Shueisha Announces Collaboration With Hello Kitty in 11 Publications

25.June.2019 | FASHION

Shueisha has announced a collaboration with popular Sanrio character Hello Kitty―who is celebrating her 45th anniversary this year―in eleven of its publications including non-no, MAQUIA, SPUR, UOMO, MORE, Seventeen, éclat, LEE, Marisol, MEN’S NON-NO, and BAILA.

Hello Kitty was the winner of the 2019 Sanrio Character Awards, placing her at the top as Japan’s reigning character. For the collaboration, she is teaming up with brands, models and artists in each publication.

A selection of limited edition 45th anniversary merchandise will be sold at bookstores in Japan this summer as part of he collaboration including pouches, stickers with Hello Kitty wearing mode design outfits, brushes designed by popular hair and makeup artists, and more.


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