ASOBUILD: The New Facility in Yokohama Offering Cutting-Edge Entertainment

19.March.2019 | FEATURES / SPOT

ASOBUILD is a new entertainment facility connected directly to Yokohama Station that just recently opened on March 15, 2019. The complex offers new ways to enjoy entertainment. Prior to its opening, Chinese model Estuna attended its press conference to find out more.

ASOBUILD is a renovated building that was formerly an annex of the Yokohama Central Post Office. The entire complex from the basement floor up to the roof has been transformed into one giant play area. Each floor has its own theme which offers shopping, exciting interactive activities, workshops, the latest technology, a kid’s park and more. The various floors serve to entertain a whole range of different people.

 

 

MONOTORY – Japan’s biggest hands-on market (Floor 3F)

Floor 3F is home to MONOTORY, Japan’s largest hands-on market with over 150 artists officially signed up to it. It is here that workshops to create well over 200 different handicrafts in 20 different fields take place. Get involved and make leather crafts, ceramics, candles, flower arrangements and much more. Workshops can be signed up for over on the official website.

 

MONOTORY

Location: ASOBUILD Floor 3F

Opening Hours: 10:00-22:00

Sign Up:https://monotory.me/

 

 

ALE BOX – An Interactive Site Currently Home to the Poop Museum (Floor 2F)

ALE-BOX can be found on the 2nd floor. It is home to a range of permanent experience-based events and is also host to limited-time ones too, such as Unko Museum Yokohama―the world’s first amusement park themed on poop―which is running now until July 15. You really need to see it for yourself, but to give an example, there is a giant poop volcano in the center of the park which releases poop like lava.

In the interactive area there is a game where you can stand on poop, another where you can make poop by shouting, and other poop-related interactive games.

There is even cute pink and sparkly poop area made for taking Instagrammable photos.

During the press conference, an artist named 326 drew poop portraits of people. There’s plenty of things you can rest assured you’ve never experienced before happening at the Unko Museum, so don’t hold it in―get on over there.

 

Also on the same floor is an escape game and a VR picture book made by Akihiro Nishino of the stand-up comedy duo King Kong. The activities and events happening on this floor will continue to change so there will always be something new to enjoy whenever you visit.

 

Unko Museum Yokohama

Address: ALE-BOX, ASOBUILD Floor 2F, 2-14-9 Takashima, Nishi Ward, Yokohama, Kanagawa Prefecture
Running: March 15, 2019 – July 15, 2019

No Fixed Holidays.

Price: Junior High School Student and Older – ¥1,700 / Elementary School Student – ¥900 / Toddler – Free

Opening Hours

[Monday-Thursday] 11:00-20:00 (Last Entry 19:30)

[Friday-Sunday & Holidays] 10:00-21:00 (Last Entry 20:30)

Official Website: https://ale-box.com/unkomuseum/

 

 

POST STREET – Enjoy Yokohama Cuisine & Entertainment (Floor 1F)

POST STREET is located on the 1st floor and is directly connected to the East Exit of Yokohama Station. This ‘gourmet street’ is lined with 18 restaurants serving up Yokohama-style food such as the popular Shi Umai BAR, the all-new Niboshi Soba created by the owner of HechiKan, popular donut chain DUMBO Doughnuts and Coffee, the cheese restaurant DAIGOMI which is always booked up, and so on.

The cheeseburgers served at DAIGOMI BURGER, a restaurant and branch of Minamiaoyama- and Ikebukuro-based cheese restaurant DAIGOMI, are different from regular cheeseburgers as cheese is made as the main ingredient.

Making the burger patty 100% beef is a key step to bringing out the full enjoyment of the cheese. The buns are made with Japanese brown rice flour. Etsuna was very satisfied with hers, saying: “The D.G.M Cheeseburger is loaded with cheese. Ir’s delicious with the BBQ sauce, it adds a little sweetness.”

 

DAIGOMI BURGER

Location: POST STREET, ASOBUILD Floor 1F

Menu: D.G.M Cheeseburger – Lunch ¥1,780 (Tax Included) / Grand ¥1,674 (Tax Included), and more

 

 

PITCH CLUB – An Amusement Bar, Lounge & Adult Play Area (Floor B1F)

PITCH CLUB is an amusement bar and lounge on the basement floor currently in its pre-opening period. Its grand opening is set for Friday April 5. Created as a ‘sophisticated play area for adults,’ the space is a fusion of art, technology and sophisticated décor styled in the image of a Brooklyn bar.

Games include billiards with pink tables and cues, table tennis, pinball, board games and more. Play a game while enjoying a cocktail made by some of Japan’s leading bartenders or a rich wine brewed in Yokohama.

There is even an in-house darts game called Flash Darts that makes use of projection mapping. There are various ways to play and the targets can be changed too.

As well as the open space there are individual rooms too with stylish artwork covering the walls. These make for a perfect place for a private party or get-together.

 

PITCH CLUB

Location: ASOBUILD Floor B1F

Pre-Opening Period: March 15, 2019 – April 4, 2019

Grand Opening: April 5, 2019

Opening Hours: 6:00pm to Midnight (Until 4:00am on Fridays, Saturdays & Public Holidays(

Price: Men ¥3,000 / Women ¥1,000 (comes with 1 drink)

 

 

And there’s plenty more where that came from. The rooftop is home to a multisport court with basketball and football. The kid’s park will open on the 4th floor in May. The whole building is decked out with artwork from up-and-coming visionary artists.

 

Etsuna summed up her thoughts of her visit: “Each floor offers different atmospheres to enjoy. There’s art in various places so there are plenty of spots to snap photos for social media! Kids and adults alike can have fun here, so be sure to pay it a visit.”

 

See ASOBUILD yourself and experience cutting-edge entertainment you won’t find anywhere else!

 

Model:Etsuna Otsuka
Writer:Sayoko Ishii
Photographer:Kayo Sekiguchi

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    Q. What brought you to Japan?

    “After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”

     

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    “Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.” 

     

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    “MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”

     

    Q. Did finding Japanese kawaii culture change you in any way?

    “Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.” 

     

    Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?

    “Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”

     

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    Q. Please give a few words to those living abroad who are interested in visiting Japan!

    If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!” 

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