BABYMETAL unveiled their sleek and stylish apparel brand BMD FOX APPAREL back in April. Now, the first ever pop-up shop for the original clothing line is set to open on November 13 on the first floor of Seibu Shibuya’s A Building. This is the first real shop to sell the band’s apparel merchandise outside their live shows.
BMD FOX APPAREL is a new project by BABYMETAL that aims to create a new story around the band and a new way for fans to enjoy the metal lifestyle. The clothing line draws a line under ordinary concert merchandise in an effort to break down stereotypes. The first batch of items dropped in April 2018 under the name ‘EPISODE I.’ It featured a jacket, short pants and leggings.
The pop-up shop is opening as part of a collaboration with SHIBUYA NOIR, an event running at Seibu Shibuya from November 6 to 26 to promote fashion, culture and art themed around the colour black. These collaborative items will be available for a limited only.
There will also be a photo spot where you can take your picture alongside the already-released photos of Su-metal and Moametal wearing BMD FOX APPAREL. Head to Seibu Shibuya and get your hands on some exclusive BABYMETAL merch!
BABYMETAL BMD FOX APPAREL EPISODE NOIR
Running: November 13, 2018 – November 19, 2018
Location: Seibu Shibuya A Building (Floor 1F)
Pop-Up Shop Merchandise
・”EPISODE NOIR” NOIR TEE (S/M/L/XL) – ¥9,800 (Tax Included)
・NOIR CAP (55-60cm) – ¥6,800 (Tax Included)
・BMD FOX APPAREL “EPISODE I” BLOUSON (S/M/L/XL) – ¥19,800 (Tax Included)
・SHORT PANTS (M/L) – ¥9,800 (Tax Included)
・LEGGINGS (M/L) – ¥4,800 (Tax Included)
*Listed items are just an example – more items are available. All items are also limited in stock.
BMD FOX APPAREL Official Website: http://bmdfoxapparel.com/
SHIBUYA NOIR Official Website: https://www.sogo-seibu.jp/shibuya/topics/page/181029A1Fpromotion1113-1119.html
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