Chuken Mochi Shiba―The Adorable Chubby Puppy Characters Get Their Own Store

15.March.2019 | SPOT

The cute character line Chuken Mochi Shiba opened up its very own pop-up shops at LOFT branches across Japan on March 14.

At the same time as SK Japan’s chubby puppy character line appeared in 2014, the Shiba Inu boom took over the world. Products in the line are sold mainly at amusement facilities in Japan and it has become a hit not just in Japan but overseas too, especially in South Korea and Taiwan.

The name of the pop-up shop is Marufuku Shoutengai. The first store to open is at the Umeda branch of LOFT which is currently running until April 2. The shops will open sequentially at different branches across the country before closing up in early August.

There will be plenty of merchandise to get your paws on at the Chuken Mochi Shiba-decorated store. Those who spend over ¥1,080 with tax in one purchase will receive a limited-edition postcard. These are available in limited quantities at each store. There are two postcard designs: the spring version will be available from this month until early May and the summer version will roll out in late May until August.

Sakura and Okaka, two characters in the line, are also scheduled to make an appearance at select stores. You will be able to have your photo taken with them.


Join the chubby Shiba Inu at a Chuken Mochi Shiba store near you!


  • Maru the Shiba Inu Special Fair to be Held at Shibuya LOFT

    07.September.2018 | Uncategorized

    Lifestyle department store Shibuya LOFT is holding a special fair for the internet celebrity shiba inu Maru. The event will run from September 6 to 24.

    Maru has over 2.5 million followers on Instagram. His calendar that is released every year is so popular it never fails to sell out.


    In Store Only: Shiba Inu Maru 2019 Calendar & Shibara Statue Set – ¥8,424 (Tax Included) *20 available (First-Come, First-Served)


    Online Only: Shiba Inu Maru 2019 Calendar & Shibara Puppy Statue Set – ¥9,180 (Tax Included) *Available on LOFT’s website only


    In addition to the Maru merchandise available at the fair, there are also exclusive items made in collaboration with Konatsu’s character Shibara. These items come in two sets including a 2019 calendar, ball pen and acrylic diorama. The sets will go on sale on September 8 from 10:00am (JST) and will ship at the end of October.


    Shiba Inu Maru Smartphone Ring – ¥1,296 (Tax Included)


    Shiba Inu Maru Original Notebook w/ Magnet – ¥1,080 (Tax Included)


    There are around 100 lifestyle items to choose from featuring popular photos of Maru as well as original illustrations. Show your support for the pup by picking something up while in Shibuya!



    Maru the Shiba Inu’s Special Fair
    Running: September 6, 2018 – September 24, 2018

    Location: Shibuya LOFT (6th Floor – Art & Design section)

    LOFT Official Website:

    LOFT Online Store:

  • A new design was added to the series of lip balm included inside “omamoris” (Japanese charms) called “Fuku Fuku Lip”

    06.February.2018 | FASHION

    “Fuku Fuku Lip” is a product which was released in November of 2017 and it has gained a high reputation. From the 6th of January 2018, the new products (17th, 18th, 19th designs) “Fujiyama,” “Daruma” and “Hanabi” were added to the series.


    You can wear them or give them as a gift to person who are precious to you.

    “Fuku Fuku Lip” was created under the concept of introducing “omamori” to many people in a fun manner.

    It is a new style of omamori which has a modern design and includes a lip balm inside.


    The cuteness of the series gained much popularity and took the first place in the lip balm category sales in November and December.

    Luck will come to persons with moist lips. “Fuku Fuku Lip” which brings luck can be used in everyday life or as a gift to foreign guests.



    Fujiyama – This product has an illustration of Mount Fuji which is known as the symbol of luck in Japan and a shiny full moon. The product has a premium feel and is suitable to be used as a gift for celebration events.



    Daruma – A product which has the pattern of a daruma which is known as the “God of exams.” The product has a cute design which is colored in beige and has a red string attatched.



    Hanabi – Hanabi (fireworks) are often set off on Lunar New Year in China and is known as a symbol of celebration. The product has a delicate pattern of a golden string and a white string on top of a black colored surface.



    The products have the scent of “yuzu” (Japanese citrus fruit) which has been used in Japan from a long time ago. The products uses the rare essence of yuzu produced in Japan.


    Let’s call in luck by using “Fuku Fuku Lip.”





    Fuku Fuku Lip

    Price: 1,080 yen (tax included)

    TEL: 03-3239-1635

    Available stores: Tokyu Hands, Loft, Isshindo Honpo Tsushin Hanbai’s Tokyo Sky Tree Town store, Soramachi store etc…


  • “Loft” will release sundries relating to cherry blossoms

    13.January.2018 | FASHION

    Loft will sell spring sundries related to “cherry blossoms” from mid-January to mid-February.


    In Japan, cherry blossoms are thought to be a motif that brings luck. The products noted below are recommended to use as gifts for friends, students preparing for an entrance exam and persons who will starting new endeavors from this coming spring.


     “Haru wo Kotohogu Sakura no Pink (Charley) 378 yen

    A bath additive which has the scent of cherry blossoms which brings good luck.


     “Fukufuku Yu” Sakura Usagi (Charley) 216 yen


     “CLEAN” Fabric Spray – Signs of spring (fragrance) 972 yen

    A cherry blossom fragrance where you can feel the advent of spring.


    “Venus Spa” Perfume Stick – Spring Blossom (Fitz Corporation)

    1,620 yen


     “ettusais” Quick Care Coat – Sakura (ettusais) 1,026 yen ※this product will be available from mid-January.

    A pink-colored nail beauty essence which coats nails with a thin/transparent vail.


     “Kneipp” Hand Cream – Sakura 75ml (Kneipp Japan) 810 yen ※this product will be available from mid-January

    A hand cream that has the gentle scent of cherry blossoms. The letters “Now and Forever” are printed on the product and the product is recommended to use as a gift for students who are going to graduate this coming spring.


    Loft-limited “Little Charm” – You’re My Treasure Sakura Set (Fragrance) 1,620 yen ※this product will be available from mid-January

    A gift set that includes two kinds of limited fragrance hand creams.


     “Amino Mason” Moist Shampoo & Treatment Sakura Limited Kit “(Stella Sead) 3,024 yen ※this product will be available from mid-January


     “bande” Someiyoshino (Nishikawa Communications) 432 yen ※this product will be available from the mid-January

    The “Someiyoshino” (a variety of cherry blossom) version was added to this series of masking tape. Your letters and message cards will become gorgeous just by sticking this masking tape on it.


     “DELDE” Pen Porch – Sakura 2 kinds (Sun Star Bungu) 1,491 yen ※Mid-February ※prices noted above include tax



    Haruwo Kanjiru Sakura Zakka Uriba

    Date: 2018,01,15 (Mon.) to 02,28 (Wed.)

    Stores: Loft stores/sales floors throughout Japan including Shibuya Loft


  • Original sweets items conveyor-belted in! “SWEETY LOFT”at Ginza LOFT to open

    09.January.2018 | FOOD / SPOT

    A first in Japan, not a “sushi-go-round” but a “sweets-go-round” named, “SWEETY LOFT” will open in Ginza LOFT.


    Ginza LOFT will open Japan’s first-ever, “sweets-go-round” event. A 15-meter conveyor belt will roll in original sweets items which Ginza LOFT has carefully chosen.


    <Example of sweets items>

    Cacao Caramel from “PATH” (Yoyogi Hachiman) 864 yen

    Fondant Cacao from “PACHAMAMA” (made by the “cacao evangelist” Ota Tetsuo) 3,024 yen (Sat. limited)

    Macadamia nuts Chocola from “Sincere” (Kita sando) 1,296 yen

    Bar chocolates (various kinds) from “Minimal-Bean to Bar Chocolate” (Tomigaya) 1,080 ~ 1,512 yen

    Mendiants Noir / Blanc (various kinds) from “FOOD FOR THOUGHT” (made by the cooking specialist, Watanabe Yuko) 1,188 yen

    Brownie/Financier etc. from “Shigekuniya 55 Bakery” (Koenji)  216 ~ 324 yen

    Ginza LOFT original Biscuit from “Parlor Egota”  540 yen


    In addition, during the weekends the patissier and chef who created the Ginza LOFT original sweets items to be sold on a limited time offer, will come to this shop to hold a tasting and making event of their original sweets items. These items will also be sold.


    <Menu items>

    Amazon Cacao Waffle – Lille-style  380 yen

    Hot Amazon Cacao  400 yen

    Amazon Cacao Tea   400 yen


    We are nearing the Valentine’s Day season, so here is an event where you can purchase a very rare sweets item to buy for yourself, to give to your precious-one, or to give you inspiration in the art of sweets making.


    Why not come round to this very unique, “sweets-go-round” event and satisfy your craving for an awesome sweets experience.



    Open: 2018 January 15th (Mon.) ~ February 25th (Sun.)

    Venue: Ginza LOFT 4th floor Home Solutions Kitchen Studio


    Ginza LOFT original tasting and demonstration sale

    Time: Every Saturday while SWEETY LOFT is open (13:00 ~ 16:00)


  • Japan’s First Fidget Spinner Pop-up Shop to Open in Shibuya Loft!

    27.July.2017 | SPOT

    Who hasn’t heard of fidget spinners by now? The first ever fidget spinner pop-up shop will be opening in Japan this month. They are called “hand spinners” in Japan, and for two days, the “Nippon Hand Spinner Club” will be open in Shibuya Loft.


    This is the first pop-up shop in Japan to specialise in fidget spinners. There will be 30 varieties to choose from, and you can even have a go at testing them out. The fidget spinner is a compact palm-sized toy with a bearing in the middle which allows you to spin it. With just one spin, it will continue to go around and around for several minutes. The fidget spinner boom began in America at the end of 2016 and has now found its way over to Japan.


    There are numerous ways to play with a fidget spinner besides watching it. You can compete with other people to see how long you can make it spin, and you can even learn how to do tricks with them.

    Whether you own a fidget spinner or have never even held one, Shibuya Loft has a big line-up for you to choose from and try. If you’re in Tokyo, head on over and find one you like!


    “Nippon Hand Spinner Club” Pop-up Shop

    Date/Time: July 28, 2017 to July 29, 2017 – 2pm-8pm both days
    Location: Shibuya Loft B1F Entrance

    Product Examples:
    ・Triple Spinner – ¥1,280
    Standard plastic fidget spinner.
    ・Arumitto – ¥2,980 (photo)

    Popular light weight fidget spinner made of aluminium.

    ・Spins – ¥4,298

    Highly customizable fidget spinner. Outer parts removable.

    ※All prices listed include tax.

    ※Products sold at the pop-up shop are available for purchase on the official “Nippon Hand Spinner Club” website. If you cannot make the pop-up shop, then check their website –
    ※Other fidget spinners are also available on the 5th floor of Shibuya Loft.


    Related article:Loft Opens New Store in Ginza & Stocks Cosmetic Gift Box Designed by Rina Tanaka


    Related article:5-Day Bonsai Appreciation Event to be Held in Ginza