Louis Vuitton has announced tennis champion Naomi Osaka as the new face of the brand.

The Japanese professional tennis player is a three-time Grand Slam singles champion and known the world over as the first Asian player to hold the top ranking in singles. Lauded not only as a tennis player, but for her daring attitude to push the boundaries of fashion, she now hails as the new House Ambassador for the French fashion brand Louis Vuitton.
 

Osaka makes her ambassador debut promoting the fashion house’s Spring/Summer 2021 Collection campaign which is photographed by Creative Director Nicolas Ghesquière.

“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton,” says Osaka. “It is such an honour to work with Nicolas – he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”

“Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values,” Ghesquière said.

Louis Vuitton was founded in 1854 in Paris, France. Known for its unique style which blends innovation and style, the high-quality luxury brand puts out a wide selection of products from bags and accessories to shoes, jewellery, watches, and more. It continues to maintain both creativity and elegance while keeping utility in mind, a process captured in its brand purpose “L.V the Truth.” It has opened the doors for artists, designers, and architects through its long history, and continues to push its vision when it comes to fashion items, jewellery, and more.

Naomi Osaka is the perfect candidate as the brand’s newest House Ambassador, serving bold energy, fashion, and influence, and as such it seems this is only the beginning of her style journey.

Citizen Watch brand wicca released a new emerald green wristwatch to commemorate the release of the new anime film Sailor Moon Eternal. The item was released exclusively on PREMICO’s online shop in Japan on January 6, 2021, with a limited stock of just 3,000.

Wicca x Sailor Moon Eternal Special Collab Watch | ¥29,800 (Before Tax)

The watch features intricate nods to the film such as a crescent moon at the 12-o’-clock mark with a rhinestone, Pegasus and white wings on the bottom half, an emerald blue round face, the Crystal Carillon on the 6-o’-clock mark, and more.

The mesh strap is pink and gold to complete the a beautiful and feminine appearance. And since only 3,000 have been made, each watch also has its own Edition Number engraved into it. The watches are packaged in special gold leaf box with a Swarovski® crystal on it.

©武内直子・PNP／劇場版「美少女戦士セーラームーンEternal」製作委員会

Swarovski® is a registered trademark of SwarovskiAG.

Customisable watch brand UNDONE released a new collection of wristwatches in Japan on Tuesday (December 15).

Special Doraemon 50th Anniversary Series

The celebratory line-up commemorates Doraemon’s 50th anniversary and includes limited quantity models, customisable made-to-order models, and more, each with references to the beloved series.

50TH ANNIVERSARY

50TH ANNIVERSARY (Limited to 150 models) | ¥39,600 (Tax Included)

The ’50TH ANNIVERSARY’ model features an illustration of Doraemon as seen in the early days of the manga series.

The early artwork of Doraemon is nothing short of adorable

Back of wristwatch features vintage style design

FRIENDSHIP

FRIENDSHIP (Limited to 150 models) | ¥39,600 (Tax Included)

Best friends Nobita and Doraemon come together for this special design.

Spot Doraemon’s tiny bell at 12-o’clock

Doraemon and Nobita on the back side

The watch has simple white dials, and it has a function where it lights up at night to reveal Doraemon and Nobita. The design captures the beauty of the pair’s everlasting friendship.

THE BELL

THE BELL (Customisable Model) | ¥29,700 (Tax Included)

This cute watch just screams Doraemon’s design with its colouring and his iconic bell in the centre.

The bell turns as the hands go around

Doraemons everywhere on the back side

This watch is customisable with various different designs. If you look closely at the 50-minute mark you’ll see a red dot representing Doraemon’s tail. It’s also a nod to his 50th anniversary.

©Fujiko-Pro APPROVAL NO.S611617

Seiko is teaming up with Pokémon to release four limited-edition watches on December 11, 2020. Each model will be available to buy from Seiko in Japan.

Pikachu Icon Design Model SCXP175 | ¥30,800 (Tax Included)

The Pikachu Icon Design Model SCXP175 features a modern design with a yellow dial and black Pikachu silhouette. Pikachu’s tail is used as the watch hands, underneath which is a nod to Pikachu’s effectiveness as a lighting-type Pokémon against water-types. The watch has a leather strap with Pikachu’s paw prints running down it.

Pikachu Green Model SCXP177 | ¥30,800 (Tax Included)

The Pikachu Green Model SCXP177 features a green dial inspired by Pikachu running through Viridian Forest. The second hand also has Pikachu’s tail and the leather strap has Pikachu’s paw prints.

Eevee Model SCXP179 | ¥30,800 (Tax Included)

The cute Eevee Model SCXP179 has coloured dots for the hours which represent Eevee’s nine different evolutions. The leather strap has Eevee’s paw prints.

Mewtwo Model SCXP181 | ¥30,800 (Tax Included)

The Mewtwo Model SCXP181 is purple to represent the Psychic-type Legendary Pokémon Mewtwo. The leather strap reads “Pokémon” on it.

There are three different underside designs featuring a closed Poké Ball, an open Poké Ball, and a closed Great Ball.

Each watch comes in a special box and with an additional nylon strap, which you can swap out with the leather one, as well as a Poké Ball design cloth.

©Nintendo･Creatures･GAME FREAK･TV Tokyo･ShoPro･JR Kikaku　©Pokémon

PAC-MAN turned 40 years old on May 22, 2020. To commemorate the 40th anniversary of one of the most recognisable video game characters, UENI TRADING, the sole Japanese distributor of American watchmakers Timex, released three new Timex 80 x Pacman watches on July 30, 2020. The watches are available in select stores and online stores in Japan.

This collaboration previously took place in November 2019 where the watches were a hug success amongst American fans. The watches have now arrived in Japan in the year of PAC-MAN’s 40th anniversary.

Timex 80 x PAC-MAN Watches: ¥11,000 (Before Tax)
TW2U32000 | TW2U31900| TW2U32100

The watches are an arrangement of Timex’s “Classic Digital” which capture that retro 80’s design of PAC-MAN.

The LCD, back of the case, and bracelet all feature iconic PAC-MAN motifs. The alarm sound of the watches are also the PAC-MAN game sound. The watches feature all the typical functions like a stopwatch, calendar, and alarm, but with a PAC-MAN flair. They’re also equipped with the Timex INDIGLO® night light which Timex first introduced back in 1992.

The watches will be available to purchase in Japan on the official online stores of Timex and ontime move as well as in-store at ontime Shibuya LOFT and ontime Umeda LOFT.

*Available online at Timex from July 30. General sales will begin on August 4.

Pop-up stores will also open at ontime Shibuya LOFT and ontime Umeda LOFT where you can get your hands on an original PAC-MAN sticker, play the original game, and more.

Japanese watchmakers MARUZEKI released a new collection of Hello Kitty wristwatches as part of their KAORU model series on June 27, 2020.

KAORU x Hello Kitty Sweets Collaboration: ¥4,180 (Tax Included)

MARUZEKI’s “KAORU” watches are inspired by aromatherapy, implementing a world-first concept that lets the wearer enjoy their favourite fragrances on the go. Designed and created with Japan’s state-of-the-art materials and technology, the Hello Kitty collection of 3 watches come with vanilla, strawberry, and coconut scents.

The ‘Vanilla White’ fragrance is like a waft of sweet candy. It’s a popular scent seen in products, and uses a mix of aroma oils and perfumes to create the uplifting fragrance. The watch face has an illustration of Hello Kitty enjoying a cup of tea.

‘Strawberry Pink’ is inspired by strawberry milk and strawberry shakes. They recommend this one if you’re wanting a change of pace. This clock face has Hello Kitty enjoying some apple pie and talking on the phone.

‘Coconut Mint Green’ is a relaxing blend of coconut and passion fruit. Hello Kitty is dressed adorably as a mother making an apple pie for this design.

The watches are packaged in special boxes with a cute pop-up Hello Kitty inside like that of a picture book. This itself serves as kawaii decoration, and makes for a great gift to someone (or yourself!)

CASIO G-SHOCK has announced a collaboration with the popular anime series One Piece and Dragon Ball Z, with watch designs for each show releasing in July and August respectively.

GA-110JOP: ¥26,400 (Tax Included)

The GA-110JOP One Piece watch uses the popular GA-110 model G-SHOCK which has a distinct big case. It’s covered in a black base colour and features an illustration of Luffy strong and grown up. At 9-o’clock is a motif of Luffy’s straw hat, while at 3-o’clock is the word “WANTED.” Additionally, when the hour and minute hands both strike 2-o’clock and 4-o’clock, they combine with slanted golden lines to create the “X” shape that Luffy has on his chest.

The back cover features the “G-SHOCK x One Piece” logo.

GA-110JDB: ¥26,400 (Tax Included)

Like the One Piece watch, the Dragon Ball Z one also uses the GA-110 model and is coloured in that iconic DBZ orange. The design is inspired by Goku going through training to become stronger. The lettering and logo is gold for accent. At 9-o’clock is the Four-Star Dragon Ball while at 3-o’clock is the letter “Z.”

On the back cover of this one it features the Dragon Ball Z logo.

Both watch designs will for sure be appreciated by fans for their detailed designs and references.

Seiko Watch Corporation has announced that it’s opening two new shops simultaneously inside WITH HARAJUKU in Tokyo’s hub for fashion and culture Harajuku on June 17, 2020: Seiko Boutique WITH HARAJUKU and Seiko Prospex Boutique WITH HARAJUKU.

Seiko launched its “Seiko Boutique” chain of stores in 2004 which are situated in major cities around the world and offer the full experience of the Seiko brand. It currently has around 80 branches worldwide. Seiko also opened its newest “Seiko Prospex Boutique” branch in Ginza last year, making it the third branch in the world.

At Seiko Boutique, customers can enjoy looking through the brand’s many watch varieties, such as Grand Seiko which offers leading watch functionality and a sophisticated design, Seiko Astron which hails as the first GPS solar watch, the popular casual Seiko 5 Sports watches, and more.

From Left: SNE537PC / SNE533PC / SNE535PC

From Left: SRPD35KC / SRPD31KC / SRPD33KC

To commemorate the opening of the two new shops in WITH HARAJUKU, Seiko will sell a limited 10 number of watches each from 6 models that are currently unavailable in Japan.

Naomi Osaka, professional tennis player and ambassador for Citizen, won the 2019 Australian Open in Melbourne while stylishly wearing a Citizen watch.

Citizen is a watch manufacturer that develops its products from the parts to the finished piece. Established in 1918, the company has gone on to create a multitude of watches for the international market using the latest technology such as the solar-powered Eco Drive.

Eco Drive Bluetooth BZ4006-01E: ¥75,000 (Before Tax) – Releasing March 7, 2019

The watch that Naomi Osaka donned during her victory is the above-pictured Eco Drive 1 model. This analogue wristwatch has Bluetooth technology that can link to smartphones. It’s comfortable, light and encased in Citizen’s Super Titanium and finished with an eye-catching orange.

Its functions include call, message and social media notifications, an alarm, time sync, world time and more.

As brand ambassador for Citizen, Naomi Osaka shares the same spirit as the company: “Better Starts Now,” which it describes as encapsulating “the belief that no matter who you are and what you do, it is always possible to make something better — and now is the time to start doing it.”

Only 1,000 of this limited edition watch will be sold, so if you’re interested be sure to check it out!

Travel the world with Hello Kitty with the new “BABY-G” collaboration anti-shock watch for women. Two collaboration models of the watch (BGA-190KT) will be released for sale from Friday 9^th March.

Using the BGA-190 model as a base, this collaboration model can display the time in two different cities at the same time.

The Hello Kitty world traveller design will capture the hearts of many females who love travelling.

The minute hand of the watch is decorated with a Hello Kitty red ribbon motif and the band is decorated with a passport immigration stamp.

The band has very flexible usage and is bound to stimulate your lust for travel.

To commemorate the collaboration, an original Pilot Hello Kitty design will be incorporated into the design for the back of the watch and on the special packaging. The special packaging is decorated to look like a trunk – an essential must-bring for your travels! This special model comes with all this and still more!

Celebrating their launch of the new watch model, collaboration couple BABY-G and Hello Kitty have opened a special edition site! The site includes a special movie so please check it out!

The collaborative product “Baby-G × LINE FRIENDS” of the official characters of “LINE FRIENDS” called “CHOCO” and CASIO’s “Baby-G”  was released on the 14^th of December (Thurs.).

CHOCO who has a big ribbon on her head is a girl who likes fashion and SNS. CHOCO joined “LINE FRINDS” in 2016. This year, CHOCO appeared on the covers of popular fashion magazines as a model and reported about a party of foreign brands as an editor. Also, CHOCO has been participating in many offline events such as the collaborative party held by London’s popular cup cake brand “LOLA’s Cupcakes.” The number of friends of CHOCO’s official LINE account (@choco_official) has now exceeded 3 million.

And now CHOCO has collaborated with “Baby-G,” a watch brand that has many fans in foreign countries and they have started selling a collaborative model from the 14^th of December (Thurs.).

Based on the basic series called “BGD-501” which is the combination of classical designs and fashion trends, the face of the board of the collaborative product has a camouflage-patterned design with a ribbon which is the charm point of CHOCO. Moreover, the product has an illustration of CHOCO on the digital part mounting the EL back-light and on its case. The fans of CHOCO must love this product!

The number of products is 1,000 and the limited edition where CHOCO doll is wearing the same ribbon as the one printed on the watch, will be sold too.

Let’s get this original Japan-limited product.

SWATCH’s zodiac animal sign wrist watches have been gaining much popularity every year. Sales of the 2018 model, “SWATCH WOOF” started from the 2^nd of December 2017 (Sat.) at SWATCH stores, the SWATCH official online store and stores that sell SWATCH’s products (except at certain stores).

Sales of SWATCH’s zodiac animal sign wrist watches started from 2006 and they have been selling unique products. In 2018, started sales of SWATCH WOOF created under the motif of a dog which is the zodiac animal sign of the year 2018.

The golden-colored dial plate has an illustration of a dog wearing a heart-shaped choker ring and the bar index is a red color adding a superb accent. Also, the white-colored belt has the pattern of red × gold which is very stylish.

Since there is an illustration of a dog enjoying a walk and Japanese lanterns on the special package box, the product is suitable as a gift.

All SWATCH products are designed under the themes of “LIFESTYLE,” “ART” and “ACTIVE SPORTS” and are created based on the wish that each product will have a deep connection of the consumer’s life style.

Let’s enjoy SWATCH’s fashion by purchasing this 2018 zodiac animal sign wrist watch.