Beams Japan to Hold Collaborative Event in the City of Beppu

09.November.2018 | FASHION / SPOT

The Shinjuku branch of Japanese clothing brand Beams is holding an event titled BEAMS EYE on BEPPU in collaboration with the city of Beppu in Oita Prefecture.

 

A range of item are set to be sold including souvenirs co-developed by 10 different businesses as well as products from the Beppu New Standard project which started at the first run of this event held back in February.

Products include beverages made using the source water of hot springs in Beppu and skin care items which were developed by two buyers of Beams Japan and other businesses after sessions of exchanging ideas and tests. New and improved versions of popular local cakes developed during the event’s firs run will also be sold in addition to a line-up of items made with the local region in mind.

 

Select products at the event will be available to buy at the Beams store, on their official website and via ZOZOTOWN.

 

Additionally, businesses that participated in last year’s BEAMS EYE on BEPPU will set up a corner to sell Beppu New Standard products which have been locally. This is in an effort to show the many charms of the city of Beppu and that it is more than just a place to visit for the hot springs.

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