Gundam vs. Hello Kitty Project Launches Trailer for 2nd Collaborative Video
04.July.2019 | ANIME&GAME
A trailer for the second episode of the the ongoing Gundam vs. Hello Kitty Project just dropped on YouTube. Check it out below.
The project is currently being held on the Japanese messenger app LINE which fans of the franchises can participate in. After friending the official Gundam and Hello Kitty LINE account you can choose whether you are on team Gundam or team Hello Kitty. You can also win a special prize by saving up your LINE points. The person with the highest number of points will be selected to win. Other prizes are also up for grabs for each individual franchise.
The first video, which can be seen above, was released back in March and has already amassed nearly 1.4 million views.
The second episode sees Hello Kitty appear before Amuro who is battling in space. She says ,”Let’s all get along,” but it seems like something unexpected is about to unfold.
The series is being animated by Japanese animation studio Sunrise (Gundam, Cowboy Bebop, Code Geass). Be sure to check out the new episode when it’s released on July 9.
©’76, ’19 SANRIO
Hello Kitty Diamond Necklaces Released by Japanese Luxury Jewellers U-TREASURE
15.May.2021 | FASHION
Japan’s luxury character jewellery brand U-TREASURE, which creates accessories for character-loving adults, released a new collection of Hello Kitty-inspired necklaces on Tuesday which are available for a limited time until May 25.
The necklaces feature a simple design with a single diamond stone tipped with Hello Kitty’s ribbon. The necklaces come in various versions including platinum, yellow gold, pink gold, and also silver with cubic zirconia. The collection is available to purchase at U-TREASURE’s concept store in Ikebukuro and their online shop.
<Hello Kitty Ribbon Necklaces> Platinum 950: ¥88,000 / K18 Yellow Gold, K18 Pink Gold: ¥88,000 / Silver & Cubic Zirconia: ¥16,500
©2021 SANRIO CO., LTD.
Hello Kitty Ribbon Necklaces
Purchasing Window: May 11, 2021 – May 25, 2021
Available: U-TREASURE Concept Store Ikebukuro / U-TREASURE Online
Hello Kitty x INTERGRATE Design Cosmetics Releasing This Spring
13.May.2021 | FASHION
Shiseido’s self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet “LOVELY.” In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE’s official Instagram page.
INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)
INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)
INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)
INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)
The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE’s iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.
Sanrio Announces 60th Anniversary Exhibition ‘The Beginning of Kawaii’
From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.
© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376
This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.
Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.
What to look out for at Sanrio’s 60th anniversary exhibition
Unforgettable Tower by Sebastian Masuda
Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.
The Beginning of Kawaii
Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.
There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.
The Birth of the Characters
What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.
How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.
Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.
Hello Kitty: The Character Who Turned Into a Global Icon
Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.
A Battle Between Artists
Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: September 17, 2021 – January 10, 2022
Where: TOKYO CITY VIEW (Roppongi Hills Mori Tower Floor 52F)
Address: 6-10-1 Roppongi, Minato-ku, Toky0
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii Official Website: https://sanriocharactermuseum.com/
Sanrio x Odakyu Romancecar Merchandise Collection Released
25.April.2021 | FASHION
The Romancecar Museum in Japan opened its doors to the public on Monday, and as a special collaboration, the museum has teamed up with Sanrio to release an exclusive collection of merchandise featuring Hello Kitty, Pochacco, Cinna,oroll, Pompompurin, Badtz-Maru, and other characters by Sanrio.
Hello Kitty Plush Box | ¥3,080 (Tax Included)
Train Car Model Magnets: SE 3000/SSE 3000/NSE 3100/LSE 7000/HiSE 10000/RSE 20000/VSE 50000/GSE 70000 – ¥550 Each (Tax Included)
Sanrio Characters Souvenir Bag | ¥880 (Tax Included)
The line-up includes a Hello Kitty plush packaged in a box inspired by the GSE 70000 Odakyu Romancecar train model, a selection of magnets, a bag with the Sanrio characters wearing train staff uniform, and more.
©️ 2021 SANRIO CO., LTD.
©️ 2021 Odakyu Electric Railway Co., Ltd.
Sanrio Releases Google Search AR Feature With Hello Kitty, Pompompurin And Other Characters
24.April.2021 | FASHION
Sanrio released their own Google AR features which has Hello Kitty, Pompompurin, Little Twin Stars, and Cogimyun appear as AR characters when you search their names in Japanese on Google. The release comes in response to fans being unable to meet with their favourite characters at various events and at Sanrio’s parks. The function is available until the end of 2021.
When users type Hello Kitty (ハローキティ) on their smartphones into Google and press the AR button on the search engine, she will appear on their screens and say a message either in Japanese or English. Pompompurin and Cogimyun’s messages are only in Japanese, while the Kiki and Lala sing a theme song when you enter Little Twin Stars.
Spend time with your favourite characters in all situations
©‘21 SANRIO S/F・G 著作（株）サンリオ
Google AR Sanrio Characters
Running: April 20, 2021 – December 31, 2021
Official Website: https://www.sanrio.co.jp/news/mx-google-ar-20210420/
Mobile Suit Gundam Gamer Merchandise Collection Releases in Japan
ASUS JAPAN release a collection of Mobile Suit Gundam items for gamers on Friday (March 26) including a PC case, gaming mouse, and more. There are also two t-shirts available exclusively online at ASUS Store.
ROG Strix Helios GUNDAM EDITION PC Case
TUF Gaming GT301 ZAKU II EDITION PC Case
ROG DELTA GUNDAM EDITION Headset
ROG Strix Scope TKL GUNDAM EDITION Keyboard
ROG STRIX IMPACT II GUNDAM EDITION Mouse
ROG Sheath GUNDAM EDITION Mousepad
ROG T-Shirt ZAKU II EDITION T-Shirt
ROG T-Shirt GUNDAM EDITION T-Shirt
Mobile Suit Gundam Gaming Collection
Japanese Product Name:
Released: March 26, 2021 (Limited-Edition)
ASUS Store: ttps://jp.store.asus.com/
Rurouni Kenshin x Hello Kitty Collaboration Launching to Promote Manga’s Upcoming Live-Action Films
In promotion of the forthcoming live-action films Rurouni Kenshin: The Final and Rurouni Kenshin: The Beginning, both of which will be released on April 23 and June 4 respectively this year, the series is rolling out a collaboration with Sanrio’s globally-beloved character Hello Kitty on April 14.
Rurouni Kenshin x Hello Kitty Plush Toys (2 Designs) | ¥3,850 Each (Tax Included)
Rurouni Kenshin x Hello Kitty Plush Toys (4 Designs) | ¥2,750 Each (Tax Included)
Rurouni Kenshin x Hello Kitty A4 Folder Set | ¥495 (Tax Included)
Rurouni Kenshin x Hello Kitty Bottle | ¥1,540 (Tax Included)
Rurouni Kenshin x Hello Kitty Tote Bag | ¥2,200 (Tax Included)
Rurouni Kenshin x Hello Kitty Ballpoint Pens & Mechanical Pencils (2 Designs) | ¥770 Each (Tax Included)
Rurouni Kenshin x Hello Kitty Hand Towels | ¥1,430 (Tax Included)
Rurouni Kenshin x Hello Kitty Pins (6 Designs) | ¥330 Each (Tax Included)
Rurouni Kenshin x Hello Kitty Acrylic Stands (8 Designs) | ¥715 Each (Tax Included)
Rurouni Kenshin x Hello Kitty Sweets Paradise Collaboration Cafe
Kenshin Hello Kitty Beef Bowl / Battousai Hello Kitty Omurice
Enishi Hello Kitty Orange Crepe / Tomoe Hello Kitty Anmisu / Kaoru Hello Kitty Strawberry Pancake
Acrylic Mascot Key Rings
This marks the second collaboration between Rurouni Kenshin and Hello Kitty, the first taking place back in 2014 in promotion of Rurouni Kenshin: The Legend Ends. Fans can get their hands on a collection of cute merchandise with Hello Kitty dressed as various characters from the series, as well as tuck into a themed menu which will first be served at Sweets Paradise Ueno ABAB from April 22 before rolling out to six more Sweets Paradise branches in Japan.
©和月伸宏／集英社 ©2020 映画「るろうに剣心 最終章 The Final/The Beginning 」製作委員会
Rurouni Kenshin x HELLO KITTY
Release Date: April 4, 2021
Buy Merchandise: At Sanrio stores and shops stocking Sanrio merch in Japan
Also Available Online
PayPay Mall: https://paypaymall.yahoo.co.jp/store/sanrio/top/
*Pins and acrylic stands unavailable online, available in-store only
Rurouni Kenshin x Hello Kitty IN SWEETS PARADISE
Start Date: April 22, 2021
Sanrio Official Website: https://www.sanrio.co.jp
Hello Kitty Themed Restaurant HELLO KITTY SMILE Launches 3rd Year Anniversary Event
The Hello Kitty-themed media art venue and restaurant HELLO KITTY SMILE is celebrating 3 years since its opening on Awaji Island back in April 2018 with a special anniversary event that’s running from March 20 to May 31.
Challenge yourself to puzzles in the Princess’s Palace of the Dragon King
Enjoy a musical performance with the Smile Parade
Win Hello Kitty freebies
Tuck into the anniversary menu
Hello Kitty Afternoon Tea | ¥3,500 (Tax Included)
Acrylic photo frame with every menu order
Acrylic photo frame with every menu order
HELLO KITTY SHOW BOX
There are many exciting things happening to celebrate the 3rd anniversary of HELLO KITTY SMILE, from performances and events to exclusive merchandise, a themed menu, and more. But that’s not all, as visitors have the chance to win tickets to the HELLO KITTY SHOW BOX theatre restaurant. Only ten groups can win per day for the duration of the celebrations.
Ⓒ2021 SANRIO CO., LTD. APPROVAL NO. L617982
HELLO KITTY SMILE 3rd Anniversary Event
Running: March 20, 2021 – May 31, 2021
Opening Hours: 10:00-19:00
Address: 177-5 Nojimahirabayashi, Awaji, Hyogo Prefecture
Official Website: https://awaji-resort.com/hellokittysmile/
Hello Kitty Gets Afro Ribbon Hair in New Merchandise Collection
19.March.2021 | FASHION
Japanese women’s brand Couture Brooch has launched its second collaboration with Sanrio’s beloved character Hello Kitty to release a new collection of merchandise featuring the cute cat with afro-like hair made from ribbons.
Plush Toy | ¥4,400 (Tax Included)
Ribbon T-Shirt | ¥4,400 (Tax Included)
Eco Bag | ¥4,950 (Tax Included)
Ribbon Tote Bag | ¥5,500 (Tax Included)
PVC Pouch Bag | ¥6,000 (Tax Included)
Zip Hoodie | ¥6,600 (Tax Included)
Ribbon-haired Hello Kitty returns once more from the end of last year for the brand’s second collaboration with the Sanrio character. If you love ribbons, and adore Hello Kitty, this is one collection not to miss out on.
ⓒ’21 SANRIO APPR.NO.L619313
Couture Brooch x HELLO KITTY
Hello Kitty Movie to be Directed by Jennifer Coyle and Leo Matsuda
Sanrio and Warner Bros. Japan have announced the release of the first-ever Hollywood adaptation Hello Kitty movie which will be directed by animation veterans Jennifer Coyle and Leo Matsuda. New Line Cinema and Flynn Picture Company are on board for the film which will be a hybrid fusion of live-action and animation. The film’s title and release date have yet to be announced but it has been confirmed that it will be released worldwide.
Ⓒ 2021 SANRIO CO.,LTD.
Jennifer Coyle and Leo Matsuda are top-class artists and directors who bring their incredible history in and experience working with animation to the project. This marks their first collaboration, both of them beating many other directors to the job.
Coyle’s early days are rooted in series such as King of the Hill where she was a storyboard artist. She worked as a producer for the HBO Max animated series Harley Quinn and has also directed episodes in the hit animated series Bob’s Burgers, lent her penned her art for The Spectacular Spider-Man, and more.
Jennifer Coyle Photo by Andrew Marlin
Jennifer Coyle | Comment
“This is not only a rare chance to bring a beloved character to life, but also to spread the message of love, friendship and inclusivity that Hello Kitty stands for. The world so needs her brand of joy and happiness.”
Matsuda is a Brazilian director whose career began at Walt Disney Animation. He has worked on films such as Big Hero 6, Zootopia, Ralph Breaks the Internet and most recently Abominable for DreamWorks Animation.
Leo Matsuda Photo by Peter Lefevre Photography
Leo Matsuda | Comment
“Growing up in Brazil with a Japanese family, I was surrounded by the whimsy of Hello Kitty and it served as a reminder that it’s okay to be different. Along with Jen, FlynnPictureCo. and New Line, I am delighted by this incredible opportunity to work with one of the most universally beloved characters and expand their relatable Sanrio stories even further.”
Sanrio Official Website: https://www.sanrio.co.jp/
2021 Sanrio Character Ranking Voting Begins in April
01.March.2021 | FASHION
Sanrio has finally announced news about the 36th annual Sanrio Character Ranking. This year’s award event, the 2021 Sanrio Character Ranking, will open initial votes on April 9 to May 24 when fans can vote for their favourite character from Sanrio’s roster. As with previous years, the 2021 run will also welcome the “Collaboration Category” of the awards which will feature 27 character entries from those who have collaborated with other companies and businesses over the past year.
Ichigo Shimbun is a monthly magazine published by Sanrio. It not only includes information about the latest character merchandise, but is also the place where the Sanrio Character Ranking first began in 1986. From Sanrio’s long list of over 450 characters, just 80 are entered into the awards each year. Cinnamoroll took first place for the 3rd year in a row at the 2020 Sanrio Character Ranking which we covered in detail, including the initial first round up of winners and second round up.
Normally, the results are announced in-person at a big event. This year’s announcement gathering was originally scheduled for June 8, but was cancelled due to the COVID-19 pandemic. It will now be hosted online instead, and fans will also be able to vote using the new Sanrio members service Sanrio+.
This year’s 80 entrants are now being rolled out over on the official Sanrio Character Awards Twitter page.
This Year’s Award Theme: “The Witness of a New World – Your Support Will Change the Future”
Every Sanrio Character Awards has a theme, and this year’s is, “The Witness of a New World – Your Support Will Change the Future.” The “new world” refers to the future of Sanrio—which celebrated its 60th anniversary last year—that fans will bear witness to. The key visuals for the 2021 Sanrio Character Awards have the characters holding a magnifying glass with which they are peeking into that new world.
New Entrants Announce Everyday On the Official Twitter Page
The Sanrio Character Rankings’ official Twitter page will post the key visuals and personal messages from all 80 entrants on its official Twitter page between February 26 to March 31. Leading this year’s awards ceremony are the popular characters Kuromi, Badtz-Maru, and Hangyodon. Voting opened on February 25.
How to Cast Your Vote
Votes for the 2021 Sanrio Character Ranking can be cast online, at Sanrio shops, and for the first time, on the new Sanrio members service Sanrio+. Votes for the Collaboration Category however can only be placed online. Last year’s vote was open to all fans worldwide. It is unconfirmed whether this year will be the same, but stay tuned as we follow the event.
- Online Votes (Smartphone Only) *Cannot be cast on computers or tablets
- Sanrio Shops
- Sanrio Online Shop
- Ichigo Shimbun (May 2021 Issue, on sale April 10 / June 2021 Issue, on sale May 10).
*Ichigo Shimbun voting open from April 10
- Sanrio+ Members Smile Vote (Sanrio Shops/Online Votes)
- Sanrio+ Members Ticket Vote (Online Votes) *More info TBA
- Other Voting Methods (TBA)
Vote With Sanrio+
Sanrio+ allows members to exchange 100 Smiles (the currency on the Sanrio Shop) for two voting chips. Members can exchange a maximum of 1,000 smiles for 20 chips in one go. The chips are spent at the voting box on the Sanrio Shop. One chip counts for a total of three votes.
Additionally, when members first log in to Sanrio+ on the voting website, they can used 50 Smiles to cast one vote. Members can vote with a maximum of 500 smiles in one day. One Smile vote counts for a total of two votes.
Stay tuned for the latest news and updates on the 2021 Sanrio Character Ranking.
2021 Sanrio Character Ranking
Running: April 9, 2021 – May 24, 2021 (From April 10 in Ichigo Shimbun)
First Round-Up Announcements: April 14, 2021 at Noon (JST)
Second Round-Up Announcements: May 13, 2021 at Noon (JST)
Winner Announcement: June 8, 2021 (Online event, details TBA)
Sanrio Releases Tea Gift Set in Collaboration With World Tea Brand LUPICIA
World tea brand LUPICIA launched its 7th collaboration with Sanrio on Thursday (February 25) featuring a range of tea gift sets. Every year, LUPICIA releases a wide variety of rea-related gift sets for White Day, the spring season, Mother’s Day, and more.
Four Fruit Fruity Tea With Lidded Mug
Hello Kitty LUPICIA Mug & Flavoured Tea | ¥3,300 (Tax Included)
My Melody LUPICIA Mug & Flavoured Tea | ¥3,300 (Tax Included)
Cinnamoroll LUPICIA Mug & Flavoured Tea | ¥3,300 (Tax Included)
Kuromi LUPICIA Mug & Flavoured Tea | ¥3,300 (Tax Included)
This year adds the dearly beloved Kuromi to the new collaboration which features a variety of fresh and fruity teas together with a mug that comes with a lid to keep your tea hot.
Will you be having tea with Hello Kitty, My Melody, Cinnamoroll, or Kuromi?
（c）’21 SANRIO 著作（株）サンリオ
Sanrio Characters x LUPICIA 7th Collaboration
Released: February 25, 2021
Where: Sanrio stores in Japan and online
Collab Details: https://www.sanrio.co.jp/goodsinfo/mx-lupicia-202102/
Sanrio Online Shop: https://shop.sanrio.co.jp/
PayPay Mall: https://paypaymall.yahoo.co.jp/store/sanrio/top/
Sanrio Official Website: https://www.sanrio.co.jp/