Actors Masaki Suda and Nana Komatsu to continue as ambassadors for Japanese fashion brand “niko and …” 

11.February.2019 | FASHION

Japanese fashion brand “niko and …” have announced that singer and actor Masaki Suda, and actress and model Nana Komatsu will continue to be their fashion brand ambassadors throughout 2019.

To kick off 2019 promotions, “niko and…” are releasing a movie clip created around their concept “Deau Niau”, which aims to commemorate the first time we meet new people (deau), and how that first meeting turns into something special (niau). The movie clip, which will be entitled “Ah, Haru” (Spring is coming soon) features Suda and Komatsu and will be released on Friday 8th March. However, a teaser illustration and website will be released in advance on Friday 8th February.

Art director Chie Morimoto directed the movie and designed the teaser illustration.

 

■ An interview with Art Director Chie Morimoto

Q. What is the concept of this web movie? What did you focus on in particular? 

Chie Morimoto: The concept is that nature does not bring us spring, but rather, spring arrives when we feel it arrive in us. This web movie aims to encourage viewers to open up to their feelings and enjoy the coming of a new season.

Q. What feelings did you put into designing the teaser illustration? 

Chie Morimoto: The opening up of a heart to its playful side in a “come on spring! Hurry up!” kind of way. Just like the concept of “Deau Niau” I felt my heart open up once again to allow it to be shaken by emotions as spring occurs again when I was creating the illustration.

Q. What is your impression of “niko and…” brand ambassadors Suda and Komatsu who will be starring in the web movie?

Chie Morimoto: Both Suda and Komatsu are splendid. Just watching their previous works is enough to give anyone goosebumps. Those two are capable of pulling off anything in a perfectly natural way. Just like everyone else, I am also a fan of “niko and…”. When the movie is released, I am looking forward to seeing their expressions portray the feeling of “discovering something new”.

 

Please keep an eye out for “niko and …” and their new spring creations!

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    Are you a fan of Curious George? Which of these products are you most likely to grab?


    ※Curious George and related characters, created by Margret and H.A. Rey, are copyrighted and registered by Houghton Mifflin Harcourt Publishing Company and used under license.All Rights Reserved.

    ※Universal Studios Licensing LLC(ユニバーサル・スタジオ・ライセンシング LLC)との商品化契約に基づき、株式会社アダストリアが企画・制作した商品です。

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    Maruyama Interview

     

    ──What brought this collaboration about? 

    Actually, “niko and…” reached out to me, and we decided to make this dream collab a reality. After tossing some ideas back and forth, we decided to go with a theme of ‘GARDEN CAMP.’ Even though my brand, KEITA MARUYAMA, and the “niko and…” brand have very different marketing styles, we’re both creators at heart. We both want to use fashion to uplift and energize people. 

     

    ──In this new collection, what would you consider the main focus to be? 

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    ──We’re very curious about the textile redesign…

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    ──How do you feel when you look at your older work? 

    Until a couple years ago, seeing my older pieces was so embarrassing. It felt like I was looking at something that a kid made, it all just felt so unpolished. But now, I feel a kind of pride that I was the one to create those things. Even if they aren’t perfect, that youthfulness and freshness was something that I made by myself. 

     

    ──Throughout the Coronavirus pandemic, people have been spending more time at home and less of an opportunity to buy clothes. What has your experience been like? 

    I feel like we’ve all had to put up with a lot during the pandemic, but on the other hand, it’s made me think more about what’s really necessary in my life. I’m starting to see what clothes I need, what things I need, even what people I need in my life. 

     

    Be sure to check out this cheerful collection! Which pattern do you prefer? 

  • New RADWIMPS feat. Suda Masaki Track ‘Utakata Uta’ Coming to Streaming Services

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    ‘Utakata Uta,’ the theme song for the new movie God of Cinema, will be available on various streaming services at midnight on August 6, 2021, including iTunes and RecoChoku! Performed by rock band RADWIMPS and featuring Suda Masaki of Kamen Rider fame, it’s a mellow track which is sure to stir up plenty of emotion. 

     

    The evocative CD jacket was shot by Miko Okada, an award-winning photographer from Iwate Prefecture. Art Director Ryosuke Miyashita was inspired to collaborate with her after seeing a series of her photographs titled ‘CELL,’ inspired by the lights she saw coming from apartments and homes from a train window. In the same vein, the cover art was based on the abstract concept of how people spend their evenings in different ways, giving a nostalgic and warm feel. The song does the same, making the listener ponder how many different lives intersect and come together. 

     

     

    As announced by RADWIMPS front man Yojiro Noda on August 2, Suda Masaki will also be performing with RADWIMPS at the upcoming FUJI ROCK FESTIVAL ‘21 on August 20, 2021. This will mark the first time ‘Utakata Uta’ will be performed in front of a live audience, so look forward to it!

     

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