Not a fan of Valentine’s Day? Want to get away from all the in-your-face romance and just have a good time with your gal pals? OMO7 Asahikawa by Hoshino Resort in Hokkaido is offering a limited-time polar bear-themed Valentine’s Day Girls’ Party package for all of February 2022. The single polar bear room, opened in November 2020, will be transformed into its Valentine’s Day version. 

 

Valentine’s Day has been popular in Japan for many years and is a day when women give gifts to men to express their feelings. However, in recent years, it has also become a less romantic event for some–people are buying chocolate for themselves, or giving candies to friends. The polar bear room is perfect for girlfriends who just want to relax and have a good time. Why a polar bear? The Asahikawa Zoo is nearby and is an incredibly popular attraction.

 

The Polar Bear Valentine Room, Only Available for One Party per Day

Decorated from top to bottom in cute bears, guests can also wear matching polar bear loungewear, perfect for those Instagram shots. This will be a girls’ gathering you’ll never forget!

 

Polar Bear-inspired Snacks for the Perfect Girls’ Night

When girls get together, they just love to chat. But talking so much can make you hungry, so plenty of snacks will be waiting in the guest room! If you’re not in the snacking mood, they also make wonderful souvenirs. 

 

Polar Bear Desserts, A Must-Have in Asahikawa

The area around OMO7 Asahikawa is lined with stylish cafes where you can take a break from your daily life. After enjoying the Valentine’s Room, head out into the nearby neighborhood to Fukuyoshi Cafe for some polar bear sweets. The treats are included with the price of the room, so there’s no reason to miss it!

 

Hakodate is one of the main cities in Hokkaido, Japan’s northernmost island. In September 2021, the city launched a new tourism initiative called HAKOMEN, an anime idol group based on historical figures associated with Hakodate. Starting November 1, the members are now official tourism ambassadors! In July 2021, the Jomon historical sites in Hokkaido and the northern Tohoku region were registered as World Heritage Sites, so what better time to promote these incredible areas? 

 

Debut Song ‘Kimi to HAKO☆DATE’

 

 

HAKOMEN lore tells the story of incredible historical figures summoned to the present day by the Hollow Dogu, the only National Treasure in Hokkaido and on display at the Hakodate Jomon Culture Center. Forming an idol group to promote the town, the five members see the Hollow Dogu as their producer. On October 14, HAKOMEN made their debut with the song Kimi to HAKO☆DATE, which is already racking up impressive YouTube views. 

 

 

Comments from the Members

 

Hijikata Toshizo / A Cutting-Edge Commander and Moodmaker
https://twitter.com/hako_hijikata

“I was surprised that I, a man who had mastered the way of the blade, would somehow become Hakodate’s tourism ambassador.
I will put all of my energy into promoting this place!” 

 

 

Takeaki Enomoto / A Highly Ambitious Peacemaker
https://twitter.com/hako_enomoto

“I’m not even from this era, but you want me to do PR for Hakodate?!
Now that I’m here, I’ll be sure to convey some of the charms that only someone from the past would know!”

 

 

Takuboku Ishikawa / A Calm and Peaceful Lover of Sweets
https://twitter.com/hako_isikawa

“I love Hakodate so much that I moved there during my time, so I’m thrilled to promote it as an ambassador!
I’ll do my best to make all kinds of people fall in love with Hakodate!”

 

 

Matthew C. Perry / A Happy and Gourmet Scatterbrain
https://twitter.com/hako_perry

“Back when I showed up on my black ships, the people of Hakodate were so lovely♪
It’s such an honor to be able to work with Hakodate~ I’ll do my very best!”

 

 

Ayasaburo Takeda / An Open-Minded Big Brother Character
https://twitter.com/hako_takeda

“As an ambassador for tourism to Hakodate, I’d love to promote Goryokaku fortress which I designed as an architect in 1855.
Of course, it’s not the only attraction Hakodate has to offer!”

 

Located in wonderfully warm Okinawa, Hoshino Resort is the perfect getaway for those wanting a warmer winter. The Banta Cafe overlooks the ocean, offering unmatched views. From December 1, 2021, until January 31, 2022, the cafe will hold the ‘Illumi-Banta: Night Lights by the Sea’ event. Of course, Illumi-Banta is a portmanteau of the words ‘Illumination’ and ‘Banta,’ but the Okinawan word iyumibanta means ‘a cliff overlooking the fish.’ The entire location, from the top of the cliff all the way to the sea, will be bathed in otherworldly light. A special menu will also be available during the event period, serving up food perfect for eating as guests wander by the seaside. A number of Okinawan workshops will also bring local craftsmen to the site to show off their creations. Why bundle up when you can enjoy a warm winter by the ocean? 

 

A Fantastic World of Light and Ocean Life

Banta Cafe sits on a cliff above the water, and the waters beneath it hide gorgeous coral reefs. Watch the sea come to life, as the ocean, white sand beach, and rock formations are illuminated. The lights will change colors during the daily light show along with the tides, so don’t miss it!

Light Show Times: 18:30, 20:00, 21:00 *Each show lasts about five minutes.

 

Playful Plant Shadows

On the large roof deck located at the entrance, large fern and palm leaves have been arranged to welcome guests along with other plants local to Okinawa. Using lights, the shadows from these plants reach massive heights on the 4-meter high Ryukyu limestone walls, and guests are encouraged to try making some fun shadow puppets for the perfect snapshot!

 

Enjoy a Lantern-Lit Night Picnic with the Strolling Soup Set

The night cafe will be selling a special Strolling Soup Set menu, inviting guests to venture out onto the sandy shore with a lantern in hand to enjoy a meal beside the sea. Guests can choose two of the available four soups along with a crispy baguette and herb butter. 

Hours: 18:00 – 20:30 (Last Order)

Price: Strolling Soup Set for Two, ¥2,600

Includes: Two types of soup and bucket for two people, lantern and basket rental

 

Four Types of Soup

・ Minestrone
Filled with colorful vegetables, such as tomato, bitter melon, and yellow carrot

・Clam Chowder

Packed with seafood flavor and a unique mix of Okinawan spices

 

・Consomme with Yushi Tofu
A lightly-salted soup made with Okinawa’s fluffy Yushi Tofu and thick-cut bacon

 

・Yam and Cauliflower Potage
Creamy potage with white cauliflower and brightly colored yam

 

The Night Light Market, a Gathering of Proud Okinawan Artists

On Saturday nights from January 8 to January 29, the Night Light Market will bring various artists and craftsmen from Okinawa to the Hoshino Resort. These artists will be excited to share the culture of Okinawa and will offer a range of products made of locally sourced materials. Guests can even try their hand at local crafts at the indoor Gorogoro Lounge!

Running: Every Saturday Night from January 8 – January 29, 2022

Hours: 18:00-21:00

 

Wouldn’t you prefer a warm Okinawan winter? 

The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.

 

After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event! 

October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Korilakkuma and Tokage

October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Chairokoguma and Neko

 

Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)

 

Don’t miss out on this limited time opportunity! 

The Jozankei Tourism Association is currently hosting the JOZANKEI NATURE LUMINARIE -WATER LIGHT VALLEY- event until October 20, 2021. This marks the sixth year of the event, which presents the natural beauty of the rivers, valleys, and forests of Jozankei in a new light. 

 

Guests can enjoy an illuminated walk along the Toyohira River in the Jozankei area of Hokkaido, and wander across the picturesque Futami Suspension Bridge. The night walk takes places to the southwest of the Sapporo city center. 

 

Forest Illumination

Futami Valley

 

 

Visitors will encounter a variety of unique light art as they stroll through the rich nature of Jozankei guided by the elusive kappa, known to be the guardian Gods of the region. 

 

Nature Light Canvas

River Road

 

 

As visitors approach, the river begins to glow while flowers bloom in this interactive art experience. By using projection mapping across the Futami Suspension Bridge and an all-encompassing light show within the canyon, the event hopes to remind visitors that nature is important and worth preserving. 

 

Which part of the nature walk would you be most excited to see? 

Beginning at Seibu Ikebukuro in December 2019, the “Snoopy Time Capsule Exhibition” is celebrating the 70th Anniversary of the Peanuts comic strip all over Japan. Sapporo is the sixth stop on this final tour, and the event will be open until August 23, 2021. 

 

The immersive space is divided into time periods, displaying various Peanuts works from the 1950s until the 2000s. Guests can enjoy photo ops featuring beloved characters, and browse limited-time merchandise made especially for the exhibition. 

 

The story behind the event is fitting: Snoopy finds a time capsule, and upon opening it, the contents fly out! Together with the Peanuts gang, it’s up to visitors to help find each memory made over the past 70 years. 

 

© 2021 Peanuts Worldwide LLC　　www.snoopy.co.jp

 

Special Exhibition Events

 

 

The Exhibition

 

The entire Peanuts gang awaits visitors at the entrance, each with their own key.

 

 

The history of author Charles M. Schulz and the Peanuts characters are presented in a vividly-colored timeline. 

 

One exhibit from the 1950s focuses on the unrequited love between Lucy and Schroder. 

 

Another from the 1960s takes a look at the many occupations Snoopy has attempted. 

 

Learn more about Charles M. Schulz while browsing past Peanuts goods, books, and more. 

 

 

Anniversary Market

 

 

Snoopy Plushie: ¥3,850 (Tax Included, limit one per customer)

70th Anniversary Pin Set: ¥7,700 (Tax Included)

Acrylic Key Holder: ¥715 Each (Tax Included)

 

A4 Clear File (2 designs): ¥440 Each (Tax Included)

 

Snoopy Plush Badge (2 designs): ¥880 Each (Tax Included)

 

A6 Notepad (2 designs): ¥660 Each (Tax Included)

Mascot Keychain: ¥1,980 Each (Tax Included, limit one per customer)

 

 

 

Each ticket purchased for the exhibition includes a special key. By finding 5 pieces of art hidden throughout the venue and using this key, guests will receive a special comic illustration as a gift to take home. 

 

The Final Tour is coming to an end soon, so don’t miss it!

© 2021 Peanuts Worldwide LLC（短縮形 © 2021 Peanuts）

 

One of the largest resorts in Hokkaido, Hoshino Resort Tomamu will be offering a ‘Family Salmon Trip’ package starting on September 4, 2021. This two-day, one-night plan will be available until October 31, 2021, and features a salmon-themed room complete with salmon pajamas! The accompanying meal plan includes dishes made from different parts of salmon, complete with a challenge: try your hand at making salmon roe, and enjoy your creation at breakfast the next day! Who knew that a salmon-themed getaway was even possible? 

 

 

Salmon Room

Bath inspired by a salmon roe bowl

 

Salmon Roe making experience

 

Children’s Salmon Plate

Salmon Dinner

Breakfast ‘Salmon and Roe Oyako-don’

 

 

Why the salmon theme? The source of the Mukawa River is located near the resort, and where salmon are said to migrate, leaping upstream. Starting in September 2017, the salmon travel plan was introduced to inspire visitors to enjoy this fish at peak season. During the two-day, one-night stay, guests can surround themselves with all things salmon, going so far as to feel like one themselves! This ‘Family Salmon Trip’ was launched to give children a chance to experience the fun, based on one of Hokkaido’s most beloved dishes. 

 

The plan includes a room decorated from floor to ceiling in fishy furnishings, including salmon curtains, mugs, figures, and cushions. The bedroom is inspired by the salmon’s difficult trek up the river, with a bed frame depicting father and son bears attempting to make a catch. Children will have a blast transforming into a salmon in their special pajamas, complete with a nightcap. The whirlpool tub offers stunning views, but that’s not all–with the help of bath salts, the bathtub transforms into a bowl of salmon roe, with a new salmon fillet float to make the experience even more memorable!

 

Families can change into a cook’s coat and try their hand at preparing salmon roe, which will then be used in next day’s ‘Salmon and Roe Oyako-don’ breakfast. The ‘Children’s Salmon Plate’ features a collection of unique salmon dishes on a fish-shaped plate, while adults can enjoy the featured Salmon Dinner, which uses every part of the salmon, from the nose to the tip of the tail!

 

How do you feel about a salmon-themed family vacation? 

 

Seven new Pokémon manhole covers were laid in Hokkaido on July 7 as part of the Poké Lid project to place Pokémon-design manhole covers across the country. The new designs include Alola Vulpix, Togekiss, Bewear, Ditto, Combusken, and more, which were placed in Hakodate, Otaru, Nemuro, Noboribetsu, Hombetsu, Rikubetsu, and Nakashibetsu.

アローラロコンとロコンと「ポケふた」

Hokkaido is now home to 26 Poké Lids

All of the Poké Lids placed across Japan feature completely original Pokémon designs making each individual one the only one in the world. The Pokémon Company is also working to make each one of them PokéStops for Pokémon GO.

 

Appointed in November 2018 as the leader and deputy leader of the “Hokkaido Aficionado Expedition,” Alolan Vulpix and Vulpix have been promoting Hokkaido in their respective capacities. Alolan Vulpix is known as the Fox Pokémon and thrives in snow mountains. It was chosen to promote Hokkaido, one of Japan’s snowiest regions.

 

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

PARCO has announced an exhibition based on the popular Japanese character Chiikawa which will take place on the 7th floor of their Sapporo branch from July 3.

Entrance photospot

Chiikawa Diagnosis

Game

Bye Bye Photospot

Message board

Entrance ticket pochette bag bonus

Game stickers

Exclusive shopping bag

Event exclusive merchandise

Pins (10 Designs)

Chiikawa no Mori Postcard Book – Event Exclusive Edition

Chiikawa no Mori Postcard Book – Regular Edition

Folder

Hand Towels (2 Designs)

Face Towel

Acrylic Clock

Large Tote Bag

T-Shirt

Puzzle

Chiikawa is a popular character by Japanese illustrator Nagano. In Chiikawa no Mori, or Chiikawa Forest, lives Chiikawa, Hachiware, and Usagi, who enjoy relaxed lives there. Nagano’s stories of them have drawn much attention on Twitter. The event will include newly-drawn artwork, photo spots, a new animation, a game, a corner where you can write messages to Chiikawa and his friends, and much more. Pre-sales of postcard books are also available. And if you spend over ¥2,200 at the event, you get a free exclusive shopping bag.

Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It’s home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.

 

A Visit to the Historical Sea Route

 

 

Oyamazumi Shrine

A ‘power spot’ revered by prominent people

Oyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It’s home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.

 

Information

Oyamazumi Shrine

Address: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, Japan

TEL: 0897-82-0032

Opening Hours: Sunrise to 17:00

National Treasure Building: 8:30-17:00 (Last Entries 16:30)

Official Website: https://oomishimagu.jp/

 

Kurushima Kaikyo Service Area

Lip-smacking food aplenty

If you’re one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that’s made to look like Kurushima Kaikyō Bridge, or try Imabari’s soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don’t pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.

 

Information

Kurushima Kaikyo Service Area

Address: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan

Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00

Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php

 

Murakami Suigun Museum

Dedicated to the Imabari heroes who protected the ocean

Murakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: “Now I’m sorta like a military commander too,” she said.

 

Information 

Murakami Suigun Museum

Address: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan
TEL: 0897-74-1065

Opening Hours: 9:00-17:00

Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)

Official Website: https://www.city.imabari.ehime.jp/museum/suigun/

 

Roadside Station Yoshiumi Iki-iki-kan

A bundle of fun and entertainment in one place

Roll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It’s also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You’ll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.

 

Information

Roadside Station Yoshiumi Iki-iki-kan

Address: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, Japan

TEL: 0897-84-3710

Opening Hours: 9:00-17:00

Restaurant: 10:00-16:00 (Last Orders 15:00)

Closed: New Year’s Day (and certain days in winter)

Official Website: http://www.imabari-shimanami.jp/ikiiki/

 

Dolphin Farm Shimanami

Meet the cute and friendly dolphins

 

Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There’s even a car camping area you can stay at.

 

Information

Dolphin Farm Shimanami

Address: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

TEL: 0897-72-8787

Opening Hours: 9:00-17:00

Closed: On days with bad weath

Official Website: https://www.df-shimanami.com/

 

Hakata Beach

A white sandy beach rolling out 200-meters 

 

 

Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.

 

Information

Hakata Beach

Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

Sea Bathing: Early July – Late August

Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198

 

Imabari Towels

High quality towels woven with tradition and technique

 

Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!

 

Information 

Imabari Towel

Official Website: https://www.imabaritowel.jp/

 

Sunrise Itoyama

Need a bike?

Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone’s needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.

 

Information 

Sunrise Itoyama

Address: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, Japan

TEL: 0898-41-3196

Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/

Official Website: https://www.sunrise-itoyama.jp/

 

Marutomi

The famous restaurant known to every local

If you want the real experience of Imabari’s yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn’t come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.

 

Information 

Marutomi

2-3-6 Katayama, Imabari, Ehime 794-0063, Japan

TEL: 0898-23-2740

Opening Hours: 17:30-22:00

Closed: Wednesdays

Official Website: https://maru-marutomi.jp/

 

Imabari Castle

A castle by the sea

Imabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan’s three “Castles on the Sea” and was also listed in Japan’s Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It’s a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.

 

Information

Imabari Castle

Address: 3-1-3 Toricho, Imabari, Ehime, 794-0036, Japan

TEL: 0898-31-9233

Opening Hours: 9:00-17:00

Closed: December 29 – December 31

Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/

 

Kirosan Observatory Park

A breathtaking spectacle to remember

Kirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.

 

Information 

Kirosan Observatory Park

Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, Japan

No Fixed Holidays

Open 24-hours a day

Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182

 

Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/

 

We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It’s a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.

The reception staff are ready and waiting to greet customers with a smile

 

The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You’ll find it on the first floor of Matsuyama Mitsukoshi which isn’t even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.

Six giant screens serve as the perfect place for tourism-related PR of Matsuyama

The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.

 

The information centre offers many useful services, including for foreign customers who don’t speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you’re looking to travel around the prefecture, we recommend paying a visit to the centre first as it’s sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.

The pictogram shows the many handy services available

Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it’s a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.

Stores participating in the duty-free service have stickers and signs to show it

For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.

 

The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname “Dan Dan info.” Dan dan is an old Ehime phrase meaning “thank you” and ties in with the smiling and hospitable welcome staff wish to greet guests with. It’s exciting to look into the future and see how Matsuyama’s tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.

The all new Matsuyama Tourist Information Centre opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs

Popular sightseeing spots and delicious food you can’t get anywhere else—these are all part of the fun experience to be had when travelling. To wrap up your time there and memorialise all that’s happened, nothing’s better than picking up a little souvenir. In Episode 8 of All About Matsuyama, we take a look at the many wonderful items you can take home with you as souvenirs from food to traditional handicrafts, special dyed fashion and accessories, and more. MOSHI MOSHI NIPPON has picked out a range of delightful treats like Matsuyama’s famous tartes, jakoten, three-colour botchan dango as well as Tobe ware porcelain which is an Ehime tradition, and iyo-kasuri fabric which is one of Japan’s three main kasuri fabrics.

 

First on the list is the ‘tarte,’ a speciality product of Shikoku which is more of a sponge cake. They’re made of a soft and fluffy sesame seed-coloured sponge and coarse red bean paste. A famous treat of Matsuyama, you can find these tarts just about anywhere in Okaido Shopping Street, near Dogo Onsen, and elsewhere.

 

Jakoten is considered a soul food of Ehime Prefecture. It’s made from fish that are blended into a paste and fried. You can find jakoten everywhere in Matsuyama, but every restaurant serves theirs with different textures and flavours. Many places fry them fresh, so be sure to try a bunch to compare the flavours and then you can decide which to buy as a souvenir. There are even places so popular that they have lines outside them before they even open.

 

The botchan dango is something many of our readers have probably seen or heard about. These three-coloured skewered dango are served bite-sized, cute enough to snap a photo of. The ones sold at Dogo Onsen are something of a speciality. They have their name from Natsume Soseki’s novel Botchan. You’ll find them all around Dogo Shotengai.

 

Tobe ware is a traditional type of porcelain from Tobe in Ehime, known for its smooth touch and durability. This traditional porcelain has been handed down from old times until today, and in recent years, ceramists have been hammering out their own unique shapes, so have become popular as stylish, everyday use lifestyle items.

 

You can’t talk about Ehime’s traditional craftwork without mentioning iyo-kasuri fabric. Matsuyama used to have huge production output of this fabric type, which stands as one of three of Japan’s most famous kasuri fabrics alongside kurume-gasuri from Fukuoka and bingo-kasuri from Hiroshima. Production has dwindled in modern times, but if you go to Art Labo KASURI Rekishikan, you can learn all about iyo-kasuri. There are lots of gorgeous iyo-kasuri products to buy like cute pouches, bags, and more.

 

And that’s our list of must-grab souvenirs. There are of course endless other things you can get your hands on, so if you’re lost on what to pick up, try asking at the Matsuyama Tourist Information Centre.

 

Stay tuned for the next and final episode of All About Matsuyama.