Pokémon Center, Nintendo Shop & More to Open at Shibuya PARCO in November (Part 1)

28.June.2019 | FEATURES / SPOT

After having been closed since August 7, 2016 for renovations, it has been revealed that the new Shibuya PARCO shopping complex is set to open in late November. The new building aims to be a “global shopping complex for a new generation.” 

Building on the complex’s facilities, Shibuya PARCO’s will communicate new forms of entertainment and experience together with designers and artists. Its goal is to deliver cultural trends on a global level. To do this, it is further developing aspects of the building to drive its unique perspective by focusing on the design, art and entertainment side of things.

 

Around 180 unique stores will open their doors in the new Shibuya PARCO each of which pivot around 5 different themes: Fashion, Art & Culture, Entertainment, Food, and Technology. Multiple floors are being specially designed to form the interior of the complex so that they draw out the appeal of each of these individual genres.

 

Today, we will take a look at two of these themes: Fashion and Art & Culture.

 

On the Fashion floor, customers can expect to slalom between up to 100 stores shelved with a plethora of styles representative of Tokyo’s melting pot of cultures, from luxury to mode, street, casual, vintage and more.

The Fashion floor is bolstering its range of new generation fashion designers and brands and will have new points of sale that aim in the promotion of their names. For example, the art direction for the shop naming and logo of GEYSER PARCO on the third floor was created by YAR, a creative team spearheaded by YOSHIROTTEN.

 

The floor won’t just take into account the purchasing of clothing either―it will also cater clothes that have already been bought. There will even be an environmentally-friendly cleaning service for those fashionistas treasure their threads as well as repairs for a variety of clothes carried about by specialists and more, giving customers an incentive to make frequent use of Shibuya PARCO.

In the Art & Culture department, Shibuya PARCO will offer the PARCO MUSEUM which will exhibit a line-up of unprecedented artwork focused on art, design and fashion, al built uniquely from the ground up.

 

The museum’s logo was created by design group TOMATO while the interior décor was co-developed by two Japanese interior designers.

GALLERY X, originally located at Spain-Zaka in Shibuya, is moving to Shibuya PARCO’s B1F floor. The PARCO staff have curated an edgy assortment of art pieces from multiple art fields spanning anime, games and music.

 

A gallery-style shop is also opening to allow visitors to come into contact with a myriad of cultures. Names include OIL by Bijutsu Techo who will promote contemporary art and who are appearing inside a shop for the first time, Hobo Nikkan Itoi Shinbun who will have their own ‘cultural information desk’ Hobo Nichi Karu-chan to communicate Tokyo culture, and more. 

 

The sixth floor is the ‘Japan Culture’ zone where there will be Nintendo Tokyo, Pokémon Center Shibuya, a Touken Ranbu bookshop, and plenty of other Japanese pop culture content. It is an amalgamation of games, anime, E-sports, art, fashion and more where visitors can not only buy things but experience pop culture with all five of their senses. This is sure to be a hit with foreign visitors.

 

In the next article we will take a look at Entertainment, Food and Technology so stay tuned.

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