Come Witness The Hello Kitty X KAWAII MONSTER CAFÉ HARAJUKU Collaboration

21.July.2019 | FEATURES / FOOD

Sanrio and Harajuku’s KAWAII MONSTER CAFÉ have set out on a two-month collaboration which will run until September 1. Sitting at the heart of Harajuku, which is the home of kawaii culture, the KAWAII MONSTER CAFÉ is topping up its kawaii powers with the release of Hello Kitty collaboration meals and merchandise that you cannot obtain from anywhere else.

For the collaboration, Hello Kitty has transformed her look, turning into a kawaii Harajuku girl. 

Once you enter the café, you will immediately notice the giant cake-shaped merry-go-round called the SWEETS GO ROUND. This time, you will notice that Hello Kitty’s head garnishes the top of the cake.

Make your way through the cafe and you will eventually come across the Mel-Tea Hello Kitty Room, which is a special room that must be reserved in order to experience. On pink tatami flooring sits multiple low tea tables, representing the traditional culture of Japan in a colouful pop style. Foreigners would  just love to spend some time in this room. Looking around the room, the macarons and strawberries remain in their usual places. 

You will notice Hello Kitty’s ribbon and even many Hello Kitty stuffed toys also decorating the room. This entire new kawaii world locked in this room was created by Sebastian Masuda. Surrounded by a world of pastel colours and kawaii decorations, you just have to take photos. 

Reservations

If you wish to book the Mel-Tea Hello Kitty Room, please talk to a member of staff. 

Tel: 03−5413−6142

Reservation Times

Weekdays: 11:00, 13:00, 15:00

Sundays/ Weekends: 11:00, 13:00, 15:00, 17:00, 19:00

※ Two-hour time slots ※ Number of seats is limited

 

This is a unique opportunity to taste only the most kawaii of menus as Hello Kitty teams up with the KAWAII MONSTER CAFÉ. Let’s check out the menu!

Colourful Pop Hello Kitty Burger: ¥1,680 (before tax) 

Hello Kitty Harajuku Rainbow Curry: ¥1,580 (before tax)

Harajuku X KAWAII X Hello Kitty SWEETS GO ROUND Cake: ¥1,480 (before tax)

Harajuku KAWAII 原宿 KAWAII Poison Parfait: ¥2,480 (before tax )

There are also many Harajuku-style Hello Kitty goods that you should check out. The biscuits and stickers would make the perfect souvenirs.

Not only has the food been given a Hello Kitty upgrade, but the MONSTER CAFÉ’s iconic Monster Girls have also transformed their look for the Hello Kitty collaboration. If you are a fan of Hello Kitty or kawaii culture, you absolutely must check this out. 

 

If you ever find yourself in Harajuku, please consider stopping by the KAWAII MONSTER CAFÉ to witness the Hello Kitty collaboration project. 

RECOMMENDED ENTRIES

  • Hello Kitty & KAWAII MONSTER CAFE Collaboration Begins July 12

    02.July.2019 | FOOD

    The KAWAII MONSTER CAFE in Harajuku is teaming up with Sanrio bring Hello Kitty, Harajuku culture and kawaii culture to the restaurant in a collaborative event that will run from July 12 to September 1. This year marks Hello Kitty’s 45th anniversary and KAWAII MONSTER CAFE’s 4th anniversary making this an event not to be missed.

    “Harajuku x Kawaii x Hello Kitty” Themed Menu

    Eight dishes will make up the colourful menu arriving at the KAWAII MONSTER CAFE on July 12 inspired by Harajuku, kawaii culture and Hello Kitty.


    Dishes include the Hello Kitty Burger packed with colourful melted cheese sauce, the Hello Kitty Harajuku Rainbow Curry which imagines Hello Kitty looking up to a rainbow after the rain lets up, and more.

    Don’t forget the beautiful desserts either from a vibrant pop cake to a gorgeously layered parfait, all imbued with kawaii♡


    During the event, customers who order from the collaborative menu will receive one of these original coasters featuring Hello Kitty and the restaurant’s popular character Mr. Choppy.

     

    Mel-Tea Hello Kitty Room: A Special Reservation-Only Room

    Also running at the restaurant during the event will be a special reservation only “room” which can be found at the KAWAII MONSTER CAFE’s popular Mel-Tea-Room area. This room will see Hello Kitty take on the theme of a Harajuku girl and be decorated in pastel colours, ribbons, strawberry cake and more. You’ll wish this room was your own!

     

    Mel-Tea Hello Kitty Room

    Running: July 12, 2019 – September 1, 2019

    Reservations: Once reserved please speak to the Mel-Tea Hello Kitty Room staff

    Slots: [Weekdays] 11:00/13:00/15:00 [Sundays & Holidays] 11:00/13:00/15:00/17:00/19:00

    *2 hours per slot, limited availability

     

    Original merchandise and novelties will also be available to purchase and pick up at the restaurant.

     

    The collaboration is running until the end of Japan’s summer break, so if you’re here this summer then be sure to plan a trip to Harajuku to eat at the KAWAII MONSTER CAFE.

  • Hello Kitty Celebrates 45th Anniversary With 1970s ー 2000s Design Goods Series

    09.July.2019 | FASHION

    To commemorate Hello Kitty’s 45th anniversary, a new merchandise series will be sold at Sanrio shops, Sanrio sections of department stores across Japan and on the official online shop. The new merchandise series is themed around the concept of looking back on all that Hello Kitty has been through over the years to “find your perfect Hello Kitty”. The series will be released on July 18 and there will be a mini event at the front of Sanrio stores from July 20. 

     

    Hello Kitty recently shone in first place as the first cute character winner of the Reiwa Era at the 2019 Sanrio Character Awards. To celebrate her 45th anniversary this year, the artistic crew who raised Hello Kitty are bringing back old memories and creating new ones with a series of original Hello Kitty toys with designs to represent Hello Kitty throughout her lifetime.

     

    The first round of goods from the Hello Kitty 45th anniversary commemoration series was released in April earlier this year. Part 1 of the series involved the release of pouches, the designs of which represented the different ages of Hello Kitty. This series was particularly popular. For the second round of the commemoration series, the Sanrio shop has developed commemoration dolls, notebooks and sweets tins with different designs to represent Hello Kitty from the 1970s to the 2000s. 

    Hello Kitty 45th Anniversary Commemoration Dolls (10 designs): ¥3,456 each (after tax)

    There are 10 commemoration dolls to choose from and they all come in a special box.

     

    Hello Kitty 45th Anniversary Commemoration Doll (70’s design) 

    The 1970’s  Hello Kitty brings back memories of how she looked in the latter half of the 1970s. 

     

    Hello Kitty 45th Anniversary Commemoration Doll (Pink Quilt)

    The quilt design was a big hit in the 1990s and is now making a comeback.

    Hello Kitty 45th Anniversary Commemoration Doll (Fairy)

    The fairy series was released in the year 2000 to celebrate the new millennium. This design represents a rainbow-coloured fairy. 

    Hello Kitty Sweets Tin (Contains sweets) : ¥486 each (after tax)

    Don’t forget to check out the tinned sweets. The tins are designed with illustrations ranging from the iconic Hello Kitty times over the years from the 70s to the 2000s. Some designs will make you feel nostalgic, while others will spark excitement for their new originality. New or old? Come find one that captures your heart! Each tin contains five apple-flavoured sweets. 

     

    Hello Kitty Notebook (make your own collection set): ¥648 each (after tax)

    There are 15 different Hello Kitty notebook designs inspired by Hello Kitty throughout the years. You can choose three notebooks from this collection and one of two Hello Kitty goldleaf print cases to create your own special commemorative notebook set. 

     

    There is a special campaign running for customers who purchase Hello Kitty 45th Anniversary goods. The campaign is running at the storefront of Sanrio shops this summer. From July 15, customers who spend more than ¥1,620 (tax included) on Mondays at the Sanrio shop will receive a 45th Anniversary monthly novelty gift! (Does not include bargain or lottery items) . 

     

    The first monthly novelty gift will be an acrylic keyring. One of five designs will be chosen at random and presented to customers whose bill totals over ¥1,620 after tax. The monthly novelty gift campaign will be launched on July 15 and will run every Monday until October. Not only will the campaign be running on the 15 Mondays between the start and finish dates, but also on November 1, which is Hello Kitty’s birthday. 

     

    ※ Please acknowledge that there is a limited number of these keyrings and therefore there is a possibility that stock runs out. You cannot choose the keyring pattern and this campaign may not be running at all Sanrio stores. 

     

    Come say hello to Hello Kitty’s retro past and join in the 45th Anniversary celebrations. 

  • Hello Kitty Collaborates With Hawaiian Musical To Spread Awareness For Coastal Protection

    10.July.2019 | SPOT

    Fantasy musical Honu by the Sea is collaborating with Hello Kitty at Sanrio Puroland on July 13th, 14th and15th.

     

    Honu by the Sea is a fantasy-themed musical aimed at families. The story is set on a beach in Hawaii. From the appearance of a magical “Honu” (Hawaiian for “sea turtle”) to the range of sea wildlife and the broadway-style singing and dancing, this is a musical that is highly praised on an international level. 

    When Honu by the Sea in Sanrio Puroland took place last year in July, popular Sanrio character Hello Kitty took to the stage with the cast, performing the first ever full Japanese version of the musical. Following last year’s admiration, the musical will be returning again this year. The music will take place every day of the three-day Japanese national holiday period that celebrates Marine Day. 

     At the Sanrio Puroland live performance, the actors and actresses, who were all born in Hawaii, will be singing all the songs live in Japanese. This musical aims to enforce the importance of protecting our oceans and coasts. Thanks to the collaboration, the musical also spreads the message of the importance of friendship to viewers. This is a wonderful chance to enjoy a globally-admired musical along with Hello Kitty. 

RELATED ENTRIES

  • Hello Kitty, Cinnamoroll & Pompompurin Japanese Wagashi Confections Releasing at Lawson Convenience Stores.

    17.January.2020 | FOOD

    Hello Kitty, Cinnamoroll and Pompompurin are the latest to be picked up by character-inspired Japanese confectionery series Tabemas. These wagashi sweets will go on sale at Lawson convenience stores across Japan (excluding Lawson Store 100 branches) on January 21, 2020.

     

    The character line-up is based on the top three winners of the 2019 Sanrio Character Awards which we covered last summer. Hello Kitty came first place at the awards, and so she has gotten a special limited edition design for the sweets series. Cinnamoroll was second on the award list, and this is his first time joining Tabemas. Third place was Pompompurin who appears once again with Tabemas due to his popularity.

     

    The ‘Tabemas’ brand name is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour. The sweets are also made with a dough called “nerikiri” which is used in making traditional Japanese wagashi sweets.

    In line with the Year of the Rat in the Chinese zodiac, Hello Kitty is donning a kawaii rat outfit. Cinnamoroll’s charm point is his big ears and pink cheeks.

    Each confection is filled with a different flavour bean paste: Hello Kitty is cheese, Cinamoroll is milk, and Pompompurin is of course Japanese custard pudding, or ‘purin,’ flavoured. They maintain that delicate flavour of traditional Japanese wagashi while having cute contemporary designs. You’ll be happy to know that all of the colouring is natural tooーno synthetic colours were added.

    Perfect as a delicious treat, but don’t forget to snap a photo for Instagram first! Each of them is also limited in stock, so don’t miss your chance to grab one at the nearest Lawson store to you while in Japan.

     

    © ’76,’96,’01,’20 SANRIO APPR.NO.S604062

  • Gundam vs. Hello Kitty Collaboration Releases Final Promotional Video

    16.January.2020 | ANIME&GAME / FASHION

    The Gundam vs. Hello Kitty project began in April 2019, with Gundam recently being announced as the winner between the two. The two franchises have now come together to announce a new project for 2020 entitled “Gundam x Hello Kitty Love & Peace.”

    The project sees Hello Kitty and Gundam looking past their differences to instead pray for a world with peace and no war. It will go on to collaborate with various shops and creators.

     

    The third and final promotional video for the project entitled “Love & Peace” was released on YouTube, following on from the first two episodes which collectively have over 2 million views. Check it out below.

    Fans can expect a whole new batch of merchandise to come with the following new cute designs which combine the worlds of Gundam and Hello Kitty.

    More information on the project will be released in the coming months on the project’s official website and Twitter account.

    Speaking about the latest in the project, Amuro from Gundam commented: “We had our showdown in 2019. We have the support of all of you and have been able to come to an understanding with Hello Kitty. We have numerous things planned for 2020 which we are putting our all into with Hello Kitty, so please be sure to keep watching over us.”

    Hello Kitty said: “I competed in 2019, and thanks to everyone who supported me, I have been able to win over Amuro and we now understand each other. We’re working well together. We have lots in store for you to enjoy, so look forward to it.”

     

    ©Sotsu・Sunrise ©’76,’20 SANRIO

  • Akihabara’s popular maid Café @Home Cafe Teams up with Hello Kitty

    08.January.2020 | FOOD / SPOT

    Akihabara’s popular maid café @Home Cafe is partnering up with the world’s favourite Sanrio character Hello Kitty, creating a beautiful collaboration café that will open on January 21 and run for a limited time. The new café will see a new original menu, café-limited goods and much more.

    @Home Cafe collaborated with Sanrio characters My Melody and Cinnamoroll in 2018, and with Pompompurin in 2019. Each year, the collaboration café was very popular. As 2020 marks the year of the Tokyo 2020 Games, Sanrio has stepped up their game, sending in their legendary Hello Kitty to the café to ensure that 2020 is celebrated to the max.

    The collaboration café features illustrations of Hello Kitty and her twin sister Mimmy dressed as maids and serving customers in the café. The collaboration café will see the walls dressed in pink and yellow gingham checkered patterns and lots of sweet and cute illustrations.

    Hello Kitty’s KAWAII ♡ Pink Curry (Comes with Certificate Card): ¥1,400

    Hello Kitty and Mimmy’s Moe Moe Ribbon Pasta Plate: ¥1,300

    Hello Kitty’s Lovely Sandwich with Sweet and Sour Soup: ¥1,300

    Hello Kitty’s Moe Moe Parfait: ¥1,000 Mimmy’s Kyun Kyun Parfait: ¥1,000

    Bright Red Apple Okyumuka Cake: ¥1,000

    As the café’s main theme is “moe” (feeling of strong affection),  Hello Kitty and Mimmy are sure to enhance your moe experience to the max.

    Masters and mistresses who visit the café will also be presented with one of two designs of free collaboration placemat.

    There are three varieties of original drink coasters at the café too. Masters and mistresses who order a drink will be given one for free.

    Lunch Tote Bag: ¥1,500

    Acrylic Keyings (Three Varieties): ¥600 Each

    The café is also full of a wide range of collaboration merchandise so make sure to check them out after filling up on some delicious kawaii food.

    The maids at the café will also be wearing original Hello Kitty and Mimmy-themed maid outfits that you just cannot miss if you are a Hello Kitty fan.

     

    *All prices stated above are prices before tax.

    *The English names of the dishes and merchandise mentioned above have been translated.

    ©1976,2020 SANRIO CO., LTD. APPROVAL NO.S603899

  • Harajuku’s Korilakkuma Cafe: another me in the mirror | Food Review

    21.December.2019 | FEATURES / FOOD / SPOT

    “Korilakkuma Cafe: another me in the mirror” is set to open in Japan’s hub of kawaii culture Harajuku on December 21 where it will run until March 22 next year.

     

    MOSHI MOSHI NIPPON received early access to the cafe, so we went together with Ruki from Spain.

    The cafe incorporates “interactive tabletop projection mapping” technology developed by Sony, which allows customers to enjoy their meals while playing together with the characters as they walk around their plates and tables.

     

    So what exactly does this look like…?

    Korilakkuma Cafe: another me in the mirror is located along Takeshita Street in Harajuku. Enter Takeshita Street and walk just a little bit to find HARAJUKU AR BOX. The entrance is pictured above.

    The cafe operates on a “pair seating” system, making it the perfect spot to go with your best friend or special someone♡

     

    The theme of the cafe is “another me in the mirror,” which sees Korilakkuma meeting another Korilakkuma inside of a mirror. When seated at your pair table, you’ll notice all of the Korilakkuma artwork adorning the cafe.

    When we sat down, the staff came and gave us a dolomite coasterーa gift for all customers who visit the cafe.

    When you place the coasters down on the table, that’s when the fun begins. Trace your finger around the table to play with Korilakkuma and company.

    Here is Ruki having Korilakkuma move around.

    When we had finished playing, the appetisers from our course menu arrived. It costs ¥2,500 per person, and you both have to order when ordering this course menu. You can pick from clam chowder or minestrone.

     

    If you thought that was it for the projection mapping, think again! The fun was only just beginning, as a new display came on the table when the plates went down.

    Ruki was completely enchanted by the sparkling food. It makes you feel like you’re inside of a picture book♡

    The salad was Caesar, and the minestrone was packed full of veg and ingredients, making it nice and filling.

     

    The next dish that was brought was the main. You pick one each of a main dish and dessert and share between two people.

    We ordered the “Omurice – Let’s Draw Together” (in Japanese: 一緒におえかきオムライス). Korilakkuma was wrapped up completely in an omelette blanket. The projection mapping comes on when you set this plate down too.

    Korilakkuma draws around the plate, and we got to join in too by decorating Korilakkuma’s blanket with drawings of Rilakkuma and Kiiroitori in ketchup.

    The mapping helps you with drawing by projecting an outline you can trace. Ruki did hers really well!

    As we forked into the omurice we found a cheeseburger underneath! The combination of the juicy cheese hamburger with the soft egg was to die for, and it becomes even more delicious and smooth when you pour over the cream sauce.

    Last up was dessert. We got the “Spell-Cast Pancakes” (in Japanese: パンケーキに魔法をかけて). The projection mapping cast a mirror onto the pancakes. Even more animations happen when you wave the brush you’re given on the table.

    The fluffy pancakes are topped with a hearty serving of cream. You can enjoy them as they are, but they’re delicious if you top them with the fruits, iced cream and nuts scattered around the plate too!

    Twin Korilakkuma Strawberry Milk – ¥990

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    As well as the course menu, there are also special drinks you can order separately which come with another free and exclusive coaster.

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

    Acrylic Key Ring (4 Designs/Chosen Randomly) – ¥500 Each

    Korilakkuma fans can expect to sift through a whole range of cafe-exclusive merchandise too, so be sure to check out what they’ve got in stock when you visit.

    Korilakkuma Cafe: another me in the mirror is Harajuku’s hottest new spot where you can enter the kawaii world of Korilakkuma. Pull up a seat and enjoy and interactive meal experience.

     

    ©2019 San-X Co., Ltd. All Rights Reserved.

  • Laforet Harajuku’s 2020 Fukubukuro Lucky Bags Are Not to be Missed

    20.December.2019 | FASHION / SPOT

    Laforet Harajuku has finally dropped details on its 2020 fukubukuro. Fukubukuro is a New Year custom in Japan where stores make up grab bags full of random items for people to purchase at a discounted price. Around 50 stores in Laforet are set to participate, with pre-orders now running until December 31, 2019.

     

    As always, the line-up this year is diverse, from the unique fukubukuro you can actually look inside to see what they have—which is a popular one every year—to the Laforet Gentei Fukubukuro which contains items exclusive to Laforet Harajuku, and more.

    Those who pre-order a lucky bag will receive one of two things: either a coupon to get a random free item at one of the eateries at the GOOD MEAL MARKET on the second floor, or a ¥200 discount voucher to spend at Laforet Harajuku.

    On New Year’s Day and January 2, a taiko performance by Yushima Tenjin Shiraume Taiko will take place at the first floor entrance to drum in the New Year.

    Around 70 stores in the shopping complex will also sell items at a special price between January 1 and 7 to celebrate 2020. Select stores will be handing out bag hooks in collaboration with the popular South Korean boy band SEVENTEEN.

     

    The “Look and Choose” Fukubukuro

    OLIVE des OLIVE (Floor 5F) – Set of up to 6 items priced at ¥7,700 (Tax Included) (Original Price: ¥25,000)

    Cosme Kitchen (Floor 1.5F) – Set of 7 items priced at ¥5,500 (Tax Included) (Original Price: ¥14,000)

     

    Laforet Harajuku Exclusives-Filled Fukubukuro

    POU DOU DOU (Floor 4F) – Set of 7 items priced at ¥13,200 (Tax Included) (Original Price: ¥56,000)

    la belle Etude (Floor B0.5F) – Set of 6 items priced at ¥11,000 (Tax Included) (Original Price: ¥70,000~¥80,000)

     

    Other Fukubukuro

    Ank Rouge (Floor 4F) – Set of 6 items priced at ¥16,500 (Tax Included) (Original Price: ¥50,000)

    jouetie (Floor 4F) – Set of 5 items priced at ¥11,000 (Tax Included) (Original Price: ¥39,600)

    This is just a small look at just some of the fukubukuro set to be sold, there are so many more to get your hands on. Start your 2020 year with some delicious discounts from Laforet Harajuku.

     

    *Contents subject to change without notice

    *Listed photos are select look only – more fukubukuro to be sold

  • Doraemon and Hello Kitty Collaborate in New Kawaii Merchandise Line

    19.December.2019 | FASHION

    Sanrio has announced a new Doraemon and Hello Kitty design series which is set to be released on December 26 at Sanrio stores across Japan, as well as department stores stocking Sanrio goods and the Sanrio online shop.

     

    The Doraemon x Hello Kitty collaboration project began in 2015. Both characters have come to be symbols of Japan adored by all generations, with the Doraemon manga series set to celebrate its 50th anniversary next year, and Hello Kitty having celebrated hers this year. The project is now expanding its range for all the grown-ups that were raised on both franchises.

    Hello Kitty Mascot Holder – ¥1,980

    Doraemon Mascot Holder – ¥1,980

    This marks the 4th Doraemon and Hello Kitty collaborative design series developed by the Sanrio shop. All the merchandise incorporates fun and instantly-recognisable motifs from the characters, like Doraemon’s secret gadgets and Hello Kitty’s ribbon.

    Reversible Cushion – ¥3,080

    Handbag – ¥2,200

    A5 Notebook – ¥605

    The cute mascot holders see Hello Kitty borrowing Doraemon’s bell and takecopter and Doraemon with Kitty’s ribbon. This adorable feature follows into the designs of the other items too, like the reversible cushion which turns inside out into either the Doraemon or Hello Kitty design. There’s lots of items in the line-up besides that shown here too, including pens and more.

    Don’t miss out on this sweet collection.

     

    *All prices include tax

    ©️Fujiko-Pro ©️’76, ’19 SANRIO

  • A.T.A.D: Harajuku’s New adidas Store to Open in Collaboration With atmos

    18.December.2019 | FASHION / SPOT

    adidas Japan is collaborating with atmos—Tokyo’s streetwear and sneaker focused boutique—to open a new shop called A.T.A.D in Harajuku on December 20, 2019.

    adidas Japan has collaborated with countless artists to date, and this will be its first with atmos, together with whom it will showcase streetwear sneakers the likes of which people have never seen.

    A carefully selected line-up of adidas’ newest shoes will be displayed at the counter where customers order their shoes like they would a drink at a bar. They can pick the model, colour, and size, and can try them on before making a purchase. The current designs, logos and other items in the store were created by YAR, a creative studio spearheaded by Japanese graphic artist YOSHIROTTEN.

    The store also plans to sell items exclusive to A.T.A.D in collaboration with Japanese artists. More information will be posted on the store’s official Instagram page.

  • PLAYFUL KIRBY: Laforet Harajuku’s Newest Pop-Up Shop Offers Exclusives For Fans of Nintendo’s Popular Character

    17.December.2019 | ANIME&GAME / FASHION / FEATURES

    Fans of Kirby who are in Japan for the holiday season will be delighted to hear that the Kirby-themed pop-up shop “PLAYFUL KIRBY” finally opened at Laforet Harajuku today and will run until Boxing Day.

     

    When playing Super Smash Bros. there’s no other character I’ll pick but Kirby. If you love Kirby as much as I do, then you’ll be waiting no time at all to head to PLAYFUL KIRBY like I did after hearing that they’re selling a whole range of original and exclusive merchandise the likes of which Nintendo players have never seen before.

    The store itself is located on the second floor of Laforet Harajuku in Harajuku, Tokyo. You’ll spot it instantly with the Kirby-pink text wrapped around the walls of the entrance.

    Kirby’s pink colour fills the entire shop floor. Upon entering you’ll spot all the different items on offer, including fashion items, as well as various photo spots featuring Kirby’s cute face.

    There’s even a tiny Kirby door so that he can get into the shop! Be sure to find it if you visit.

     

    The original version of this pop-up shop first appeared two years ago, and enjoyed visits not only from game fans, both kids and adults who had never heard of Kirby before, or who had heard of him but never played the games. The fashion line-up was a result of fan demand to enjoy Kirby in a variety of different ways. A visit to PLAYFUL KIRBY is like being inhaled into his Dream Land.

    PLAYFUL KIRBY is centred on two collaborations. This includes a teaming-up with popular illustrator Shogo Sekine. When this pop-up shop was conceived, Shogo Sekine was at the top of the list for collaborations with the staff in charge. The staff agreed that mixing the worlds of Kirby and Sekine together would give rise to some seriously wonderful results. After much internal discussion and talks with Sekine, a whole line of merchandise was created.

    The items feature Sekine’s stylised typography, symbols, shapes and so on. Their subtle design means they can be used as both everyday items and nerdy fan items. They’re stylish while retaining the cute aspects of Kirby.

     

    The following items are the number one most recommended pieces of merchandise to pick up as chosen by the PLAYFUL KIRBY staff.

    Tote Bags Ver. 2 PINK STRIPE – ¥2,800

    These tote bags feature gradations of Kirby pinks. This design is also featured on a t-shirt you can pick up too. They’re both made with high quality fabrics.

    Sacoche Pouches (2 Designs) – ¥2,300 Each

    The “Copy” written on the sacoche pouches refers to Kirby’s ability to copy his opponents’ abilities and appearance. This design is also included on a variety of other merchandise pieces like a smartphone case and more.

    Blanket – ¥3,800

    At first glance, this blanket just looks like a stylish blanket with a floral print, but if you look closely you’ll spot Kirby blended in with the design. A perfect choice for the coming winter season.

    Plush Toy – ¥2,300

    Kirby had intended to put on his stylish t-shirt ready to go out, but he ended up looking just adorable.

    The store’s second collaboration is with Converse Stars, also showcasing an assortment of cute and fun items.

    Cap – ¥5,800 / Long T-Shirt (Medium/Large) – ¥7,800 Each

    Show off your love of Kirby with some simple but stylish unisex Kirby attire.

    Hand Towel – ¥1,200

    Another must-get item is this hand towel which keeps the roundness of Kirby’s head. Use at home or take it out with you!

    Stickers (3 Designs) – ¥500 Each

    Get your hands on these Laforet Harajuku-exclusive stickers with designs so cute you’ll want to collect them all!

     

    I spoke with the person in charge of the pop-up shop about the future of Kirby outside of the video game, and they told me that they plan to have more pop-up shops like this and open the opportunity for people to enjoy Kirby in a range of different ways while playing his games. For someone like me, who likes Kirby more than anything, I can’t wait to enjoy even more Kirby in the future.

    PLAYFUL KIRBY is open until December 26, 2019, so if you’re in Tokyo until then, make sure to pop on over to Laforet Harajuku.

     

     

    ▶︎Win Limited Edition Stickers

    MOSHI MOSHI NIPPON is holding a competition on our official Instagram, Twitter and Weibo pages for a chance to win limited edition stickers from PLAYFUL KIRBY.

    How to Apply: Follow us on social media and share/retweet our post about the competition for a chance to win 1 special sticker from PLAYFUL KIRBY. (Designs are chosen randomly.)

    These are limited edition stickers exclusive to PLAYFUL KIRBY, so don’t miss your chance to get one!

     

    © Nintendo / HAL Laboratory, Inc.

  • Kimono IN LAFORET 2020: Kimono Brands Galore to Gather at Event in Harajuku

    15.December.2019 | FASHION / SPOT

    Laforet Harajuku has announced that its next “Kimono IN LAFORET” kimono and furisode pop-up shop will run from January 4 to 22 next year.

    Iroca Kimono “Leopard Gecko” – ¥63,800 (Tax Included) / Half-Width Obi – ¥26,400 (Tax Included)

    Pure Silk Butterfly Black Cloth Furisode – ¥132,000 (Tax Included)

    Light Blue Dove Print Polyester Furisode – ¥128,150 (Tax Included)

    Eight brands will line the shelves of the annual pop-up shop, with kimono, furisode, accessories and more available for purchase, including new items.

    Model and actress Shen Tanaka features as the star of the main visual for Kimono IN LAFORET 2020, mixing colourful kimono with western clothing to create a unique look. Marie Higuchi, who was the stylist for the visual, has also released some dress advice for those who love kimono or those who are beginners and newcomers to the scene.

     

    Mixing kimono with the kind of regular clothing that screams you

    Marie Higuchi is a stylist who also writes columns in Nylon Japan and Sozen. Her advice can be used by both beginners and experts alike: by mixing kimono with some of your own clothing, you can simply and easily create a stylish look that’s you. This makes for a perfect outfit for a special occasion.

     

    Styling Point

    This outfit combines fishnet tights with sandals that have thick metallic soles to create an edgy kimono style. Using thick sandals makes them really stand out when wearing kimono, so you can easily incorporate them with any kimono you wear.

     

    Items Used

    Kimono/Obi/Other: iroca

    Haneri: C.H.O.K.O

    Obi Clip: conoco

     

    Styling Point

    The gorgeous flower head dress brings a strikingly elegant touch to the overall look of this outfit. Whether used with kimono or in your regular day-to-day outfits, it’s sure to bloom beauty with whatever style you go with.

     

    Items Used

    Kimono: MIKI SAKURA

    Head Dress: Atelier Senka

    One Piece Shirt: Ank Rouge (Laforet Harajuku Floor 4F)

     

    Styling Point

    Coloured turtlenecks are in right now for the current season in Japan, and this kimono look incorporates one underneath the kimono. The mix of loose socks and thick-sole sneakers really adds to the flavour of this style, even more so with the addition of personal items like the vinyl record headband and lip clutch bag which make it unique.

     

    Items Used

    Kimono/Obi: Tamao Shigemune

    Headband/Clutch Bag: SINZ (Laforet Harajuku Floor B0.5F)

    Other: Personal items

     

    If you’re looking for kimono and furisode when visiting Japan in January, be sure to hit up Kimono IN LAFORET at Laforet Harajuku, located in Tokyo’s fashion central: Harajuku.

  • WITH HARAJUKU: Shiseido to Open Beauty Parlour, Hair & Makeup Academy and More in Harajuku’s New Shopping Complex

    12.December.2019 | FASHION / SPOT

    Shiseido has announced that it will open three new facilities in WITH HARAJUKU—a shopping complex currently in development by NTT URBAN DEVELOPMENT CORPORATION in front of Harajuku Stationーin April 2020. This includes the new beauty parlour Beauty Square, the hair & makeup academy and studio SABFA*, and the restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU managed by Shiseido Parlour.

    *SABFA is a school managed by Shiseido for training professional hair and makeup artists

    Beauty Square will be located in the first floor as a place to discover beauty, have fun, and share experiences. As well as selling cosmetics, the facility will offer various beauty experiences using digital technology, and there will be a hair and makeup salon where customers can receive high quality service for a short period of time. By combining real experience with digital tech, Beauty Square hopes to bring in people of all ages and backgrounds from inside and outside Japan so that they can discover the fun of beauty and unlock their inner charm.

    SABFA on the second floor will be home to an all-new lecture and training facility as well as a photo studio. It will train educate and support the next generation of hair and makeup artists who will challenge the ideas of beauty and revolutionise the industry.

     

    SHISEIDO PARLOUR THE HARAJUKU is on the eighth floor where customers will be able to dine on French cuisine and indulge in line-up of wines carefully chosen by sommeliers. The restaurant overlooks Meiji Jingu, and its interior was designed by Kazuya Ura who designed the Twilight Express Mizukaze, a multiple unit sleeping-car excursion train operated by West Japan Railway Company.

     

    Be sure to visit WITH HARAJUKU when it opens in April next year.

  • Korilakkuma Cafe Opens in Harajuku With Projection Mapping Incorporated Dishes

    11.December.2019 | FOOD

    The all-new “HARAJUKU AR BOX -table projection mapping cafe-” will open in Harajuku, Tokyo on December 21, 2019. This permanent cafe incorporates “interactive tabletop projection mapping” technology developed by Sony. The cafe runs in a “pair seating” system and so tables must be occupied by two people. 

    The first collaboration to hit the cafe for its grand opening is with Korilakkuma. The collaboration is titled “Korilakkuma Cafe: another me in the mirror.” Customers will be able to enjoy their meals while playing together with the characters as they walk around their plates and tables through projection mapping technology.

     

    The theme of the cafe is “Korilakkuma inside a mirror,” which sees Korilakkuma meeting another Korilakkuma inside the mirror in a world of cats and cosmetics.

     

    Customers will be able to get their hands on a range of exclusive merchandise with original art illustrated for the cafe, as well as enjoy themed meals which come in the form of courses made to share between two people. They are free to choose an appetizer, main dish and dessert. *Course menu only – items not available to order separately

     

    Menu item names are translated from Japanese.

     

    Appetizers: Soup and Salad

    Welcome to the World Inside the Mirror! Soup & Salad

    There are two soups to choose from: clam chowder and minestrone. As a pair you can also order one of each.

     

    Main Dishes

    Omurice – Let’s Draw Together

    Chicken and Mushroom Cream Pasta Made Delicious With Magic!

    Friendly Twin Korilakkuma Burger (Available December 21 – January 19 only)

    There are five main dishes in total to choose from including those above.

     

    Desserts

    Spell-Cast Pancakes

    Crème Brûlée & Magic Mirror (Available December 21 – January 19 only)

    Heart-Filled Fondant Chocolate (Available January 20 to February 16 only)

    There are five desserts in total to choose from including those above.

     

    Drinks

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    Korilakkuma Cocoa – ¥890 (Served Hot Only)

    Twin Korilakkuma Strawberry Milk – ¥990

    When you order a drink, you’ll get an original coaster too.

     

    Merchandise

    Pin Badge (6 Designs) – ¥400

    Folder Set – ¥500

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

     

    There are lots of other exclusive pieces of merchandise to get your hands on too. Every customer will also receive one of two dolomite crystals.

     

    *All listed prices include tax. Photos are for illustrative purposes only.

    ©2019 San-X Co., Ltd. All Rights Reserved.

  • Kirby Pop-Up Shop ‘PLAYFUL KIRBY’ to Open in Laforet Harajuku in Tokyo

    08.December.2019 | ANIME&GAME / FASHION / SPOT

    LEGS is opening a Kirby-themed pop-up shop named ‘PLAYFUL KIRBY’ for a limited time in Laforet Harajuku, a landmark of Tokyo’s fashion hub Harajuku.

    The shop has invited popular Japanese illustrator Shogo Sekine on board, who is known for its distinct typography work which mixes fashion with messages written in English, to create an original line of Kirby apparel and miscellaneous fashion items.

    PLAYFUL KIRBY is also teaming up with Converse. Kirby has inhaled a few too many Converse Stars and has turned into a truly fashionable pink blob. The line-up is unisex so can be enjoyed by anyone and everyone. It will include items also available to purchase at Converse Stars branches as well as Laforet Harajuku exclusives.

     

    Witness Nintendo’s Dream Land hero in an all-new light as he becomes a fashion icon at Laforet Harajuku this month from December 16 to 26.

     

    ©Nintendo / HAL Laboratory, Inc.

    *Photos are for illustrative purposes only

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