BEAMS fennica to Release Gorgeous Collection in Collaboration With Ainu Crafts
06.October.2019 | FASHION
fennica is a fashion label associated with BEAMS that combines traditional Japanese handicraft with new and old designs collected from Northern Europe. The label has announced that it will collaborate with the Akan Tourism Association (法人阿寒観光協会まちづくり推進機構) non-profit organisation to release an all-new collection that incorporates traditional Ainu crafts.
Terry Ellisーthe London-based director of fennicaーand Keiko Kitamura observed Ainu culture in the Lake Akan area in Kushiro, Hokkaido, and have used the creative beauty of young craftsmen and craftswomen who are in charge of next-generation Ainu culture. Overtime they have worked together with the artisans to create an original collection entitled “Ainu Crafts from Lake Akan: Tradition and Innovation” which will be sold on the fifth floor of the Shinjuku branch of BEAMS Japan in the fennica studio and B Gallery from October 12.
The collection incorporates silver jewellery with Ainu patterns, wood-carved cutlery, hamper bags made with traditional materials, and many other lifestyle items familiar to Ainu culture. During the showcasing, there will be other exhibitions related to Ainu in the gallery, as well as talks, live performances, and more.
A special webpage went live on October 1 talking about this collaboration.
The collection’s director Terry Ellis commented: “When I was walking around Takiguchi’s store Ichigen No Mise, my attention focused on this cutlery. I felt the folklore in its simplicity. Though it’s an item to be used, the craftsmanship is incredible. You can’t just stop at one, you want to collect more and decorate with them.” *Translated from Japanese
Keiko Kitamura, also a director for the collection, commented: “Akan is a rare kind of place, with mountains, rivers, lakes and forests. It has its own shapes and colours because of the light, colours and sounds which change intensely with time and soak into your body. And Ainu art is distinct from the traditional craftsmanship of other countries and regions because in almost all categories you can still produce it even today. There are [Ainu] people who are still continuing to make art for their family to this day. Their still being here is something valuable.”
She continues: “Japan’s handiwork is in danger of vanishing across all areas of the country. Even if there are no successors, there are people who have been beside them watching, and people who were once involved in the past. So we may barely just make it. Because if this handiwork comes to a stop, it will be no more. We feel a sense of duty to protect this wonderful work.”
Ainu Crafts from Lake Akan: Tradition and Innovation
Location: BEAMS Japan – Floor 5F (3-32-6 Shinjuku, Shinjuku Ward, Tokyo)
<fennica Studio> Product Sales: October 12, 2019 – October 20, 2019 (*AINU CRAFTS products, specially-made fennica select Lake Akan items, and more)
<B Gallery> Lake Akan Exhibitions: October 12, 2019 – October 27, 2019
①Live Event: October 13, 2019 @ 18:00-18:30
Guests: Sister music unit “kapiw & apappo” (Fukuko Gōukon/Emi Shimokura)
②Talk Show: October 20, 2019 @ 18:00-19:30
Guests: Kengo Takiguchi, Hiroyuki Shimokura, Erika Katsuya, Keiko Kitamura, Terry Ellis
*The live event and talk shows are booking-only. Please check the B Gallery website for more details and how to book.
Visit the following website for more details on the participating artisans: https://www.akanainu.jp/karpekuru
Experience Japanese Culture at Home With Live Streams From Japanese Artists and Monks
23.May.2020 | SPOT
Japan Culture and Technology, a company which offers Japanese experiences taught by professionals in their respective industries, has launched an online service on WABUNKA EXPERIENCE which lets you experience traditional Japanese culture from the comfort of your home.
WABUNKA EXPERIENCE is led by leading artists and offers memorable experiences of Japanese traditional culture, such as calligraphy, tea ceremony, flower arrangement, and so on, at impressive sites in Tokyo or Kyoto.
Now people can learn about Japanese art, culture, and ways of thinking from home with the launch of their new online service. Expert Japanese artists and monks will be streaming workshops live from temples and cultural facilities in Kyoto and Tokyo. Since travel is strictly limited right now, this is the perfect opportunity for foreigners to learn more about Japan and Japanese culture.
The commemorate the launch of the online service, it will be offered at a special price. Check out the website below and learn about the programs currently on offer, from online meditation to flower arrangement, tea ceremony, and more.
Levi’s® and BEAMS are teaming up once again to release a new capsule wardrobe called the ‘HALF & HALF COLLECTION’ which is set to drop on May 21, 2020.
Last year, Levi’s® and BEAMS collaborated on their first seasonal capsule collection―called “The Inside Out Collection”―which featured shirts, jeans, and jackets flipped inside out.
Denim Jacket: ¥29,000 (Before Tax) | Sizes: XS-XL
In the new collection, we have Levi’s® classic 1936 Denim jacket which represents the first informal uniform for labourers, merged together with another model to create an asymmetrical front with copper shank buttons.
Denim Pants: ¥25,000 (Before Tax) | Sizes: Women’s 27, 28, 29 / Men’s 29-36
T-Shirt: ¥4,800 (Before Tax) | Sizes: Women’s XS / Men’s S-XL
The pants also combine two models together: the 1937 501® and the 1993 501®, with an arcuate stitch back pocket. The T-shirt also fuses the corporate colours of both companies into one.
Experience Denim like never before in Levi’s® and BEAMS new HALF & HALF COLLECTION.
Levi’s® × BEAMS “HALF & HALF COLLECTION”
Release Date: May 21, 2020
Available: Levi’s®︎ Harajuku Flagship Store / Levi’s®︎ Store Osaka / BEAMS Official online Shop / BEAMS Japan Shibuya / BEAMS Japan Kyoto (Opening June 11, 2020) / BEAMS Street Umeda
*Close note that some stores are closed due to lockdown measures
BEAMS Japan Official Website: https://www.beams.co.jp/
Tokyo’s Robot Restaurant to Open Ticket Centre This March
11.March.2020 | SPOT
Tokyo’s internationally-acclaimed, located in Kabukicho, Shinjuku, is set to open a new ticket centre sometime this month.
The ticket centre will be located in the very middle of Kabukicho facing the Shinjuku Toho Building. Since it will be close to a range of luxury hotels, it means both foreign tourists and locals can easily get to it. It means to be a facility that can be used easily by anyone and everyone.
The ticket centre will also sell a range of tickets for various activities. It will also provide sightseeing and tourist services where they can recommend local restaurants, tourist sites, and more.
Address: 1-18-7 Kabukicho, Shinjuku, Tokyo
No Fixed Holidays
Opening Hours: 11:00-21:00
Access: 5-minutes on foot from Seibu Shinjuku Station, Shinjuku-sanchome Station, and JR Shinjuku Station
Official Website: https://www.shinjuku-robot.com/pc/?lng=en
Isetan Shinjuku’s Restaurant Floor EAT PARADISE Turns Into a Pink Paradise
02.March.2020 | FOOD
To celebrate the 30th anniversary of EAT PARADISEーthe restaurant floor located on the 7th floor of Isetan Shinjuku in Tokyoーthe entire area, as well as restaurants and cafes throughout Isetan Shinjuku, are going pink from March 4 to 31.
Chocolate Printanière – ¥2,860 (+Separate 10% Service Charge) @ Le Salon Jacques Borie / *5 served per day
Watch this animated chocolate dessert melt as you pour over the hot sauce and tuck in. The centre is filled with a fluffy berry cream.
Vacherin With Japanese Strawberries – ¥1,320 @ Cafe Rejiig
Located on the 8th floor of the men’s building, Cafe Rejiig is serving up a pink-coloured French dessert made up of a tower of meringue, ice cream, and various other delicious delights.
Strawberry & Cranberry Cream Mont Blanc Parfait – ¥1,211 @ latte chano-mama
latte chano-mama is a cafe popular with mothers who go there with their children. The cafe’s new mont blanc parfait is made with strawberries and sponge which has cranberry sauce hidden inside.
Left: Pink Non-Alcoholic Cocktail – ¥981 / Right: Pink Champagne Cocktail – ¥1,201 @ The Stand
These two cocktails are cherry blossom-inspired. As well as all of these cute pink delights, EAT PARADISE is celebrating with a range of other dishes other than desserts and drinks too, like soba and risotto.
There’s plenty of visually-striking items to tuck into at EAT PARADISE for their 30th anniversary, so be sure to pay a visit if you’re visiting Tokyo this spring.
Isetan Shinjuku EAT PARADISE 30th Anniversary
Pink Line-Up: https://my.ebook5.net/isetan/table0304/
TOKYO MYSTERY CIRCUS Releases Snoopy Merchandise as Part of SCRAP x SNOOPY Puzzle Game Project
24.February.2020 | SPOT
As part of the second SCRAP x SNOOPY Puzzle Game Project taking place at TOKYO MYSTERY CIRCUSーthe world’s first puzzle-themed theme parkーthe Shinjuku-based theme indoor theme park has released ten pieces of original and exclusive merchandise.
What is the SCRAP x SNOOPY Puzzle Game Project?
Visitors are joining Snoopy and the Peanuts Gang for a whole bunch of puzzle-solving fun. The project begin in November 2019, and will run through three periods. The first edition has seen over 10,000 people play this first puzzle game, which is titled “Snoopy and the Clue Solving Circus” and has players helping Snoopy to retrieve his Circus Leader badge back. The second game, “Snoopy and the Secret Recipe,” will begin on February 26. In the meantime, a selection of 10 pieces of merchandise have dropped.
Mugs (2 Designs) – ¥1,400 Each
Paper Napkins (Set of 10) – ¥600
Art Card Set w/ Puzzle (Set of 5) – ¥1,000
The two mugs see Snoopy wearing his chef’s hat and ready to cook up some delicious pastries for the new game. There’s also a paper napkin set, items that come with their own unique puzzles, and more. Available at the TOKYO MYSTERY CIRCUS shop, these items can all be purchased by non-participants of the game too.
SCRAP x SNOOPY Puzzle Game Project
Event Page: https://mysterycircus.jp/snoopy/en/
TOKYO MYSTERY CIRCUS
Address: APM Bldg., 1-27-5 Kabukicho, Shinjuku, Tokyo, 160-0021
Opening Hours: Weekdays 11:30-23:00 / Weekends & Holidays 09:30-23:00
No Fixed Holidays.
Price: Free Entry (*Separate tickets required for games)
Official Website: https://mysterycircus.jp/en/
URBAN SENTO: The New Brand Making Japanese Bath House Clothing Stylish
22.February.2020 | FASHION
“JAPAN MADE PROJECT” is a project launched by Japanese apparel shop URBAN RESEARCH which aims to revitalise regions around Japan by building local communities with businesses and creators around the country while also looking to take a step back to reconsider what is appealing about each of those regions.
As part of this new project, URBAN RESEARCH has announced its plans to establish “JAPAN MADE PROJECT TOKYO” on March 20, 2020. Focusing on Tokyo, this branch of the project will see the launch of “URBAN SENTO.” This will focus on the potential of sento, or “bath houses,” in the city, which will also include a new line of bath house clothing made in collaboration with Kosugi-yu a sento located in the Tokyo district of Koenji.
Public bath houses play an important part in Japanese culture by contributing to people’s mental health and creating communities. This is especially so in a city as busy as Tokyo. That’s where URBAN SENTO comes in, which will encourage the rediscovery of the city’s appealing culture through sento.
Pre-sales for the new clothing line opened on the URBAN RESEARCH online store on February 14, 2020. It features a collection of must-have items for the bath house, whose message is to spread the bath house lifestyle.
To ensure the clothing is comfortable as bath-wear, the collection is made from high quality cotton provided in collaboration with HAAG, a brand managed by Smile Cotton. This cotton is nice and soft and does not rub against the skin. Smile Cotton’s materials are even endorsed by the Japan Atopic Dermatitis Patients Association.
Crew Neck T-Shirt – ¥7,700 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black
One Piece – ¥13,200 (Tax Included) | Sizes: Small/Medium | Colours: White/Light Grey/Black
Short Pants – ¥12,100 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black
ZIP Parker Hoodie – ¥16,500 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black
Pouch (Medium Size) – ¥3,080 (Tax Included) | Colours: White/Navy/Orange
The mesh pouch can be taken into the bath with you. Put your shampoo or other bath products in with you and take a dip.
Miscellaneous Items: IKEUCHI ORGANIC x URBAN SENTO
The bath towels you can use at Kosugi-yu are made by IKEUCHI ORGANIC. They come in two sizes and are incredibly soft on the skin.
Oragnic 120 Bath Towel – ¥5,060 (Tax Included) | Colours: White/Grey
Oragnic 120 Face Towel – ¥1,980 (Tax Included) | Colours: White/Grey
Kimura Soap x URBAN SENTO
The products used for cleaning yourself at Kosugi-yu, as well as what’s used for washing the towels, is soap provided by Kimura Soap. This pure soap, crafted by artisans by cooking in kettles, is friendly to the environment and the skin. It can be used at the bath house, in the bath at home, or even for your laundry.
Body Soap (Hinoki Cypress/Lavender) – ¥1,980 (Tax Included)
This body soap gently lathers your skin in bubbles and leaves your skin filling refreshed. Both the hand soap and body soap feel good to use.
The a video and main visual were released for URBAN SENTO, which feature Japanese music artists Yusuke Emoto and Aoi Nogi as the models.
JAPAN MADE PROJECT TOKYO “URBAN SENTO”
Pre-sales: Opened February 14, 2020
Available: URBAN RESEARCH online store
*Only a select number of items are available in the pre-sale
General Sale: March 20, 2020
Available: URBAN RESEARCH online store / URBAN RESEARCH Jinnan / URBAN RESEARCH Namba CITY / URBAN Famima!! Toranomon Hills Business Tower
*Store list subject to change
Official Website: https://media.urban-research.jp/news/61847/
Ziploc® x BEAMS COUTURE Re-Release First Collaborative Collection at BEAMS Japan
21.February.2020 | FASHION
Most of the 12 items offered in the second collaboration between Ziploc and BEAMS’s upcycle and handmade concept label BEAMS COUTUREーwhich dropped on January 29, 2020ーhave already sold out.
Their first collaborative collection, which was sold in the US last spring, is being restocked in limited supplies and will be available at a pop-up shop inside the Shinjuku branch of the BEAMS Japan store on February 20, 2020 at 11:00 A.M.
Cap: ¥5,400 (Before Tax)
Tote Bag: ¥6,600 (Before Tax)
Backpack: ¥7,800 (Before Tax)
Sacocche: ¥1,080 (Before Tax)
The pop-up shop will run until March 4, 2020, where it will stock a range of Ziploc items with designs created by Japanese art director and graphic designer Yuni Yoshida.
As part of the collaboration, eleven original Instagram GIF stamps are available to users, with designs such as fruits flying out of Ziploc bags, a Ziploc vinyl umbrella opening and closing, and many more fun ones. Try searching for Ziploc and BEAMS.
Ziploc® x BEAMS COUTURE
1st Collaboration Re-Stock
Release Date: February 20, 2020 at 11:00 A.M. (Limited Stock)
Available: BEAMS Japan Shinjuku
*Up to 3 items per person
*Available while supplies last
BEAMS Japan Shinjuku
Address: 3-32-6 Shinjuku, Shinjuku Ward, Tokyo, Japan
Official Website: https://www.beams.co.jp
Sanrio to Open Official My Melody Shops in Tokyo, Osaka and Nagoya to Celebrate Character’s 45th Anniversary
11.February.2020 | FASHION
Sanrio has announced that it is opening an official My Melody store to commemorate the popular character’s 45th anniversary this year. It will open for a limited time on the first floor of Takashimaya Shinjuku in Tokyo from February 12 to 25.
The store is a must-visit for fans of Sanrio’s kawaii white rabbit where they can get their hands on a huge assortment of merchandise, including exclusives, so adorable you’ll want to add everything to your collection.
The line-up looks back at My Melody’s 45 years in the business. The first 4,000 people to visit the store will be given a limited-edition shopping back, and the first 1,000 people who spend over ¥2,000 (tax included) will receive a free card.
*One card per person, per transaction
The store will also feature interactive projection mapping showcasing My Melody’s 45-year history which when touched reacts. On February 15, the designer for the store will be drawing illustrations as well as doing signings for people.
As well as Takashimaya Shinjuku, the shop is set to hit Nagoya’s Takashimaya Gate Tower Mall Nagoya and Osaka Takashiyama. Check the dates below, and help My Melody commemorate her 45th anniversary!
©’76, ’20 SANRIO 著作(株)サンリオ
My Melody 45th Anniversary Shop
Location: Takashimaya Shinjuku 1st Floor Main Square
Running: February 12, 2020 – February 25, 2020 (Closed February 19)
Opening Hours: [Mon-Thurs & Sun] 10:00-20:00 / [Fri-Sat] 10:00-20:30
Date: February 15, 2020 (Two Slots – ①11:30 / ②15:00)
No. of People: 20 per slot
Location: My Melody 45th Anniversary Shop
How to Participate:
・Receive a lottery draw ticket to the signing at the shop on the day (February 15) between 10:00-10:20.
・In the case that there are more people who want to join, one person may not receive two tickets for two signings. Additionally, tickets will not be handed out after 10:20.
・Winners and the order they will enter the signing will be announced at 10:20.
・Those who are chosen will receive a “Buyers Ticket.” This must be exchanged for a ticket to attend the signing by spending more than ¥4,000 (tax included) at the My Melody 45th Anniversary Shop and handing over your Buyers Ticket.
*Signings and illustrations will only be done on paper and not merchandise.
*Requests for designs cannot be made
・My Melody 45th Anniversary Shop Nagoya
Running: March 25, 2020 – April 7, 2020
Location: Takashimaya Gate Tower Mall 7th Floor Rose Terrace
・My Melody 45th Anniversary Shop Osaka
Running: April 1, 2020 – April 7, 2020
Location: Takashimaya 1st Floor Good Shock Place
Sanrio Official Website: https://www.sanrio.co.jp/
Enjoy a Succulent Grilled Lamb Yakiniku Experience in Kabukicho, Shinjuku
On December 18, yakiniku restaurant LAMB ONE, which specialises in succulent matured lamb, opened in Kabukicho, Shinjuku. The restaurant provides the perfect opportunity for guests to grill their own light and healthy meal with friends and family. The high-quality meat is low in calories and high in protein. Each seat is at a counter and there are even single grill seats for the perfect dinner treat alone.
The restaurant offers Japanese-style set meals which include meat, fried vegetables, rice, soup and kimchi . Some of the more basic set meals include the shio koji marinated lamb shoulder roast and the sesame miso lamb shoulder roast. For customers who are really looking for a luxury treat, there is a set that includes three different kinds of matured lamb and a set that includes Spring Lamb Chop Steak where you can enjoy both the shio koji and sesame miso marinades. You can swap your fried vegetables for caesar salad or your white rice for mixed grain rice. Just seeing this beautiful and balanced meal before your eyes will leave you feeling satisfied. After your meal, enjoy the small warabimochi dessert.
When most people think of a yakiniku restaurant, the general impression is a large number of friends gathering together, merrily tucking in to meat and sides while the table fills with empty beer glasses. LAMB ONE, however, is the perfect place to enjoy a delicious Japanese-style meal in your own way without being disturbed by others. If you’re travelling around Tokyo, this would be the perfect hearty dinner to finish your day.
Starbucks Reserve® Roastery Tokyo Releases Merchandise in Collaboration With BEAMS
18.December.2019 | FASHION
Starbucks Coffee Japan has collaborated with BEAMS Creative Lab (ビームス創造研究), which is led by Kazuyoshi Minamimagoe, Senior Creative Director at BEAMS, to release a collection of merchandise to celebrate the coming New Year. The items arrived at Starbucks Reserve® Roastery Tokyo on December 17.
Since opening on February 28, 2019, Roastery Tokyo has collaborated with BEAMS Creative Lab on three separate occasions to release collections of merchandise themed on “Play,” “Travel,” and “Go out!” respectively. They have proven popular with both Japanese and foreign customers. For this fourth collaboration, the theme is “Lucky Charms.”
The line-up of items range from classic Japanese New Year’s celebratory items like pochibukuro mini envelopes and a towel with a New Year’s greeting design on it to Roastery Tokyo-exclusive Kewpie dolls coloured copper and silver like the roasters in the coffee shop.
Look over the past year and beckon the New Year with a cup of coffee at Starbucks and some festive goodies.
Starbucks Reserve® Roastery Tokyo
Address: 2-19-2 Aobadai, Meguro, Tokyo
Business Hours: 7:00-23:00
No Fixed Holidays.
Access: 14-minutes on foot from Naka-Meguro Station / 14-minutes on foot from the East Exit of Ikejiri-Ōhashi Station
Official Website: https://www.starbucks.co.jp/roastery/
Winners Announced For 4th Gemstone Animation Creator Contest
12.December.2019 | ANIME&GAME
GEMSTONE is an audition project created by TOHO CO., LTD. and ALPHABOAT which seeks to find the best creators. The 4th GEMSTONE project was announced in August and sought submissions of short animations themed on Shinjuku.
The judge line-up for the contest included anime film and television director Kobun Shizuno, who worked on the Detective Conan film series from 2011-17 as well as the Godzilla CG kaiju film series from 2017-18. It also included animator Yasuhiro Kimura who worked on Three Leaves, Three Colors and the Golden Wind arc of JoJo’s Bizarre Adventure. After several months of submissions and judging, the winners and their prizes have finally been announced.
“GEMSTONE” refers to the talent selected by TOHO and ALPHABOAT for the audition project, which ranges from animators to illustrators, composers, singers, actors, and so on. The two companies will help open doors to winners’ career paths.
The first competition was themed on Godzilla, and asked for video or illustration submissions. The theme of the second was “With Japan!” and requested submissions for an original character, and the third asked for video submissions to promote Nisio Isin’s 100th story Veiled Man Kasetsu.
Let’s take a look at the winners of Gemstone Creators Audution Vol. 4.
First Place Prize – 1 Million Yen
Title: kaijushojo / Creator: Yosuke Tani
Story: A spirit resides in Shinjuku. A girl in the city challenges herself to battle with the spirit.
Kobun Shizuno said: “It’s visually stunning. For someone like me, who was raised in Shinjuku, I felt I wanted the theme in the much more at points, but when I considered that this had to be made in such a short time frame, it’s incredible. If he’s making these by himself, he’s got a bright future ahead of him. I think all the praise from everyone comes from the overwhelming quality of the visuals.”
Yasuhiro Kimura said: “It has the highest level of quality out of all the submissions. I chose this one for both that and how interesting it was to watch. It was so much fun watching the characters’ animation. I felt it was a work with a high level of completion and of satisfaction.”
Runner-Up Prize – 700,000 Yen
Title: Dramatic / Creator: 作田綾乃
Story: A lone street musician singing in Shinjuku whose voice reaches somebody.
Kobun Shizuno said: “This wasn’t made by just one person, but the overall package is woven together incredibly skilfully. I personally feel this work surpasses all the rest. In terms of the visual quality, there’s a lot that could be cleaned up and there are many points still to be learned, but the drama is on point with music as the core focus. The development is solid throughout, and I admire how well put together everything us right to the end.”
Yasuhiro Kimura said: “I have to give credit to them having created an animation centred around an original song at just 19 years-old. Amongst all the other many works which all used Shinjuku as the location, it feels like a realistic piece of drama which covers musicians visiting Tokyo. And even though it’s 5-minutes long, it by no means felt long; it was a seamless watch.”
Runner-Up Prize – 300,000 Yen
Title: tellphone / Creator: 亀井樹
Story: Where’s my lost smartphone? “The ending of a story is a beginning.”
Kobun Shizuno said: “I was impressed by the amazing quality of the visuals, but the structure of the story lost me. We see the characters line up, and you think something interesting is about to unfold, but the older brother’s cheeks turn red and that’s the end. It was a weak conclusion. If they did away with the part in the middle and made the ending stronger, I think it would have been an incredible piece of work worthy of being higher up in the list.”
Yasuhiro Kimura said: “I liked the concept of this one the most. The joke about finding a lost smartphone with location information was amusing. It was very relevant of the current times. But the disappointing part was when we meet the shopkeeper at the end, and then it just ends. I wanted to see what unfolded after we met them too. Since they went ahead and included something that can track something’s location, it would have been even more interesting if they’d tied in locations in Shinjuku and developed the story more.”
Judges’ Overall Comments On The Competition
Kobun Shizuno said:
“I was so surprised at the level of quality in the submissions, as people had such a short amount of time to create their works when the submissions opened.”
Yasuhiro Kimura said: “It was really refreshing and a lot of fun to get to see the works of such a young generation.”
Kazutaka Yamanaka, producer at TOHO, praised the line-up of works as wonderful considering the short time they were given. He felt however that the dramatic elements of most works could have been enrichened had they added a little more references to Shinjuku in them, like including people of different races walking the streets, or the low-lying parts of Shinjuku.
The winning submissions and worthy mentions can all be watched over on the official GEMSTONE YouTube channel here.
© TOHO CO., LTD.
GEMSTONE Official Website: https://gemstoneaudition.com/
Seven Days War Anime Film Release Promoted With Themed Cafe in Shinjuku
To celebrate the December 13th release of the upcoming anime film Seven Days War, a themed cafe will open at EJ Anime Theater in Shinjuku, Tokyo. The cafe will collaborate with popular creator Pantovisco who has over 680,000 followers across his social media.
The collaboration was born from Pantovisco’s being able to relate to the theme of Seven Days War which focuses on the heart of today’s youth.
The cute menu line-up features Seven Days War-inspired food and desserts with Perochi and his friends joining in with the fun.
There’s also a drinks menu with a line-up of colourful beverages and lattes which you can get various latte art drawings on.
And for every food item ordered on the collaboration menu, you’ll receive an original sticker selected randomly from several designs.
And if you order a drink, you’ll get a special card introducing various characters from both Seven Days War and the world of Pantovisco.
©2019 Osamu Souda・KADOKAWA / Seven Days War Production Committee
Cafe de Perochi with Seven Days War
Running: December 13, 2019 – January 12, 2020
Location: EJ Anime Theater Shinjuku Floor 5F (Shinjuku Bunka Bldg., 3-13-3 Shinjuku, Shinjuku Ward, Tokyo)
*Please check the EJ Anime Theater website for details on the menu items and more
・All customers using the cafe during this collaboration must each order at least one item
・Entry restrictions and time limits may be implemented during very busy hours
・Photography allowed including posting online. Post with the hashtag #EJアニメシアター and let them know how you liked it!
*Photography is prohibited for certain displays which will be marked in Japanese with “撮影禁止”
Seven Days War Official Website: http://7dayswar.jp/
Cafe Webpage: https://ej-anime-t.jp/cafe_and_gallery/perochi_7dayswar/