The cute character line Chuken Mochi Shiba opened up its very own pop-up shops at LOFT branches across Japan on March 14.
At the same time as SK Japan’s chubby puppy character line appeared in 2014, the Shiba Inu boom took over the world. Products in the line are sold mainly at amusement facilities in Japan and it has become a hit not just in Japan but overseas too, especially in South Korea and Taiwan.
The name of the pop-up shop is Marufuku Shoutengai. The first store to open is at the Umeda branch of LOFT which is currently running until April 2. The shops will open sequentially at different branches across the country before closing up in early August.
There will be plenty of merchandise to get your paws on at the Chuken Mochi Shiba-decorated store. Those who spend over ¥1,080 with tax in one purchase will receive a limited-edition postcard. These are available in limited quantities at each store. There are two postcard designs: the spring version will be available from this month until early May and the summer version will roll out in late May until August.
Sakura and Okaka, two characters in the line, are also scheduled to make an appearance at select stores. You will be able to have your photo taken with them.
Join the chubby Shiba Inu at a Chuken Mochi Shiba store near you!
Chuken Mochi Shiba Pop-Up Store
Running: From March 14, 2019
*Beginning at Umeda LOFT. The store will roll out at other LOFT branches sequentially.
Chuken Mochi Shiba Official Homepage: http://mochishiba.skj.jp/
©2014 SK JAPAN
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