Between October 1 and 31 2021, Sumida Aquarium will be hosting the ‘HALLOWEEN in Sumida Aquarium’ event, where you can enjoy an exciting Halloween alongside the Jellyfish. 

 

A workshop will be held at the event, teaching guests all about the floaty, mysterious and ghost-like jellyfish.

 

The aquarium’s famous 50m ‘Kaleidoscope Tunnel,’ which is formed of 5,000 mirrors, will be transformed into a Halloween wonderland for the ‘Jellyfish and Halloween’ event. Eight aquariums are embedded into the walls, with colorful background panels which feature Halloween motifs such as witches and pumpkins. The jellyfish look just like festive ghosts!

 

Moon Jellyfish Aquarium in the Kaleidoscope Tunnel 

 

Each aquarium introduces seven mysterious facts about jellyfish – For example, did you know that jellyfish have no heart, and have tons of eyes?

The mysterious tunnel wall is covered in images of cute jellyfish that transform into ghosts and jack-o-lanterns, while Halloween themed music plays in the background.

 

A jellyfish comparison workshop

 

A jellyfish comparison workshop will also be held at the aquarium’s Aqua Academy. Young children can participate in the workshop which explains the visual differences between different types of jellyfish, while crafting a cute jellyfish mobile under staff supervision.

 

Spend this Halloween at the incredible Sumida Aquarium!

 

A celebration of light, sound, and food, the biennial Noseden Artline 2021 Festival will take place from October 30 until November 23, 2021. Set in one city and three towns along the Nose Electric Railway, the regional art event began in 2013 to celebrate the 100th anniversary of the rail line, and brings local artists and residents together. 

 

The festival will be in Kawanishi and Inagawa in Hyogo Prefecture, as well as in Toyono and Nose in Osaka Prefecture, with Mt. Myoken marking the center point. Each part of the event will connect the history, industry, and tradition of the area with new and engaging creations. 

 

The theme of the 2021 Noseden Artline Festival is ‘Enlarged Mentality.’ By taking things that are subjective, like an artist’s thoughts and senses, and applying them to the objective world that can be shared, it creates a one-of-a-kind way to connect fully with others. The event will feature local cuisine and music, as well as art focused on light, inspired by the North Star. After a year of solitude due to the pandemic, the festival hopes to remind people to cultivate, nourish, and preserve local relationships. 

 

Art can make life more enjoyable, so why not come and see what the area has to offer?

 (C)Kousei Ikeda(SPEKTRA)

From her debut in 2016 until 2021, Kizuna Ai was the most subscribed VTuber on YouTube, and the one responsible for the term ‘Virtual YouTuber.’ Now, this legendary star will be holding a concert available to fans of Japanese culture around the world, while also showing off the beauty of a Japanese fireworks festival. The event will take place on Facebook’s Oculus, on the Venues app, on September 25, 2021 in Japan. Anyone who has an Oculus Quest can view the concert for free.

 

Oculus Venues is a VR video platform, allowing users to enjoy a variety of concerts, sporting events, and comedy shows from the front row. There’s no need to worry about grabbing expensive tickets or dealing with crowds when you can enjoy your favorite events from the comfort of your own home!

 

In January 2021, Kizuna Ai announced a contract with UTA (United Talent Agency), one of the four major agencies in the United States. In April and May, she went on her first virtual US tour. Under the theme of connecting with everyone in the world, Kizuna Ai is attempting this new challenge using Oculus to get closer to fans than ever before. As a guest artist, world-renowned performers HANABI will perform, blending traditional Japanese culture with cutting-edge technological art in this one-of-a-kind DJ-directed space.

 

Will you be tuning in to Kizuna Ai’s fireworks concert?

 

The Nihonbashi ART AQUARIUM will be closed on September 26 2021 to make way for new exhibits and works. The museum is scheduled to be relocated in the first half of 2022.

 

The ART AQUARIUM Museum opened in Nihonbashi, Tokyo on August 28 202 with the concept of “a museum where life dwells.” This will be the largest renewal in the history of the museum Museum, opened by writer and general producer Hidetomo Kimura, with the addition of more exhibits and new and improved interactive areas.

 

The Nihonbashi Art AQUARIUM Museum opened alongside the 2020 Tokyo Olympics and Paralympic, with the expectations that visitors would come from both within Japan and overseas, thanks to the exhibitions which easily explain and represent Japan’s proud traditional culture and performing arts, but due to Covid restrictions, foreign tourists are still unable to enter the country. Despite this, the Museum saw many customers and with the closing of the Olympic and Paralympic Games, the museum will be closed in preparation to relocate to the new ART AQUARIUM. If you want to see the Nihonbashi location for yourself then this is your last chance!

 

In addition, the “ART AQUARIUM” digital tour is being held from September 12, allowing you to appreciate the Museum in a digital format until the reopening.

Make sure to check out the Nihonbashi ART AQUARIUM while you have the chance!

 

BANDAI NAMCO AMUSEMENT has announced Namco de Halloween 2021 -Skulls Festival!- coming September 10. The campaign will take place at over 200 Namco amusement centers nationwide, and at the online crane game site Torumo. Those participating can snag some spooky and super adorable Sanrio goodies!

 

Namco Limited Edition Prizes

 

Sanrio Characters Big Plushies

Cinnamoroll / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Skull Festival! Plushies

Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Skull Festival! Cushions

All characters (Back side: Blue) / My Melody & Kuromi (Back side: Pink) / Cinnamoroll, Pom Pom Pudding & Pochacco (Back side: Orange) (In stock second week of September)

Sanrio Characters Jiangshi Night Plushies 2021

Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Spooky Night 2021 Plushies

Pom Pom Pudding / Cinnamoroll / Pochacco / Hello Kitty / My Melody / Kuromi (In stock third week of September)

Sanrio Characters Dreamy Dark Halloween 2021 Plushies

Pom Pom Pudding / Cinnamoroll / My Melody / Kuromi (In stock fourth week of September)

Sanrio Characters Exciting Halloween 2021 Plushies

Pom Pom Pudding / Cinnamoroll / Hello Kitty / My Melody / Kuromi (In stock first week of October) 

Use the Namco Point App to get one limited-edition shopping bag each day. 

Exclusive Presents

Clear cards

Colorful bag

 

During the Torumo gift campaign, 100 winners will be randomly selected to win a special Halloween blanket. 

 

The prizes available during the campaign were designed for the event. Also, limited-edition plushies to appear in the past have returned in brand new colors! Those who use the Namco Point App and place ¥500 into one of the crane machines will receive one of five clear cards and a colorful bag. (Not available using Torumo.)

 

 

© 2021 SANRIO CO., LTD. APPROVAL NO. S620926

Blending living creatures with art, átoa, a new urban aquarium, will open in Kobe’s Shinkocho on October 29, 2021. New images have just been revealed, and we now have an idea of what the interior will look like!

 

‘átoa’ comes from a combination of the words ‘aquarium’ and ‘art,’ and as the name suggests, the space will blend over 100 pieces of digital and performance art with 3,000 ocean creatures to provide a never-before-seen experience.  

 

 

 

The exterior of the Kobe Port Museum looks like a contemporary art gallery

The stairway leads guests to a cave entrance, making the visit feel more like an adventure

‘MARIN NOTE – The Movement of Life’ embodies underwater life 

‘ELEMENTS – The Forest of Spirits’ welcomes you to a foggy sea of trees

 

Light cutout show by famed cutout artist Atsumi Sakai

 

A mysterious walk through a traditional Japanese garden

‘PLANETS,’ a journey through the darkness of outer space and the deep sea

Food & drink offerings worthy of posting on social media

 

A spectacular view of the Kobe Bay area
イント

átoa original products on sale

 

 

Rokko, the land on which Kobe City sits, is said to have been formed over one million years ago by the upheaval of the Earth and consistent water erosion. The Kobe Port Museum (KPM), where átoa is located, has long attracted visitors with its unique exterior, embodying the ancient origins of the surrounding lands.

átoa will be divided into eight different zones, each with its own theme and distinctive presentation. Visitors will first enter the ‘Cave of Beginnings,’ where fish-shaped lights reflected on the walls and floor lead you deeper into the space, as if through a kaleidoscope. 

 

After emerging, ‘MARIN NOTE – The Movement of Life,’ a visual embodiment of underwater life, will greet you. The sound and scents of the sea will surround guests, with a cylindrical water tank at the center of the room filled with zebra sharks, spotted garden eels, and many more underwater creatures. 

 

On the second floor, enter ‘ELEMENTS – The Forest of Spirits,’ a foggy sea of trees straight out of a fairy tale. This is where you can find freshwater fish, amphibians, and adorable tree-dwelling animals not typically found in aquariums, like woodchucks! This is another highlight of átoa: you might find more animals you wouldn’t expect!

 

The third floor houses both ‘MIYABI’ and ‘PLANETS,’ where guests can enjoy a ‘theatrical aquarium experience.’ Discover Atsumi Sakai’s famed cutout art in the ‘MIYABI’ area, meant to simulate a Japanese garden. Enjoy the magical experience of fish swimming just beneath your feet as you stroll along a glass-covered floor. 

 

The ‘PLANETS’ area houses AQUA TERRA, one of Japan’s largest spherical water tanks, with a diameter of 3 meters. Guests are welcome to ponder the vastness of both outer space and the deepest stretches of the sea. The area is bathed in the light of countless stars thanks to optical fibers embedded in the floor, while mist will continuously pour from above. 

 

Housed on the fourth floor, an outdoor exhibit, the ‘SKYSHORE Sky Garden,’ will soothe your soul as you play with only the most adorable marine life, from penguins to otters. This is also where visitors can enjoy the átoa cafe, offering a lineup of Instagram-worthy food and drink. 

The observation deck ‘ROOF TOP’ also provides a breathtaking view of Kobe. Whether you visit during day or night, take in the views of Kobe Harborland and Meriken Park to your heart’s content. A full museum shop will be stocked with adorable plushies and other original products. 

 

Tokyo Midtown’s annual MIDTOWN ART PALETTE has returned again for the summer, opening on July 16 and running until September 5. This year, the event delivers a Digital Art Garden with gorgeous dream-like digital artwork.

 

Digital Art Garden

Last year’s event

Experience a distinctively Japanese way to stay cool and refreshed on a wooden veranda with light and mist dancing through the outdoor space inspired by traditional Japanese rock gardens. Find yourself bewitched by an enchanting summer evening as the digital art transforms throughout the day.

 

This year’s event is being held with all proper social distancing measures in place.

 

 

Take digital art home with you with AR fireworks

Locate five QR codes dotted around Tokyo Midtown which when accessed via your smartphone will award you with artistic AR fireworks, allowing you to enjoy fireworks with you wherever you point the camera on your screen, including at home.

The Hello Kitty media art facility and restaurant HELLO KITTY SMILE on Awaji Island kicked off a summer event on July 1. Titled “HELLO KITTY SMILE Oto-hime Ryugu-jo Beach Summer Festival,” the event is set to run until the end of August.

Digital fireworks set the summer vibe

Catch your own Sanrio figure

Decorate your own Sanrio character ceramic

Children’s meal at the Party Terrace

Hello Kitty afternoon tea at the Party Balcony

Spicy tortilla at the Garden Terrace

The event is themed on Oto-hime, the princess of the underwater palace Ryugu-jo which features in the Japanese folktake of Urashima Taro. It focuses on Hello Kitty and is a celebration of Bon odori, a type of dance that takes place during the Japanese summertime Bon Festival. Hello Kitty performs the dance on stage, and the audience can join in with handclapping, dancing, and waving the free fan they receive upon entering the venue. Visitors can also buy a ticket to meet Hello Kitty, and those who do receive a free plush toy along with a photo with the Sanrio queen herself.

 

At the event, visitors can enjoy Sanrio versions of all the fun things Japanese summer festivals, or natsumarui, have to offer like catching a Sanrio figure instead of a goldfish, painting ceramics, making vinyl prints, squirting water pistols, jumping on a giant trampoline, and so much more.

 

Other things to look out for include special screenings at the HELLO KITTY SMILE theatre and the firework projection mapping show. The event also has four different restaurants which are serving limited-time, seasonal summer treats: the Party Terrace, Party Balcony, Restaurant Tamatebako, and Garden Terrace.

 

Ⓒ2021 SANRIO CO., LTD. APPROVAL NO. L627610

Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It’s home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.

 

A Visit to the Historical Sea Route

 

 

Oyamazumi Shrine

A ‘power spot’ revered by prominent people

Oyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It’s home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.

 

Information

Oyamazumi Shrine

Address: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, Japan

TEL: 0897-82-0032

Opening Hours: Sunrise to 17:00

National Treasure Building: 8:30-17:00 (Last Entries 16:30)

Official Website: https://oomishimagu.jp/

 

Kurushima Kaikyo Service Area

Lip-smacking food aplenty

If you’re one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that’s made to look like Kurushima Kaikyō Bridge, or try Imabari’s soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don’t pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.

 

Information

Kurushima Kaikyo Service Area

Address: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan

Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00

Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php

 

Murakami Suigun Museum

Dedicated to the Imabari heroes who protected the ocean

Murakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: “Now I’m sorta like a military commander too,” she said.

 

Information 

Murakami Suigun Museum

Address: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan
TEL: 0897-74-1065

Opening Hours: 9:00-17:00

Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)

Official Website: https://www.city.imabari.ehime.jp/museum/suigun/

 

Roadside Station Yoshiumi Iki-iki-kan

A bundle of fun and entertainment in one place

Roll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It’s also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You’ll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.

 

Information

Roadside Station Yoshiumi Iki-iki-kan

Address: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, Japan

TEL: 0897-84-3710

Opening Hours: 9:00-17:00

Restaurant: 10:00-16:00 (Last Orders 15:00)

Closed: New Year’s Day (and certain days in winter)

Official Website: http://www.imabari-shimanami.jp/ikiiki/

 

Dolphin Farm Shimanami

Meet the cute and friendly dolphins

 

Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There’s even a car camping area you can stay at.

 

Information

Dolphin Farm Shimanami

Address: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

TEL: 0897-72-8787

Opening Hours: 9:00-17:00

Closed: On days with bad weath

Official Website: https://www.df-shimanami.com/

 

Hakata Beach

A white sandy beach rolling out 200-meters 

 

 

Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.

 

Information

Hakata Beach

Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

Sea Bathing: Early July – Late August

Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198

 

Imabari Towels

High quality towels woven with tradition and technique

 

Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!

 

Information 

Imabari Towel

Official Website: https://www.imabaritowel.jp/

 

Sunrise Itoyama

Need a bike?

Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone’s needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.

 

Information 

Sunrise Itoyama

Address: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, Japan

TEL: 0898-41-3196

Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/

Official Website: https://www.sunrise-itoyama.jp/

 

Marutomi

The famous restaurant known to every local

If you want the real experience of Imabari’s yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn’t come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.

 

Information 

Marutomi

2-3-6 Katayama, Imabari, Ehime 794-0063, Japan

TEL: 0898-23-2740

Opening Hours: 17:30-22:00

Closed: Wednesdays

Official Website: https://maru-marutomi.jp/

 

Imabari Castle

A castle by the sea

Imabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan’s three “Castles on the Sea” and was also listed in Japan’s Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It’s a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.

 

Information

Imabari Castle

Address: 3-1-3 Toricho, Imabari, Ehime, 794-0036, Japan

TEL: 0898-31-9233

Opening Hours: 9:00-17:00

Closed: December 29 – December 31

Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/

 

Kirosan Observatory Park

A breathtaking spectacle to remember

Kirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.

 

Information 

Kirosan Observatory Park

Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, Japan

No Fixed Holidays

Open 24-hours a day

Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182

 

Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/

 

We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It’s a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.

haccoba launched its new sake brewery, haccoba -Craft Sake Brewery-, in February. It released its first product last Monday: a limited restock of Hanauta Drops, a sake that uses unrefined sake brewing methods which first originated in the Tohoku region.

Hanauta Drops

©︎ Puddle Inc.

Humulus lupulus hop

The sake crafted by haccoba uses the same techniques found in traditional Japanese sake brewing, including the rice and yeast used, but throws in a variety of fruits and herbs during the fermentation process. This upholds the traditional culture of Japanese brewery which was formerly carried out in homes while adding some fun flair. The brand plans to make its main product a fusion of hops used in beer making and classic Japanese crafting methods.

 

The secret ingredient that was so enjoyed in Japanese homes in the past when making sake is the humulus lupulus, a type of hop that makes this brewing process to making beer. Hanauta Drops uses the very same technique. It also enjoys a blend of yellow koji mold which has a sweetness similar to refined Japanese sugar found in rice, and white koji mold for a lemony tang. The result is a refreshing experience with every sip thanks to the bubbles that occur naturally during fermentation.

The reception staff are ready and waiting to greet customers with a smile

 

The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You’ll find it on the first floor of Matsuyama Mitsukoshi which isn’t even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.

Six giant screens serve as the perfect place for tourism-related PR of Matsuyama

The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.

 

The information centre offers many useful services, including for foreign customers who don’t speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you’re looking to travel around the prefecture, we recommend paying a visit to the centre first as it’s sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.

The pictogram shows the many handy services available

Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it’s a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.

Stores participating in the duty-free service have stickers and signs to show it

For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.

 

The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname “Dan Dan info.” Dan dan is an old Ehime phrase meaning “thank you” and ties in with the smiling and hospitable welcome staff wish to greet guests with. It’s exciting to look into the future and see how Matsuyama’s tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.

The all new Matsuyama Tourist Information Centre opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs

Popular sightseeing spots and delicious food you can’t get anywhere else—these are all part of the fun experience to be had when travelling. To wrap up your time there and memorialise all that’s happened, nothing’s better than picking up a little souvenir. In Episode 8 of All About Matsuyama, we take a look at the many wonderful items you can take home with you as souvenirs from food to traditional handicrafts, special dyed fashion and accessories, and more. MOSHI MOSHI NIPPON has picked out a range of delightful treats like Matsuyama’s famous tartes, jakoten, three-colour botchan dango as well as Tobe ware porcelain which is an Ehime tradition, and iyo-kasuri fabric which is one of Japan’s three main kasuri fabrics.

 

First on the list is the ‘tarte,’ a speciality product of Shikoku which is more of a sponge cake. They’re made of a soft and fluffy sesame seed-coloured sponge and coarse red bean paste. A famous treat of Matsuyama, you can find these tarts just about anywhere in Okaido Shopping Street, near Dogo Onsen, and elsewhere.

 

Jakoten is considered a soul food of Ehime Prefecture. It’s made from fish that are blended into a paste and fried. You can find jakoten everywhere in Matsuyama, but every restaurant serves theirs with different textures and flavours. Many places fry them fresh, so be sure to try a bunch to compare the flavours and then you can decide which to buy as a souvenir. There are even places so popular that they have lines outside them before they even open.

 

The botchan dango is something many of our readers have probably seen or heard about. These three-coloured skewered dango are served bite-sized, cute enough to snap a photo of. The ones sold at Dogo Onsen are something of a speciality. They have their name from Natsume Soseki’s novel Botchan. You’ll find them all around Dogo Shotengai.

 

Tobe ware is a traditional type of porcelain from Tobe in Ehime, known for its smooth touch and durability. This traditional porcelain has been handed down from old times until today, and in recent years, ceramists have been hammering out their own unique shapes, so have become popular as stylish, everyday use lifestyle items.

 

You can’t talk about Ehime’s traditional craftwork without mentioning iyo-kasuri fabric. Matsuyama used to have huge production output of this fabric type, which stands as one of three of Japan’s most famous kasuri fabrics alongside kurume-gasuri from Fukuoka and bingo-kasuri from Hiroshima. Production has dwindled in modern times, but if you go to Art Labo KASURI Rekishikan, you can learn all about iyo-kasuri. There are lots of gorgeous iyo-kasuri products to buy like cute pouches, bags, and more.

 

And that’s our list of must-grab souvenirs. There are of course endless other things you can get your hands on, so if you’re lost on what to pick up, try asking at the Matsuyama Tourist Information Centre.

 

Stay tuned for the next and final episode of All About Matsuyama.