BABYMETAL’s Apparel Brand BMD FOX APPAREL Opens Pop-Up Shop in Seibu Shibuya

02.November.2018 | FASHION / MUSIC

BABYMETAL unveiled their sleek and stylish apparel brand BMD FOX APPAREL back in April. Now, the first ever pop-up shop for the original clothing line is set to open on November 13 on the first floor of Seibu Shibuya’s A Building. This is the first real shop to sell the band’s apparel merchandise outside their live shows.

BMD FOX APPAREL is a new project by BABYMETAL that aims to create a new story around the band and a new way for fans to enjoy the metal lifestyle. The clothing line draws a line under ordinary concert merchandise in an effort to break down stereotypes. The first batch of items dropped in April 2018 under the name ‘EPISODE I.’ It featured a jacket, short pants and leggings.

The pop-up shop is opening as part of a collaboration with SHIBUYA NOIR, an event running at Seibu Shibuya from November 6 to 26 to promote fashion, culture and art themed around the colour black. These collaborative items will be available for a limited only.

There will also be a photo spot where you can take your picture alongside the already-released photos of Su-metal and Moametal wearing BMD FOX APPAREL. Head to Seibu Shibuya and get your hands on some exclusive BABYMETAL merch!

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