Come Witness The Hello Kitty X KAWAII MONSTER CAFÉ HARAJUKU Collaboration

21.July.2019 | FEATURES / FOOD

Sanrio and Harajuku’s KAWAII MONSTER CAFÉ have set out on a two-month collaboration which will run until September 1. Sitting at the heart of Harajuku, which is the home of kawaii culture, the KAWAII MONSTER CAFÉ is topping up its kawaii powers with the release of Hello Kitty collaboration meals and merchandise that you cannot obtain from anywhere else.

For the collaboration, Hello Kitty has transformed her look, turning into a kawaii Harajuku girl. 

Once you enter the café, you will immediately notice the giant cake-shaped merry-go-round called the SWEETS GO ROUND. This time, you will notice that Hello Kitty’s head garnishes the top of the cake.

Make your way through the cafe and you will eventually come across the Mel-Tea Hello Kitty Room, which is a special room that must be reserved in order to experience. On pink tatami flooring sits multiple low tea tables, representing the traditional culture of Japan in a colouful pop style. Foreigners would  just love to spend some time in this room. Looking around the room, the macarons and strawberries remain in their usual places. 

You will notice Hello Kitty’s ribbon and even many Hello Kitty stuffed toys also decorating the room. This entire new kawaii world locked in this room was created by Sebastian Masuda. Surrounded by a world of pastel colours and kawaii decorations, you just have to take photos. 

Reservations

If you wish to book the Mel-Tea Hello Kitty Room, please talk to a member of staff. 

Tel: 03−5413−6142

Reservation Times

Weekdays: 11:00, 13:00, 15:00

Sundays/ Weekends: 11:00, 13:00, 15:00, 17:00, 19:00

※ Two-hour time slots ※ Number of seats is limited

 

This is a unique opportunity to taste only the most kawaii of menus as Hello Kitty teams up with the KAWAII MONSTER CAFÉ. Let’s check out the menu!

Colourful Pop Hello Kitty Burger: ¥1,680 (before tax) 

Hello Kitty Harajuku Rainbow Curry: ¥1,580 (before tax)

Harajuku X KAWAII X Hello Kitty SWEETS GO ROUND Cake: ¥1,480 (before tax)

Harajuku KAWAII 原宿 KAWAII Poison Parfait: ¥2,480 (before tax )

There are also many Harajuku-style Hello Kitty goods that you should check out. The biscuits and stickers would make the perfect souvenirs.

Not only has the food been given a Hello Kitty upgrade, but the MONSTER CAFÉ’s iconic Monster Girls have also transformed their look for the Hello Kitty collaboration. If you are a fan of Hello Kitty or kawaii culture, you absolutely must check this out. 

 

If you ever find yourself in Harajuku, please consider stopping by the KAWAII MONSTER CAFÉ to witness the Hello Kitty collaboration project. 

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  • Hello Kitty & KAWAII MONSTER CAFE Collaboration Begins July 12

    02.July.2019 | FOOD

    The KAWAII MONSTER CAFE in Harajuku is teaming up with Sanrio bring Hello Kitty, Harajuku culture and kawaii culture to the restaurant in a collaborative event that will run from July 12 to September 1. This year marks Hello Kitty’s 45th anniversary and KAWAII MONSTER CAFE’s 4th anniversary making this an event not to be missed.

    “Harajuku x Kawaii x Hello Kitty” Themed Menu

    Eight dishes will make up the colourful menu arriving at the KAWAII MONSTER CAFE on July 12 inspired by Harajuku, kawaii culture and Hello Kitty.


    Dishes include the Hello Kitty Burger packed with colourful melted cheese sauce, the Hello Kitty Harajuku Rainbow Curry which imagines Hello Kitty looking up to a rainbow after the rain lets up, and more.

    Don’t forget the beautiful desserts either from a vibrant pop cake to a gorgeously layered parfait, all imbued with kawaii♡


    During the event, customers who order from the collaborative menu will receive one of these original coasters featuring Hello Kitty and the restaurant’s popular character Mr. Choppy.

     

    Mel-Tea Hello Kitty Room: A Special Reservation-Only Room

    Also running at the restaurant during the event will be a special reservation only “room” which can be found at the KAWAII MONSTER CAFE’s popular Mel-Tea-Room area. This room will see Hello Kitty take on the theme of a Harajuku girl and be decorated in pastel colours, ribbons, strawberry cake and more. You’ll wish this room was your own!

     

    Mel-Tea Hello Kitty Room

    Running: July 12, 2019 – September 1, 2019

    Reservations: Once reserved please speak to the Mel-Tea Hello Kitty Room staff

    Slots: [Weekdays] 11:00/13:00/15:00 [Sundays & Holidays] 11:00/13:00/15:00/17:00/19:00

    *2 hours per slot, limited availability

     

    Original merchandise and novelties will also be available to purchase and pick up at the restaurant.

     

    The collaboration is running until the end of Japan’s summer break, so if you’re here this summer then be sure to plan a trip to Harajuku to eat at the KAWAII MONSTER CAFE.

  • Hello Kitty Celebrates 45th Anniversary With 1970s ー 2000s Design Goods Series

    09.July.2019 | FASHION

    To commemorate Hello Kitty’s 45th anniversary, a new merchandise series will be sold at Sanrio shops, Sanrio sections of department stores across Japan and on the official online shop. The new merchandise series is themed around the concept of looking back on all that Hello Kitty has been through over the years to “find your perfect Hello Kitty”. The series will be released on July 18 and there will be a mini event at the front of Sanrio stores from July 20. 

     

    Hello Kitty recently shone in first place as the first cute character winner of the Reiwa Era at the 2019 Sanrio Character Awards. To celebrate her 45th anniversary this year, the artistic crew who raised Hello Kitty are bringing back old memories and creating new ones with a series of original Hello Kitty toys with designs to represent Hello Kitty throughout her lifetime.

     

    The first round of goods from the Hello Kitty 45th anniversary commemoration series was released in April earlier this year. Part 1 of the series involved the release of pouches, the designs of which represented the different ages of Hello Kitty. This series was particularly popular. For the second round of the commemoration series, the Sanrio shop has developed commemoration dolls, notebooks and sweets tins with different designs to represent Hello Kitty from the 1970s to the 2000s. 

    Hello Kitty 45th Anniversary Commemoration Dolls (10 designs): ¥3,456 each (after tax)

    There are 10 commemoration dolls to choose from and they all come in a special box.

     

    Hello Kitty 45th Anniversary Commemoration Doll (70’s design) 

    The 1970’s  Hello Kitty brings back memories of how she looked in the latter half of the 1970s. 

     

    Hello Kitty 45th Anniversary Commemoration Doll (Pink Quilt)

    The quilt design was a big hit in the 1990s and is now making a comeback.

    Hello Kitty 45th Anniversary Commemoration Doll (Fairy)

    The fairy series was released in the year 2000 to celebrate the new millennium. This design represents a rainbow-coloured fairy. 

    Hello Kitty Sweets Tin (Contains sweets) : ¥486 each (after tax)

    Don’t forget to check out the tinned sweets. The tins are designed with illustrations ranging from the iconic Hello Kitty times over the years from the 70s to the 2000s. Some designs will make you feel nostalgic, while others will spark excitement for their new originality. New or old? Come find one that captures your heart! Each tin contains five apple-flavoured sweets. 

     

    Hello Kitty Notebook (make your own collection set): ¥648 each (after tax)

    There are 15 different Hello Kitty notebook designs inspired by Hello Kitty throughout the years. You can choose three notebooks from this collection and one of two Hello Kitty goldleaf print cases to create your own special commemorative notebook set. 

     

    There is a special campaign running for customers who purchase Hello Kitty 45th Anniversary goods. The campaign is running at the storefront of Sanrio shops this summer. From July 15, customers who spend more than ¥1,620 (tax included) on Mondays at the Sanrio shop will receive a 45th Anniversary monthly novelty gift! (Does not include bargain or lottery items) . 

     

    The first monthly novelty gift will be an acrylic keyring. One of five designs will be chosen at random and presented to customers whose bill totals over ¥1,620 after tax. The monthly novelty gift campaign will be launched on July 15 and will run every Monday until October. Not only will the campaign be running on the 15 Mondays between the start and finish dates, but also on November 1, which is Hello Kitty’s birthday. 

     

    ※ Please acknowledge that there is a limited number of these keyrings and therefore there is a possibility that stock runs out. You cannot choose the keyring pattern and this campaign may not be running at all Sanrio stores. 

     

    Come say hello to Hello Kitty’s retro past and join in the 45th Anniversary celebrations. 

  • Hello Kitty Collaborates With Hawaiian Musical To Spread Awareness For Coastal Protection

    10.July.2019 | SPOT

    Fantasy musical Honu by the Sea is collaborating with Hello Kitty at Sanrio Puroland on July 13th, 14th and15th.

     

    Honu by the Sea is a fantasy-themed musical aimed at families. The story is set on a beach in Hawaii. From the appearance of a magical “Honu” (Hawaiian for “sea turtle”) to the range of sea wildlife and the broadway-style singing and dancing, this is a musical that is highly praised on an international level. 

    When Honu by the Sea in Sanrio Puroland took place last year in July, popular Sanrio character Hello Kitty took to the stage with the cast, performing the first ever full Japanese version of the musical. Following last year’s admiration, the musical will be returning again this year. The music will take place every day of the three-day Japanese national holiday period that celebrates Marine Day. 

     At the Sanrio Puroland live performance, the actors and actresses, who were all born in Hawaii, will be singing all the songs live in Japanese. This musical aims to enforce the importance of protecting our oceans and coasts. Thanks to the collaboration, the musical also spreads the message of the importance of friendship to viewers. This is a wonderful chance to enjoy a globally-admired musical along with Hello Kitty. 

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    Collab Food Menu Excerpt


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