Laforet Harajuku is holding a yukata event on its second floor CONTAINER area from June 25 to July 24 where you’ll be able to pick from a wide range of different yukata designs.
This marks the 5th run of the event, and this year, it is being split into three separate periods. A total of 9 shops are participating including the popular kimono brand Roccoya Summer Shop which fuses the traditional with the modern as well as MICOPARADE which is managed by designer and Japanese clothing model Maria Kawahara.
The event’s main visual was conceived by art director Tomoko Katayama, a designer at airlinesinc. and president of kimono teaching company Airport Lounge. There will be a photo spot as well as displays created by Katayama.
Period 1: June 25, 2019 – July 4, 2019
Roccoya Summer Shop
Roccoya is a brand popular for fusing together traditional and modern designs. The company is returning to Yukata IN LAFORET once again to sell a variety of new yukata, kimono and accessories. Pick anything from cute to contemporary to sophisticated couture. They also sell head accessories and customers can order specific sizes.
MICOPARADE is a kimono brand led by designer and Japanese clothing model Maria Kawahara which offers contemporary twists of traditional ideas. Expect kimono like you have never seen as modern fashion. This event will be MICOPARADE’s first unveiling of their new products.
Period 2: July 5, 2019 – July 14, 2019
MIKI SAKURA & Sakura Maison
Sakura Maison focuses on “Japanese kawaii” kimono, accessories and obi sashes while MIKI SAKURA’s concept, conceived by designers at Sakura Maison, is “dignified women wrapped in beautiful fragrances.”
These two brands will come together to showcase an array of feminine yukata including yukata made from lase. They will also sell headdresses, ornate hairpins and other accessories. Expect to get your fill of kawaii♡
Asobiya Meets yuminique
Asobiya is a brand that adds a bit of fun to traditional Japanese motifs. They will collaborate with the “nostalgic and cinematic” brand yuminique for the very first time. Asobiya will have their popular paper crane series of items while yuminique will showcase their “SECRET” themed line-up this summer with an assortment of handmade head accessories with rose and lily of the valley designs. You’re sure to find the right decorative accessories for your yukata look here♡
Period 3: July 15, 2019 – July 24, 2019
Ayako Nagahashi’s select shop is associated with many different kimono and yukata brands. The new yukata and accessory collection by KIIRO, which Nagahashi is the director of, and Furifu will be on show. New Yukata and obi sashes the likes of which the industry has never seen before from Nagahashi’s private brand Fruttarossa will also make an appearance. There will also be plenty of other pieces like geta shoes and obi clips.
Unique and innovative kimono creator and artist Shigemune Tamao is opening her first ever store where she will sell original kimono, obi sashes, and a selection of items made in collaboration with guest brands that transcend traditional and contemporary clothing.
Find the yukata for you at this year’s Yukata IN LAFORET.
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