adidas is joining hands with Japanese pop artist Keiichi Tanaami for the very first time for the spring/summer season to release the new “adicolor by Tanaami” collection on March 21.
Active since the 1960’s, Keiichi Tanaami’s skills span a wide variety of media and genres. He is a pop artist, graphic designer, animator and illustrator whose works have been displayed all over the world including places such as MoMA, Walker Art Center and The Art Institute of Chicago in the US, M+ Museum for Visual Culture in Hong Kong, Berlin State Museums in Germany and so on.
Tanaami put his unique character and life experience into his designs, and this he is putting into the iconic silhouette of adidas Originals to create wholly original designs.
Nine pieces of apparel will be released in the collection including the California T-shirt―probably the most symbolic item of adidas Originals―the Firebird Tracksuit which is making a comeback for the first time in 4 years, and more.
Before the items’ official release they will go on pre-sale at BEAMS Y HARAJUKU on March 8. Keiichi Tanaami himself will also do a reception and signings. Attendees will get their hands on a sheet of limited edition stickers too.
Speaking about the collaboration, Keiichi Tanaami said: “I was very excited to get the opportunity to collaboration with adidas Originals on this project. Their logo being at the core of the production was my creative catalyst. I believe I have been able to evolve wearable art and create something new and wonderful together with adidas Originals.”
A pre-sale of the following items will take place at BEAMS T HARAJUKU from March 8, 2019: TANAAMI HERO HOODIE (DV2031) / TANAAMI FB TRACK PANTS (DY3855) TANAAMI FB TRACK TOP (DY3856) / TANAAMI HOODIE (DY6691) / TANAAMI PANTS (DY6692)
BEAMS T – Signing & Reception
Date: March 8, 2019
Location: BEAMS T HARAJUKU (3-25-15 Jingumae, Shibuya, Tokyo)
The first 20 people to purchase an item from the collection will get a photo and signing by Keiichi Tanaami.
Details (Japanese): https://www.beams.co.jp/news/1391/
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