Impactful accessories that will transform simple co-ords

28.December.2018 | FASHION

Whether it’s adding a white shirt to denim or something else as simple, basic styles are my weapon of choice. And certain impacting accessories can sometimes perk up a lonely-looking co-ord. Common items are fine with the clothes you choose. So which accessories will give that change of vibe?


Wear piercings and earrings big

Mild colours evoke that girly essence

Larger accessories are the trend right now. I recommend those with an antique feel to them too. Piercings that sway make their colours stand out more and are perfect for that after-five date. Classic pearls are surefire so be sure to check some out.

Left: Earring ¥3,600 (YURI SUGANUMA×Liquem) / Bottom Left: Earring ¥2,300 (Liquem) / Top Middle: Piercing ¥1,600 (SMELLY) / Middle: Piercing ¥1,600 (SMELLY) / Lower Middle: Piercing ¥3,500 (Santa Monica Harajuku) / Right: Earring ¥3,000 (Liquem)


Flashy & edgy coloured scarves? Absolutely!

Vivid coloured scarves go well with an outfit. Popular choices are geometric, oriental and checkered designs. If you’re looking in the used clothing section you’re sure to find some unique options – and for a good price.

Top: ¥3,900 (Santa Monica Harajuku) / Bottom: ¥700 (Santa Monica Harajuku) / Left & Right: Stylist’s own belonging


If you’re not good at hairstyling, don’t worry!

Make them look twice with a barrette

Barrettes will add a little sweetness to your hair. One barrette can make a big difference in those busy mornings so you look gorgeous. Even if you have a simple one, gold leaves a deep impression, and things like primary colours and retro, girly items fit grown-up women perfectly.

Top Left: Barrette ¥2,900 (Santa Monica Harajuku / Rest: Stylist’s own belongings




  • H&M Collaborates With Pokémon to Release Character-Inspired Line

    03.May.2019 | ANIME&GAME / FASHION

    H&M has announced a new collaboration with Pokémon. The collection features appearances from popular characters as well as designs based off the upcoming Detective Pikachu movie.

    Hoodie: ¥2,499 / Pants: ¥1,799

    Shirt: ¥2,499 / Pants: ¥2,499

    Pokémon has made its way onto the runway recently, such as at the London Fashion Week Men’s show, and is becoming something of a style in the fashion world. H&M’s Pokémon collection maintains that high level of fashion with its street-style men and women line and the cute kid’s line.

    T-Shirt: ¥1,299

    T-Shirt & Pants Set: ¥1,799

    The collection is being sold at H&M Mens, Divided, and the H&M online store in Japan.

    One Piece: ¥999

    Socks (5 Designs): ¥999

    The kid’s collection includes a t-shirt, one piece, socks and underwear, meaning both kids and adults alike can get in on the fun.



    © 2019 Legendary and Warner Bros. Entertainment, Inc. All Rights Reserved.
    © 2019 Pokémon.

  • The days are still cold as February draws to a close, but I want to get out of this rut of wearing winter clothes every day! If you feel the same as I do, why not pick out a new pair of glasses in preparation for spring and discover a new you?


    clear frames and their natural appearance

    I want to feel refreshed so I head to a record store to search for a new record. I might try out a genre I don’t normally listen to.

    I’ve gone for a casual look today with a sweater, jeans and sneakers. I add a scarf for style so I don’t look too rough.

    For those who like unique things but aren’t confident with challenging themselves to something new, then I recommend getting glasses with clear frames. At a glance they look difficult to co-ordinate with, but they’re in fact a fantastic choice that go with anything. It’s good to try out things you normally wouldn’t go for to make you feel refreshed.

    Model’s Glasses: Zoff – ¥7,000 (Before Tax)

    Left: Zoff – ¥7,000 (Before Tax) / Right: Zoff – ¥7,000 (Before Tax)



    rough brought to life with glasses

    On my days off I usually hole up at home but today I went to chill at a local cafe.

    I go for a rough look with a hoodie, checkered pants and sneakers. The colours are my silhouette are rough but this is balanced by my brow-framed glasses.

    This type of frame of course goes well with tight, well-balanced looks, but why not try something different by combining with a rough outfit?

    Model’s Glasses: JINS – ¥12,000 (Before Tax)

    Left: OWNDAYS – ¥10,980 (Before Tax) / Right: Zoff – ¥9,000 (Before Tax)



    playing around with unique glasses

    Wearing a jacket set-up like this makes you feel sophisticated. Grab a coffee during your work break, straighten your back and get through the last day of the week.

    While an outfit like this will make you feel proper, paying attention to the size and material while taking into account the overall balance will have you looking even more dapper.

    Since the outfit is so neat and trimmed you’ve gotta go with a quirky pair of glasses. This gives a playfulness.

    Model’s Glasses: OWNDAYS – ¥9,980 (Before Tax)

    Left: Zoff – ¥9,000 (Before Tax) / Right: JINS – ¥12,000 (Before Tax)



    my new standard

    Everyone has their ‘go-to’ outfits. By adding just some little changes to your go-to you can experience a whole new you.

    My long-sleeved trench coat coupled with the loose pants makes for a tight balance. Combining this with glasses that have a defined colour and shape brings the whole mood of the look together.

    When I look in the mirror, I see an unfamiliar me. A new me.

    Model’s Glasses: JINS – ¥12,000 (Before Tax)

    Left: Zoff – ¥9,000 (Before Tax) / Right: JINS – ¥5,000 (Before Tax)


    Find the glasses that you look the look of and discover a you that you never knew existed too.



  • Rikako Ōya’s #OOTD – The Latest Fashion Trends in Japan (January 2019)

    24.January.2019 | FASHION / FEATURES

    #OOTD is fashion-lover Rikako “Ricopin” Ōya’s featured series on MOSHI MOSHI NIPPON where she exhibits the latest fashion from Japan. This will be the final entry to the long-standing and popular series which has taken place over a year already!


    Ricopin’s crowning glory theme is a favourite colour (or colours) of hers: rainbow. In the final outfit of the article in which she makes up a look with her favourite items on the month she incorporates red as the main colour, her absolute favourite colour.


    90’s mix littered with juicy colours

    Ricopin stylishly layers yellow, orange and blue in this look which elicits a feeling of freshness and energy. Compact sizing of each item brings the entire outfit together instead of it looking too loud. The half zip sweatshirt and coach jacket gives us that 90’s mood.

    Aymmy in the batty girls: Boa Coach Jacket ¥24,000, Shaggy Neck Knitwear ¥13,000, Checkered Skirt ¥14,000 / Everything else is a personal item of the stylist


    playing daring with colours and a men’s-like balance

    Combining the street styles of an oversized denim jacket and striped pants gives fresh expression when the jacket is striped and the pants are a bright colour. The white accessories and details also help to bring the entire outfit together.


    VOLCAN&APHRODITE Shibuya 109: Denim Jacket ¥25,000, Sunglasses ¥2,000 / Aymmy in the batty girls: Striped Knitwear ¥13,000, Striped Pants ¥17,000, Boa Waist Pouch ¥9,000 / T&P Shibuya 109: Sneakers ¥2,900 / Everything else is a personal item of the stylist


    open a lead with accented colours in a sporty look

    Ricopin went on a colourful adventure with the high neck cut and sewn, belt and hood which complement the black down jacket base. The purple pants are surprisingly not overly flashy so even if you add colours it never looks too much. Her shoes are thick-soled to give a nice balance in terms of volume.


    VOLCAN&APHRODITE Shibuya 109: Down Jacket ¥9,800, Corduroy Pants ¥6,980, Belt ¥980 / Candy Stripper: High Neck Cut & Sewn ¥6,800 / T&P Shibuya 109: Sneakers ¥2,900 / Everything else is a personal item of the stylist



    <Ricopin’s Thoughts>

    “I’ve always liked colour coordination and colourful clothes. Even in my recent outfits I’ve just worn red. My hair is blonde so I wear red clothing I get told I look like [Japanese comedian] Kazlaser [laughs]. But in brightening up I’ve come to enjoy more standout colours than before. I also want to try out blue and green items this year! In winter I’m inclined to wear the same kind of outdoor wear and I tend to go with safe colours in my looks, but when I saw the clothes this time around I saw the light in how much you can play around with colours like this! Whether I’ll be popular in them is another thing entirely [laughs] but I love girls who wear colourful fashion. I feel wearing colours makes you feel more alive. The outfit I personally find to be the easiest to wear is the one with the black down jacket and yellow belt. Accessories add colour so you can change your impression easily, can’t you. My colour recommendation is without question red! Be sure to try colour coordinating yourselves this winter too♡”


    Cooperating Stores

    VOLCAN&APHRODITE Shibuya 109 (03-3477-5072) / Aymmy in the batty girls (03-3470-0140) / Candy Stripper (03-5770-2201) / T&P Shibuya 109 (03-3477-5175)


    Check out Ricopin’s own personal outfit!

    In this section, Style Leader Ricopin shows us what clothes she’s into right now. For her finale, she clads a winter colour look that is very her style. Her thing right now is an everyday style that combines casualness and cuteness.


    Owning the sizing with red as the main player


    “This time I used my favourite colour, red, as the main colour! The down jacket is from Little Sunny Bite. This size which is like it’s hugging you is cute and warm and surprisingly goes with anything you combine it with so I’m all about it this year. Generally you’d wear the jacket zipped up with jeans and sneakers but this time I wanted to open the jacket up so I tried balance the volume with white socks and ballet shoes. I see these shoes so much in fashion on the streets and think it’s cute♡ The sweater is striped and is my kind of colourful. I want to carry on challenging myself to more colourful fashion this winter!”


    <Staff Comment>

    Thank you to all of you who have read this series over the past year. Ricopin’s style has refined with every article and she has shown growth. Her possibilities are endless! The series is coming to an end, but we want to have Ricopin appear in another project sometime in the future. We’ll be sure to keep you updated, so we ask for your continued support until then.

  • Rikako Ōya’s #OOTD – The Latest Fashion Trends in Japan (December 2018)

    27.December.2018 | FASHION / FEATURES

    #OOTD is a featured series here on MMN by fashion-lover Rikako “Ricopin” Ōya in which she showcases the latest fashion from Japan. This time she has picked out the perfect party style for this season and winter break where there are lots of events taking place. This dress-up style has that Ricopin taste to it, one that makes you stand tall while maintaining a uniqueness. Her final outfit in the list is made up of her favourite items of the month and is another dress-up style.


    feeling like a lady with fur

    Ricopin creates a special ladies style simply by wrapping a a long-furred coat around a fitted one piece. Points of note are the belt tied up high and heels which give variation to the overall look.

    MARTE: Fur Coat ¥21000, Used One Piece ¥8,800, Pumps ¥9,000, Bag ¥8,300
    Aymmy in the batty girls: Beret ¥9,000 / Everything else is a personal item of the stylist


    a touch of playfulness using individual motifs

    The balance between the classic party style look of a dress and fur coat which has a cat design on the dress and Furby design on the back of the coat creates even more of a playfulness. An air of sophistication is also made with the long fur coat and bag.

    Aymmy in the batty girls: Fur Coat ¥35,000, Pochette (Specimen) / Candy Stripper: One Piece ¥22,800
    MARTE: Barrette ¥5,800 / T&P Shibuya 109: Long Fur Coat ¥1,900 / 
    Everything else is a personal item of the stylist


    a girly co-ord that brings out pop-ness using colour variations

    This outfit co-ord is fashionable without feeling overdressed and is perfect for getting together with the girls, going out to the theme park and so on. Points to highlight are the down jacket and the boa skirt. The yellow tights give an accent to the look♡

    Aymmy in the batty girls: Down Jacket ¥24,000, Boa Skirt ¥17,000
    MARTE: Used Turtle Knit ¥5,300 / T&P Shibuya 109: Shoes ¥2,900 / Everything else is a personal item of the stylist


    <Ricopin’s Thoughts>

    “I actually haven’t been to many parties in my private time, so it felt really fresh dressing up like this and doing this shoot! The location was a hotel which was just too wonderful that I thought ‘This needs to be on Instagram!’ (laughs) I played with motifs and colours this time, but it was something different from what you’d wear on a regular date. It was party fashion, something to enjoy going all out and dressing up for getting together with stylist girls, so it was great. The mint fur coat feels grown up, and the cat one piece co-ord brings out a style that separates you from others. The down jacket is perfect for outdoor events. I wore colours and items that require courage too, things that would be born precisely because it’s a party, so I definitely want people to try challenging themselves! This is the New Year season and winter vacation with lots of events, so be sure to enjoy wearing something different from what you’re used to♡”


    Cooperating Stores

    Aymmy in the batty girls (03-3470-0140) / Candy Stripper (03-5770-2201) / MARTE (03-3797-3123) T&P Shibuya 109 (03-3477-5175)



    Check out Ricopin’s own personal outfit!

    In this section, Style Leader Ricopin shows us what clothes she’s into right now. This time she has created a special winter style that is girly but spicy.


    feeling yourself combining rock and girly styles

    “I like the leather skirt so much that I wanted to buy it the moment I saw it. It’s from NADIA in Harajuku. It’s leather but has ribbons and mini flairs. It has a sweet and spicy vibe that’s irresistible♡ I tried making a co-ord that you can head out with as is by combining the red frill skirt and leopard fur coat. It’s winter so I want to look girly from time to time, but there’s a rock [gal] in me I can’t shake off easily that’s left in (laughs). I dressed up in heels, but it will be cute in sneakers too, so I recommend this look!”

  • ON→ OFF slider co-ordination for working girls

    27.December.2018 | FASHION

    These co-ords are for the everyday working girl who can also dress up nice and easily into a post-work, after-five outfit. Complete a look from your casual office-wear by adding some small accessories and head out to enjoy your date or girls get-together.



    A mannish look with a clean white one piece and pants

    A clean casual office outfit is life.

    Opening the front button of the white one piece creates style like a long shirt.

    When combined with coloured pants, everything comes together, and you look handsome.



    1. Hair back, manful

    Looking natural from all angles


    2. Pin heels, a girl’s icon

    3. A leather bag brings to bring it all together


    Always have yourself braced during ON TIME. Back straight, face dignified. Roll up the sleeves of your one piece just a little. Have your hair simple through and through with just one knot so it maintains the freshness of your white one piece look.



    Readying the concealed accessories in your bag for one’s best outfit

    Preparing those after-five accessories,

    those that don’t make even your work bag bulky.

    Clock out of work and head to the powder room!


    Transform entirely with these 3 stylish accessories while still in your ON TIME clothes


    1: Hypnotize with swaying hooped earrings

    2:Add class with a checkered scarf


    Scarves are an upcoming fashion accessory gaining more and more attention. The milk tea-coloured checkered design is elegant and refined and reflects well with the ON TIME one piece. Choosing larger earrings naturally makes your face look smaller too.

    Earring ¥4,500 (LATIA) / Scarf (stylist’s own belonging)


    Other Styling: Tying a scarf around one knot is good!

    Scarves have many different uses. Highlight your face by tying one in your hair and around a single hair knot. Show just a little of the design, like a floral pattern, and make a point to combine with a simple outfit for perfect results.
    Scarf ¥3,200 (Santa Monica Harajuku)


    3:A barrette perfect for the bustling streets

    A large barrette is after-five’s best friend. Using a marble type plastic barrette will make your hairstyle look mature. If you braid your hair almost to the end and add the barrette and decorative pins your hair will look on-point and stylish all the way around.

    Barrette (stylist’s own belonging)



  • Switching on my silky-smooth and dazzling self with makeup

    26.December.2018 | FASHION

    Makeup is the habitual routine I use to affirm myself every morning. I borrow just a little magic that cosmetics offers to add to my natural self. Let’s all start a healthy makeup schedule together―one for the women out there so they can go about silky-smooth.


    The rising root of strength from within

    Just a spoonful of wildness – without overdoing it. Those nonchalant, accidental gestures so beautiful as to be enticing. Natural but strongly attractive. Having skin that will make anyone spontaneously want to touch it.


    Dignified, feminine

    No soft spot left unturned. By relaxing your face, that gentle femininity will flow out.  That simple and cool girl smile without anything put on will inspire with its transparency.


    Make up your face with highlighter, using no foundation. Bring out a wildness using a grey mascara base with fibres on your eyebrows. For lips, make them look healthier with gloss.


    Clockwise from the top left: ①ADDICTION Sheer Pressed Powder,②Dior Addict Lip Maximizer, ③THREE Pressed Eyebrow Duo, ④Elegance Eyebrow Slim, ⑤RMK Super Basic Liquid Concealer, ⑥FLOWFUSHI Mote Mascara, ⑦ADDICTION Tint Lip Protector



  • Rikako Ōya’s #OOTD – The Latest Fashion Trends in Japan (November 2018)

    22.November.2018 | FASHION / FEATURES

    #OOTD is a featured series here on MMN by fashion-lover Rikako “Ricopin” Ōya in which she showcases the latest fashion from Japan. The theme of her 10th entry is ‘Trad Style’ fused with school uniform elements. While these outfits are classy they are also nostalgic, calling back to older fashion, and are coordinated with that Ricopin taste. The final outfit in which she serves an outfit made up of her favourite items of the month has a slight air of retro-ness to it.


    a bad trad serving a fresh style

    Everyone has that one bad guy in class. He is Ricopin’s inspiration for this orthodox school look which she fashionably dons with a long T and baggy pants. The sleeve prints and typography on the belt give off an individualistically playful aura.

    Chicago Jingumae: Used Vest ¥3,900 / Ammy in the batty girls: Long T-Shirt ¥6,500, Checkered Pants ¥21,000, Belt ¥2,500, Beret ¥8,000

    *Everything else are the stylist’s personal items.


    the magic of an honour student’s colour coordination that keeps on wowing

    Ricopin takes the classic trad combo of tilden knitwear and a pleated skirt and spins her own twist on it by incorporating bright blue and leather. The yellow socks are a standout player in this overall chic getup.

    Chicago Jingumae: Used Knitwear ¥1,000 / Laforet Harajuku: High Neck Sweater ¥2,800 (F&A), Oxford Shoes ¥6,400 (F&A), Pleated Leather Skirt ¥8,400 (F.i.n.t) 

    *Everything else are the stylist’s personal items.



    an old-fashioned student outfit with a jumper skirt and stadium jumper

    Ricopin forges grace with the checkered jumper skirt and brown high neck knitwear and fur stadium jumper. Her classic retro style schoolgirl look is on point. The knee high socks and red pumps are also a perfect match.

    Laforet Harajuku: Fur Blouse ¥12,800 (F.i.n.t), Checkered One Piece ¥7,600 (F.i.n.t), High Neck Knitwear ¥3,800 (F&A), Ribbon Barrette ¥1,500 (F&A), Pumps ¥6,800 (an another angelus)

    *Everything else are the stylist’s personal items.


    <Ricopin’s Thoughts>

    “It felt really fresh wearing the trad style with a school uniform look in a cute way! My usual outfits are really rough and loose, but this kind of tight look is precious and makes you hold your head high. Especially the first outfit. I actually want to try wearing that kind of boyish, casual style myself! The usual thing to do is wear a shirt under the fest, but the long T gives it that bad boy look. Plus it went with my hairstyle so I liked it. Although the combination of the pleated skirt and knitwear in the second outfit are the school items the mature look is super cute♡ I also personally like casually adding different colours here and there. The final outfit is a classic girly look. It’s part of my image so it was easy to wear. Also, I’m really into brown right now. My nails are painted that colour so making the inner part of this look brown was a highlight of the outfit♪”


    Cooperating Stores

    Jingumae Chicago (03-5414-5107) / Aymmy in the batty girls (03-3470-0140) / F.i.n.t Laforet Harajuku (03-5843-0395)


    Check out Ricopin’s own personal outfit!

    In this section, Style Leader Ricopin shows us what clothes she’s into right now. This time around she’s created an outfit entirely out of clothes from her favourite brand – Aymmy in the batty girls! Her look is centred around her most beloved item: overalls.

    my best co-ord, it was love at first sight



    “I love this overall so much I’ve probably posted it so many times on Instagram (laughs). This was actually my first overall I bought. The shape is beautiful and the legs look long, and combining it with the knitted jumper from the same brand makes it the ultimate cute♡ If you’re not careful with overalls you end up looking childish, but having mature elements makes it wonderful, like the high waist design and ribbon on the back. It’s easy to get the balance right and it’ll go with any shoes, but when thinking about the knitwear and my own style I decided to go with platforms♡”

  • Rikako Ōya’s #OOTD (October 2018): The Latest Fashion Trends in Japan

    27.October.2018 | FASHION / FEATURES

    #OOTD is a featured series here on MMN by fashion-lover Rikako “Ricopin” Ōya in which she showcases the latest fashion from Japan. The theme of her 9th entry is ‘Outdoor Mix’ – a new style that combines outdoor clothing with something completely different to add new flavour to the outfit. At the end of the article, Ricopin also delivers her favourite items this month with a personal style of her own.


    bringing the spice with a fluffy boa

    Ricopin is donning a boa jumper―a classic material for outdoor wear―and the blue colour brings out that showiness even more. Combined with a leopard print skirt, this look brings a spicy street mix that’s in right now.


    Candy Stripper: Boa Upper ¥14,800 / Chicago Jingumae: Used Skirt ¥2,900

    *Everything else are the stylist’s personal items.


    unnatural strip colour combination = mood

    This warm and fluffy style has a real outdoor vibe brought out by the fur aviator hat and corduroy jumper skirt. This is layered with a striped multi-coloured knitted top to transform the outfit into a 90’s pop look.


    Candy Stripper: Striped Knitwear ¥15,800 / Jingumae Chicago: Used Jumper Skirt ¥3,900 / F.i.n.t: Boa Hat ¥4,800

    *Everything else are the stylist’s personal items.


    authentic outerwear x one piece = an unexpected matching

    Ricopin is enjoying unexpected match between an outdoor boa jacket and stylish one piece. The real surprise player in this look however is the waffle leggings. The trendy purple and mellowness of everything else works to bring the whole look together.


    Candy Stripper: Boa Jacket ¥23,800 / Aymmy in the batty girls: One Piece ¥16,500 / Jingumae Chicago: Used Leggings ¥1,900¥


    <Ricopin’s Thoughts>

    “I wonder, is ‘outdoor’ often thought about as outdoor festival? It felt refreshing working on my personal style [below] because I did a lot of things I’ve never done before! And not just that – rather than changing the whole look I mixed different styles which is fun, isn’t it? It changes your image in a good way. For example, the first outfit with the boa parker. The balance is easy to replicate but the leopard print is very much now. I like it so much I want to add it to my own wardrobe. Wearing a hood is warm too. It’s a balance I want everyone else to try too♡. The third outfit with the stripes and jumper skirt felt like something new, and I’m glad I wore an aviator cap, they’re all the rage this year! The concept of combining a mini one piece and waffle leggings in the third style is super cute. This is the number one style I want to try the most now!”


    Cooperating Stores

    Jingumae Chicago (03-5414-5107) / Candy Stripper (03-5770-2201) / Aymmy in the batty girls (03-3470-0140) / F.i.n.t Laforet Harajuku (03-5843-0395)


    Check out Ricopin’s own personal outfit!

    In this section, Style Leader Ricopin shows us what clothes she’s into right now. This month she is serving a 90’s outfit styled around a one piece with chic, autumnal colours♡


    today’s trendy girl fashion transforms mature elements into childish ones


    <Ricopin Interview>

    This is a balance I wanted to try: a mini one piece with long boots! I’m all about that 90’s kogyaru balance right now, but it’s something I’ve never done before, so when I thought about what I should wear, I came across this X-girl one piece. The length matches with the boots’ perfectly, and the logo has a mature colour tone that is cute. The waist squeezes, and it also has pockets. I’m a fanatic for it even just wearing it on its own. It’s too wonderful a thing! (laughs) I’m doing autumn this time , so I tried to make it autumn-y and chic by combining with a black hat.



    Writer Stylist: Manami Ishii

    Photographer: Asami Nobuoka

    Translator: Joshua Kitosi-Isanga

  • Rikako Ōya’s #OOTD (September 2018)

    27.September.2018 | FASHION / FEATURES

    Rikako “Ricopin” is a Japanese model and this is her featured article series in which she delivers the latest fashion from Japan.


    For her 8th entry to the series, Ricopin is serving us a “Neo-Punk Mix” theme. The style incorporates elements of hardcore punk while lacing it with the kind of street and girly vibes that are in today―Ricopin style. She’s also joined once more by Yuri Suganuma again this month in her personal co-ord section.


    Street Mix means playing with colours & designs

    The t-shirt and knitted fabric pants have that 90s street style vibe to them. Nonchalantly added to that is checkered outerwear and a pair of boots which act as her punk components. By daring to add these colours it creates a unique, one-step-ahead of the pack punk style.


    KAWI JAMELE (LTN Showrooms): T-Shirt ¥2,800, Knitted Pants ¥11,800, Knitted Beret ¥2,800, Boots ¥13,800

    *Everything else are items from the stylist.



    An orthodox punk look with leather and a checkered pattern

    The leather jacket and checkered skirt alone give that “hard” look – they’re an indispensable combination in punk. The bright red t-shirt adds a change to the look while the long length of the skirt adds the kind of silhouette that’s in right now.


    Aymmy in the batty girls: T-Shirt ¥7,500, Checkered Long Skirt ¥22,000

    *Everything else are items from the stylist.


    Serving spicy sweetness with a rockabilly mix

    This style combines a glittery top with a circular skirt that falls gently. These girly monotone items serve a 50s rockabilly style while the redness of the hat give a punk element.


    Aymmy in the batty girls: Beret ¥8,000, Skirt ¥14,000 / KAWI JAMELE (LTN Showroom): Shoes ¥12,800

    *Everything else are items from the stylist.


    <Ricopin’s Thoughts>

    “I’ve loved that hard style since long ago. During middle school I was crazy on black co-ords, and before that I wore a lot of leather accessories. But this time I did things like combining a jacket with a deep blue checkered pattern, and added more colours to the co-ords. Even thought it was in the ‘hard’ realm I really felt a newness! The purple and orange combination in the first co-ord is also my theme colour for this year. I also added purple lipstick to match. Just wearing that really brings out your face. It makes you look stylish so I recommend it. The styling of the third co-ord with the checkered skirt is my favourite! The glitter material and skirt seem girly but they’re also cool. It seems easy to look flashy by just adding small accessories. The truth is whenever I go shopping after doing these shoots [for this article series] I’m learning while remembering how I combined things. Up to now I’ve done a lot of styles that are more bright and cheerful so for autumn and winter I sure want to go for something chic and cool!”


    Cooperating Stores

    LTN Showroom (KAWI JAMELE) (03-6690-8776), Aymmy in the batty girls  (03-3470-0140)


    In this section, Style Leader Ricopin shows us what clothes she’s into right now. This month she’s joined again by Yuri Suganuma, a model who Ricopin has much respect and affection for.


    Serving autumn with colours that are more chic than usual

    <Ricopin Interview>

    “I haven’t owned a lot of autumn browns and smoky colours up to now, but recently I’ve been wearing beige Chinos, and I like incorporating pink beige like today, so I’ve started collecting them. They are mellow colours but have their standout traits. I’m losing my strength to them they’re so easy to get by with (laughs). For example although t-shirts are standard simply changing the colour makes it autumn-like and changes the entire feel. That’s what I’m showing. I combined it with black but short pants and sandals aren’t too heavy and look good for the turning point of the seasons. It was a very fun photo shoot♡”


    <Yuri Suganuma Interview>

    “The first thing that popped into my head for this autumn coloured shoot was the colour orange. The orange skirt and orange logo on the t-shirt gives a sense of uniformity.The skirt and boots are also leather. Heavy material like that brings out the seasonal vibes. Incidentally, when I came up with this outfit, I realised the colours felt Halloween-y and thought ‘this really is an autumn outfit!’ (laughs) And Ricopin combined beige with black so we look like twins which I’m glad about!”

  • 20 models in jóuetie’s colourful hood-down fashion!

    10.September.2018 | FASHION

    Fashion brand jóuetie have styled 20 models for their famous 20 It GIRLS in COLOR HOOD DOWN photo collection, featuring “it girls” Ai Takahashi, Dream Ami, Nicole Fujita.


    Having sold 8,000 last year, jóuetie’s “COLOR HOOD DOWN” just kept selling, and this year, it’s even having a complete upgrade! The big silhouette, large hood-style is still continuing. Now with the addition of sleeves, it’s getting hotter!

    On each day of the “20 It GIRLS in COLOR HOOD DOWN” season, an image of a model in a colourful, hood-down outfit will be posted on jóuetie’s official Instagram website. A specific street spot that compliments the girls’ chosen colours and style is carefully chosen for the photo. With street-style as the base of the photos, jóuetie offers a range of styles for fans to enjoy from rock to trendy to girly.


    This year, two trendy colours: green and purple, have been added to the collection, making a total of five colours! The most popular item is the 70% down, 30% phaser jacket, which is warm and light. This item is so popular that it’s been pre-ordered more than 5,000 times!


    Enjoy a new level of fashion brought to you by your favourite models!



    20 It GIRLS in COLOR HOOD DOWN limited periods:

    Monday 3rd – Friday 7th September

    Monday 17th September – Friday 21st September

    Monday 1st October Friday 5th October

    Monday 15th October – Friday 19th October

    jóuetie Instagram: ※ On 07/09,  21/09, 05/10,  and 19/10, the styles of the 5 models will be summarised on the RUNWAY channel special edition website.

    RUNWAY channel special edition website:


    Nico Ando, Arisa Ushimaru (yonige), Rinka Kumada, Kurumi, Ai Takahashi, Mei Tanaka,, Dream Ami,Risa Nakamura, Tomoco Nozaki, Rina Fukushi, Emily Fujita, Nicole Fujita, PORIN (Awesome City Club), MAMI(SCANDAL), miu, Ayana Miyamoto, Serena Motola, Chisato Yoshiki, Mayū Yokota, Ruka Xing.

    Official site:



  • Rika Watanabe of Keyakizaka 46 graced the cover of LARME! Let’s check her Christmas coordinate

    16.November.2017 | FASHION

    The cute fashion magazine/picture book, “LARME 031” will be sold from the 17th of November (Fri.)

    LARME 031_H-1

    LARME celebrated its 5th anniversary recently. Rika Watanabe who became the regular model of the magazine from LARME 029 released in July, graced the cover of the magazine this month. The magazine includes many pages where Rika Watanabe appears, and it can be said that it is like a fun book of “Pechan (Rika’s nick name).” The magazine includes many interesting pages such as the collection page of rose-colored items worn by Mai Shiraishi and the Christmas celebrating page which the members of the third class of Nogizaka 46 appear.


    <Rika Watanabe’s comment>

    Hello, everyone. I’m Rika Watanabe of Keyakizaka 46 and I was selected as the cover girl of LARME.

    I felt a bit nervous on the day of the shooting, but it was really a fun experience. I hope you will enjoy the magazine.


    Rose-colored wardrobe worn by Mai Shiraishi “Fascine par la couleur de Rose.”


    The wardrobe will give you a lovely warmness. It is recommended to wear a rose-colored item like a delicate rose.


    Christmas fashions of the third class of Nogizaka 46. “Nostalgie Christmas.”


    Lots of illuminations can be seen during the Christmas season. Mizuki Yamashita, Reno Nakamura and Ayano Yoshida who are all members of Nogizaka 46 will introduce to you the events and activities incorporating Northern Europe’s cultures which you can enjoy during the Christmas season.


    Let’s check out the latest fashion by reading LARME.



    LARME 031 Jan

    Release date: 2017,11,17 (Fri.)

    Available stores: Book stores throughout Japan, convenience stores and online book stores.

    Price: 602 yen + tax

    LARME official HP:


  • Fashion check with idol group “Musubizm”, who aim to connect the people of the world with Japanese KAWAII culture.

    25.July.2017 | FASHION / FEATURES / MUSIC

    Idol group Musubizm released their third single “Kimi ni MuCHU♡XX” on 27th June. Although clothing brand “SIIILON” has successfully created a new trend with their high style clothing, their casual wear is also worthy of admiration. Today, there are plenty of casual Musubizm’s fashion snaps for you to enjoy! ♡

    It’s not just about taste, I want to wear clothes that I love/ Misa Kimura

    Kimura: This is a dress with embroidery on black cloth and denim sleeves.

    I love casual clothes, and if I think something has a hint of cute, I’ll buy it. I’m a dress person and I have a big collection!

    I’m not too particular when it comes to taste – I just want to wear loads of different things. When it comes to colours and styles, I like vivid tones and something with embroidery.


    Kimura: I am not just an idol, but also a magazine model. Usually, I like models and curry, and I spend a lot of time involving myself with these things on my days off. I’m also a fan of Magnolia Factory. I’ve been to many of their events such as handshake events, and I’ve also bought their photographs and goods from the Hello! Project shop.


    I have even travelled to different districts just for curry. Recently, I was in Saitama and even Osaka. Nothing gets in my way when it comes to checking out new curry restaurants!



    I’ve recently started to think that simple designs are quite cute /Eru Shiina

    Shiina: A T-shirt and skirt is the perfect “rough look” combination. I also like baggy tops. I’ve always been a trousers girl but recently a simple T-shirt X skirt combo has started to appeal to me as quite cute. Today I’ve added a trendy gacha belt to complete the look!

    I get my clothes from Harajuku and Shibuya. Kimura san makes me go with her!


    Shiina: I love cats. I have two at home and they sleep in my room every night. I love them so much that I search for them from the moment I arrive home. I love them and they help me to unwind. When they’re not at home I dress up in a cat-themed outfit — even if I’m not going out!

    I also love karaoke. I go every 1-2 weeks. I often sing anisongs (anime songs) by powerful female singers such as LiSA. I admire their power and passion!!



    Peach, ribbons etc – I’m all for girly style! ♡ / Nami Yamada

    Yamada: I received a skirt from the other band members on my birthday! When I put it on, I was so happy. I like a milk tea shade of colour and ribbons – they are very Nami-like! I also find the combination of lace and tops with embroidery quite appealing. I like to finish off my look in a casual down-style with some trainers!

    I often go to Laforet in Harajuku for shopping, however when I am with my family, we tend to go for the big shopping malls. I guess I buy most of my clothes from there. ♡


    Yamada: Peach is my colour in the band. I love peaches, so I was so happy to be assigned this colour! Whether a peach is ready for eating or not depends on whether it is ripe enough! Despite this, my family sometimes asks me, “how about eating it already?” but no matter what they say, I will not settle for anything but the best! I’m so excited for peach season!



    Simple clothes that fulfill their purpose – that’s my style. / Mai Imai

    Imai: T-shirts with skirts, comfortable trousers – this is my style. This year, I’ve really come to like the feeling of wearing long skirts. They also have the added bonus of protection against sunburn! Simple clothing is my kind of thing.


    I’m sharing a house with 5 girls and all of us have so many clothes. Everyone always asks me to try on things because they think it would suit me! One time, I wrote “These shoes are so cute!” as a status and I received pictures of people wearing my shoes! When it comes to fashion, I love borrowing and lending!


    Imai: One of my problems is that I’m always sleepy. I feel refreshed after 12 hours of sleep. When I’m not sleeping, I read books. I love reading printed books and immersing myself in the world of the book. If I finish reading a book in one day, the sense of accomplishment is indescribable.



    My rule: To wear cute black clothing ♡/ Rurika Miyajima

    Miyajima: Today’s outfit is a black dress and subtle pink sandals. This combination of black and dull pink is exquisite and cute!

    I’m quite worried because I do most my clothes shopping online. At night, I like to laze around in my room and browse the web for clothes and cosmetics. As I am falling asleep, I sometimes buy things that I don’t plan on buying and I always get a shock when they arrive! I’ll be careful from now on!


    Miyajima: Strawberries are cute and I want to spread this part of Kawaii culture all over the world! I’m also working as Miss Ichigo! When it comes to strawberries, leave it to me!

    I used to really like akihime strawberries, which were very soft and fresh – I preferred to walk and eat them rather than find some standard ones in the supermarket. Now, I’ve grown an interest towards skyberry strawberries. Up until recently, they’ve been sour, however, through selective breeding, they’ve become incredibly tasty!



    photo:Kayo Sekiguchi
    edit & text:Tomoko Yabuta




    The five girls of Musubizm aim to connect the people of the world with Japanese “Kawaii” (cute) culture. They were officially made into an entertainment idol unit on 19th December 2014. The girls have currently leaped out of Harajuku (Tokyo), hitting other areas with their live action. Musubizm wants to be the bridge of Japanese Kawaii culture, linking everyone together!!!

    ・ Musubizm/『Kimi ni Mu CHU♡XX』
    Release date:27th June 2016(Tuesday)
    CD disc A ¥1,080
    CD disc B ¥1,080
    <Song list>
    【CD disc A】
    1. Kimi ni MuCHU♡XX
    2. Kimi he100%
    3. Kimi ni MuCHU♡XX -Instrumental-
    4. Kimi he100% -Instrumental-

    【CD disc B】
    1. Kimi ni MuCHU♡XX
    2. Koakuma na LOOK
    3. Kimi ni MuCHU♡XX -Instrumental-
    4.Koakuma na LOOK -Instrumental-

    Musubizim official website


    Related article:[Interview] MOSHI MOSHI NIPPON Interviews “Musubizm”—An Idol Group with Catchy Lyrics and a High Fashion Sense


    Related Article:Musubizm release music video for new song “Kimi ni Yume CHU♡XX”—It’s also playing at Takeshita Street in Harajuku!