Take a Tour of Traditional Asakusa in a Hello Kitty Rickshaw

08.June.2019 | SPOT

How about a relaxing trip around traditional Tokyo in a Hello Kitty-themed rickshaw? To commemorate the opening of Sanrio Gift Gate in Asakusa, the shop has planned human-run rickshaw tours to take place on Saturday 15, Sunday 16th, Saturday 22nd, and Sunday 23rd June 2019.

 

This is the second time the Hello Kitty Rickshaw event will be run. The wheels and roof are decorated with special Hello Kitty designs. Hop in, sit back and enjoy a touristic ride around Asakusa. The rickshaw puller will be your tour guide, introducing you to all the tourist spots of Asakusa and taking photos for you.

To take part, you have to book in advance. The advanced reservation period starts on June 8th at Sanrio Gift Gate Asakusa. Reservations will be accepted on a first-come-first-serve basis. You can also make reservations by telephone. If you are interested in this wonderful experience, please check out the store information website.

 

© 1976, 2019 SANRIO CO., LTD. 

RECOMMENDED ENTRIES

  • A Hello Kitty bullet train to a gorgeous island & a day of fun with this travel plan!

    01.June.2019 | SPOT

    Japan Railway Company JR-West, is running a collaboration with the popular Sanrio character Hello Kitty! You can ride the Hello Kitty-themed bullet train to Awaji Island located in the eastern part of the Seto Inland Sea of Japan. There will be a tour here introducing you to the creative works and many tourist facilities of the area. Awaji Island’s oriental restaurant HELLO KITTY SMILE is just one of these facilities…but hurry! This is a one-day limited event and will take place on Saturday 6th July only!

    This travel package  is full of luxurious activities!

    There will be an autograph signing event with one of Hello Kitty‘s designers Yuko Yamaguchi! There will also be a chance to get a photo with Hello Kitty, and a lottery for the chance to win tickets to make a luxurious Hello Kitty-themed item! 

    There will be a buffet full of creative foods for visitors to enjoy. The buffet ingredients are mainly focusses around Awaji Island produce. Every guest will also receive original goods as a souvenir to commemorate their trip.

    Enjoy the beautiful scenery of Awaji Island. This is your chance to relax at your own pace along with your pal Hello Kitty♪

     

    ©1976, 2019 SANRIO CO., LTD.  APPROVAL NO. G600711

  • Hello Kitty Guest Rooms at Keio Plaza Hotel Tama Receive Upgrades

    30.May.2019 | SPOT

    On Saturday June 15, Keio Plaza Hotel will open two new permanent guest rooms that are themed around My Melody and Little Twin Stars (Kiki & Lala). As well as the grand opening of these brand new rooms, the highly-praised Hello Kitty rooms that were set up in 2014 are also getting an upgrade.

    © 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G600777

    The upgraded Hello Kitty rooms are decorated with cushions that look just like a giant version of Hello Kitty’s signature red bow. The bed also includes a colourful bed runner decorated with an illustration of Hello Kitty having fun in a theme park. 

     

    And what is the bed runner for? It is nothing out of the ordinary for Americans to wear their shoes on the bed. Many Americans throw a bed runner on the bed so that they can lie on the bed with their shoes on, guilt free!

     

    There is also a floor lamp in the room. The lampshade is decorated with an illustration of Hello Kitty riding a pony, adding a cute touch to the illumination of the room.

    Four Hello Kitty rooms opened at Keio Plaza Hotel Tama on November 1, 2014 to commemorate the 40th birthday of Hello Kitty. Since the room conversion, the occupancy rate has skyrocketed by 70%. Now, two My Melody rooms and two Little Twin Stars-themed rooms are set to join the fray.

     

    To stay here even one night would be an unforgettable experience be sure to check out out these cute rooms for yourself

  • Hello Kitty’s 45th Anniversary Celebrates During Hilton’s 100th Anniversary

    16.May.2019 | FOOD / SPOT

    Hilton Osaka will celebrate both the 100th anniversary of Hilton and 45th anniversary of Hello Kitty from May 31 to August 31 this year at the hotel’s Folk Kitchen on the second floor.

     

    Hilton is credited with starting the dessert buffet trend in Japan. Their dessert buffets enjoy a surge in popularity every single year with a line-up of unique and Instagrammable delectables. To celebrate Hilton’s 100th anniversary, the theme of this year’s dessert buffet is Hello Kitty dressing up smart to stop by the hotel. 25 different desserts can be tucked into, all inspired by fashion from cosmetics to jewellery, bags and beyond.

    Bright Red Hello Kitty Bag Cake

    Hilton Osaka’s pastry chef Hyakuda is no short of ideas, and that’s proven with this cake that is shaped into a Hello Kitty bag. This cute creation includes a chocolate Hello Kitty charm while the cake itself is a luxurious combination of chocolate and cherry compote.

    Hello Kitty Peach Cream Cake

    The pink and white cream that adorn this cake is what grabs your initial gaze. The refreshing cream sits on top of melt-in-the-mouth sponge which is filled with a peach compote. Hello Kitty also hides amongst the decorative chocolate.

    The “Ruby Rouge Mousse” is made with ruby chocolate, a variety of chocolate that was introduced in 2017 as the 4th main type of chocolate alongside milk, white and dark. The ruby colour of the cocoa beans is completely natural. They have an exquisite sour flavour. The chocolate is mixed with fruits like guava and passion fruit.


    Other desserts in the line-up include a selection made with summer fruits including the colourful macarons, refreshing melon and grape blancmange, mango pudding, Peach Melba and more.

     

    The “Diamond Fruits Jelly” looks like a sparkly jewellery box while the “Eyeshadow Palette Tart” is inspired by a cosmetic palette. There are also some light meals such as an open pizza made from a crunchy baguette and rich cheese, corn soup, a potato salad with Hello Kitty hidden inside, and more.

     

    You won’t be short of Instagram material with this dessert buffet. There will even be a Hello Kitty makeup room photo spot for you to snap a commemorative picture. Enter the fashionable world of Hello Kitty at Hilton Osaka this summer!

     

    ©76,’19 SANRIO APPR.NO.S600545

  • Hello Kitty cafe with 45th anniversary menu to open for a limited time at Seibu Ikebukuro!

    19.April.2019 | FOOD

    This year will mark the 45th anniversary for Hello Kitty; one of Sanrio’s most popular characters! To celebrate, a Hello Kitty cafe will run from Thursday 25th April ー Sunday 7th July 2019. The cafe will open at Dining Park Ikebukuro, which is on the 8th floor of Seibu Ikebukuro main store, close to the east exit of Ikebukuro station.

     

    The cafe will sell cute desserts that tickle your heart and hearty meals that will satisfy your stomach as well as your heart! This is your chance to enjoy a menu that is overflowing with originality!

    Hello Kitty peeping out from taco rice ¥1,690 (price includes tax)

    The taco rice dish features Hello Kitty wearing a tiara. She is peeping out from a cup surrounded by lettuce and taco meat. The meal is topped with bright tomato sauce, diced avocado and cheese! Finally, there are some taco chips set into the taco meat. Mix the mince with the Hello Kitty rice to enjoy your meal! Don’t forget to look out for the mini apple made from a mini tomato and mint leaf!

    Hello Kitty tomato cream pasta  ¥1,590 (price includes tax) 

    This is pasta mixed with tomato cream sauce and spread over a plate. It is then topped with cream cheese sauce and garnished with a large piece of bread with Hello Kitty’s face on it! Beetroot is used for the colouring. There is also an apple made from mash potato salad. The dish comes as a set accompanied by mushroom soup to make for a filling meal.

    Hello Kitty cup trifle ¥1,290 (price includes tax)

    Blue curaçao panna cotta, sponge cake, and strawberry sauce with mixed berries make the three layers of the trifle. Whipped cream is spread over the top of the cup and then garnished with a marshmallow Hello Kitty holding a heart made from a strawberry. This is the perfect dessert to celebrate the anniversary!

     

    Hello Kitty tapioca gradation drink ¥890 (price includes tax) 

    Enjoy a gradation of tasty colours created by pink strawberry yoghurt, blue curaçao yoghurt and white whipped cream! This cute tapioca drink combines the acidity of the yoghurt with the chewy texture of the tapioca. You also just cannot miss the cafe-limited design on the cup which features the 45th-anniversary celebration of Hello Kitty and other popular characters!

     

    There will also be a range of 45th-anniversary Hello Kitty merchandise available!

     

    This is your chance to enjoy the countless number of goods, foods and drinks that are carefully crafted for maximum Hello Kitty goodness!

     

    ©1976, 2019 SANRIO CO., LTD. APPROVAL NO.S585334

  • Kaori’s Easy Recipe: Learn to Make Hello Kitty No-Bake Cheesecake

    14.April.2019 | FEATURES / FOOD

    With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s easy recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.

     

    In this recipe you’ll learn how to make a no-bake cheesecake by simply combining and mixing! This easy recipe can be followed by anyone and can be easily changed into a character cake of your choosing. Chocolate plates are hard to make but if you follow these steps you’ll be able to make your own in no time!

     

     

    Ingredients

    200g cream cheese

    200g fresh cream

    70g sugar

    1 tbsp lemon juice

    10g gelatin

    20 crackers (I used Ritz crackers)

    50g unsalted butter

     

    Preparation

    ・Add 5 tbsp water into the gelatin. Head it in the microwave for 40 seconds before combining with the cream cheese.

    ・Melt the unsalted butter in the microwave

    ・Let the cream cheese come to room temperature and then wrap the bowl in cling film before leaving to soften in the microwave.

     

    1.

    ①Blitz 10 crackers in a food processor and then pour in your melted unsalted butter. Add the other 10 crackers and blitz again.

    Add the mix into a cake tin. Wrap a potato masher in cling film like the photo below and press the mix.

    *By pressing multiple times with force at this stage it will prevent the biscuit from breaking later when the cake is cooked.

    2.

    ①Blitz the cream cheese and sugar in the food processor to combine.

    ②Transfer the combined cream cheese and sugar into a bowl and add the lemon juice, fresh cream and the microwaved gelatin.

    ③Once fully mixed pour it on top of your cracker in the cake tin. Put into the refrigerator to fully cool and solidify. Your no-bake cheesecake is done!

    Next we need to draw Hello Kitty’s face. I made a video so check that out below too.

     

    1: Get a picture of Hello Kitty (or character of your choice) and affix see-through baking paper on top with sellotape.

     

    2: Trace the lines of the picture with a chocolate pen that has been warmed.

    *The fatter your lines the less likely it is to break when you put it on the cake.

     

    3: Once you’ve finished drawing, place it into the refrigerator to harden. Once both the cheesecake and chocolate have cooled you can begin decorating.

     

    4: Place the hardened chocolate on top of the cheesecake.

    *Don’t worry if your chocolate breaks a little when putting it on top. You can join the broken lines back up once you’ve placed it on so nobody will know.

     

    5: Once the framework is on add the eyes and nose making sure to check the sizes and balance. Finally, fill in the ribbon and clothing with either strawberry sauce or strawberry jam that has been mixed with a bit of water.

     

    And you’re done!

    Kaori invites you into her world of character-themed food dishes in her recipe series. Be sure to check out her Instagram where she has uploaded many pictures of her character dishes!

  • Cast Your Votes For Your Favourite Sanrio Character in the 2019 Sanrio Awards

    12.April.2019 | SPOT

    Sanrio has opened votes for the 2019 Sanrio Character Awards which is set to run from April 10 to May 27th. An additional category has also been added for 28 characters that have collaborated with other companies and regional municipalities.

     

    The Sanrio Character Awards were first held in Sanrio’s monthly paper Ichigo Shinbun in 1986. This year marks their 34th run. Voting are open for 48 days up until May 27 with winners set to be announced at Sanrio Puroland on June 4. Eighty of Sanrio’s 450+ characters are participating this year.

     

    2018 Sanrio Character Award Winners

    Who will be the winner this year? Will it be Hello Kitty who is celebrating her 45th anniversary this year? Will Cinnamoroll take home the crown for the third year in a row? Will YOSHIKITTY bump up the list this year, the character made in collaboration with X Japan’s Yoshiki?

     

    This year Sanrio are looking for characters who will best represent the start of Japan’s new Reiwa era and who can deliver new kinds of ‘kawaii.’ During the voting period characters will take to social media and appear at events around Japan to showcase the kawaii of a new era.

     

    A whopping total of 365,416 votes were cast on the first day (April 10). The ranking thus far can be seen in the picture above and is as follows:

     

    1st Place – Cinnamoroll
    2nd Place – Pompompurin
    3rd Place – Hello Kitty
    4th Place – Pochacco
    5th Place – My Melody
    6th Place – Little Twin Stars
    7th Place – Kuromi
    8th Place – Tuxedo Sam
    9th Place – Gudetama
    10th Place – Kero Kero Keroppi

    Who will you be voting for?

     

    ©2019 SANRIO

RELATED ENTRIES

  • mūya: Tokyo’s New Cafe Opening by ‘Bread, Espresso &’ Serving Fluffy Mū Bread

    25.March.2020 | FOOD

    Bread, Espresso & is a cafe chain with 17 branches in Japan, including Omotesando. The company is set to open an entirely new cafeーspecialising in Bread, Espresso &’s popular mū breadーcalled mūya on April 17, 2020 in Asakusa Mizumachi.

     

    Bread, Espresso &: https://www.moshimoshi-nippon.jp/254815

    Mizumachi is a new shopping centre also opening on April 17, 2020. It’s near Solamachi in Tokyo Skytree Town, and sits betwixt Kaminarimon and Tokyo Skytree.

     

    Mū is an original bread recipe baked up by Bread, Espresso & that’s made with lots of butter, giving it a rich taste. The word means “soft” in French. When you break a piece off the fluffy loaf, that rich buttery smell fills your nose.

     

    inside the cafe

    The mū loaf is a cube shape, and the interior of the shop has cube designs all over it.

    Customers sit at tables with chairs that stack up like cubes – a unique and original design.

     

    French toast

    Mū is the main dish at mūya, which can be served as it is, as a sandwich, as French toast, or even in a parfait.

     

    When you’re passing through Asakusa, be sure to pop into mūya to try the famous mū bread of Bread, Espresso &.

  • HELLO KITTY SHOW BOX, Nijigen no Mori, & Other Exciting Things to Experience on Japan’s Awaji Island

    25.March.2020 | FOOD / SPOT

    Pasona Group is a website that publishes news of and promotes the food, sights, and culture of Awaji Island to build a connection between islanders and travellers. The website has published its latest “Awaji Island New Report” showcasing what to enjoy on the island at the turn of spring. Let’s take a look.

     

    Nijigen no Mori

    Night Walk Hi no Tori – “SAKURA Night”

    Nijigen no Mori is an anime on Awaji Island. Spring last year saw the Naruto & Boruto Shinobi-Zato attraction, and this summer will see the arrival of a life-sized Godzilla attraction. The new night attraction “Night Walk Hi no Tori” will also take place for a limited time as part of the “SAKURA Night” Instagram photo event which can be followed with the hashtag #nwsakura2020. The phoenix and cherry blossoms are the theme of this nighttime attraction. Those who post a photo of themselves at the event with the hashtag and receive the most likes will receive two tickets to stay at Hotel GRAND CHARIOT Hokutoshichisei 135° on Awaji Island. See the attraction and get pulled into a magical nightly world of cherry blossoms.

     

    ©TEZUKA PRODUCTIONS.

     

    Address: 2425-2 Kusumoto, Awaji, Hyogo

    Running: March 20, 2020 – April 30, 2020

    Price: General – ¥2,500 / Children (5-11 Years Old) – ¥1,200 / Below 4 Years Old – Free (*Tax included in prices)

    Times: 18:30 / 19:10 / 19:50 / 20:30

    *Times subject to change depending on the time of sunsets – check the official website for information

    Official Website: https://nijigennomori.com/

     

    miele

    Cherry Blossom Waffles – ¥1,800 (Before Tax)

    Starting on April 1, the cafe Miele is serving up cherry blossom waffles for the spring season. They are topped with heart shaped marshmallows arranged to create cherry blossom petals, matcha ice cream daifuku, and cherry blossom flavoured roll cake. The hearty waffle servings are fluffy on the inside and crunchy on the outside, topped with delicious squirty cream.

     

    Address: 785-9 Nojimahikinoura, Awaji, Hyogo

    Running: April 1, 2020 – May 31, 2020

    Opening Hours: 10:30-19:00

     

    HELLO KITTY SHOW BOX

    World Oldies Selection ~1964 TOKYO~

    The official Hello Kitty theatre and restaurant HELLO KITTY SHOW BOX on Awaji Island is currently holding a new event titled World Oldies Selection ~1964 TOKYO~ where Hello Kitty and performers sing and dance to famous nostalgic songs that played during the Tokyo Olympics in 1964, like Poupée de cire, poupée de son, Land of 1,000 Dancers, and YMCA. It’s a beautiful performance that both kids and adults alike can enjoy.

     

    ©1976, 2020 SANRIO CO., LTD. APPROVAL NO. G604668

     

    Running: April 7, 2020

    Opening Hours: 11,00-20:00 (Up to 3 performances per day)

    Address: HELLO KITTY SHOW BOX, 177-5 Nojimahirabayashi, Awaji, Hyogo Prefecture

    Website: https://awajiresort.com/hellokittyshowbox/

     

     

    Craft Circus

    Puppy Island Pizza – ¥480 (Before Tax)

    Craft Circus reopened after renovations on February 15. The new “Wan-chan Shima Pizza” (Puppy Island Pizza) can be eaten by both you and your dog. It is made from rice flour produced on Awaji Island. You can pick from a variety of toppings and seafood, all of which are also from Awaji Island. It’s gluten free and can be served with low-salt mascarpone cheese, making it healthy for your dog to eat. A single slice is 15cm and it comes in a cute dog bone shape. It can also be ordered for takeout, so you can enjoy a Hanami picnic with your dog under the cherry blossom trees!

     

    Address: 2-2 NojimahirabayashiAwaji, Hyogo

    Opening Hours: 10:30-20:30 (Last Orders 18:30)

    *Opening hours change depending on the season

    Official site:https://awajicraftcircus.com/

  • Japanese Tea Crepe Cafe OCHABA Opens Second Branch in Asakusa

    01.March.2020 | FOOD / SPOT

    OCHABA opened its first branch in Shinjuku in March last year as the first cafe in Japan specialising in Japanese milk tea. The cafe has announced that it will open its second branch in Asakusa on February 22, 2020. The new cafe will introduce a new item to the menu: crepes. The chewy wraps are made with matcha and Japanese tea and filled with mascarpone and fresh cream.

     

     

    Plain Tiramisu – ¥600

    Kogashi Houjicha Puree – ¥650

    Strawberry Daifuku – ¥730

    The cafe will also serve OCHABA’s famous Japanese milk tea topped up with warabimochi, made using carefully-selected tea leaves from Maruzen Tea, a Shizuoka-based tea company with a history spanning more than 70 years.

     

    If you love Japanese tea, you’ll love OCHABA’s desserts made using all different kinds of teas.

  • Kaori’s Easy Recipe: Learn to Make Hello Kitty Sushi Cakes For Hinamatsuri

    01.March.2020 | FEATURES / FOOD

    With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s easy recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.

     

    Hinamatsuri is almost here, and I’ve got the perfect treat for this year’s festival: Hello Kitty Sushi Cakes. These Hello Kitty decorations can be made with basic Japanese ingredients, so follow along and try making them yourself.

     

    1: Equipment/Ingredients

    15cm cake tin

     

    1 cup vinegared sushi rice

    200g tuna

    200g salmon

    3 Japanese rolled omelettes (dashi-maki tamago)

    20 beefsteak plant

    Ikura salted salmon roe

    Hanpen pounded fish cake

     

    2:

    Line a cake tin with baking sheet paper like in the photo. Use a cake tin with a detachable bottom spanning 15cm. In the case that you don’t have a cake tin with a detachable bottom, cover the bottom of your tin with cling film which will make it easy to remove everything afterwards.

     

    3:

    Cut Hello Kitty, flowers and other shapes into some hanpen pounded fish cake.

     

    4:


    Slice the tuna, salmon, and Japanese egg into cubes about 1.2cm each.

    Pile the ingredients in this order: rice→tuna, salmon, and egg→rice. Refer to the photo below.

     

    5:

    Leave the ingredients exposed around the outside like so

     

    6:

    Top with the rest of the ingredients as you like.

     

    7:

     

    Finish by adding your Hello Kitties and flowers which you can decorate with leftovers, like the noses and middle of the flowers. I also used cucumber and crab sticks for the head decorations.

     

    Kaori invites you into her world of character-themed food dishes in her recipe series. Be sure to check out her Instagram where she has uploaded many pictures of her character dishes!

     

    Kaori Kubota (@kaopan27)
    I live in Hokkaido and I love to make character themed foods, desserts and pastries♡

    I want to see my family smile, so I enjoy putting in a bit of effort to make character foods and changing food into something cute♡

    You can see more of my character foods and character bento boxes on my Instagram page→@kaopan27

  • Win Hello Kitty & Chibi Maruko-chan Prizes With Sanrio’s Lottery Draw

    09.February.2020 | ANIME&GAME / FASHION

    To celebrate the 30th anniversary of the Chibi Maruko-chan anime adaptation, the franchise is teaming up with Sanrio’s internationally beloved character Hello Kitty.

     

    For the collaboration, cute and original artwork has been created featuring Hello Kitty and Maruko-chan hanging out together in their everyday lives, a scene that’s sure to incite a sense of nostalgia to both kid and adult fans of the longtime anime series.

    We see Maruko-chan wearing Hello Kitty’s iconic red ribbon, as well as Maruko’s grandpa Tomozo Sakura donning a hat inspired by Hello Kitty.

    There’s also an illustration of the two friends drinking milk bottles together which they bought from Mitsuya in the background, a candy shop that appears in the Chibi Maruko-chan seires.  If you look closely you can see Noguchi peeking her head from behind the shop.

     

    A special lottery draw is set to roll out in Japan at Sanrio stores, department stores stocking Sanrio products, Lawson, MiniStop, Daily Yamazaki, bookstores, and elsewhere from early June 2020. Fans are guaranteed to win a prize, which includes a line-up of nine items as well as a special top prize. Merchandise includes a takoyaki machine, hot plate, bath towel, and more.

     

    Following the lottery draw, more exciting things are set to take place as part of the collaboration.

     

    ⓒ Sakura Production / Nippon Animation

    ⓒ 1976, 2020 SANRIO CO.,LTD. TOKYO,JAPAN  著作:株式会社サンリオ

  • Epic Hello Kitty Gundam Figures Revealed For Summer 2020 Worldwide Release

    30.January.2020 | ANIME&GAME / FASHION

    Two new figurines have been revealed by BANDAI SPIRITS, which sees the worlds of Hello Kitty and Gundam come together as part of the longtime selling brand Chogokin (“Super Alloy”) which has been selling since 1974. The figures will go on sale in Japan and 22 countries around the world in July 2020.

     

    In April 2019, a projected began entitled Gundam vs Hello Kitty, which we covered throughout its run in detail. In the end, Gundam came out victorious, but both competitors made peace and began a new project named “Gundam x Hello Kitty Love & Peace.” The two figurines are the first realisation of that new project.

    In 2014, Chogokin celebrated its 40th anniversary, the year in which Hello Kitty celebrated her own 40th anniversary too, from which the incredibly popular “Chogokin Hello Kitty” was released. Last year, Mobile Suit Gundam commemorated its own 40 years since its release. The two figures are based on Amuro Ray’s RX-78-2 Gundam and Char Aznable’s MS-06S Zaku II which appear in the original series.

    Over on the product website, you can watch a short animation showcasing the two figures, so be sure to check it out.

     

    ©Sotsu Co., Ltd. ・Sunrise ©1976, 2020 SANRIO CO., LTD.

  • Hello Kitty Collaborates With Japanese Biscuit Brand Tabekko Doubutsu

    30.January.2020 | FOOD

    Sanrio is teaming up with Japan’s longtime loved snack maker Ginbis to release a new line of 11 products featuring Hello Kitty. They will go on sale from February 6, 2020 at Sanrio shops across Japan, the online store, and select stores stocking Sanrio products. The collaboration combines the deliciousness of their biscuits, which are a nostalgic snack for Japanese people, with the cuteness of Hello Kitty.

     

    The snack in question is the butter flavour of the popular longtime selling biscuit Tabekko Doubutsu, which are light to eat and come in cute animal shapes with the name of the animal written on them. Hello Kitty is a character known the world over, who celebrated her 45th anniversary last year. But the collaborative product line doesn’t just include the biscuits – it includes merchandise too which will be sold as gift sets.

    Plastic Mug (2 Designs) & Tabekko Doubutsu Biscuits – ¥700 Each

    Two exclusive designs were created for the plastic mugs, including one with Hello Kitty flying an aeroplane over the animals, and the other with her face mixed in with the biscuit shapes.

    *Please note that the biscuit packs do not come with biscuits of Hello Kitty’s face

    Mascot Holder & Tabekko Doubutsu Biscuits – ¥1,650

    Mini Handbags (2 Designs) & Tabekko Doubutsu Biscuits – ¥1,100 Each

    The mascot holder features Hello Kitty covered in biscuits, and the mini handbags come in the same designs as the plastic mugs. There are also pouches, mini purses, and more, for a total of 11 different items.

    Treat yourself or your Valentine’s Day sweetheart to an item in this kawaii new collaboration from Sanrio and Ginbis.

     

    ©️’76,‘20SANRIO ©️Ginbis

    *All listed prices include tax

  • Sanrio Gift’s New Shop in Ueno Welcomes Hello Kitty Panda Merchandise & More

    25.January.2020 | FOOD / SPOT

    Sanrio opened a new gift shop called Sanrio Gift Gate in Ueno on January 24, 2020. This is the 107th branch of the gift shop to open in Japan, following the openning of the Asakusa branch which opened in Asakusa last year. Aimed at tourists both Japanese and foreign, it sells merchandise of Sanrio’s popular cast of characters.

    You can’t miss the shop as a giant Pompompurin embracing a panda suit-clad Hello Kitty are waiting to greet you at the entrance. The panda is a symbol of Ueno due to Ueno Zoo housing giant pandas.

    The souvenir shop features a range of Ueno exclusives, including a line-up of six popular Sanrio characters wearing panda outfits.

    Plush Toys (6 Designs) – ¥2,200 Each / Small Plush Toys (6 Designs) – ¥1,760 Each

    Who could resist one of these cute toys? The bigger ones at 16cm tall and the small ones 11cm. The line-up includes fan favourites Hello Kitty, Pompompurin, Cinnamoroll, My Melody, Kuromi, and Pochacco.

     

    There’s also pop-up cards with a variety of designs, including one that opens up into Ameya-Yokochō open-air market, another that turns into Hello Kitty and a panda sat down, and more.

    Edo-Tamagawaya x Hello Kitty Pink Tonkotsu Ramen – ¥390

    Budoonoki Sanrio Character Baumkuchen – ¥594 Each (Hello Kitty/My Melody/Pompompurin/Cinnamoroll)

    The Salt Industry Center of Japan x Hello Kitty Table Salt – ¥248

    There’s also food and snacks amongst a whole range of other goodies, all perfect as gifts and souvenirs.

     

    Be sure to stop by Sanrio Gift Plaza the next time you’re in Ueno.

     

    ⓒ 1976, 1996, 2020 SANRIO CO.,LTD. TOKYO, JAPAN  Original Text: SANRIO CO.,LTD.

    *All listed prices include tax. Sold items receive stock turnovers.

  • Asakusa’s New Conveyor Belt Sushi Chain Kura Sushi Offers a Traditional Japanese Space

    23.January.2020 | FOOD / SPOT

    Muten Kura Sushi opened the first of its its all-new chain of “global flagship” sushi restaurants in Asakusa BOX on January 22.

     

    This kaitenzushi restaurant, or “conveyor belt sushi,” aims to promote Japanese culture. It wants people, both Japanese and foreign, to rediscover the wonders of kaitezsushi, and what better place to open its first branch than Asakusaーone of the biggest tourist hot spots in Tokyo?

    The restaurant’s design and decor takes on a more traditional approach, drawing inspiration of Japan’s Edo period with classic ukiyo-e paintings and paper lanterns adorning the walls, amongst many other things. This classic image of Japan has found its way to the dining space itself too, with flat tables made from plain wood and chairs topped with tatami. This gives it that air of grace and beauty which is typically associated with traditional Japanese culture, as well as a relaxed atmosphere.

    The logo used on the restaurant’s paper lanterns, crockery, staff uniform and elsewhere was designed by Japanese art director and creative director Kashiwa Sato. It was created for the brand to be used on all future branches, including all Japanese restaurants and those planned for the US and Taiwan.

    The restaurant even has several Japanese festival games for customers to play, like target practice and ring toss. They can win coupons that can be used in the restaurant, and kids can win toys too.

    Some of the staff can speak foreign languages too, and tablets that you order food from are available in 4 languages.

    Staff also carry a “Langogo Genesis,” a speech translation machine, to allow for smooth customer service. It’s connected to an AI language server which can speak and translate quickly in 104 languages.

    This global flagship restaurant also has a self check-in and payment system. Using touch screen, customers will be shown their seats automatically. The AI also adds up how many plates you have used by scanning their QR codes, and this is used to determine how much you need to pay. This means you needn’t wait for someone to bring the bill, you just head straight to the till.

     

    There’s also a smartphone app (called スマホでくら) which you can use to book a table and makes for easy checking in when you arrive at the restaurant.

    Head to Kura in Asakusa, Tokyo to enjoy Japan’s longtime affordable and delicious fast food: sushi.

  • Hello Kitty, Cinnamoroll & Pompompurin Japanese Wagashi Confections Releasing at Lawson Convenience Stores.

    17.January.2020 | FOOD

    Hello Kitty, Cinnamoroll and Pompompurin are the latest to be picked up by character-inspired Japanese confectionery series Tabemas. These wagashi sweets will go on sale at Lawson convenience stores across Japan (excluding Lawson Store 100 branches) on January 21, 2020.

     

    The character line-up is based on the top three winners of the 2019 Sanrio Character Awards which we covered last summer. Hello Kitty came first place at the awards, and so she has gotten a special limited edition design for the sweets series. Cinnamoroll was second on the award list, and this is his first time joining Tabemas. Third place was Pompompurin who appears once again with Tabemas due to his popularity.

     

    The ‘Tabemas’ brand name is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour. The sweets are also made with a dough called “nerikiri” which is used in making traditional Japanese wagashi sweets.

    In line with the Year of the Rat in the Chinese zodiac, Hello Kitty is donning a kawaii rat outfit. Cinnamoroll’s charm point is his big ears and pink cheeks.

    Each confection is filled with a different flavour bean paste: Hello Kitty is cheese, Cinamoroll is milk, and Pompompurin is of course Japanese custard pudding, or ‘purin,’ flavoured. They maintain that delicate flavour of traditional Japanese wagashi while having cute contemporary designs. You’ll be happy to know that all of the colouring is natural tooーno synthetic colours were added.

    Perfect as a delicious treat, but don’t forget to snap a photo for Instagram first! Each of them is also limited in stock, so don’t miss your chance to grab one at the nearest Lawson store to you while in Japan.

     

    © ’76,’96,’01,’20 SANRIO APPR.NO.S604062

  • Gundam vs. Hello Kitty Collaboration Releases Final Promotional Video

    16.January.2020 | ANIME&GAME / FASHION

    The Gundam vs. Hello Kitty project began in April 2019, with Gundam recently being announced as the winner between the two. The two franchises have now come together to announce a new project for 2020 entitled “Gundam x Hello Kitty Love & Peace.”

    The project sees Hello Kitty and Gundam looking past their differences to instead pray for a world with peace and no war. It will go on to collaborate with various shops and creators.

     

    The third and final promotional video for the project entitled “Love & Peace” was released on YouTube, following on from the first two episodes which collectively have over 2 million views. Check it out below.

    Fans can expect a whole new batch of merchandise to come with the following new cute designs which combine the worlds of Gundam and Hello Kitty.

    More information on the project will be released in the coming months on the project’s official website and Twitter account.

    Speaking about the latest in the project, Amuro from Gundam commented: “We had our showdown in 2019. We have the support of all of you and have been able to come to an understanding with Hello Kitty. We have numerous things planned for 2020 which we are putting our all into with Hello Kitty, so please be sure to keep watching over us.”

    Hello Kitty said: “I competed in 2019, and thanks to everyone who supported me, I have been able to win over Amuro and we now understand each other. We’re working well together. We have lots in store for you to enjoy, so look forward to it.”

     

    ©Sotsu・Sunrise ©’76,’20 SANRIO

  • Akihabara’s popular maid Café @Home Cafe Teams up with Hello Kitty

    08.January.2020 | FOOD / SPOT

    Akihabara’s popular maid café @Home Cafe is partnering up with the world’s favourite Sanrio character Hello Kitty, creating a beautiful collaboration café that will open on January 21 and run for a limited time. The new café will see a new original menu, café-limited goods and much more.

    @Home Cafe collaborated with Sanrio characters My Melody and Cinnamoroll in 2018, and with Pompompurin in 2019. Each year, the collaboration café was very popular. As 2020 marks the year of the Tokyo 2020 Games, Sanrio has stepped up their game, sending in their legendary Hello Kitty to the café to ensure that 2020 is celebrated to the max.

    The collaboration café features illustrations of Hello Kitty and her twin sister Mimmy dressed as maids and serving customers in the café. The collaboration café will see the walls dressed in pink and yellow gingham checkered patterns and lots of sweet and cute illustrations.

    Hello Kitty’s KAWAII ♡ Pink Curry (Comes with Certificate Card): ¥1,400

    Hello Kitty and Mimmy’s Moe Moe Ribbon Pasta Plate: ¥1,300

    Hello Kitty’s Lovely Sandwich with Sweet and Sour Soup: ¥1,300

    Hello Kitty’s Moe Moe Parfait: ¥1,000 Mimmy’s Kyun Kyun Parfait: ¥1,000

    Bright Red Apple Okyumuka Cake: ¥1,000

    As the café’s main theme is “moe” (feeling of strong affection),  Hello Kitty and Mimmy are sure to enhance your moe experience to the max.

    Masters and mistresses who visit the café will also be presented with one of two designs of free collaboration placemat.

    There are three varieties of original drink coasters at the café too. Masters and mistresses who order a drink will be given one for free.

    Lunch Tote Bag: ¥1,500

    Acrylic Keyings (Three Varieties): ¥600 Each

    The café is also full of a wide range of collaboration merchandise so make sure to check them out after filling up on some delicious kawaii food.

    The maids at the café will also be wearing original Hello Kitty and Mimmy-themed maid outfits that you just cannot miss if you are a Hello Kitty fan.

     

    *All prices stated above are prices before tax.

    *The English names of the dishes and merchandise mentioned above have been translated.

    ©1976,2020 SANRIO CO., LTD. APPROVAL NO.S603899

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