Starbucks Japan is starting up its second “STARBUCKS® JAPAN WONDER PROJECT” on December 26 which aims to promote the wonderful characteristics and elements of Japanese culture.
The event it is looking to is a tradition observed on New Year’s Day called Kakizome, or “first calligraphy of the year.” This has inspired two drinks to lead customers into a happy new year: the Goma Goma Goma Frappuccino® that calls to mind ink and paper with its combination of black and white and the Goma Goma Goma Latte that fuses a harmonious fragrance of sesame seeds and espresso that warms you up on a cold winter’s day.
Kakizome is an event that originates in the old Japanese imperial court where one would prepare their ink in the morning and write a poem while facing that year’s lucky direction. The tradition today begins on January 2 in which people write their aims, goals and wishes for the new year stroke by stroke. The paper is then thrown into a fire in the middle of January as it is said the person will be able to write a more fair hand by doing so.
The Goma Goma Goma Frappuccino® is made with a white Frappuccino® body and combined with a sesame seed sauce to create a beautiful and very different design. The whipped cream on top is topped with black, white and gold sesame seeds for added crunch. It’s also drizzled in honey which goes perfectly with the seeds. The beverage’s bright and shiny appearance looks towards a hopeful 2019.
The hot Goma Goma Goma Latte combines sesame seeds and espresso with milk for a touch of sweetness, bringing together both a Japanese and Western taste.
Head to Starbucks for the coming new year where coffee meets culture.
Goma Goma Goma Frappuccino®: Tall ¥580 (Pre-Tax)
Goma Goma Goma Latte: Short ¥440/ Tall ¥480 / Grande ¥520/ Venti® ¥560 (Pre-Tax)
Running: December 26, 2018 – January 16, 2019
Available: At most Starbucks branches across Japan
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