Little Twin Stars Themed Café & Christmas Market Arriving to Shinjuku’s Lumine EST
Christmas is flurrying to the Lumine EST shopping mall in Shinjuku this year with the Twinkle Snow Market.
Themed on Sanrio’s Little Twin Stars pair Kiki and Lala, the market will run from December 3 to 16 and feature a pop-up shop decked out with a wintry blue design.
Kiki & Lala Plush Toy Set: ¥3,800 (Pre-Tax)
Tote Bag: ¥2,000 (Pre-Tax)
The store will feature four different photo spots for you to snap pictures that immerse you in the kawaii and dreamy world of Kiki and Lala. To remember your time at the market there are seven exclusive pieces of merchandise to pick from all available for this winter only. These items are also available at Sanrio now!!! in LUCUA 1100 in Osaka.
Puff & Poff Plush Toy Set: ¥10,000 (Pre-Tax)
Acrylic Key Rings (10 Designs): ¥500 Each (Pre-Tax)
The Lumine EST Shinjuku branch of Sanrio now!!! on the third floor will also transform into a Kiki and Lala themed shop from December 3 until early February next year. The item to look out for are the plushies of Kiki and Lala’s friends Puff and Poff. Only 100 sets of these giant 50cm long toys are being sold at the Lumine EST branch as well as the branch in Osaka.
Sparkling Star Omelette☆Curry: ¥1,550 (Pre-Tax)
Kiki & Lala’s Nakayoshi Strawberry Pancake: ¥1,500 (Pre-Tax)
The Twinkle Snow Café is also now running at EGG&SPUMA on the 8th floor until January 6. The menu features cute and dreamy Kiki and Lala themed food.
A stamp rally is also taking place from December 3 to December 16 at all the Kiki and Lala collaborative shops at Lumine EST. Visit each location, collect three stamps and receive nail seals with an original design. The paper required to collect the stamps is given to those who meet the condition on the official website.
Enter the loving winter wonderland of Kiki and Lala this Christmas.
Lumine EST Shinjuku – Kiki & Lala Christmas Fair
Kiki & Lala Pop-Up Store
Running: December 3, 2018 – December 16, 2018
Sanrio now!!! Limited Time Kiki & Lala Themed Shop
Running: December 3, 2018 – Early February 20192019
Twinkle Snow Café at EGG&SPUMA (Floor 8F)
Running: October 15, 2018 – January 6, 2019
Official Website: https://www.sanrio.co.jp/news/ts-event-lumineest-20181127/
©’76, ’18 SANRIO 著作（株）サンリオ
Sanrio Characters Get Together for the Last EGG&SPUMA Collaboration Cafe in Tokyo
Sanrio is collaborating with EGG & SPUMA cafe which is located on the 8th floor of the shopping centre Lumine EST Shinjuku. The Sanrio Characters Cafe is set to open on November 15 and will remain open for a limited time only.
This will be the last time that Sanrio will collaborate with EGG & SPUMA and to really make it special, the menu is grander and packed with even more of your favourite Sanrio Characters. If you are a Sanrio fan, you definitely won’t be able to resist the adorable atmosphere.
From dinner to dessert to drinks, the menu will leave you spoilt for choice. If you’re looking for something to fill you up, then the Pompompurin Cheese Burger is for you. Pompompurin sits on the plate in burger form wearing a cute beret. Kiki and Lala’s themed dish is a tower of soufflé pancakes made to resemble a cute tree, and My Melody’s dish is a Melty Strawberry Soufflé Pancake garnished with a pink ribbon.
Of course, EGG & SPUMA Collaboration Cafe will be whisking up their highly popular Tea Party Set again but this time, the Sanrio presence is very intense.
The special Sanrio-style Tea Party Set is a grand three-tier course full of intricate design. The fun feast on the first tier features a colourful jelly treat which takes on the appearance of a capsule toy machine, and playful pup Pochacco in the form of a panna cotta dessert. The second tier serves up EGG&SPUMA’s popular soufflé pancakes covered in an irresistible berry sauce. The third tier will treat you to a ribbon-shaped strawberry milk crêpe and mini chocolate cakes with My Melody and Kuromi playing on top.
Order from the collaboration menu to receive a cafe-limited drink coaster.
*There are eight possible designs. Each customer will receive one coaster upon their order and they are unable to choose the design they receive.
Make sure to stop by for a top up on your kawaii levels!
Sanrio Characters Cafe
Location: EGG&SPUMA, Floor 8 Shinjuku Lumine EST, 3-38-1, Shinjuku, Tokyo
Cafe Running Period: November 15, 2019 – Mid January, 2020
Opening Hours: 11:00 – 22:30 (Last Orders: 21:45)
Vote at Shinjuku Station For Meiji’s Best Chocolate Snack in the 2019 National Election
The 2019 National Election for Meiji’s long-selling chocolate brands Kinoko no Yama and Takenoko no Sato is running up until December 2, with Jun Matsumoto and Akihiro Miwa representing each snack respectively, where the people of Japan can vote for their favourite of the two.
The final promotional campaign for the election will take place at Shinjuku Station’s Metro Promenade where there will be digital posters of both candidates and a chance for people to cast their votes. It will run for three days from November 8 to 10.
Visitors at the event are able to become part of the digitised poster to help support their favoured snack alongside the leader of the New Kinoko Party Jun Matsumoto, or Akihiro Miwa, the leader of the New Takenoko Party, as well as cast their votes.
Those who participate in the poster voting will receive a box each of the snacks and stickers of the elected leaders. Only 330 will be given out per day. Those who post a picture of themselves at the event on social media will also receive the first-ever Kinoko no Yama and Takenoko no Sato packaging covers. The Kinoko no Yama cover will feature Shinjuku Alta while the Takenoko no Sato cover will feature Mode Gakuen Cocoon Tower.
To celebrate the 40th anniversary of Takenoko no Sato, the all-new Double Nuts Cake flavour will be available for a limited time.
Kinoko no Yama & Takenoko no Sato National Election 2019 – Digital Poster Voting Event
Running: November 8, 2019
Time: 10:00-17:00 (Poster exhibits only from November 4-7 at 6:00-23:00)
Location: Shinjuku Station Metro Promenade, Tokyo Metro Marunouchi Line (3-38 Shinjuku, Shinjuku Ward, Tokyo)
How to Participate:
①Choose your party
③Choose your background and frame at the machine
④Complete your election poster photo shoot
⑤Confirm your photo
⑥Scan the QR code
⑦Download the photo
⑧Receive a novelty present – a box each of the snacks and stickers of the elected leaders (330 given per day on a first-come, first-served basis)
⑨Post on social media to receive Kinoko no Yama and Takenoko no Sato packaging covers
*Numbered tickets will be given out during crowded hours
Please check the special site for more details at: http://sousenkyo.kinotake.jp/?link=kie19071102
*In the case that numbered tickets are handed out, participants will need to line up in order. Once 330 people have participated, participating for that day will end.
*Please note that there is a possibility you will not be able to participate in your desired time slot during busy hours.
*Please refrain from asking station staff at the Tokyo Metro Line side of Shinjuku Station about the event.
*Enquiries are to be directed to the event office at the telephone number 080-4771-3588 (Available November 8-10 at 9:00-17:00)
*Anybody can join, however each person can only participate once
Keio Plaza Hotel Tama’s Hello Kitty & Sanrio Rooms Celebrate 5th Anniversary
04.November.2019 | SPOT
To celebrate 5 years since the grand opening of the Hello Kitty Room at Keio Plaza Hotel Tama, guests are being treated to a very special present.
Friday November 1 marked the 45th anniversary of Hello Kitty. Together with the 5th anniversary of the hotel room, all guests who stay in any of the Sanrio character-themed hotels at Keio Plaza Hotel from now until February 29 next year will receive an application paper. Once they fill it out and then post it in the box in the lobby on the second floor they will be entered for a chance to win a one-night ticket to one of the three Sanrio character rooms. Exclusive merchandise will also be sold to commemorate the 5-year milestone.
The hotel poster promotional videos for the three rooms over on their homepage. This includes the revamped Hello Kitty Room, the My Melody Room which opened back in June, and the Little Twin Stars Room.
Sanrio Character Room Ticket Campaign
Running: November 1, 2019 – February 29, 2020
Keio Plaza Hotel Tama
Address: 1-43 Ochiai, Tama, Tokyo
Official Website: https://www.keioplaza.com/tama/index.html
BEAMS fennica to Release Gorgeous Collection in Collaboration With Ainu Crafts
06.October.2019 | FASHION
fennica is a fashion label associated with BEAMS that combines traditional Japanese handicraft with new and old designs collected from Northern Europe. The label has announced that it will collaborate with the Akan Tourism Association (法人阿寒観光協会まちづくり推進機構) non-profit organisation to release an all-new collection that incorporates traditional Ainu crafts.
Terry Ellisーthe London-based director of fennicaーand Keiko Kitamura observed Ainu culture in the Lake Akan area in Kushiro, Hokkaido, and have used the creative beauty of young craftsmen and craftswomen who are in charge of next-generation Ainu culture. Overtime they have worked together with the artisans to create an original collection entitled “Ainu Crafts from Lake Akan: Tradition and Innovation” which will be sold on the fifth floor of the Shinjuku branch of BEAMS Japan in the fennica studio and B Gallery from October 12.
The collection incorporates silver jewellery with Ainu patterns, wood-carved cutlery, hamper bags made with traditional materials, and many other lifestyle items familiar to Ainu culture. During the showcasing, there will be other exhibitions related to Ainu in the gallery, as well as talks, live performances, and more.
A special webpage went live on October 1 talking about this collaboration.
The collection’s director Terry Ellis commented: “When I was walking around Takiguchi’s store Ichigen No Mise, my attention focused on this cutlery. I felt the folklore in its simplicity. Though it’s an item to be used, the craftsmanship is incredible. You can’t just stop at one, you want to collect more and decorate with them.” *Translated from Japanese
Keiko Kitamura, also a director for the collection, commented: “Akan is a rare kind of place, with mountains, rivers, lakes and forests. It has its own shapes and colours because of the light, colours and sounds which change intensely with time and soak into your body. And Ainu art is distinct from the traditional craftsmanship of other countries and regions because in almost all categories you can still produce it even today. There are [Ainu] people who are still continuing to make art for their family to this day. Their still being here is something valuable.”
She continues: “Japan’s handiwork is in danger of vanishing across all areas of the country. Even if there are no successors, there are people who have been beside them watching, and people who were once involved in the past. So we may barely just make it. Because if this handiwork comes to a stop, it will be no more. We feel a sense of duty to protect this wonderful work.”
Ainu Crafts from Lake Akan: Tradition and Innovation
Location: BEAMS Japan – Floor 5F (3-32-6 Shinjuku, Shinjuku Ward, Tokyo)
<fennica Studio> Product Sales: October 12, 2019 – October 20, 2019 (*AINU CRAFTS products, specially-made fennica select Lake Akan items, and more)
<B Gallery> Lake Akan Exhibitions: October 12, 2019 – October 27, 2019
①Live Event: October 13, 2019 @ 18:00-18:30
Guests: Sister music unit “kapiw & apappo” (Fukuko Gōukon/Emi Shimokura)
②Talk Show: October 20, 2019 @ 18:00-19:30
Guests: Kengo Takiguchi, Hiroyuki Shimokura, Erika Katsuya, Keiko Kitamura, Terry Ellis
*The live event and talk shows are booking-only. Please check the B Gallery website for more details and how to book.
Visit the following website for more details on the participating artisans: https://www.akanainu.jp/karpekuru
New York-Style Cafe & Restaurant Sarabeth’s Celebrates 7 Years in Japan With Special Event in Shinjuku
It has been seven years since Sarabeth Levine took her New York-based cafe and restaurant Sarabeth’s to Japan back in 2012. To celebrate, the establishment will hold a special one-night event with a commemorative menu.
“Fermented Foods” is the theme of the event, which will see an incredible line-up of premium dishes. There will also be a talk by Sarabeth Levine herself who will be in attendance.
The menu line-up features a range of healthy fermented foods, like pancakes and Eggs Benedict, while drinks options include lemonade with fermented syrup, goishicha tea from Aichi Prefecture, and more. There will also be Sarabeth cookies which you can take home with you.
Sarabeth’s Japan 7th Anniversary Special Event
Date: November 5, 2019
Time: Reception 18:30 / Open 19:30-20:45 (subject to change)
Price: ¥3,800 (Tax Included)
Capacity: 50 (Reservation-Only)
Location: Sarabeth’s Lumine Shinjuku (Lumine 2 Floor 2F, 3-38-2 Shinjuku, Shinjuku Ward, Tokyo)
New Food Truck Taiyaki Tainoya to Open in Shinjuku Serving Fish-Shaped Cakes
21.September.2019 | FOODTaiyaki Tainoya is a food truck set to open in front of the first floor entrance of Flags on September 20 which is connected directly to Shinjuku Station’s south-east exit.Taiyaki – ¥200 (Tax Included)The truck will sell taiyaki, a classic Japanese confection which comes in the form of a crispy fish-shaped cake filled with bean paste. The cakes sold here will be made using Tokachi beans from Hokkaido which have a distinct luxurious sweetness to them.The taiyaki here are made with takeout and gift-giving in mind, so they have been made nice and crunchy so they don’t fall apart or become mushy.The bean paste isn’t overly sweet so is easy to enjoy. The beans, which have a strong aroma, are cooked in sugar beet from Hokkaido, and contain a hint of moshio, which is salt you get from burning seaweed.The sweet bean paste has such a smooth texture that you wouldn’t believe that’s what it is. If you’re a lover of adzuki bean paste or aren’t good with sweet things, then this is a bean paste you’re going to love.For an extra ¥30, you can have the taiyaki packed in a cute gift box if you’re thinking of giving it to someone. There are six colours to choose from for all occasions, be it a home party or for clients. They are also wrapped with noshi paper and contain message cards. There are seven of these to pick, so you can write your own words to the person.If a simple taiyaki isn’t enough for you, you can also top it with a rich soft-serve ice cream. Pick between Hokkaido Vanilla or Uji Matcha flavours.If you’re getting off at Shinjuku Station, be sure to head out the south-east exit of the JR Line section to find Taiyaku Tainoya.
InformationTaiyaku TainoyaAddress: 3-37-1 Shinjuku, Shinjuku Ward, Tokyo (1st floor entrance of Flags at Shinjuku Station’s south-east exit)Grand Opening: September 20, 2019TEL: 080-4179-2365Opening Hours: 11:00-3:00No Fixed Holidays
Escape From Godzilla at TOKYO MYSTERY CIRCUS Escape Game Theme Park
TOKYO MYSTERY CIRCUS’s catalogue of games just keeps on growing. The puzzle and escape game theme park has just announced the return of its escape game Escape From Shin Godzilla which is being held in collaboration with the 2016 film Shin Godzilla.
The event was previously held last April where it ran until October, enjoying huge popularity with over 40,000 escape game-goers. Players took the role of a member of the Kyosaitai―the anti-Godzilla task force―based in Kabukicho, Shinjuku where you will be tasked with solving puzzles to defeat the colossal giant.
The thrilling event returns once more with original visuals created to make it look like Godzilla has really invaded Kabukicho. Tickets are now on sale, and you can pick up exclusive merchandise and themed food at the venue too. Can you defeat Godzilla?
TM&©TOHO CO., LTD. ©SCRAP
Escape From Shin Godzilla
Location: Himitsu Kichi Lab, TOKYO MYSTERY CIRCUS (Floor B1F)
Running: October 4, 2019 – November 10, 2019
Weekdays: 13:20 / 16:20 / 19:20
Weekends & Holidays: 10:10 / 12:40 / 15:10 / 17:40 / 20:10
*The event will end 100 minutes after each starting time
Advance: Single ¥3,300 / Group ¥12,000 / Repeater Group Ticket ¥12,000
Same-Day: Single ¥3,800 / Group ¥14,000 / Repeater Group Ticket ¥14,000
*Same-day tickets will not be available if all advance tickets sell out
TOKYO MYSTERY CIRCUS
Address: APM Bldg., 1-27-5 Kabukicho, Shinjuku, Tokyo, 160-0021
Opening Hours: Weekdays 11:30-23:00 / Weekends & Holidays 09:30-23:00
No Fixed Holidays.
Price: Free Entry (*Separate tickets required for games)
Official Homepage (English): https://mysterycircus.jp/en/
Event Page (Japanese): https://mysterycircus.jp/shin-godzilla/
Scorch your Senses at the Spicy as Hell and Tasty as Well 2019 Food Festival Round 2 in Shinjuku
Spicy as Hell and Tasty as Well 2019 will be holding round 2 on August 16, 2019 at Okubo Park, Kabukicho in Shinjuku. This will be the event’s biggest gekikara gourmet saiten (super spicy festival) Japan has ever seen.
Food services that represent the spicy foods of the world have all joined forces at Kabukicho in Shinjuku; Asia’s largest entertainment district to tinge it with a luminescent spicy red colour. So far, around 0.7 million people with a burning passion for spice have made their way to the spice central to test their tolerance to the range of gourmet spicy dishes. From beginner to mania, the event caters to all levels of spice-lovers. From a tiny touch of spice to spicy as hell, there is a wide range of spice levels to choose from. The dishes served and participating shops are changed each week, so you can enjoy a new spicy experience each week.
At the 1st Round, spice fans had their fill of Ciao em Cafe’s Bún bò Huế. This café, which originates from the outskirts of Tokyo in Hana-Koganei, took part in the event for the first time. One of their signature dishes is the Vietnamese soup, which captured the hearts of many women for its perfectly balanced sweet yet spicy flavour. Despite being Menya Mazeharu’s first time serving at the event, their queues stretched out into the sunset from morning to evening each day .
Round 2 will see Cheese to Gibier Curry Naru Ichizoku and Tokyo spice curry Aka to Kuro spicing up the event for the first time. This is the perfect opportunity to experience Awajishima Curry made with the world’s most sense-scorching spices including ghost pepper, trinidad scorpion pepper, and the carolina reaper. Tokyo spice curry serves up red curry dishes made with ingredients traditionally used in natural Chinese food therapy. Their black curries are Kashmiri curries that will leave you feeling satisfied.
These are just a selection of the vast number of noteworthy spicy dishes. You are bound to find the perfect curry to spice up your life at this event, so please check it out.
Spicy as Hell and Tasty as Well 2019 (激辛グルメ祭り2019)
Venue: Okubo Park, Kabukicho, Shinjuku
Address: 2-43, Kabukicho, Shinjuku, Tokyo
Access: 3-min walk from Seibu-Shinjuku Station or an 8-min walk from Shinjuku station (JR/ Odakyu/ Keio lines)
Entry: Free to enter, pay for your food and drinks.
2nd round: Aug 16 ー 21
3rd round: Aug 23 ー 28
4th round: Aug 30 ー Sept 4
5th round: Sept 6 ー 11
6th round: Sept 13 ー 18
* Closed on Aug 15, 22, 29 and Sept 5, 12 to change the shops.
* Open on rainy days (closed during stormy weather).
* Spicy as Hell and Tasty as Well is open for a total of 38 days this year, the longest it has ever run in history.
Pop Team Epic Pop-Up Shop Makes its Way to Shinjuku This Month
The Pop Team Epic pop-up shop is set to take to make a return this month. It will open on the sixth floor of Shinjuku Marui Annex and run from August 23 to September 16.
Themed on the the popular manga and anime series, the pop-up shop first appeared in December 2016 and has since popped up many times around Japan over the years. Having been held in various places around Tokyo as well as Nagoya, Fukuoka, Sapporo and Osaka, it is finally making its way to Shinjuku for the first time.
The shop’s main visual was drawn by series creator Bkub Okawa. Its design will feature on many exclusive pieces of merchandise at the shop.
Fans of the series have lots to look forward to at the shop, with plenty of cute and hilarious decorations of Popuko and Pipimi and plenty of photo opportunities. Those who spend over ¥3,000 (tax included) at the shop will even receive an original sticker. Only one will be given per person.
More details about the event can be found over at the official Twitter page.
Pop Team Epic Pop-Up Shop
Running: August 23, 2019 – September 16, 2019
Time: 11:00-21:00 (Until 19:00 on September 16, 2019 *Free entry, no planned holidays
Location: Shinjuku Marui Annex 6F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo)
Event Official Twitter: https://twitter.com/pteppopup
Keio Plaza Hotel Tokyo Offers Luxurious Accommodation Plan & Tea Ceremony Experience For Families
05.August.2019 | SPOT
Keio Plaza Hotel Tokyo, a highly prestigious and magnificent 4-star hotel located in Shinjuku, is now serving an all-new “luxurious” family package which includes a tea ceremony experience and much more. It is currently running from July 20 to September 1.
The rooms offered in the accommodation plan are the hotel’s popular Wide Twin Rooms located on the Premier Grand club floor. Use of the Club Lounge is included in the package. The Wide Twin Rooms include two roomy queen-size beds which span 1.53 meters wide which allow parents to sleep comfortably with their children. Rooms also feature their own bathroom facilities.
The package also includes a check-in simulation for children aged 6-12 years where they can get a feel for what it’s like to check-in. They will fill in their own check-in cards with parents and receive a ticket for the tea ceremony experience. They will be able to take their card home with them and take a commemorative photo.
The tea ceremony experience will be held on the hotel’s 10th floor in the “Shofuan,” an authentic tearoom that has been in the hotel since it opened in 1971. Parents and children will receive proper instruction from the tea ceremony teacher before pouring their own tea, allowing them to learn about traditional Japanese culture and etiquette. They will receive a special certificate of completion at the end.
If you’re travelling to Japan as a family this summer then enjoy it in luxury at Hotel Keio Plaza Tokyo.
Tea Ceremony Experience and Luxurious Accommodations for Families
Running: July 20, 2019 – September 1, 2019
Price: ¥18,450 per person for the Wide Twin Rooms on the Premiere Grand Club Floor *Usage for 2-4 people (Includes use of the Club Lounge, breakfast, and includes service charge and tax)
①Tea Ceremony experience for overnight guests (1.5 hours required, children of preschool age or younger cannot participate but are welcome to watch)
②Simulated Club Lounge check-in experience for children and special commemorative photographs available between 2:00p.m. to 5:00p.m.
③Amenity items for mother use (skin care products etc.)
④Commemorative certificates of stays and tea ceremony completion, and photographs presented to guests
⑤Complimentary late check-out at 12:00p.m. (Normal check-out time is 11:00a.m.)
⑥Complimentary use of Sky Pool facilities
Enquiries & Reservations: +81-35322-8000
Keio Plaza Official Website: https://www.keioplaza.com/
Osamu Watanabe’s Mouthwatering Museum of Sweets Showcases Giant Candy Unicorn & More
Have you heard of Osamu Watanabe? You won’t forget his name by the end of this article. He is an installation and contemporary artist that draws his inspiration from the world of sweets and confections. He has drawn much attention not just in Japan but overseas too in countries like the US, Italy, Turkey, Indonesia and China with his various exhibitions.
Watanabe is set to take his “Museum of Sweets” exhibition to Shinjuku where it will open at the Odakyu Department Store on July 31.
The candy creations will be split throughout 9 different areas such as the titular room Museum of Sweets as well as the Forest of Sweets, Banquet of Sweets, Sweets Aquarium and more, all of which are sure to tickle the taste buds of sweet tooth visitors.
What’s more is that you are permitted to take photos, opening the door for countless photo opportunities for Instagram.
Osamu Watanabe will also be present to host a workshop on 4 separate days so you can craft your own cookie charm using materials Watanabe actually uses in his creations.
Enter a fantastic candy land cooked up by the one and only Osamu Watanabe.
Museum of Sweets
Running: July 31, 2019 – August 14, 2019
Time: 10:00-20:00 (Until 20:30 from August 7-13 / Until 17:00 on August 14)
*Last entries 30 minutes before closing times
Location: Odakyu Department Store Shinjuku Floor 11F
Entry: General ¥600 / High School & Junior High School Students ¥400 / Elementary School Students & Younger – Free
*If you are disabled you and a guardian can get in for free if you take a physical disability certificate
*Those who hold an Odakyu Points Card or Odakyu Ladies Club Card can get ¥100 off entry (applicable only to those who have a card)
Odakyu Department Store Official Website: http://www.odakyu-dept.co.jp/
Workshop: Make a Cookie Charm With Osamu Watanabe!
Running: August 3, 2019 / August 4, 2019 / August 11, 2019 / August 12, 2019
Slots: 13:00 / 13:30 / 14:00 / 14:30 / 15:00 / 15:30 (Each Day)
Participants: 10 per slot
Applying: Please apply at the department store from 10:00 on the day
Osamu Watanabe Official Website: http://watanabeosamu.tokyo/profile_en.html
Sanrio Announces Character Themed Cafe at EGG & SPUMA in Shinjuku
04.July.2019 | FOOD
Sanrio has announced that it will open its third-ever limited-time cafe themed on their magazine Ichigo Shimbun at EGG & SPUMA located on the 8th floor of Shinjuku Lumine EST from July 11 to September 30.
Ichigo Shimbun is a monthly magazine published by Sanrio which includes information about the latest character merchandise, the Sanrio Character Awards, and more. Many of Sanrio’s characters appear in the magazine and are set to appear at the cafe in the form of food. The theme of the cafe will be “Vacation.”
EGG & SPUMA are known for their pancakes, so for the Sanrio collaboration, they will serve a special plate of pancakes themed on a beach with Pompompurin sunbathing on top. You can also order refreshing summery soda drinks too.
There will be two different menus served at different periods for the duration of the collaboration, meaning a repeat visit is a must. We hope you get to try everything!
Ichigo Shimbun Diner
Location: EGG & SPUMA, Shinjuku Lumine EST Floor 8F, 3-38-1 Shinjuku, Shinjuku Ward, Tokyo
Running: July 11, 2019 – September 30, 2019
Business Hours: Weekdays 11:00-23:00 (Last Orders 22:00) / Weekends & Holidays 11:00-22:30 (Last Orders 21:30)