The Coca-Cola System has announced a summer campaign with the sports drink brand Aquarius which is set to begin in Japan on June 17, 2019.
The campaign is recruiting groups of runners to join the Olympic torch relay at the Tokyo 2020 Olympics. It is being promoted across Japan through TV advertisements which feature notable names including Japanese professional footballer Ritsu Doan and long-distance runner Suguru Osako.
With the Olympics right around the corner, more and more people are expressing their desire to join the Games and compete together with their friends.
Full details are to be announced over on the campaign’s official website on June 17.
The details of 33 challenges based around the 33 Tokyo Olympic Games will be released. Participants will select their favourite challenge and compete in teams of over 10 people and film the session. They must then post the video to Twitter with the hashtag #アクエリチャレンジ (“Aquarius Challenge”) and the place in Japan written in Japanese that they want to run the torch relay such as #東京 (“Tokyo”). Runners for this Aquarius Challenge will be selected by the Tokyo Organising Committee of the Olympic and Paralympic Games. The campaign will run until August 31.
Toky0 2020 Olympics Aquarius Challenge
Campaign Website (Japanese): https://www.aquarius-sports.jp/2019/challenge/