Japan’s Cold Brew Coffee Culture Celebrated in YouTube Video Series

03.July.2019 | FOOD

COFFEE♥STORY is a video series by coffee company UCC Ueshima Coffee Co., Ltd. that shows the process by which coffee is made before it ends up in a cup between your palms.

 

The second video in the series was just released in YouTube and celebrates cold brew coffee, a big contender in Japan’s coffee culture. Check it out below.

The fire surrounding cold brew coffee was lit in New York and has become a popular way of drinking coffee in Japan.

 

Did you know that cold brew coffee was actually one of the elements that helped brew a coffee culture in Japan? After Japan’s first cafe arrived in Tokyo during the Meiji period (1868-1912), coffee spread up and down Japan in various forms. When the Showa period (1912-1926) rolled around, cafes introduced tools to make cold brew coffee served in tall glasses and it has been enjoyed ever since. American third wave coffee shop owners in Japan who knew of this method took these utensils back to their own country and reinvented what is now known as cold brew coffee.

Japan went on to establish its own cafe culture. It is said that Japanese people were not only the “world’s first” to create cold brew coffee, but instant coffee and canned coffee too.

 

COFFEE♥STORY#02 explores this story with footage of traditional and beautiful Japanese houses and gardens. Be sure to check it out.

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