ASOBUILD: The New Facility in Yokohama Offering Cutting-Edge Entertainment
ASOBUILD is a new entertainment facility connected directly to Yokohama Station that just recently opened on March 15, 2019. The complex offers new ways to enjoy entertainment. Prior to its opening, Chinese model Estuna attended its press conference to find out more.
ASOBUILD is a renovated building that was formerly an annex of the Yokohama Central Post Office. The entire complex from the basement floor up to the roof has been transformed into one giant play area. Each floor has its own theme which offers shopping, exciting interactive activities, workshops, the latest technology, a kid’s park and more. The various floors serve to entertain a whole range of different people.
MONOTORY – Japan’s biggest hands-on market (Floor 3F)
Floor 3F is home to MONOTORY, Japan’s largest hands-on market with over 150 artists officially signed up to it. It is here that workshops to create well over 200 different handicrafts in 20 different fields take place. Get involved and make leather crafts, ceramics, candles, flower arrangements and much more. Workshops can be signed up for over on the official website.
MONOTORY
Location: ASOBUILD Floor 3F
Opening Hours: 10:00-22:00
Sign Up:https://monotory.me/
ALE BOX – An Interactive Site Currently Home to the Poop Museum (Floor 2F)
ALE-BOX can be found on the 2nd floor. It is home to a range of permanent experience-based events and is also host to limited-time ones too, such as Unko Museum Yokohama―the world’s first amusement park themed on poop―which is running now until July 15. You really need to see it for yourself, but to give an example, there is a giant poop volcano in the center of the park which releases poop like lava.
In the interactive area there is a game where you can stand on poop, another where you can make poop by shouting, and other poop-related interactive games.
There is even cute pink and sparkly poop area made for taking Instagrammable photos.
During the press conference, an artist named 326 drew poop portraits of people. There’s plenty of things you can rest assured you’ve never experienced before happening at the Unko Museum, so don’t hold it in―get on over there.
Also on the same floor is an escape game and a VR picture book made by Akihiro Nishino of the stand-up comedy duo King Kong. The activities and events happening on this floor will continue to change so there will always be something new to enjoy whenever you visit.
Unko Museum Yokohama
Address: ALE-BOX, ASOBUILD Floor 2F, 2-14-9 Takashima, Nishi Ward, Yokohama, Kanagawa Prefecture
Running: March 15, 2019 – July 15, 2019
No Fixed Holidays.
Price: Junior High School Student and Older – ¥1,700 / Elementary School Student – ¥900 / Toddler – Free
Opening Hours
[Monday-Thursday] 11:00-20:00 (Last Entry 19:30)
[Friday-Sunday & Holidays] 10:00-21:00 (Last Entry 20:30)
Official Website: https://ale-box.com/unkomuseum/
POST STREET – Enjoy Yokohama Cuisine & Entertainment (Floor 1F)
POST STREET is located on the 1st floor and is directly connected to the East Exit of Yokohama Station. This ‘gourmet street’ is lined with 18 restaurants serving up Yokohama-style food such as the popular Shi Umai BAR, the all-new Niboshi Soba created by the owner of HechiKan, popular donut chain DUMBO Doughnuts and Coffee, the cheese restaurant DAIGOMI which is always booked up, and so on.
The cheeseburgers served at DAIGOMI BURGER, a restaurant and branch of Minamiaoyama- and Ikebukuro-based cheese restaurant DAIGOMI, are different from regular cheeseburgers as cheese is made as the main ingredient.
Making the burger patty 100% beef is a key step to bringing out the full enjoyment of the cheese. The buns are made with Japanese brown rice flour. Etsuna was very satisfied with hers, saying: “The D.G.M Cheeseburger is loaded with cheese. Ir’s delicious with the BBQ sauce, it adds a little sweetness.”
DAIGOMI BURGER
Location: POST STREET, ASOBUILD Floor 1F
Menu: D.G.M Cheeseburger – Lunch ¥1,780 (Tax Included) / Grand ¥1,674 (Tax Included), and more
PITCH CLUB – An Amusement Bar, Lounge & Adult Play Area (Floor B1F)
PITCH CLUB is an amusement bar and lounge on the basement floor currently in its pre-opening period. Its grand opening is set for Friday April 5. Created as a ‘sophisticated play area for adults,’ the space is a fusion of art, technology and sophisticated décor styled in the image of a Brooklyn bar.
Games include billiards with pink tables and cues, table tennis, pinball, board games and more. Play a game while enjoying a cocktail made by some of Japan’s leading bartenders or a rich wine brewed in Yokohama.
There is even an in-house darts game called Flash Darts that makes use of projection mapping. There are various ways to play and the targets can be changed too.
As well as the open space there are individual rooms too with stylish artwork covering the walls. These make for a perfect place for a private party or get-together.
PITCH CLUB
Location: ASOBUILD Floor B1F
Pre-Opening Period: March 15, 2019 – April 4, 2019
Grand Opening: April 5, 2019
Opening Hours: 6:00pm to Midnight (Until 4:00am on Fridays, Saturdays & Public Holidays(
Price: Men ¥3,000 / Women ¥1,000 (comes with 1 drink)
And there’s plenty more where that came from. The rooftop is home to a multisport court with basketball and football. The kid’s park will open on the 4th floor in May. The whole building is decked out with artwork from up-and-coming visionary artists.
Etsuna summed up her thoughts of her visit: “Each floor offers different atmospheres to enjoy. There’s art in various places so there are plenty of spots to snap photos for social media! Kids and adults alike can have fun here, so be sure to pay it a visit.”
See ASOBUILD yourself and experience cutting-edge entertainment you won’t find anywhere else!
Model:Etsuna Otsuka
Writer:Sayoko Ishii
Photographer:Kayo Sekiguchi
Information
ASOBUILD
Opened: March 15, 2019
Address: ASOBUILD, 2-14-9 Takashima, Nishi Ward, Yokohama, Kanagawa Prefecture
Official Website: https://asobuild.com
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Next Generation Creative Girls’ Collective bala Kicks off New Activities
The Tokyo-based girl artists and creators’ collective bala has finally launched for real! The group will release its first single barla on March 8.
bala consists of MANON, SUNNY ONLY 1, DAN, and KANO, each with their own global background. The project aims to resonate with Gen Z youth culture and to be a collective of artists that connects hybrid Japanese pop culture with audiences around the world.
The debut song barla was produced by Shinichi Osawa, who has numerous hits under the name Mondo Grosso. It was co-written by Kenmochi Hidefumi from Wednesday Campanella. With Y2K culture making a comeback around the world, the track features the house sound popular in the late 90s which is showing signs of becoming the next musical trend yet again. The groovy dance tune is a perfect theme song for these girls who will lead the next generation of pop culture.
<Comment from Shinichi Osawa>
“I’m honored to be involved in bala’s debut. The members are super unique, and collaborating with Kenmochi-san for the first time was a dream come true.”<Comment from Kenmochi Hidefumi>
“I’m happy to be able to work with the members of bala and Shinichi Osawa. Everyone is so uniquely talented, and this song is filled with everyone’s energy and excitement inspired by their long-awaited debut!”Information
bala 1st Single「barla」
配信日:2023年3月8日(水)
配信URL:https://orcd.co/barla
【About bala】
東京を拠点に活動するガールズ・アーティストとクリエイターによるコレクティブ・balaは、MANON、SUNNY ONLY1、DAN、KANOの4人からなるクリエイティブ集団。
世界で同時多発的に進行している様々なZ世代ユースカルチャーと共鳴しながら、DNAに組み込まれた日本発のポップカルチャーと融合させたハイブリッドな表現を目指し、グローバルに発信していくことをコンセプトに活動する。
また3Dアバターキャラクター「Barla」を介し、次世代インターネット「WEB 3.0」など、積極的にエッジテックを活用した次世代のクリエイティブにも取り組んでいく。
ポップミュージックのフィールドに限らず、彼女たちの世界観を共有する様々なアーティスト、クリエイターが集うクリエイティヴ・プラットフォームとして機能することで、ポップカルチャーにおける新たなエコシステムへの発展を目指していく。
TikTok:https://www.tiktok.com/@bala_official_japan
Instagram:https://www.instagram.com/bala_official_japan/
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Tokyo Bay Night Cruise Collaborates with Hatsune Miku for Four Days Only Starting February 2023
05.January.2023 | SPOT
For four days only starting in February 2023, fans of Hatsune Miku will want to take an incredible night cruise around Tokyo Bay. The virtual singer will collaborate with the popular Tokyo Bay Night Cruise which travels between Yokohama and Tokyo. The event will include special tickets, exclusive bonuses for guests, collaborative goods, and onboard decorations. Collaborative goods will be available to purchase on the ship or from the Shimapochi online store.
Outline
Dates: February 19, February 26, March 5, March 12
Night Cruise Itinerary:
Osanbashi, Yokohama / Check-in 16:00-18:00
Osanbashi, Yokohama / Departure 18:10, Enjoy the night view from the ship
Takeshiba Wharf, Tokyo / Arrival 19:45
*Guests will be led by a special MC narrating the night scenery. Snacks and drinks will be available for purchase.
Special Ticket Fare:
Adults ¥2,000 / Children ¥1,500 (Includes consumption tax and fuel price adjusted for inflation)
[Includes Hatsune Miku Collaboration Sticker and Postcard (6 varieties, random)]
Special tickets featuring Hatsune Miku will only be available to those reserving their spot online. Reservations can be made two months prior to the boarding date. Space is extremely limited, so grab a spot while you can!
Those not interested in bonuses can also enjoy a night cruise during this period, with adult tickets costing ¥1,000 and children’s tickets costing ¥500. More details will be released at a later date.
Information
Hatsune Miku x Tokyo Bay Night Cruise
Dates: February 19, February 26, March 5, March 12
Details/Tickets: https://www.tokaikisen.co.jp/news/392932/
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TeamLab Unveils Three New Works at Singapore’s Permanent ‘Future World’ Exhibition
Art collective TeamLab has redesigned two exhibitions at Marina Bay Sands Singapore. The world’s first permanent exhibition from the creators, Future World: Where Art Meets Science, was opened in 2016 at the Museum of Art and Science. Guests can now enjoy three new works along with the Digital Light Canvas, a huge, interactive space inviting guests to share their own pieces of art.
Drawing Flight
Visitors can immerse themselves in these impressive new works while experiencing a complex, three-dimensional world. They can also create new worlds with others!
Future World
The Drawing Flight, part of the Amusement Park of the Future series, is based on the concept of co-creation, allowing visitors to not only draw an airplane that will fly but also allowing them to operate it from a pilot’s point of view using a tablet. Whether visitors draw a butterfly or a hawk, they’ll see the world from the perspective of each creature and enter a world constructed by the creature’s unique perceptions.
Aerial Climbing through a Flock of Colored Birds
In Aerial Climbing through a Flock of Colored Birds, guests are asked to perceive the world with their entire bodies. Visitors cross a space with sticks floating three-dimensionally in the air.
Autonomous Abstraction, Continuous Phenomena from the Universe to the Self
Autonomous Abstraction, Continuous Phenomena from the Universe to the Self offers a new and abstract concept. As people touch the dots, the rhythm of the dots flickers and their hue changes and disintegrates. The picture will then change dramatically, and despite these changes, the beauty remains.
Digital Light Canvas
Graffiti Nature – Red List Digital Light Canvas
Digital Light Canvas is a space consisting of a 15-meter-diameter circular link of light and a 20-meter-high cylinder of light made up of a collection of light dots. Team Lab’s interactive artwork, which changes depending on how many people are around, is on permanent display.
Drawing Factory
By visiting the Digital Light Canvas area, guests can also enjoy the Drawing Factory, where they can turn their own drawings into pins, T-shirts, and other items!
Come fully experience this curious art exhibition!
© チームラボ
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Final Fantasy Artist Yoshitaka Amano Holds Art Exhibition at Myoshin-ji in Kyoto
Yoshitaka Amano, known by international fans as the artist behind the legendary Final Fantasy video game series, is celebrating his 70th birthday with a unique art project from November 23 until December 8 at Myoshin-ji in Kyoto.
On the first day of the event, the venue, decorated with autumn leaves, was crowded with visitors including foreign tourists, who marveled at the fantastic space filled harmoniously with gold and blue. The exhibition will be held at Myoshin-ji, the head temple of the associated branch of Rinzai Zen Buddhism. This collection of works was designed to question visitors’ sensibilities and provide a new kind of art exhibition for fans to enjoy.
After the exhibition, the main art piece by Yoshitaka himself will be converted to 3DCG, and a Virtual Golden World will be developed in collaboration with the Yoshitaka Amano VR Museum. By integrating traditional and modern art methods, guests will be able to engage more deeply in the art by enjoying digital works, the metaverse, and NFTs.
Don’t miss this curious exhibition!
Information
Golden World: Infinite Light by Yoshitaka Amano
~GOLDEN VIEW OF THE WORLD~
Running: November 23 – December 8, 2022
Venue: Myoshin-ji
Hours: 9:00-12:00 / 13:00-16:00
Tickets on sale until 15:30 each day.
Official Site: https://www.myoshinji.or.jp/
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Nagoya Castle to Hold Special Autumn Night Art Viewing for a Limited Time
The historic Nagoya Castle will hold a special nighttime viewing event for 14 days only, from November 25 until December 8, 2022. During this period, Honmaru Palace will be open to the public at night, and the Chrysanthemum Corridor inside will be open to visitors for the first time.
The Ninomaru Garden will also be illuminated and will transport guests to a different place and time by showing a space only possible during dark hours.Inspired by the relationship between light and shadow, this event focuses on changes that occur over time and the creation and emergence of new ideas and things.
Honmaru Palace, Typically Closed to the Public, to be Open at Night
Nagoya Castle’s Honmaru Palace was completed in 1615 and served as the primary residence of the Lord of the Owari Domain and as the Domain’s government office. The interior of the palace was lavishly decorated with paintings and other art pieces and was praised as a masterpiece. Sadly, it was destroyed by an air raid in 1945. Restoration work began in 2009 and was completed in 2018 with unparalleled accuracy. The Honmaru Palace gives off a completely different aura at night.
First Public Viewing of the Jodan-no-ma in the Joraku-den
The Joraku-den was added to Nagoya Castle to accommodate the third Shogun, Iemitsu, on his way to Kyoto. It is the most luxurious of all the Honmaru Palace buildings, and this event marks the first time that the Chrysanthemum Corridor on the north side will be open to the public. Visitors are welcome to admire the golden-blue paintings as they stroll through the historic site.
See Spectacular Paintings when Entering the Tsugi-no-ma Room
During this period, visitors can enter the Tsugi-no-ma room to view classical period paintings, giving a more clear idea of how people acted and dressed during this time in history.
[Ninomaru Garden Special Viewing]
~Witness a Never-Before-Seen Feudal Lord’s Garden through a Spacial Presentation~
Scenography for this unique show was provided by the creative label PERIMETRON. In order to show another side of the Ninomaru Garden at night, the company focused on light’s characteristics, from reflection and transmission to refraction and absorption. Light and shadow intertwine in various ways, and guests will be transfixed by this curious showing.
Information
Nagoya Castle: Autumn Night Special Viewing ~KEI~
Running: November 25 – December 8, 2022
Viewing Hours: 9:00-19:30 (Gates close at 20:00)
Official Site: https://www.nagoyajo-kei.jp/
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Naruto Anime Series Celebrates 20th Anniversary With New Gallery Featuring Collaborations With Five Animators
10.November.2022 | ANIME&GAME / SPOT
To celebrate the 20th anniversary of the globally popular Naruto anime series, NARUTO THE GALLERY will be held at AKIBA_SQUARE inside Akihabara UDX from December 10, 2022 until January 31, 2023. The gallery will feature collaborations with five animators.
This will be the first Naruto exhibition held since 2015. The event will focus on the growth of the characters, the bonds they share with their friends, and the many fights that have taken place over the past two decades.
Iconic scenes from the Naruto anime series will be on display in collaboration with five up-and-coming animators: Ai Niina, Kohei Kadowaki, que, Kosuke Sugimoto, and Kohta Morie. This will give fans the chance to see an unprecedented and unique view of the world of Naruto which can only be seen at the event.
Admission Bonus: Gemaki-style Card
Goods
An original Gemaki-style Card featuring a newly-drawn visual will be handed out to those visiting the exhibition.
The first lineup of exclusive event-only merchandise has been revealed and longtime fans of the series won’t want to miss adding some of these goods to their collection.
Participating Artists / Episode
Ai Niina / Sasuke’s Ninja Way
Kohei Kadowaki / Naruto’s Path
que / The Land of Waves
Kosuke Sugimoto / Sasuke’s Vessel
Kohta Morie / Naruto and Kurama
©NARUTO THE GALLERY実行委員会
Information
NARUTO THE GALLERY (Naruto 20th Anniversary Project)
Running: December 10, 2022 – January 31, 2023
Hours: 10:00-20:00 (Last entry at 19:30)
Venue: AKIBA_SQUARE (Inside Akihabara UDX)
Official Site: https://naruto-20th.jp -
Final Fantasy Artist Yoshitaka Amano Holds Art Exhibition at Myoshin-ji in Kyoto
10.November.2022 | FASHION
Yoshitaka Amano, known by international fans as the artist behind the legendary Final Fantasy video game series, is celebrating his 70th birthday with a unique art project in Kyoto.
The exhibition will be held at Myoshin-ji, the head temple of the associated branch of Rinzai Zen Buddhism. Stepping into the temple, guests will be met with colorful autumn leaves and a sea of gold and blue art pieces.
“I want people to enter this world of light and experience being part of it,” Amano said. “Rather than art being something flat on a wall, I want to present something new and unique.” This collection of works was designed to question visitors’ sensibilities and provide a new kind of art exhibition for fans to enjoy.The main art piece, newly painted by Amano himself, will be on display in the Dharma Hall, which was decorated by one of Kano Tan’yu’s masterpieces. Tan’yu was an Edo-period painter.
The three meter tall column features Amano’s own interpretation of Hiten, part of Mount Meru, a part of Buddhism cosmology considered to be the centre of all the physical, metaphysical and spiritual universes. Four smaller pieces will be displayed on all four sides to create a three-dimensional mandala.
Information
Golden World: Infinite Light by Yoshitaka Amano
~GOLDEN VIEW OF THE WORLD~
Running: November 23 – December 8, 2022
Venue: Myoshin-ji (1 Hanazonomyoshinjicho, Ukyo-ku, Kyoto)
Hours: 9:00-12:00 / 13:00-16:00 *Tickets sold until 15:30
Admission: Adults ¥700 / Children ¥400
Details: https://goldenworld.jp/
Official Site: https://www.myoshinji.or.jp/
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Popular Illustrator and Character Designer Mika Pikazo Holds Solo Exhibition in Shibuya
Mika Pikazo is an illustrator and character designer. The artist has designed characters for many popular titles including Fire Emblem Engage, the latest in Nintendo’s Fire Emblem series, as well as book covers and CD jackets.
Starting December 10, the artist will hold his second solo exhibition in three years at the Hz event space in Shibuya.
According to a press release, the exhibition is being held to show a number of creations Pikazo has made recently, and aims to show off new animation and past illustrations to merge his past and future selves. The creator hopes to challenge himself more going forward.
The first main visual, REVENGE, can be seen on the exhibition’s official website. A total of three visuals have been newly drawn for the event and will be released sequentially. In addition, a number of collaborative works with other creators will be on display, so art fans won’t want to miss out.
Limited-edition merchandise featuring new illustrations will be on sale at the venue, and autograph sessions are planned to be held. For more details, check the official Twitter page!
Be sure to come to see Mika Pikazo’s colorful pieces in person!
Information
Mika Pikazo Exhibition – REVENGE POP
Running: December 10 – December 29, 2022
Hours: 10:00-20:00
Venue: Hz, 1F (4-3 Udagawacho, Shibuya-ku, Tokyo)
Admission: Free
Official Website: https://revenge-pop.mikapikazo.info/
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Saiyuki 25th Anniversary Art Exhibition to Open in Osaka, Tokyo, and Fukuoka
30.October.2022 | ANIME&GAME / SPOT
Anime and manga merchandise seller AMNIBUS will hold an exhibition to celebrate the 25th anniversary of Kazuya Minekura’s Saiyuki series! The art exhibition will be held in Osaka, Tokyo, and Fukuoka, with the Osaka event beginning on December 30, 2022, and running through January 15, 2023. The Tokyo event will run from May 12 until May 28, 2023, and the Fukuoka event will run from August 11 until September 3, 2023. Additional events will be held in other locations to be announced at a later date.
Minekura’s Saiyuki manga series has sold over 25 million copies as of January 2021. Loosely based on the 16th-century Chinese novel Journey to the West, the series tells the story of four heroes traveling west to stop demons from killing all of mankind. Over the past 25 years, the manga series has spawned several anime adaptations, live-action musicals, video games, and more.
The exhibition will feature plenty of must-see items for fans, from original manuscripts to full-color drawings by the original creator. Will you be attending this once-in-a-lifetime event?
*Addition venues, exhibition details, ticket and merchandise sales information, and additional details will be announced at a later date.©峰倉かずや/一迅社
Information
Saiyuki 25th Exhibition
▼Osaka VenueAddress: Nanba Marui 5F Event Space
(3-8-9 Nanba, Chuo-ku, Osaka)
Running: December 30, 2022 – January 15, 2023
*Details on New Years’ holiday closures will be announced at a later date.
▼Tokyo VenueAddress: Yurakucho Marui 8F Space 7, 8
(2-7-1 Yurakucho, Chiyoda-ku, Tokyo)
Running: May 12 – May 28, 2023
▼Fukuoka VenueAddress: Hakata Marui 7F Event Space
(9-1 Hakataekichuogai, Hakata-ku, Fukuoka)
Running: August 11 – September 3, 2023Details: https://event.amnibus.com/saiyuki25th-exhibition/
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NAKED GARDEN ONE KYOTO Night Walk Project Invites Guests to Stroll Through the Tale of Genji
28.October.2022 | SPOT
From November 11 until December 4, NAKED will hold the unique NAKED GARDEN ONE KYOTO event in Uji. The one-of-a-kind art project is being produced through a partnership with Kyoto City, Uji City, and Otsu City in Shiga Prefecture. Several events and art exhibitions will appear in the Kyoto area until December 25, 2022.
The project first began on September 15 at Kyoto City Hall, and it will move to Uji on November 11. NAKED’s unique digital art will bring color to Uji, a place steeped in Japanese history and the heart of Japanese tea culture. The Asagiri Bridge, appearing in The Tale of Genji, will be illuminated, and the Zen temple Kosho-ji will be offering tea ceremonies and a digital teamaking experience for guests to enjoy. NAKED’s popular Distance Lanterns will return, allowing visitors to explore Uji at night while properly socially distancing.
At Kosho-ji, guests can enjoy the renewed DANDELION PROJECT. Created by Ryotaro Muramatsu, the art project has appeared in a number of towns and cities around the world, inviting participants to create flowers and send them around the globe digitally as a hope for peace. Visitors can use their smartphones to send dandelion fluff with their name on it to the metaverse version of Kosho-ji and beyond, eventually causing a digital flower to bloom.
Why not come take a quiet walk through the streets of Uji, Kyoto?
Works
Urasenke Tea Ceremony and Digital Teamaking Experience
『DANDELION PROJECT』by RYOTARO MURAMATSU / NAKED
NAKED Distance Lantern®︎
Asagiri Bridge and Kotosaka Interactive Illuminations
NAKED Tsukubai®︎
Chazuna’s New Mobility C⁺walkT Experience
Information
NAKED GARDEN ONE KYOTO Uji
Venue: Uji, Kyoto (Near Kosho-ji)
Running: November 11 – December 4, 2022
Kosho-ji Exclusion Dates: 11/19-28, 12/3-4
Hours: 17:30-21:00*Kosho-ji is open from 17:30-20:00 (Last entry at 19:30)
Tickets: https://www.kkday.com/ja/product/134386
Official Site: https://garden.naked.works/venue_kyoto/1450/
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Photographers Mika Ninagawa and Hiroaki Miyata Present Joint Art Project at APPI Kogen Ski Resort
From August 6 until October 20, 2022, the APPI Kogen Ski Resort in Iwate Prefecture is hosting a special art project titled A Butterfly’s Journey: Embracing Lights. Mika Ninagawa, a leading Japanese photographer active in film, design, and fashion, has teamed up with Hiroaki Miyata, a professor at Keio University’s School of Medicine and the man behind the theme project at the Japan Expo 2025. Miyata produced the exhibition and video works, and the exhibition itself focuses on sustainable art concepts. A large-scale video installation uses the site’s abandoned ski lift station as a canvas, wowing audiences. Don’t miss the many photographs on display as well!
Information
APPI Art Project / A Butterfly’s Journey: Embracing Lights
Running: August 6 – October 30, 2022
Hours:
10:00-15:30 (Last train down at 16:00)
*APPI Art Project Night Hours: 16:40-19:20 (Last train down at 20:40)
*APPI Art Project Nights will be held on Fridays and Saturdays, as well as from August 7 – August 15 (excluding August 11), September 18, and October 9
*Tickets sold until 10 minutes prior to last boarding time.
Ticket Details: https://www.appi.co.jp/snow-mountain-resort/ticket.htmlOfficial Site: https://www.appi.co.jp/snow-mountain-resort/
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Interview: What Type of ‘Kawaii’ Did This Popular Foreign Influencer Find in Japan?
“Kawaii is marshmallow-flavored medicine for the soul.”
Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan.
Q. What brought you to Japan?
“After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”
Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined?
“Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.”
Q. What do you think of when you heard the word ‘kawaii’ in Japan?
“MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”
Q. Did finding Japanese kawaii culture change you in any way?
“Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.”
Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?
“Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”
Etsuna’s Original Yume Kawaii AR Filter
Q. Please give a few words to those living abroad who are interested in visiting Japan!
If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!”
Information
PROFILE
Etsuna
Born in China, Etsuna is a graduate of Tama Art University in Tokyo. In addition to sharing kawaii culture on her social media accounts, she founded her independent brand ‘Etsuna otsukA’ in 2011, which has been featured in a number of magazines. Her Weibo video channel TokyoGoGo, featuring uploads edited by Etsuna herself, has become incredibly popular. She is currently active as a designer and TV personality, mainly in Japan and China.