Seafood Heaven at Shizuoka’s New Restaurant Atami Ginza Osakana Shokudo

11.August.2019 | FOOD / SPOT

Atami Ginza Shopping District in Shizuoka’s seaside city of Atami is enjoying a new boom of bustling customers this year, and they’re sure to continue pouring in with the opening of its new seafood entertainment restaurant Atami Ginza Osakana Shokudo. The eatery opened its grand doors on August 8, offering fresh, flavourful seafood dishes. In the evenings, the restaurant turns into Osakana Sakaba where they serve gorgeous sake.

Atami is home to many fishing harbours, including those in Ajiro, Izuyama, and Hatsushima. Atami’s waters are a treasure trove of sea life, offering a bounty of seafood such as mackerel, salmon, shrimp, Splendid alfonsino, shellfish, and more.

The restaurant uses a previously vacant building which has been renovated for the opening. Their menu concept is “Atami nostalgia” which will fuse together traditional Atami food with new spins. Food is prepared in an open kitchen in a variety of ways including sashimi, grilled, steamed, and so on.

Splendid Alfonsino Rice Bowl – ¥2,780 (Before Tax)

The absolute must-try on their menu is their Splendid alfonsino rice bowl. It’s topped generously with huge cuts of horse mackerel, mackerel, and Splendid alfonsino, all caught fresh from neighbouring harbours.

The restaurant also serves the ginormous Japanese spider crab which is a local speciality in the city of Izu. They are kept fresh in tanks in the restaurant. In the evening, when the restaurant turns into a bar, you can have this crab served however you like: as sashimi, grilled, or even steamed. As well as fresh seafood, they also serve vegetables and other meat, all sourced locally. Tofu, desserts and other food is too.

 

Japan is known for its exquisite seafood. If you’re travelling to Shizuoka this summer, be sure you pay a visit to the new Atami Ginza Osakana Shokudo.

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  • Irresistible Midsummer Parfait Fair Tantalises at Shiseido Parlour in Ginza

    01.August.2019 | FOOD

    Get ready to dine on desserts in style as Shiseido Parlour announces its second-ever Midsummer Parfait Fair at its Salon de Cafe in Ginza which will be held from August 1 to 25.   Four incredible summery parfaits make the fair's lineup, each centred around local and seasonal fruits. This year sees the return of the popular mango, fig and strawberry flavours, and for the first time ever, a melon flavour made with melons from the city of Furano in Hokkaido.

    Hokkaido Prefecture Furano Melon Parfait - ¥1,980 (Tax Included)

    Made with sweet and fragrant Furano melons grown in Hokkaido's city of Furano, this angelic delight of a parfait is made with classic silky vanilla ice cream, refreshing hibiscus jelly, and for added accent, a squeeze of cranberry sauce. The fresh melon piece toppings are packed full of mouth-watering melon juice. The melon is served in several different ways for textural enjoyment including skinless slices, a slice with the skin on, and melon balls.

    Wakayama Prefecture Kinokawa Fig Parfait - ¥2,160 (Tax Included)

    The seasonal figs in this parfait have been grown and nurtured laboriously. The figs are plucked in Wakayama prefecture and are served fresh on your dessert. Tucked under the hearty serving of figs is a red wine-laced compote, sauce and sherbet while placed gracefully on top is a baked tuile. There is also a fig and apple jelly for that cheek-sucking sweet kick.

    Okinawa Prefecture Apple Mango Parfait - ¥2,580 (Tax Included)

    If you love mangoes, then you're in for a treat with this parfait which is prepared with mangoes from Okinawa which have been cut up into different shapes and sizes. The dessert contains a midsummer medley of ingredients including a tropical homemade mango sherbet, an exotic sauce, milk flavoured ice cream, and cranberry sauce. Savour the succulent taste, smooth texture and sweet aroma of the elusive Keats mango, the richest and most delicious of all mangoes, and one which has only a limited production in Okinawa from mid-August onward.

    Nagano Prefecture Hatake Kobo Koihime Strawberry Parfait - ¥1,890 (Tax Included)

    Finally, this tempting parfait is made with strawberries from Hatake Kobo in Nagano. Because of the regional climate of Nagano, these gorgeous strawberries are delicious from summer through fall. They are served with classic vanilla ice cream for the absolute perfect pairing.   Which of these do you want to try the most?♡
  • Mogu Mogu Nippon | Indulging in Oniku no Osushi’s Matsusaka Beef Don in Asakusa

    27.June.2019 | FEATURES / FOOD / SPOT

    Asakusa is located in Tokyo and is home to many famous tourist and sightseeing spots such as Sensō-ji Temple and the Kaminarimon Gate. It’s also a place lined with restaurants serving up an array of gourmet dishes.   We have covered many popular cafés and local specialties in Asakusa in MOSHI MOSHI NIPPON. Today, we will take a look at a sushi restaurant called Oniku no Osushi which opened recently where customers can eat sushi served with Japanese wagyu beef. It is the first big name restaurant from the Gion district of Kyoto to arrive in the country’s Kanto region. Since opening its doors, it has been much-talked-about and has enjoyed the hustle and bustle of hungry customers. The restaurant is about an 8-minute walk from Akasaka Station via the subway and just a 2-minute walk via Tsukuba Express. You’ll know the restaurant when you see it as the outside of it incorporates a wooden design. Inside, too, wooden planks and pillars decorate the interior.   Matsusaka beef is a brand of beef in Japan made from the meat of Japanese Black cattle that are reared under strict conditions in Matsusaka, Mie. At Oniku no Osushi, customers are able to eat this beef in the form of sushi marbled and with a rare texture. I dined together with Chinese model and talent Etsuna. She loves eating out but this was her first time eating rare meat on sushi. We ordered the restaurant’s popular Oniku no Osushi platter and the Gyusen Don (served only at lunchtime). Oniku no Osushi Platter (8 Pieces): ¥5,000 The meat sushi platter comes with eight pieces including two pieces each of lean beef, salted beef, roast beef, and fatty gunkan beef. Excluding the gunkan beef it’s recommended eating each piece from the left as pictured above. Everything is already flavoured so you can eat them as they are.   The gunkan beef is best enjoyed while it is still frozen so I started with that. The cold beef just melts as it enters you mouth. It tastes sweet and has a fatty texture to it. The egg yolk mixes together with the beef on your tongue and gives it an even smoother taste.   The meat of the lean beef, salted beef and roast beef sushi is soft and each is layered with refreshing grated lemon and daikon. When you bite into the succulent meat your taste buds are treated to the sweetness of the fat and the meats’ rich flavours. I was able to taste the distinct qualities of each type. Gyusen Don (w/ Cold Miso Soup): ¥2,480 The Gyusen Don is served at lunchtime only. It contains Matsusaka Gyusen® flakes and Kyoto-style tsukemono pickled vegetables, condiments and bite-sized meat pieces. The presentation of the dish is beautiful! You add soy sauce to it and mix with the egg yolk, and it’s simple irresistible! We made sure to snap a final photo before tucking in. The beef of this dish melts in your mouth just like the gunkan beef and blends well with the egg yolk to create a velvety flavour. The dish also has condiments and pickled vegetables too adding to the variety of tastes. If you add wasabi or ginger the flavours are elevated even further, especially when eaten with the Kyoto-style pickled vegetables which creates a spicy tang.   The miso soup that the dish is served with is also Kyoto-style. Wheat starch and pickled vegetables are added to the sweet white broth to create a mellow flavour that goes well with the dish. Etsuna gave high praise to the dish too: “It was so delicious. I think there are still a lot of foreigners that don’t know about meat sushi yet, so I think it’ll get popular soon. It’s a bit pricey there are a lot of foreign travelers who want to eat tasty Japanese food, so I recommend it to them.”   Asakusa is famous for its takeaway food to be eaten while walking, but Oniku no Sushi serves up an Asakusa-exclusive gourmet experience too. Steamed Rice & Meat: ¥500 If you’re walking around Asakusa and are feeling peckish, then you should go for steamed rice and meat (おにくの飯蒸し). It’s packed full of beefy flavour. What did you think of this little Asakusa lunch trip? Of course, Oniku no Osushi has an evening slot for dinner too, so if you’d like to try some Matsusaka beef then be sure to pay a visit.   Writer: Sayuri Mizuno (MMN Editorial Department)Model: 悦奈(Etsuna)

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  • Night Strawberry Picking Tour Opens at Hoshino Resorts Risonare Atami in Shizuoka

    11.October.2022 | FOOD / SPOT

    The scenic Hoshino Resort Risonare Atami in Shizuoka Prefecture, known for its spectacular views and hot springs, will begin hosting Night Strawberry Tours, inviting couples to pick strawberries in an illuminated greenhouse from January 6 until March 30, 2023. The event is only available on even-numbered days, and only one couple per day can participate. Beni Hoppe Strawberries are a specialty of the area, and this is the 10th event of its kind. Fittingly, guests can enjoy their strawberries with 10 unique condiments.   

    Enjoy Fresh Strawberries with 10 Condiments

    Guests can enjoy ten unique condiments with their strawberries, including condensed milk, mascarpone, and pistachio. When the mild flavor of condensed milk is combined with savory pistachios, the fresh, full-bodied sweetness of the Beni Hoppe strawberries reaches a new level. Visitors are welcome to ask the staff for the best combinations, or are welcome to experiment themselves!  

    Pick Strawberries at Night in a Private, Shimmering Greenhouse

    After dinner, guests will leave the hotel to begin the Night Strawberry Tour. A red carpet is laid out in the illuminated greenhouse, and those taking part in the tour will enjoy strawberry picking as they sip a glass of rose champagne.   

    See how Strawberries are Cultivated

    Beni Hoppe strawberries are made by combining the Akihime and Sachinoka varieties. In Japanese, the name means red cheeks, and the name was inspired by the Japanese term hoppe ga ochiru*, meaning “my cheeks are falling off.” This is often used to describe food that’s extremely flavorful. These particular strawberries are award-winning, so visitors won’t want to miss this exclusive experience!   *See Shizuoka Prefecture's official website for more information.
  • Godzilla Escape Room Opens at Atami Bay Resort Korakuen in Shizuoka

    30.May.2022 | ANIME&GAME / SPOT

    In February, Godzilla fans were excited to hear that they would be tasked with protecting Atami Bay Resort Korakuen in a new escape room coming soon. Now, the Escape from Godzilla event has a starting date: May 27, 2022!   Atami Bay Resort Korakuen has been a familiar sight in Atami since 1965. The beautiful property sits on the gorgeous Sagami Bay, treating guests to unforgettable views. The Escape from Godzilla event will ask players to solve mysteries throughout the hotel. Visitors will need to explore rooms and sometimes interact with hotel staff to reach the end. SCRAP, known for its numerous crossover escape games, created the project.   Atami is the setting of the decisive battle in the 1962 film King Kong vs. Godzilla. 2022 is the 60th anniversary of the film, and guests are invited to enjoy an original story and original images showing Godzilla’s attack on present-day Atami in cooperation with Toho.   Five original pieces of merchandise have been announced as part of the project. These Godzilla-themed items can only be purchased during the event.    

    Commemorative Puzzle Game Set: ¥2,300 (Tax Included) / Door Plate / Sticker / Hotel Keychain

    Plush: ¥1,800 (Tax Included)

        Fans can grab a commemorative set including a special Godzilla sticker, a hotel keychain, and a door plate perfect for decorating at home. Clear folders and celebratory stickers for escape room winners will also be available, along with special hand towels printed with a special Atami design.   Tickets for the event are now on sale!  
  • Godzilla Escape Room to Open at Atami Bay Resort Korakuen in Spring

    12.February.2022 | ANIME&GAME / SPOT

    Escape rooms invite family and friends to solve exciting puzzles and riddles within a time limit, and have become massively popular around the world. Since the first one opened in 2007, over 8 million people in Japan have participated in one of these exciting events held everywhere from apartment buildings to amusement parks.   The Escape from Godzilla event will be held throughout the Atami Bay Resort Korakuen, and will ask players to solve mysteries throughout the hotel. Visitors will need to explore rooms and sometimes interact with hotel staff to reach the end. SCRAP, known for its numerous crossover escape games, created the project.   Atami is the setting of the decisive battle in the 1962 film King Kong vs. Godzilla. 2022 is the 60th anniversary of the film, and guests are invited to enjoy an original story and original images showing Godzilla’s attack on present-day Atami in cooperation with Toho. Keep an eye out for more details coming later in February!   ©SCRAP TM & © TOHO CO., LTD.
  • Limited Time Atami Plum Cafe Opens at Risonare Atami Resort

    12.January.2022 | SPOT

    Hoshino Resort Risonare Atami will open the Atami Plum Cafe from January 6 until March 11, 2022. Guests can experience the early arrival of spring beneath the plum blossoms, and at the cafe space on the top floor of the hotel, visitors can feast on a number of plum-inspired dishes. The Atami Plum Garden, located near the resort, is one of the most famous places in Japan to see plum blossoms early. The first blossoms usually open up in late November or early December, and this event will get people excited about welcoming the warmer spring months.   A false plum tree will welcome visitors to the cafe, and the ceiling will also be covered in lavender blossoms. The tables, chairs, and garlands are all themed to welcome spring, and the terrace will feature a plum-shaped kotatsu. Guests sitting beneath it can stay warm while gazing out at the vast ocean.   The Plum Gelato Plate features three varieties made with plum pulp, jam, and paste. Why not give it a try?Plum Gelato Plate: ¥2,000 (Tax Included) *5 available per day
  • Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It's home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.   A Visit to the Historical Sea Route
       

    Oyamazumi Shrine

    A 'power spot' revered by prominent peopleOyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It's home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.   InformationOyamazumi ShrineAddress: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, JapanTEL: 0897-82-0032Opening Hours: Sunrise to 17:00National Treasure Building: 8:30-17:00 (Last Entries 16:30)Official Website: https://oomishimagu.jp/  

    Kurushima Kaikyo Service Area

    Lip-smacking food aplentyIf you're one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that's made to look like Kurushima Kaikyō Bridge, or try Imabari's soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don't pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.   InformationKurushima Kaikyo Service AreaAddress: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00 Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00 Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00 Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php  

    Murakami Suigun Museum

    Dedicated to the Imabari heroes who protected the oceanMurakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: "Now I'm sorta like a military commander too," she said.   Information Murakami Suigun MuseumAddress: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan TEL: 0897-74-1065Opening Hours: 9:00-17:00Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)Official Website: https://www.city.imabari.ehime.jp/museum/suigun/  

    Roadside Station Yoshiumi Iki-iki-kan

    A bundle of fun and entertainment in one placeRoll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It's also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You'll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.   InformationRoadside Station Yoshiumi Iki-iki-kanAddress: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, JapanTEL: 0897-84-3710Opening Hours: 9:00-17:00Restaurant: 10:00-16:00 (Last Orders 15:00)Closed: New Year's Day (and certain days in winter)Official Website: http://www.imabari-shimanami.jp/ikiiki/  

    Dolphin Farm Shimanami

    Meet the cute and friendly dolphins   Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There's even a car camping area you can stay at.   InformationDolphin Farm ShimanamiAddress: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, JapanTEL: 0897-72-8787Opening Hours: 9:00-17:00Closed: On days with bad weathOfficial Website: https://www.df-shimanami.com/  

    Hakata Beach

    A white sandy beach rolling out 200-meters      Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.   InformationHakata Beach Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan Sea Bathing: Early July - Late AugustOfficial Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198  

    Imabari Towels

    High quality towels woven with tradition and technique   Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!   Information Imabari TowelOfficial Website: https://www.imabaritowel.jp/  

    Sunrise Itoyama

    Need a bike?Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone's needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.   Information Sunrise ItoyamaAddress: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, JapanTEL: 0898-41-3196Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/Official Website: https://www.sunrise-itoyama.jp/  

    Marutomi

    The famous restaurant known to every localIf you want the real experience of Imabari's yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn't come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.   Information Marutomi2-3-6 Katayama, Imabari, Ehime 794-0063, JapanTEL: 0898-23-2740Opening Hours: 17:30-22:00Closed: WednesdaysOfficial Website: https://maru-marutomi.jp/  

    Imabari Castle

    A castle by the seaImabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan's three "Castles on the Sea" and was also listed in Japan's Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It's a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.   InformationImabari CastleAddress: 3-1-3 Toricho, Imabari, Ehime, 794-0036, JapanTEL: 0898-31-9233Opening Hours: 9:00-17:00Closed: December 29 - December 31Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/  

    Kirosan Observatory Park

    A breathtaking spectacle to rememberKirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.   Information Kirosan Observatory Park Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, JapanNo Fixed Holidays Open 24-hours a day Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182   Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/   We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It's a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.
  • All About Matsuyama | Final Episode: Introducing the New Matsuyama Tourist Information Centre

    30.May.2021 | FEATURES / SPOT

    The reception staff are ready and waiting to greet customers with a smile

      The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You'll find it on the first floor of Matsuyama Mitsukoshi which isn't even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.

    Six giant screens serve as the perfect place for tourism-related PR of Matsuyama

    The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.   The information centre offers many useful services, including for foreign customers who don't speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you're looking to travel around the prefecture, we recommend paying a visit to the centre first as it's sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.

    The pictogram shows the many handy services available

    Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it's a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.

    Stores participating in the duty-free service have stickers and signs to show it

    For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.   The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname "Dan Dan info." Dan dan is an old Ehime phrase meaning "thank you" and ties in with the smiling and hospitable welcome staff wish to greet guests with. It's exciting to look into the future and see how Matsuyama's tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.