Japanese clothing store Right-on, which focuses mainly on jeans, has unveiled its new autumn/winter collection for its WASHI DENIM jeans which will be released via its private brand BACK NUMBER at Right-on stores and the online store on August 13.
The WASHI DENIM series has enjoyed huge popularity with men and women of all ages in Japan with over 450,000 sold. WA (和) means “Japanese” and SHI (紙) means “paper.” The jeans are made in combination with washi paper yarn.
WASHI DENIM Regular Straight – ¥8,990 (Before Tax)
The first line of WASHI DENIM that was released sought for lightness when you wear them and made their debut as jeans that could even be worn in summer. The second line went for a thicker approach in the material.
WASHI DENIM Stretch Slim – ¥8,990 (Before Tax)
However, neither of them were able to achieve the same feeling as real manufactured jeans. That’s where this new third line comes into play: they are easy and comfortable to wear, and have evolved to have a more vintage feel to them so they feel more durable like real jeans.
The brand’s logo has been designed with a sun picture to represent Japan and the brand name is written both in Japanese Katakana (ワシデニム) as well as “WASHI DENIM” to spread the name around the world.
These high-quality jeans offer a new standard when it comes to denim, combining traditional Japanese tastes with new manufacturing methods.
Release Date: August 13, 2019
Available: At Right-on branches across Japan as well as the online shop
Product Page: https://right-on.co.jp/feature-item/allwashi