Beams Japan to Hold Collaborative Event in the City of Beppu

09.November.2018 | FASHION / SPOT

The Shinjuku branch of Japanese clothing brand Beams is holding an event titled BEAMS EYE on BEPPU in collaboration with the city of Beppu in Oita Prefecture.

 

A range of item are set to be sold including souvenirs co-developed by 10 different businesses as well as products from the Beppu New Standard project which started at the first run of this event held back in February.

Products include beverages made using the source water of hot springs in Beppu and skin care items which were developed by two buyers of Beams Japan and other businesses after sessions of exchanging ideas and tests. New and improved versions of popular local cakes developed during the event’s firs run will also be sold in addition to a line-up of items made with the local region in mind.

 

Select products at the event will be available to buy at the Beams store, on their official website and via ZOZOTOWN.

 

Additionally, businesses that participated in last year’s BEAMS EYE on BEPPU will set up a corner to sell Beppu New Standard products which have been locally. This is in an effort to show the many charms of the city of Beppu and that it is more than just a place to visit for the hot springs.

RELATED ENTRIES

  • 6 Best Spots to Visit in Japan’s Oita Prefecture During Autumn – MOSHI MOSHI NIPPON

    10.September.2020 | SPOT

    Oita in Kyushu has been nicknamed “Hot Spring Prefecture Oita” due to having the largest number of hot spring water sources and outputs in Japan. Oita welcomes many visitors every year who flock to the prefecture’s many famous hot spring locations like Beppu and Yufuincho Kawakami.

     

    But the charm of Oita doesn’t lie solely in its hot springs. It’s also a location that offers breathtaking scenery during autumn. We’ve picked 6 spots around Oita Prefecture that are must-visits during autumn.

     

    Keiseki-en

    The gorge of Yabakei is designated as a Place of Scenic Beauty in Japan. Keiseki-en is a beautiful Japanese garden that was built to commemorate the completion of the Yabakei dam. It’s home to over 31,000 individual trees of around 100 species as well as a lake, waterfalls, and crags. It’s a place that boasts natural beauty throughout all four seasons.

     

    Address: 2286-1 Yabakeimachi Ōaza Ōshima, Nakatsu, Oita

     

    Kinrin Lake

    Kinrin Lake is one of Yufu’s most famous sightseeing spots for the mysterious torii gate that sits within the lake. Spring water and hot spring water flows through the lake, and because the temperature of the water is warm throughout the year, you can see steam rising from the surface in the early hours of winter days. Tenso Shrine also sits on the bank of the lake which is home to a sacred tree that’s designated as a natural monument.

     

    Address: 1561 Yufuinchō Kawakami, Yufu, Oita
    Access: 20 minutes on foot from Yufuin Station (JR Line)

     

    Kyusuikei

    Kyusuikei’s scenery spans through the prefectural road that connects the Kokonoe IC to Yamanami Highway. Its 2km expanse is made up of sheer cliffs which create the valley that is known for its autumn colours. Visitors can enjoy a panoramic view of the maple and ginkgo trees from the observation deck that runs along the cliff. There are other nearby sightseeing spots too like Kokonoe Yume Otsurihasi Bridge and Kyusuikei Onsen hot springs.

     

    Address: Tano, Kokonoe, Kusu District, Oita
    Access: 20-minutes by car from Kokonoe IC

     

    Hakubakei

    The valley of Hakubaki was designated as a Place of Scenic Beauty of the city of Usuki. In autumn, surrounding trees are dyed in reds and yellows, bringing people from all over to witness the spectacle. And because the valley it at a high altitude, the gradation of the colourful trees changes as you go further in.

     

    Address: Badai, Usuki, Oita
    Access: 5-minutes by car from Usuki IC

     

    Fukiji Temple

    Fukiji Temple was built in the Heian Period for the high priest of Usa Jingu. The temple is a national treasure, and the Amida-Nyōrai contained inside is designated by the Japanese government as an Important Cultural Property.

     

    Address: 2395 Tashibufuki, Bungotakada, Oita
    Access: 30-minutes by car from Usa Station

     

    Mount Kuju

    Mount Kuju stands as the highest mountain in Kyushu Island at nearly 1,800-meters tall, which has also led to to be nicknamed the “Rooftop of Kyushu.” Its has many peaks, the highest being Mount Nakadake at 1,791-meters. One peak in particular draws mountain climbers, and that’s Mount Taisen. At its apex one can enjoy the breathtaking autumn colours together with the sight of the rolling mountains.

     

    Address: Tano, Kokonoe, Kusu District, Oita
    Access: 40-minutes by car from Kokonoe IC.

  • Sanrio Harmonyland Announces ‘Happy Halloween’ Event For October 2020

    06.September.2020 | SPOT

    Harmonyland, a theme park centred on Sanrio’s cast of characters, has announced that this year it is holding a Halloween themed event titled “Happy Halloween” which will run from October 11 to 31.

    Meet the characters

    A greeting event will take place twice a day where guests can have photos taken next to the Sanrio characters who will be dressed in their best Halloween outfits. For the afternoon greeting, the characters will dance too.

     

    Photo opportunities

    There will be many photo opportunities around the park at a variety of Hello Kitty, My Melody, Kuromi, and other character decorations. Shops inside the park will also be decorated in all things spooky.

     

    Hello Kitty’s Castle transforms into Halloween mode

    Hello Kitty Castle will feature Halloween themed decor to greet guests who enter. Hello Kitty will also change into a spooky ghost costume at 10:00, 12:00, and 14:30 each day of the event.

     

    Halloween character merchandise

    Sanrio fans can get their hands on a selection of Halloween themed character merch.

     

    Limited-time character events

    Sanrio character ‘Wish Me Mell’ will also have her own birthday party between September 20 and 23 where she will be out to greet guests. After each greeting, 100 people will be given a special free thank you card on a first-come, first-served basis.

    Pin Badge Set ¥990 / Acrylic Key Ring Set ¥1,540 / Strawberry Milk Pudding ¥500 / Pancakes ¥600 / Smile Set ¥1,200

    This year marks the 15th anniversary of Kuromi, as well as My Melody’s 45th anniversary, and so both will be performing mini live concerts between September 25 to October 31. After each show 100 people will be given a Kuromi anniversary card on a first-come, first-served basis.

    Pin Badge Set / Kuromi Black Curry ¥1,380

     

    ©’76,’79,’88,’89,’91,’93,’96,’98,’99,’01,’05,’10,’12,’13,’17,’20 SANRIO  S/D・G
    *The information in this article is correct as of September 2, 2020. Please note that information related to the event is subject to change.

  • Japan’s Pixar Bullet Train Project ‘GO! WAKU WAKU ADVENTURE with Pixar’ Details Announced

    28.August.2020 | SPOT

    JR Kyushu has signed a promotional license agreement with Walt Disney Japan to launch the “GO! WAKU WAKU ADVENTURE with PIXAR” project, which will see the shinkansen bullet trains decorated in characters from the Pixar animated filmography starting on September 12, 2020.

     

    The project comes at a time when Pixar celebrates the 25th anniversary of the original Toy Story film, which released back in 1995 as the first entirely computer-animated feature film.

     

    New details have been released for the upcoming project, including the unveiling of the key visual, the content of the collaboration, campaigns that will be held, and limited-edition merchandise which will be sold.

    Key Visual

    The key visual is a colourful Pixar creation which is shaped to look like the seven prefectures that make up Kyushu—Japan’s south-westernmost island where the JR Kyushu WAKU WAKU ADVENTURE Shinkanen bullet train will run.

     

    Character Visuals

    Poster Design

    All major stations along the JR Kyushu Line display the key visual along with the above-pictured poster featuring various Pixar characters. Each of Kyushu’s seven major prefectural train stations listed below will also have additional posters for different Pixar films.

     

    Hakata Station: Toy Story
    Saga Station: Up
    Nagasaki Station: Finding Nemo
    Oita Station: The Incredibles
    Kumamoto Station: Cars
    Kagoshima-Chūō Station: Monsters, Inc.
    Miyazaki Station: Wall-E

     

    Tabloid Distribution

    For illustrative purposes only. Distribution from September 12, 2020.

    At all major stations running the JR Kyushu Line, commuters can get their hands on a free tabloid inspired by the “My Adventure Book” from the Pixar film Up. The content of the tabloid features information related to the collaboration and where you can find Pixar characters at stations throughout Kyushu, so you too can have your own adventure.

     

    Photo Spots

    Cars photo spot

    The seven JR Kyushu prefectural stations will also have their own photo spots where you can snap a picture. You’ll also spot Woody and Buzz dolls and Hakata Station and Sully and Mike ones at Kagoshima-Chūō Station.

     

    Participating Stations: Hakata Station, Saga Station, Nagasaki Station, Oita Station, Kumamoto Station, Kagoshima-Chūō Station, Miyazaki Station

     

    Special Site & Official Instagram

    A special site opened which features the departure schedule for the JR Kyushu WAKU WAKU ADVENTURE Shinkansen, details on campaigns, the latest details on the collaboration, and more. Waku Waku ADVENTURE now also has its own Instagram page which includes reports on event, pictures of merchandise, and other details.

     

    Special Movie

    A special collaborative movie will be released in September centred on the themes of Pixar’s movies such as bonds between people, family, friends, and adventure. It will be shown at JR Kyushu stations and the special site.

     

    Campaign: Find the Pixar Ball

    Original sticker designs

    If you spot a station staff member at any of the JR Kyushu prefectural stations wearing a Pixar ball badge, call out to them and they’ll give you one of seven possible Pixar stickers as pictured above. All seven can be put into your “My Adventure Book,” so try collecting them all!

     

    Participating Stations: Hakata Station, Saga Station, Nagasaki Station, Oita Station, Kumamoto Station, Kagoshima-Chūō Station, Miyazaki Station

    *Depending on the time, platform staff may not be wearing the badges

    *Stickers are available while supplies last

     

    GO! WAKU WAKU ADVENTURE Digital Stamp Rally

    A digital stamp rally will be held on the official JR Kyushu app. Board the JR Kyushu WAKU WAKU ADVENTURE Shinkansen, visit JR Kyushu Stations, and get some original stamps.

     

    1st Stamp Rally: September 12, 2020 – January 31, 2021

     

    Limited Edition Merchandise

    Merchandise lineup

    A special collection of merchandise has been created featuring designs of Kyushu and the Pixar characters. The items will be sold at shops around JR Kyushu stations and online in Japan.

     

    Release Date: September 12, 20202
    Merchandise List: https://www.jrkyushu.co.jp/train/wakuwaku-adventure/goods/

     

    Those who ride the very first departing train will receive an original Pixar design train ticket. The Tsubame 363 train bound for Kagoshima-Chūō Station will depart from Hakata Station at 12:19 on September 12, 2020.

     

    ©Disney/Pixar

  • Enter the World Of My Neighbor Totoro in Japan’s Oita and Miyazaki Prefectures

    14.August.2020 | ANIME&GAME / SPOT

    My Neighbor Totoro is one of Studio Ghibi’s most celebrated animated feature films, adored by people around the world. If you’ve visited Japan, you’re bound to have run into something Totoro-related, but did you know there’s actually several locations in Kyushu which takes it to the next level, bringing the world of the film to life?

     

    Today, we are joined by Rie who posts her Kyushu travels on her Instagram page. She has provided us with photos of these amazing spots, which are must-visits for Totoro fans, along with her thoughts.

     

    Tataragi Bus Stop | Hita, Oita Prefecture

    When you roll up to Tataragi Bus Stop (多々良木バス停) in Oita’s city of Hita, you are welcomed by a giant piece of wall art made into the moss that grows on the wall. This bus stop is actually a stop used exclusively by school buses, so ordinary people can’t actually catch a bus here. And unfortunately, you won’t see any cat buses running down the street if you wait long enough in the rain, but it’s still a must-visit for fans.

    Address: Amagasemachi Gota, Hita, Oita, Japan (In Japanese: 大分県日田市天瀬町合田)

     

    Totoro’s Forest | Saiki, Oita Prefecture

    This area is visited by many tourists and sightseers throughout the year because of how similar it looks to something from My Neighbor Totoro. There is a small park near the bus stop which is known as Totoro no Mori (Totoro’s Forest).

    Being surrounded by nature, enveloped by the green trees and foliage, makes you feel like Mei and Satsuki from the movie. It’s like being transported back to my childhood. It’s a strange place that makes you feel nostalgic even if it’s your first time visiting.

    Address: 1368 Ume Oaza Minamitabaru, Saiki-shi, Oita Prefecture (In Japanese: 大分県佐伯市宇目大字南田原轟1368)

     

    Takahara, Miyazaki Prefecture

    The next spot I want to show you is where an ordinary person made their very own Totoro statue. If you hold up an umbrella in the rain you can take a photo that recreates that one scene from te movie. There is a sign nearby the statue with a caution written on it as the Totoro is actually inside a family garden. When visiting to take a photo, please make sure to follow the caution and not cause any trouble for people in the neighbouring area.

    Address: 7538-6 Kamamuta, Takaharu, Nishimorokata-gun, Miyazaki Prefecture (In Japanese: 宮崎県西諸島県群高原町大字蒲牟田7538-6)

     

    Rie posts photos of all her visits around Kyushu on Instagram, so if you’re thinking of ever visiting there, be sure to follow her for ideas on where to go.

     

    Photos by Rie

    *The information listed in this article is correct at the time of publishing

  • BEAMS Japan Opens First Branch in Kyoto

    28.June.2020 | FASHION / SPOT

    BEAMS Japan Kyoto finally opened on June 11, 2020 after the postponed grand opening of ShinPuhKan shopping centre in which it is located.

     

    BEAMS Japan Kyoto comes as the first branch of BEAMS Japan in Kyoto and aims to be a hub of made-in-Japan products from BEAMS’s “TEAM JAPAN” range, a project to curate content across a broad range of categories based on the keyword “Japan.” The store will collaborated with Kyoto-based creators and businesses and offer a wide selection of branded products, original apparel lines, and more—through the lens of TEAM JAPAN.

    The 3.5m high ceiling art of the legendary mythical bird Hou-ou catches the eye upon entry, and the shop lends a modern tinge to its traditional aesthetic. Here, BEAMS JAPAN’s many different products are lined up against one another.

    BEAMS JAPAN opened a brand in Shinjuku in April 2016 and subsequently in Shibuya in December 2019. BEAMS Japan Kyoto comes as the company’s third branch.

  • Levi’s® x BEAMS Combine Denim Pieces in New ‘HALF & HALF COLLECTION’

    21.May.2020 | FASHION

    Levi’s® and BEAMS are teaming up once again to release a new capsule wardrobe called the ‘HALF & HALF COLLECTION’ which is set to drop on May 21, 2020.

     

    Last year, Levi’s® and BEAMS collaborated on their first seasonal capsule collection―called “The Inside Out Collection”―which featured shirts, jeans, and jackets flipped inside out.

    Denim Jacket: ¥29,000 (Before Tax) | Sizes: XS-XL

    In the new collection, we have Levi’s® classic 1936 Denim jacket which represents the first informal uniform for labourers, merged together with another model to create an asymmetrical front with copper shank buttons.

    Denim Pants: ¥25,000 (Before Tax) | Sizes: Women’s 27, 28, 29 / Men’s 29-36


    T-Shirt: ¥4,800 (Before Tax) | Sizes: Women’s XS / Men’s S-XL

    The pants also combine two models together: the 1937 501® and the 1993 501®, with an arcuate stitch back pocket. The T-shirt also fuses the corporate colours of both companies into one.

     

    Experience Denim like never before in Levi’s® and BEAMS new HALF & HALF COLLECTION.

  • Ziploc® x BEAMS COUTURE Re-Release First Collaborative Collection at BEAMS Japan

    21.February.2020 | FASHION

    Most of the 12 items offered in the second collaboration between Ziploc and BEAMS’s upcycle and handmade concept label BEAMS COUTUREーwhich dropped on January 29, 2020ーhave already sold out.

     

    Their first collaborative collection, which was sold in the US last spring, is being restocked in limited supplies and will be available at a pop-up shop inside the Shinjuku branch of the BEAMS Japan store on February 20, 2020 at 11:00 A.M.

    Cap: ¥5,400 (Before Tax)

    Tote Bag: ¥6,600 (Before Tax)

    Backpack: ¥7,800 (Before Tax)

    Sacocche: ¥1,080 (Before Tax)

    The pop-up shop will run until March 4, 2020, where it will stock a range of Ziploc items with designs created by Japanese art director and graphic designer Yuni Yoshida.


    As part of the collaboration, eleven original Instagram GIF stamps are available to users, with designs such as fruits flying out of Ziploc bags, a Ziploc vinyl umbrella opening and closing, and many more fun ones. Try searching for Ziploc and BEAMS.

  • Starbucks Reserve® Roastery Tokyo Releases Merchandise in Collaboration With BEAMS

    18.December.2019 | FASHION

    Starbucks Coffee Japan has collaborated with BEAMS Creative Lab (ビームス創造研究), which is led by Kazuyoshi Minamimagoe, Senior Creative Director at BEAMS, to release a collection of merchandise to celebrate the coming New Year. The items arrived at Starbucks Reserve® Roastery Tokyo on December 17.

    Since opening on February 28, 2019, Roastery Tokyo has collaborated with BEAMS Creative Lab on three separate occasions to release collections of merchandise themed on “Play,” “Travel,” and “Go out!” respectively. They have proven popular with both Japanese and foreign customers. For this fourth collaboration, the theme is “Lucky Charms.”

    The line-up of items range from classic Japanese New Year’s celebratory items like pochibukuro mini envelopes and a towel with a New Year’s greeting design on it to Roastery Tokyo-exclusive Kewpie dolls coloured copper and silver like the roasters in the coffee shop.

    Look over the past year and beckon the New Year with a cup of coffee at Starbucks and some festive goodies.

  • Starbucks Coffee Beppu Park: Japan’s Newest Branch Flowing With Art and Tradition

    07.December.2019 | FOOD / SPOT

    Starbucks Coffee Japan is set to open a new branch in Beppu Park on December 12, 2019. It will be the first park branch to open in Oita Prefecture.

     

    Located in the heart of Beppu, a city well-known for its hot springs, Starbucks Coffee Beppu Park will open at the east car park where it will enjoy all the natural offerings that Beppu Park has to give, from its abundant foliage to its rows of towering trees. There is a bright and fresh green lawn in front of the shop where you can sit and enjoy your coffee while taking in the environment. The coffee branch also caters to the lifestyles of drivers, as many people commute by car in this region, with a drive-through service.

     

    The concept of the building is “Layered Aroma.” The designers wanted to capture the idea of the steam coming from the city’s hot springs and couple it with the wafting aroma of coffee. Inside, customers will find unique decor and lighting made in cooperation with local artists and artisans from Oita.

     

    In the centre of the cafe there is an original lighting structure made from bamboo by local craftsmen. This carefully-crafted piece of work expresses the rising aroma of coffee. There’s also artwork on display created by young artists from Oita as well as works made by three Beppu-based artists that were curated by ‘Get in touch.’

  • BEAMS JAPAN Unveils Clothing Line-Up For New Shibuya Store

    22.November.2019 | FASHION

    Following the opening of their Shinjuku branch back in 2016, BEAMS JAPAN has announced that it will open a second branch in Shibuya on December 5, 2019. It will be found inside the new Shibuya FUKURAS which is also set to open beside Shibuya Station to this December.

     

    The store is set to be the second hub for BEAMS “TEAM JAPAN,” a project which aims to build a community around the brand and promotes products made in Japan.

    In the run up to the grand opening, the store has unveiled select products that buyers can look forward to grabbing this winter.

    BEAMS JAPAN SHIBUYA x TOWER RECORDS T-Shirts (Hiroshi Nagai) – ¥6,600 Each (Tax Included)

    MIZUNO WAVE CREATION WAVEKNIT (Made to Order Model) – ¥23,100 (Tax Included)

    BEAMS Shibuya has collaborated with Japanese illustrator Hiroshi Nagai to release various items featuring his designs, including t-shirts featuring Tower Records Shibuya, as well as souvenirs with other Shibuya motifs like Hachiko and Scramble Crossing. There is also a pair of limited-time MIZUNO x HIGHSNOBIETY x BEAMS sneakers to get your hands on.

    The store will make use of Japanese-style decor with wooden beams and pillars. There will be ceiling art from Japanese artist Kads MIIDA, as well as a classic hiyoke noren entryway curtain to the store, something which has been used since ancient times.

    Gold Adzuki Bar – ¥220 (Tax Included)

    BEAMS JAPAN prides itself on promoting local business and culture. For the Shibuya store’s opening, they have teamed up with Imuraya Confectionery so that customers can buy Gold Adzuki Bars, an ice cream bar that was created in Mie Prefecture and is considered “the nation’s ice cream.”

    Akafuku Mochi (Includes 8) – ¥760 (Tax Included) / Akafuku Mochi Single Pack (Includes 2) – ¥240 (Tax Included)

    And for the first three days of the store’s opening, it will offer a rare opportunity to buy akafuku mochi, a Japanese confection consisting of a pounded rice cake topped with red sweet bean paste.

    And to further promote Japanese fashion to the world, BEAMS JAPAN will simultaneously launch a new collection at both the Shibuya and Shinjuku branches.

    BEAMS Shibuya will also launch its second collaboration with the upcoming Japanese film Tora-san, Welcome Back and will also hand out copies of BEAMS EYE ON SHIBUYA which includes essential information written by the BEAMS staff about what’s great about Shibuya. Don’t miss out.

  • BEAMS JAPAN to Open New Branch in Shibuya This Autumn

    16.October.2019 | FASHION

    Following up from the opening of their Shinjuku branch back in 2016, BEAMS JAPAN has announced that it will open a second branch in Shibuya on December 5, 2019. It will be found inside the new Shibuya FUKURAS which is also set to open beside Shibuya Station to this December.

    Shibuya-Exclusive Field Watch – ¥15,000 (Before Tax)

    BEAMS JAPAN Shibuya is set to be the second hub for BEAMS “TEAM JAPAN,” a project which aims to build a community around the brand and promotes products made in Japan. Opening with a completely original line focused on “super basic” clothing, it is sure to be a welcome addition to the streets of Shibuya―one of Japan’s leading districts when it comes to Japanese fashion and culture.

    BEAMS JAPAN Hachiko Logo Long T-Shirt – ¥7,800 (Before Tax)

    Scramble Crossing/Traffic Safety Caps – ¥5,800 Each (Before Tax)

    The new store will stock a whole range of different clothing items, including attire exclusive to the branch such as the above-pictured caps and watch inspired by Shibuya;s tourist sites like the Scramble Crossing and Hachiko statue.

  • BEAMS fennica to Release Gorgeous Collection in Collaboration With Ainu Crafts

    06.October.2019 | FASHION

    fennica is a fashion label associated with BEAMS that combines traditional Japanese handicraft with new and old designs collected from Northern Europe. The label has announced that it will collaborate with the Akan Tourism Association (法人阿寒観光協会まちづくり推進機構) non-profit organisation to release an all-new collection that incorporates traditional Ainu crafts.

    Terry Ellisーthe London-based director of fennicaーand Keiko Kitamura observed Ainu culture in the Lake Akan area in Kushiro, Hokkaido, and have used the creative beauty of young craftsmen and craftswomen who are in charge of next-generation Ainu culture. Overtime they have worked together with the artisans to create an original collection entitled “Ainu Crafts from Lake Akan: Tradition and Innovation” which will be sold on the fifth floor of the Shinjuku branch of BEAMS Japan in the fennica studio and B Gallery from October 12.

    The collection incorporates silver jewellery with Ainu patterns, wood-carved cutlery, hamper bags made with traditional materials, and many other lifestyle items familiar to Ainu culture. During the showcasing, there will be other exhibitions related to Ainu in the gallery, as well as talks, live performances, and more.

     

    A special webpage went live on October 1 talking about this collaboration.

    The collection’s director Terry Ellis commented: “When I was walking around Takiguchi’s store Ichigen No Mise, my attention focused on this cutlery. I felt the folklore in its simplicity. Though it’s an item to be used, the craftsmanship is incredible. You can’t just stop at one, you want to collect more and decorate with them.” *Translated from Japanese

     

    Keiko Kitamura, also a director for the collection, commented: “Akan is a rare kind of place, with mountains, rivers, lakes and forests. It has its own shapes and colours because of the light, colours and sounds which change intensely with time and soak into your body. And Ainu art is distinct from the traditional craftsmanship of other countries and regions because in almost all categories you can still produce it even today. There are [Ainu] people who are still continuing to make art for their family to this day. Their still being here is something valuable.”

     

    She continues: “Japan’s handiwork is in danger of vanishing across all areas of the country. Even if there are no successors, there are people who have been beside them watching, and people who were once involved in the past. So we may barely just make it. Because if this handiwork comes to a stop, it will be no more. We feel a sense of duty to protect this wonderful work.”

RANKING

  • DAILY
  • MONTHLY

FOLLOW US