Japanese fashion brand jouetie is set to release a line of items in collaboration with Ai Yazawa’s manga series Neighborhood Story on February 1, 2019.
Yazawa is known for having created a long list of famous manga series including Nana, Tenshi Nanka Ja Nai and Paradise Kiss.
Neighborhood Story is like the bible to jouetie’s creative directors AMIAYA who became interested in fashion because of the series.
Mikako Pullover: ¥9,000 (Before Tax)
The manga’s protagonist Mikako Kouda is known for undauntedly dyeing her hair pink. The creative minds at jouetie have brought out the character’s eye-catching pink, green and blue contrasts to create this pullover, finished with the title logo on the back. Its oversized hang makes it a great option for layering with one pieces, fishnet tights and other ‘grunge’ style looks.
HAPPY BERRY Hoodie: ¥9,000 (Before Tax)
This colourful hoodie is inspired by Mikako’s HAPPY BERRY brand in the series. The front features its embroidered logo while the back includes vivid pop art prints of Mikako. It goes perfectly with street-style wear such as Dr. Martens and sneakers and when layered with see-through items from the top downwards to give it that mix of sweet and spice.
Scene Cut Long T: ¥8,000 (Before Tax)
Both the and back of this long t-shirt feature cute scenes of Mikako and Tsutomu taken from the manga series. It also features a subtle embroidery of the HAPPY BERRY mark. This t-shirt goes well with a more masculine style layered with items like a turtleneck or on its own for a girly look.
Pick your favourite item and create your own unbelievably cute and daring outfit.
Neighborhood Story x jouetie Collaborative Items
Available: All jouetie stores / RUNWAY channel / OZOTOWN
Release Date: February 1, 2019
jouetie Official Website: https://jouetie.com/
Teasing Master Takagi-san Season 2 Celebrated With Exhibition at Shibuya PARCO
ANIME&GAME ・ 05.July.2019
Monthly Shoujo Manga Nakayoshi Celebrates 65th Anniversary With Original Illustration Exhibition
ANIME&GAME ・ 04.July.2019
Manga Themed Outfits Showcased at Event Produced by Fashion Designer Kansai Yamamoto
ANIME&GAME ・ 28.June.2019
Manga World Cup Theme Unveiled to be Awaji Island, Japanese History & Culture
ANIME&GAME ・ 23.June.2019
POSTOKYO By jouetie Pop-Up Shop to Open at HEP FIVE in Umeda Osaka
FASHION ・ 21.June.2019
New Teaser Trailer Released for Live-Action Adaptation of Manga ‘The Fable’
ANIME&GAME ・ 01.April.2019
18+ Hailey’5 manga café opens new branch in Kawaramachi, Kyoto!
SPOT ・ 23.March.2019
Come take a sneak peak at the incredible interior design of manga hostel MANGA ART HOTEL, TOKYO
SPOT ・ 11.February.2019
MANGA ART HOTEL TOKYO: The Manga-Filled Hotel That Never Sleeps
SPOT ・ 10.January.2019
Kyoto International Manga & Anime Fair 2018 Details Announced
ANIME&GAME ・ 27.August.2018
Popular Penguin Manga “Ko Pen Chan” Joins FUCHIKO ON THE CUP Figure Series
FASHION ・ 16.March.2018
“Token Ranbu -Hanamaru- in KIDDY LAND Sononi” will be held at 5 Kiddy Land stores throughout Japan.
ANIME&GAME ・ 18.September.2017