Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.

As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path. 

Reebok Classic Store – Harajuku Interior

Stickers / Pins

Original Scene from Eren the Southpaw 

To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series. 

Shibuya Scramble Square will host a special collaboration event with the manga series Space Brothers from August 5 until August 28, 2022. The event itself will take place on the SHIBUYA SKY observation deck and the 12th-floor event space Scene12.

The popular manga series Space Brothers has sold over 28 million copies since it began serialization in 2007. After 15 years, the story is approaching its climax, with the two main characters finally landing on the moon. With fans of the series anxiously awaiting the story’s conclusion, the event will be the perfect place to celebrate. It will be split into two areas: the Shibuya Space School and the Space Cafe.

Shibuya Space School will take place on the SHIBUYA SKY observation deck, and is a fun and educational production that will teach visitors about space using VR and an exhibition of equipment used in space travel. Guests can also enjoy a photo spot featuring the moon over Shibuya, an astronomical observation class for both parents and children, and a talk show about the thrill of space travel.

Cafe Menu

On the 12th floor, guests can visit the Space Cafe. Inspired by a 1970s coffee shop, the location is the perfect spot for fans to mingle, read Space Brothers, or partake in some space-inspired treats exclusive to the event.

Collaboration Goods

Event

A selection of exclusive Space Brothers merchandise and collaboration goods will be available, and the editor of the manga will also be giving a talk during the event. Those who want to test their knowledge can also take part in a quiz competition, so don’t miss out!

From July 15 until August 1, Ikebukuro PARCO will hold a special exhibition featuring the adorable penguin character Koupen-chan!

The exhibition will show Koupen-chan among the stars. The character has become massively popular on social media, inspiring a collection of books and merchandise. 

[Admission Bonus] Foil-stamped Art Card

Message Corner

Koupen-chan Constallations

Unreleased Original Drawings

Koupen-chan’s Video Corner

Exclusive Ikebukuro Stamp

Purchase Bonus for Guests Spending ¥2,200 (Tax Included)

Purchase Bonus for Guests Spending ¥3,300 (Tax Included)

Purchase Bonus for Guests Spending ¥5,500 (Tax Included)

New Picture Book – Koupen-chan: Summer Friends

New Picture Book – Koupen-chan & You

Original Sticker with the Purchase of a Book

Exclusive Event Merchandise

Shooting Star Koupen-chan Stuffed Animal

Koupen-chan Moon & Star Stuffed Animal

When You Wish Upon a Star Art Reproduction

When You Wish Upon a Star Art Reproduction

The venue will be transformed into a starry sky-themed space and over 100 original drawings will be on display. These have never been posted on social media, so be sure to visit if you’re a fan! The exhibition will also include a photo spot and a video corner, and visitors to the Ikebukuro venue will get a unique stamp. New picture books will be on sale, including autographed copies, and those spending a certain amount on merchandise will receive a special purchase bonus.

Come spend some time surrounded by the encouraging Koupen-chan in this magnificent space!

From July 22 until August 21, fans of the adorable character Chiikawa will want to visit Shizuoka PARCO! The Chiikawa Chinese Restaurant and Drink Stand will be offering up some themed dishes for a limited time.

Original Menu at a Glance

Cream Soda with Winning Lottery Number

Otter’s Iced Cocoa

Hot Spring Style Hot Apricot Milk with Marshmallows

Chestnut Manju Alcohol-Free Drink

Chiikawa Meat Bun

Bonus for Drink Orders: Original Cafe Coaster (17 varieties)

Original Goods at a Glance

Mini Glass

Clear Folder

Acrylic Smartphone Ring

Silicon Ice Tray

Drawstring Bag

T-Shirt / Meat Bun

Goods Purchase Bonus

The Chiikawa Chinese Restaurant is a collaborative cafe project featuring a Chinese-inspired menu and newly-drawn illustrations. This cafe was a huge hit in Tokyo in the past, and those who missed out will have another chance to enter the world of this popular character!

The collaboration menu includes three kinds of cream soda with a winning lottery stick, iced cocoa similar to a strawberry parfait, and other items to enjoy the world of Chiikawa. Guests can also purchase goods featuring illustrations of Chiikawa, Hachiware, and Usagi in Chinese costumes.

Come have a tasty snack and a refreshing drink while you grab some limited Chiikawa merch!

©nagano / chiikawa committee

Characters from the popular anime series Golden Kamuy will team up with beloved Sanrio characters for a new collaboration cafe! Fans should visit Chugai Grace Cafe in Shibuya by July 18 to try some themed dishes and grab some exclusive merchandise.

Menu

Eat the Great North! Cream Stew Plate

Almond Pound Cake with Lingonberry Sauce

Matagi’s Stump Birthday Cake

Monkichi the Monkey and Shiraishi’s Banana Soda

Cola Float and Strange Juice

Goods

Pin – Cafe ver. (7 varieties, random)

Acrylic Stand (7 varieties)

Acrylic Frame Keychain (7 varieties)

Acrylic Block – Cafe ver.

Let’s Go to the Cafe! Curry (2 varieties)

Pouch (10 varieties)

Genjirou Tanigaki Birthday Set

Collab Menu Order / Advanced Reservation Bonus Coaster (17 varieties)

Matagi’s Stump Birthday Cake Order Bonus – Bromide

Goods Preorder Bonus Bromide (17 varieties)

The collaboration menu will include a tasty Almond Pound Cake with Lingonberry Sauce and Matagi’s Stump Birthday Cake to celebrate Tanigaki’s birthday! Don’t miss out on these exclusive menu items and goods. 

©野田サトル／集英社・ゴールデンカムイ製作委員会
© 2022 SANRIO CO., LTD. TOKYO, JAPAN(L)

From June 17 until July 10, the anime series Tokyo Revengers will inspire a number of special events at RAYARD MIYASHITA PARK in Shibuya!

The new campaign will feature photo spots, an original broadcast only viewable on-site, and a raffle to win exclusive original collaboration merchandise. 

MIYASHITA PARK PARTY, a Special Summer Bargain

Special promotions available during the event period include discounts at participating stores, lucky bags, and more, promising to make this a happy summer for fans. For more information about the MIYASHITA PARK PARTY including participating shops and bargains, check out the special campaign website.

Win Tokyo Revengers x RAYARD MIYASHITA PARK Collaboration Goods!

Guests presenting a reciept for ¥3,000 or more (tax included) during the event period will be entered to win Tokyo Revengers x RAYARD MIYASHITA PARK collaboration goods. 

A Photo Spot and Original Stream!

Guests will find three unique photo spots within RAYARD MIYASHITA PARK featuring nine characters from the series. Original broadcasts featuring Takemichi Hanagaki and Manjiro Sano will be aired on-site.

▶Photo Spot

Available: June 17 – July 10, 2022

Locations: 2F South in front of L’ÉCHOPPE (Takemichi Hanagaki, Manjiro Sano, Ken Ryuguji)

2F South in front of THE SHIBUYA SOUVENIR STORE (Chifuyu Matsuno, Keisuke Baji, Kazutora Hanamiya) / 3F South in front of MINOTAUR INST. (Takashi Mitsuya, Haruki Hayashida, Ryohei Hayashi)

▶Original Stream

Running: June 17 – July 10 (Broadcast every 30 minutes during business hours.)

Don’t miss this special campaign filled with bargains, exclusive merchandise, lucky bags, and plenty more!

From June 24 until July 17, fans of the adorable stop-motion series Pui Pui Molcar will be able to grab some exclusive beach party-inspired goods at Shibuya MODI! A limited-time pop-up store, ‘Sparkling Beach Party -Molcar’s Official Trip PARKING Shop,’ will welcome guests inside the 7th-floor event space.

This is the second limited-time brick-and-mortar store inspired by the web shop “Pui Pui Molcar Parking.” In this iteration, the characters are seen enjoying a beach party and have been painted in a new style! Products using those newly-drawn illustrations and a raffle for original prizes will be held for those purchasing goods. A “Potato Photo Session” is scheduled for July 9 and 16. 

The Pui Pui Molcar pop-up shop will be traveling to Osaka and Fukuoka in the future, so be sure to visit!

©見里朝希JGH・シンエイ動画／モルカーズ

An official SPYxFAMILY cafe will be held at the Chugai Grace Cafe on the seventh floor of the Shibuya MODI building between June 2 and June 19!

Collaboration Menu

Reconciliation Mission Omelet Rice

Anya’s Favorite Nuts Pancake

Aim for Imperial Scholar Parfait

Yor’s Bloody Orange Juice

Yuri’s Hungarian Souvenir Wine-style Drink

Goods

Pins (Mini Character ver.)

Acrylic Stand (Mini Character ver.)

Acrylic Keychain

Bromide (Set of 2, random)

Anya Cushion

Handkerchief in Tin Case

Smartphone Ring

Menu Order Bonus/Online Reservation Bonus: Coaster

Goods Purchase Bonus: Postcard

Guests can enjoy menu items based on popular characters, such as Anya’s Favorite Nuts Pancake which is made to look like the adorable pink-haired telepath. Original merchandise featuring mini-versions of the cast in cafe garb will be on sale during this period as well.

Have you been watching the anime adaptation of SPYxFAMILY?

©遠藤達哉／集英社・SPY×FAMILY製作委員会

GUCCI LOVE PARADE TOKYO, an interactive event themed around the brand’s latest collection GUCCI LOVE PARADE, is now open at Miyashita Park in Shibuya, Tokyo, until May 31, 2022. Guests are invited to enjoy the glamour of old Hollywood reimagined in a contemporary way with Gucci’s one-of-a-kind aesthetic. Three distinct locations are open, each ready to surprise you!

The new Gucci event features a special installation celebrating the brand’s collection presented last November on Hollywood Boulevard in Los Angeles. Fashionistas can wander around the decorated spaces, browsing looks embodying the free spirit of Hollywood stars. A photo spot is also available, making visitors look as though they’ve traveled to Hollywood Boulevard. Others feature a backstage area and a retro game room. What kinds of photos would you want to take?

On the first floor of RAYARD MIYASHITA PARK North, the GUCCI SNEAKER ROOM will be open for a limited time! The shop pays homage to Miyashita Park, the current center of street culture and fashion in Tokyo, by offering a wide variety of Gucci sneakers. The fourth floor of Hotel sequence Miyashita Park is now home to Gucci Cafe by Valley Park Stand, offering menu items inspired by a Hollywood-based Italian bar.

During the event period, visitors can participate in a special stamp rally. The only way to play is by connecting from the official Gucci LINE account. Visitors who visit the three locations and collect the appropriate stamps will receive a special GUCCI LOVE PARADE gift only available at this event. (While supplies last.)

Hiroshima PARCO is currently hosting Moomin Market 2022, an exhibition offering special merchandise inspired by the Finnish character Moomin. The event is open now at PARCO FACTORY in the facility’s main building until May 8, 2022. 

Selected Goods Lineup

The Moomins have continued to be loved by audiences around the world since the release of Tove Jansson’s novel The Moomins and the Great Flood in 1945. The event is offering a number of new goods, including those from the Moominmamma’s Rose series, which are perfect for Mother’s Day. Guests should also look forward to the Moomin House on display at the venue!

Shizuoka PARCO will open a pop-up shop inspired by the popular stop-motion series Pui Pui Molcar from March 30 until April 10! The shop has opened at seven PARCO locations nationwide so far, attracting over 45,000 fans.

Pui Pui Molcar aired for 12 episodes from January to March 2021. The series was directed by Tomoki Misato, and has attracted a worldwide fandom with its cute and fuzzy characters.

Extra-large Photo Spot

Merchandise

Pins (21 varieties)

Acrylic Keychain

Mini Canvas

Diorama Acrylic Stand

Blanket

Acrylic Signboard Stands

The venue will feature an oversized photo spot where visitors can take commemorative photos in a full-size Molcar, as well as a collection of commemorative merchandise featuring illustrations drawn exclusively for the shop. Since the first pop-up shop opened at Shibuya PARCO in July 2021, it has traveled to Urawa, Nagoya, Fukuoka, Sendai, Hiroshima, and Shinsaibashi. Why not check it out?

The Tokyo Revengers anime series will hold its first live event on June 19 at Bellesalle Shibuya Garden B1 HALL C!

Voice actors Yuuki Shin (Takemichi Hanagaki), Yuu Hayashi (Manjiro Sano), Masaaki Mizunaka (Keisuke Baji), Yoshitsugu Matsuoka (Takashi Mitsuya), and Sho Karino (Chifuyu Matsuno) will perform character songs live on stage. The live event titled ‘TV Anime Tokyo Revengers 2nd Anniversary & Formation Memorial! Tokyo Manji Gang Live’ will celebrate the 2nd anniversary of the series’ first season. 

Tokyo Revengers: Christmas Showdown Arc Trailer

Keep an eye out for more information coming soon!

©和久井健・講談社／アニメ「東京リベンジャーズ」製作委員会