.

     

    adidas x Gintoki x Kagura x Shinpachi

    The three main characters of Gintama, Gintoki, Kagura, and Shinpachi, are all wearing sporty items from the 2020 fall/winter adidas CASUAL Collection in the promotional images.

    There was much hype amongst speculative Gintama fans in the run up to the collaboration when it was first teased with a picture of Shinpachi’s glasses. The post trended on Japanese social media, gaining over 5,000 retweets and over 10,000 likes.

     

    adidas brand has been parodied on numerous occasions in both the Gintama anime and manga with Shinpachi wearing clothes that looked just like the brand’s. In promotion of the new film, which will wrap up the series, adidas wanted to do a real collaboration.

     

    The Outfits

    Gintoki

    ​Gintoki is wearing a women’s white long jacket over a stand-up collar and with sporty trousers. The colours are reminiscent of his usual style.

     

    Kagura

    Kagura’s sweater is red just like the Chinese dress she wears in the series. Over it she’s layered a beige-coloured long gown together with black pants which bring the look together.

     

    Shinpachi

    Shinpachi’s navy jersey has the iconic adidas stripes down the sleeves. The combination of the white shirt and sneakers as well as the beige pants makes for a casual look.

     

    Gintama The Final will be released into Japanese theatres on January 8, 2021.

     

    ©Hideaki Sorachi / Gintama The Final Production Committee

  • Onitsuka Tiger Releases New Autumn/Winter Sneakers in Premium Line ‘THE ONITSUKA’

    22.October.2020 | FASHION

    Onitsuka Tiger is a Japanese contemporary fashion and sports brand that combines heritage with innovation. Their simple yet timeless “THE ONITSUKA” line features hybrid design dress hoes and sneakers that match every style from casual to formal.

     

    Many of the shoes in THE ONITSUKA line feature shoes with uppers made from internationally-renowned, high-quality leather from Kobe cattle, as well as αGEL Foam soles for high shock resistance and comfort, and shark tooth soles made from rubber sponge for added durability and comfort.

     


    JUMPA Unisex Model | ¥38,000 (Before Tax)

    Inspired by ski boots and fitted with a large tongue. Made entirely with Japanese leather.

    CHUKKA-S (Men’s Model) | ¥43,000 (Before Tax)

    Classic chukka boots with hidden laces to give a smart appearance.

    BLUCHER MT (Unisex Model) | ¥50,000 (Before Tax), BLUCHER LO (Unisex Model) | ¥48,000 (Before Tax)

    Based on the first ever basketball shoes released by Onitsuka Tiger in 1950. The upper features multiple colours and materials to create an original knitted tweed look.

  • UGG Reveals Colourful New Merchandise in Collaboration With Tadanori Yokoo

    05.October.2020 | FASHION

    Japanese sneaker selection shop ‘atmos’ and Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) are teaming up with Japanese graphic designer and artist Tadanori Yokoo to release the colourful new CA805 x Yokoo sneakers along with a capsule collection of apparel featuring his artwork on October 9, 2020 in Japan.


    CA805 X Yokoo Self Portrait | ¥20,000 (Before Tax)

      

    CA805 X Yokoo Wonderland RED MULTI/PURPLE MULTI/BLUE MULTI | ¥20,000 (Before Tax)

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    UGG x Yokoo Tadanori Hoodie | ¥14,000 (Before Tax)

    UGG x Yokoo Tadanori Shorts | ¥8,000 (Before Tax)

    UGG x Yokoo Tadanori T-Shirt | ¥6,000 (Before Tax)

    The line-up also includes unisex T-shirts, shorts, and hoodies featuring famous prints by Yokoo, showcasing the high level and quality of his craftsmanship.

     

    The collection will be released in Japan at UGG@mos, atmos, and atmos pink stores as well as their online shop and at UGG® Ginza and UGG® Japan’s online shop on October 9. At UGG@mos, the collection will be available only until October 30.

  • Japanese Clothing Brands #FR2 and atmos Reveal New Collaborative Collection

    02.October.2020 | FASHION

    To celebrate their 20th anniversary, sneaker select shop atmos is has teamed up with streetwear brand #FR2 to release a special new collection that combines both brands’ logos. The line-up will be released in Japan on October 3, 2020.


    #FR2 x atmos RABBIT LOGO TEE | ¥7.000 (Before Tax)

     

    #FR2 x atmos RABBIT LOGO QUARTER SOCKS (2P) | ¥2.700 (Before Tax)

    #FR2 × atmos MASK PRICE | ¥2,700 (Before Tax)

    The dual-logo collection includes a T-shirt in three different colours, socks in two colours, and a face mask in three colours.

    Modelling the items is NOW from Japanese idol group EMPiRE.

    Customers who buy anything from the collection on the official atmos online store have the chance to receive the above-pictured sticker which was drawn for the collaboration. They will be given out to random customers.

     

    The collection will drop online as well as atmos stores in Omotesando, Nagoya PARCO, Shinsaibashi, and Hakata on October 3, 2020.

  • Onitsuka Tiger x Shu Uemura Announce Unisex Sneaker and Cosmetic Collaborations

    08.May.2020 | FASHION

    Japanese fashion brand Onitsuka Tiger and professional makeup artist brand Shu Uemura have joined up to release a new pair of collaborative sneakers and line of cosmetic products.

     

    Since their individual establishments, both Onitsuka Tiger and Shu Uemura have hailed as pioneering brands from Japan, cementing their names across the globe. Together, Onitsuka Tigerーa brand which fuses heritage and innovation around fashion and sports in their contemporary collectionsーand Shu Uemuraーa company which inspires the millennials to bring out their unique and inner beautyーhave collaborated to release a pair of sneakers as well as 11 cosmetic items.


    The new sneakers by Onitsuka Tiger are a new model that take inspiration from the company’s DELEGATION EX™ pair which released back in 1964 and were worn by Japanese sports players back then. Glossy enamel has been added to bring to mind cosmetics, and matte has been used to create smooth calves. Tokyo Red is used for the colouring. The mid soles have volume and are made with spongy FLYTEFOAM™ Propel, ensuring comfort. Both ends of the spare laces, which are also Tokyo Red, bear the brand logos. The overall design screams active and urban sporty.


    Unisex Shoes – ¥17,000 (Before Tax)

    Shu Uemura’s new collection of 11 items is made up of five different cosmetic products which come in Onitsuka Tiger’s iconic key colours: Tokyo Red, Energy Orange, Indigo Blue, and others. They also bear Onitsuka Tiger’s stripes. The cosmetics elicit stylishness and an energetic mood.

     

    The new Onitsuka Tiger shoes were released on May 1, 2020 at select stores and online shops both inside and outside Japan.

  • adidas Teams Up With Pokémon to Release First Generation Pixel Graphic Collection

    22.January.2020 | ANIME&GAME / FASHION

    adidas Japan and Pokémon have collaborated to create a new apparel collection featuring the Pokémon games’ first generation graphics. The items dropped today in Japan at adidas store branches and its online shop, Sports Authority, G-FOOT, and Pokémon Centre.

    PKM PXL Unisex T-Shirt – ¥3,490 / Released: January 22, 2020

    PKM PXL Unisex T-Shirt – ¥3,490 / Released: January 22, 2020

    The collection includes adidas tracksuits, t-shirts, pants, short pants, and three types of footwearーwhich kids and adults alike can get behind.

    ADIHOOPS MID 2.0 PKM Kids – ¥5,490 / Released: January 22, 2020

    ADVANCOURT PKM Kids – ¥4,990 / Released: January 22, 2020

    PKM Kids Tracksuits – ¥6,990 / Rolling out March 2020

    For the kids sneakers, the adidas Advantage and Hoops Mid 2.0 uppers feature Pokémon pixel graphics, redefining the adidas shoes to give them a retro feel.

    ADVANCOURT PKM Unisex – ¥7,990 / Released: January 22, 2020

    PKM TRAINER Unisex T-Shirt – ¥2,990 / Released: January 22, 2020

    For the adults, they can enjoy the adidas Phosphere running shoes, which feature a distinct pixel design.

    You Pokémon Trainers out there that pick up an item from this collection in Japan will receive one of five possible A5-size stickers. They are limited in stock, so catch ’em all before they run out!

     

    ©2020 Pokémon. ©1995-2020 Nintendo/Creatures Inc. /GAME FREAK inc.

  • A.T.A.D: Harajuku’s New adidas Store to Open in Collaboration With atmos

    18.December.2019 | FASHION / SPOT

    adidas Japan is collaborating with atmos—Tokyo’s streetwear and sneaker focused boutique—to open a new shop called A.T.A.D in Harajuku on December 20, 2019.

    adidas Japan has collaborated with countless artists to date, and this will be its first with atmos, together with whom it will showcase streetwear sneakers the likes of which people have never seen.

    A carefully selected line-up of adidas’ newest shoes will be displayed at the counter where customers order their shoes like they would a drink at a bar. They can pick the model, colour, and size, and can try them on before making a purchase. The current designs, logos and other items in the store were created by YAR, a creative studio spearheaded by Japanese graphic artist YOSHIROTTEN.

    The store also plans to sell items exclusive to A.T.A.D in collaboration with Japanese artists. More information will be posted on the store’s official Instagram page.

  • Yutaro Features in PUMA’s Promotional Material For 80’s Fast Rider Sneakers

    11.December.2019 | FASHION

    Inspired by their Fast Rider sneakers from the 80’s, PUMA has forged two new models of the running shoes: the Future Rider Ride On and Style Rider Ride On. A special website went live in Japan featuring Japanese actor and model Yutaro as the model for promoting the sneakers.

    The new models feature a cool and fun street style design for the new generation while retaining but revamping that retro look. Yutaro, who began his career from the age of 15 working in a second-hand clothing store and eventually went into modellingーand this year featured in the Japanese drama series Sherlockーdons the Ride On’s and walks the streets of Tokyo in the photo shoot wearing outfits co-ordinated by himself.

     

    In an interview for the promotion, Yutaro looked back at the complexes and indifferent personality of his past and how he grew as an individual after getting into modelling and working. He said his world became more colourful like the Ride On sneakers.

    Future Rider Ride On

    These sneakers feature an iconic pop style combining vibrant colours like neon green, red, and blue. The lightweight uppers are made from ripstop nylon with a suede overlay an minimum padding. The mid soles are made from the new Rider Foam which has high resilience. The outer soles and TPU stabilisers are made with superior comfort and stability in mind.

    Style Rider Ride On

    The eye-catching blue Style Rider Rider On’s are made with TPU gel and boast an upfront fun street style. These sneakers are also made with the newly-developed Rider Foam on the mid soles. The thick mid soles are lightweight and cushioned, and the sneakers enjoy a strong grip.

    Both styles have ridden the wave of generations to reappear in current times. Be sure to check out the special website featuring more content with Yutaro and Riders.

  • Godzilla 65th Anniversary Sneakers Released by Patrick

    12.September.2019 | FASHION / MOVIE

    To celebrate the 65th anniversary of the Godzilla franchise, stylish sneaker company Patrick has created 4 different shoe models: Godzilla Marathon, Chibi Godzilla Marathon, and two Chibi Godzilla Velcro.

     

    Chibi Gozilla was created this year for the anniversary and is aimed at children. A book entitled Ganbare Chibi Godzilla was released in October last year and by the following month, huge orders were placed as the book received huge attention. A second picture book was released in May this year titled Nakayoshi Chibi Godzilla. In the books, a cute and tiny Godzilla befriends an equally cute and tiny Mothra and Anguirus. The first Chibi Godzilla animated film is also now airing at TOHO cinemas across Japan, attraction the attention of not only kids but movie fanatics too. A Hollywood movie titled Godzilla: King of the Monsters was also released earlier this year and became a worldwide hit.

     

    And now, from the big screen and books, the Godzilla craze is now entering the real world in the form of sneakers. Let’s take a look at the models.

     

    Godzilla Marathon (Unisex) *Adult size

    These sneakers are made from a special lacquer material to make it feel like Godzilla’s tough, amour-like skin. The specially-designed insoles and woven logo are sure to be a hit with Godzilla fans.

     

    Chibi Godzilla Marathon (Unisex) *Adult size

    The entire shoe is covered with illustrations of Godzilla. The insoles have logos have also been specially designed for this model.

     

    Chibi Godzilla Velcro

    Also featuring Chibi Gozilla’s iconic green colour is this model pair with Velcro for an easy fit. The kids version comes with double Velcro.

     

    The line-up features sneakers that both kids and adults alike can enjoy. Which pair is your favourite?

     

    TM &(C) TOHO CO., LTD.

    TM &(C)  TOHO CO., LTD. Designed by Chiharu Sakazaki

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