Hinatazaka46 Release ‘JOYFUL LOVE’ Music Video From ‘Kyun’ Single

14.March.2019 | MUSIC / Uncategorized

Japanese idol group Hinatazaka46 will drop their debut single Kyun on March 27, 2019. In the run up to its release, the group has released a music video for JOYFUL LOVE, a track coupled on the new single.

The song was used in a commercial for the fashion subscription service MECHAKARI in autumn last year. It has already become a well-known track amongst fans of the group, who have performed the track numerous times including at the Nippon Budokan at the end of last year and their recent Yokohama Arena concert.


The music video was directed by Kazuma Ikeda who worked on Keyakizaka46’s debut song Silent Majority. It was filmed in Gifu Prefecture and talks about the obstacles that come about through connecting with people and rediscovering strength.

Be sure to check out the video to see the huge location the video was filmed in and the members’ colourful outfits.