Sightseeing in Ise: 4 Must-Visit Souvenir Shops Near Ise Grand Shrine

02.November.2019 | FEATURES / FOOD / SPOT

The city of Ise is located in central Mie Prefecture on the eastern tip of Kii Peninsula, the largest peninsula on Japan’s largest main island Honshu. Every year, the autumn season brings in a flurry of tourists and sightseers who flock to see the city’s leaves expressing their vibrant hues of red and yellow. The city boasts a magnificent catalogue of sightseeing spots, but perhaps the most famous of all is Ise Grand Shrine, whose inner and outer shrine give visitors a sense of what the townscape looked like in ancient times. This can also be seen at Sarutahiko Shrine, amongst other places.

 

In this article, we’re going to introduce you to 4 must-visit souvenir shops near the inner shrine for your Ise travel bucket list.

 

Amano Pearl

When talking about specialty products of Ise, the one thing that’s sure to come to the minds of Japanese people are the pearls sold in the city. Amano Pearl can be found in Oharaimachi, an almost 1km long street lined with traditional shops. The owner themselves purchases and appraises the pearls while the shop staff manufacture and design gorgeous accessories to sell at an affordable price.

Accessory – ¥2,200

This rose-shaped necklace is a design favoured by women of all ages. They have plenty of other high-quality bargain picks like this too.

The shop’s diverse line-up of beautifully accessories includes those perfect for combining with one pieces and dresses, as well as for parties. Prices and designs vary greatly, so there’s bound to be something for everyone who steps inside this quaint store. So if you’re shopping for souvenirs during your trip to Ise, then you absolutely have to pay a visit to Amano Pearl to see the city’s famous pearls.

 

▶︎Amano Pearl – Oharaimachi Branch

Address: 45 Ujiimazaikechō, Ise, Mie

Opening Hours: 9:00-17:00

No Fixed Holidays

Official Website: https://www.amanopearl.jp/

 

 

Matsujiro Honey – Ise Oharaimachi Branch

Matsujiro Honey is a long-standing honey shop that was established back in 1912. The shop sells various varieties of honey, including flavours you won’t find in supermarkets like apple honey and soba honey.

Hanabana – ¥864

Hanabana is the shop’s No. 1 most popular variety of honey and it’s made in Mie Prefecture. Its name in Japanese means “flowers,” and as the name suggests, it includes the nectar of numerous types of flowers. It has a smooth texture and distinct full-bodied floral fragrance.

Centre: Mini Honey Soap – ¥503 / Right: Honey Soap – ¥2,200 / Left: ¥2,200 Honey Face & Body Oil (48ml) – ¥2,200

The shop even sells its own honey-imbued cosmetics, all made with natural ingredients. Their soap is made with their popular Hanabana honey, and gives off a flavoursome honey smell. Your skin is left smooth, moisturised and smelling great after using it.

Their rich honey oil too is made with 90% plant-derived oil and is free from preservatives. It’s a great option for the coming dry season and is gentle on the skin.

 

If you visit the shop, they let you taste test their different types of honey too! Find your favourite.

 

▶︎Matsujiro Honey – Ise Oharaimachi Branch

Address: 7 Ujinakanokirichō, Ise, Mie

Opening Hours: 10:00-17:00

No Fixed Holidays

Official Website: https://www.matsujiro.shop/

 

 

Uoharu

Uroharu first opened its doors in 1931. Their products are sold as souvenirs to help spread the word of Ise’s rich food culture.

Same No Tare – Salt Flavour / Mirin Flavour

The item you absolutely want to look out for when going into Uohara is their “Same No Tare,” another Ise speciality. It was originally only eaten in Shima, Ise, but it was picked up on national television, leading it to become a food souvenir associated with Ise.

Uoharu’s products are seafood based, and there’s plenty to choose from. If you’re looking for a food product specifically from Ise then look no further than Uoharu.

 

▶Uoharu

Address: 49 Ujinakanokirichō, Ise, Mie

Opening Hours: 9:00-17:00 (*Changes depending on season)

Closed: Wednesdays (Except on national holidays in which case closed on Thursdays)

Official Website: https://www.samenotare.jp/uoharu/

 

 

Henbaya – Oharaimachi Branch

Yet another speciality product of Ise comes from the much-beloved Henbaya, which first opened way back in 1775. The speciality products, also called “henbaya,” can be ordered either for takeout or enjoyed in the shop.

Henbaya (Includes 2) – ¥160

Henbaya are thin, round sticky rice cakes made with top of the range domestic ingredients and packed with smooth red bean paste. Both sides of these deliciously fragrant rice cakes are browned, and when bitten into, fill and melt in your mouth with the sweet, smooth flavour of the bean paste.

At the Oharaimachi branch of Henbaya they sell various other rice cakes too, all chewy and made with high quality ingredients from Japan. Pick up a pair and enjoy the sweet taste of Ise.

 

▶︎Henbaya – Oharaimachi Branch

Address: 1-149-1 Ujiurata, Ise, Mie

Closed: Mondays (Except on national holidays in which case closed on Tuesdays)

Opening Hours: 9:00-17:00 (Eating in-store runs until 16:30)

*Products may sell out before 17:00

*Opening hours subject to change for January

 

 

So, if you’re making a trip to the beautiful city of Ise, you now know the must-visit spots for finding souvenirs. Let us know if you visit any!

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  • New ‘Purin Soft’ Dessert Released at Ise Purin no Tetsujin in Ise

    15.July.2018 | FOOD / SPOT

    Ise Purin no Tetsujin is a shop in the coastal city of Ise that specialises in ‘purin,’ a type of Japanese dessert made with custard and caramel. The shop has just released their new Purin Soft dessert which is purin served in a jar with a fresh dollop of specially made soft serve ice cream. Purin Soft – ¥390 (Tax Included)   The purin itself is described as ‘retro’ in that it has a rich and distinct eggy flavour that is nostalgic to Japanese people. It’s topped with a generous serving of refreshingly delicious soft serve.   In the middle you’ll find cube shaped rusks which offer a crunchy layer of texture to the softness of the purin and creaminess of the ice cream. Combining that with a drizzle of caramel means you’ll get to enjoy 3 completely different flavours.   Grab yourself a Purin Soft and enjoy strolling around to see the sights of Ise.  
    ■Information Ise Purin no Tetsujin Address: 24 Ujimazaikecho, Ise, Mie Prefecture Opening Hours: 9:00am-6:00pm (No Fixed Holidays) TEL: 0596-63-9200 Website:  http://dessert-restaurant-626.business.site/
     
  • Purification Footbath Introduced at Meotoiwa Museum in Ise, Mie Prefecture

    03.May.2018 | SPOT

    In the town of Futami, located in Ise, Mie Prefecture is ISE Meotoiwa Meato Yokocho, one of the largest shopping facilities for souvenirs across the Shima Peninsula. Inside is the Meotoiwa Museum where they offer activities for tourists. They have just introduced the Misogi no Ashiyu, or 'Purification Footbath,' which uses seawater from Meotoiwa, Futami.


    Futami is a place where purification ceremonies took place at Misogi Hama, the purification beach of Futaminoura where the Meoto Iwa, or 'Married Couple Rocks' are located. This happened before one went to pray before the Ise Grand Shrine at a steam bath during the Edo Period, which is now next to Okitama Shrine. Additionally, in 1882, it received recognition as Japan's first swimming area in the ocean, and bustled with members of the imperial family who used it as a health resort, including Emperor Taisho. The ocean water used in the purification footbath is normally taken from the seawater well located inside the facility. It is poured into the footbath bucket after being heated at the source of the free-flowing water.

    There's plenty of other fun content to enjoy too, including a new purification-style fish tank, a spot to take photos themed on the Married Couple Rocks, and more!


    Why not enjoy a footbath to cleanse yourself before going to see the Married Couple Rocks?

     

    ■Information
    ISE Meotoiwa Meato Yokocho

    Address: 580 Futamichoe, Ise-shi, Mie Prefecture

    Opening Hours: 09:00-17:00 (Times may vary depending on the season)
    TEL: 0596-43-4111
    Website: https://ise-seaparadise.com/

     

    ISE Sea Paradise

    Address: Same as above

    Opening Hours: 09:00-17:00
    TEL: 0596-42-1760
    Website: https://ise-seaparadise.com/

     

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    Akafuku Mochi (8 pieces): ¥760 (Tax Included)/Akafuku Mochi(12 pieces): ¥1,100 (Tax Included)

      The Ise Shop sells about 100 food items and other goods, but the most popular item by far is Akafuku mochi. Only sold on Saturdays, these treats are often sold out by the afternoon!   Available on February 19, February 26  

    ISE Cardamon Cola (720ml): ¥4,860 (Tax Included)

    Traveling Ise Tea Assortment Pack: ¥900 (Tax Included)

      Ise Shrine houses the guardian deity of food, so these foods and drinks on offer are extra tasty. ISE Cardamom Cola is a healthy soda that contains no added color, preservatives, or flavors. It includes a blend of over a dozen spices and lemons from Mie Prefecture. The tea assortment pack is made with tea leaves from Mie, which offer plenty of natural sweetness.

    Nakano Yogurt: ¥216 (Tax Included)

      This yogurt is made from Nakano Milk, which has been producing and selling milk in Ise since the Taisho Era. Served in a retro-style jar, it has a low acidity and is well-loved by the locals.  

    Ise Shrine Guidebook: ¥1,100 (Tax Included)

      The shop also has a number of goods related to the famous Ise Shrine.

    Ise Lululun (Tree Scented / 7 packs x 4 bags): ¥1,870 (Tax Included)

    Hand Cream with Water from the Isuzu River (50g): ¥1,100 (Tax Included)

      Ise Lululun is a face mask containing Sakaki leaf extract from Ise Sakaki trees. The moisturizing ingredients help brighten the skin.    The Ise Shop also provides guests with information on sightseeing in Ise City! With travel still restricted due to the pandemic, this is a great way to feel as though you're getting away to this lovely seaside town.
  • Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It's home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.   A Visit to the Historical Sea Route
       

    Oyamazumi Shrine

    A 'power spot' revered by prominent peopleOyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It's home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.   InformationOyamazumi ShrineAddress: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, JapanTEL: 0897-82-0032Opening Hours: Sunrise to 17:00National Treasure Building: 8:30-17:00 (Last Entries 16:30)Official Website: https://oomishimagu.jp/  

    Kurushima Kaikyo Service Area

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    Murakami Suigun Museum

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    Roadside Station Yoshiumi Iki-iki-kan

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    Dolphin Farm Shimanami

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    Hakata Beach

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    Imabari Towels

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    Sunrise Itoyama

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    Marutomi

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    Imabari Castle

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    Kirosan Observatory Park

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    30.May.2021 | FEATURES / SPOT

    The reception staff are ready and waiting to greet customers with a smile

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    The pictogram shows the many handy services available

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    Stores participating in the duty-free service have stickers and signs to show it

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    29.May.2021 | FEATURES / FOOD / SPOT

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    From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs

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    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You're sure to discover something new and exciting about Matsuyama in this series.

    The Mitsu Ferry, managed by Matsuyama City, has been running for over 500 years

    We've covered much about the land in this series, so in Episode 7 of All About Matsuyama, we're heading to the sea. Mitsuhama Port sits in the western part of Matsuyama, Ehime. Mitsuhama is a port town that flourished during and following the Edo Period as the 'front door to the ocean.' Visiting the town is a trip down memory lane as there are still pseudo Western-style buildings from the Meiji and Taisho periods that suffered damage from the war, as well as traditional Japanese houses, and more. The Mitsuhama Shotengai shopping district was once a bustling place for the fishing and trade industries. Today, buildings have been renovated and taken on new managers who have turned places into stylish cafes, galleries, and other businesses, creating a quaint mix of new and old.   Matsuhama Port is a 15-minute car ride from Matsuyama Station, which itself is connected to other must-visit spots we've covered in this series such as Matsuchika Town and Gintengai. If you're looking for a place to walk around, the port area is somewhere you can really stretch your legs. It's right outside Mitsu Station from where you can see Mitsuhama Shotengai lined with concrete shops. The street has an old-timey Japanese nostalgic feeling to it. The number of young people frequenting the local shops and houses that have been renovated into various stores is on the rise which is changing its image from a former port town to a hip place to go for shopping. In the summer there are firework festivals and events held by the shopping district, so it's quickly becoming one of Matsuyama's new tourist spots.

    A luxurious sea bream meshi-zen set meal

    If you're strolling through Mitsuhama Shotengai, one place we absolutely want to recommend people visit is Taimeshi, a restaurant that set up shop inside a Japanese house that's registered as a Tangible Cultural Property. They have only one order on the menu as pictured above: the Taimeshi-Zen, a sea bream set meal, which is made even more enjoyable by the restaurant's elegant decor.

    Mitsuyamayaki is a fast food delicacy of Mitsuhama

    Everyone needs to try the local fried food as well. The most popular is their okonomiyaki, a common food in Japan. However, the type served in Mitsuhama, known as Mitsuhamayaki, is a little different from the Osaka or Hiroshima styles. They load the batter with noodles and garnish with chikuwa fish-paste, an ingredient long-loved in Mitsuhama, and the secret ingredient—fish flakes. Beef is used as the meat filling. The result is the kind of flavours you'd imagine tucking into in a port down. Each restaurant that serves Mitsuhamayaki serves theirs with their own original sauces too, so no two places will be exactly the same. Try several to compare the tastes.   Something else that can't be passed up when visiting Mitsuhama is the Mitsu Ferry, a boat with a 500-year history that rides up and down the river and is free of charge. Not only has it been used since the Muromachi Period for transporting goods, it also enjoys 40,000 passengers every year having been recognised as a tourist spot in recent years.   Baishinji Station, which is right next to Minatoyama Station and is how you get to the Mitsu Ferry, is known for being the location of the final episode of the 1991 Japanese drama series Tokyo Love Story. There, visitors can also gaze at the gorgeous view of the Seto Inland Sea, pay a visit to Baishinji Garden to enjoy the plum and cherry blossoms, and more.   Matsuyama is vast and full of many places to enjoy. Mitsuhama is one of these locations and is easily accessed by train from the city centre. It's a tranquil place where you can feel both the preserved old atmosphere and the modern changes. It's sure to continue growing as one of the city's must-visit sightseeing spots.
  • All About Matsuyama | Episode 6: Feast Your Eyes Upon the City’s Food

    28.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You're sure to discover something new and exciting about Matsuyama in this series.   One of the biggest attractions to anyone travelling abroad, or even domestically, is the food. In Episode 6 of All About Matsuyama, we give you a mouth-watering tour of Matsuyama's food scene. Every area of the city is bursting with flavours to be savoured, so here's our list of places we can't recommend enough, all located around Okaido Shopping Street, Matsuyama Gintengai, and Matsuchika Town.  

    Higiriyaki

    Higiriyaki is a sweet local treat from Matsuyama with chewy skin and filled with hot adzuki bean paste

    The first delectable treat MOSHI MOSHI NIPPON recommends begins at a shop in Okaido Shopping Street. The 'higariyaki' is a local food that was first created during the Taisho period in Japan and is also the name of the shop that sells them. It's said that the first higariyaki was made at Zenshoji Temple which is located in front of Matsuyama Station. The temple is nicknamed "Ohigiri-san," and the dessert's name derives from the Higiri Jizo god that is worshiped there. Its dough is made with high quality wheat flour and eggs and is stuffed with an azuki bean paste recipe that has been preserved and passed down since it was first created. You get to see the higiriyaki being made fresh before you when ordering one.  

    Noma Kajuen noma-noma

    Every cup of their refreshing juice is freshly squeezed

    Noma Kajuen noma-noma is a juice and gift shop managed by Noma Kajuen, a fruit grower in Ehime which ships tasty mikan oranges around Japan. noma-noma not only serves fresh juice but ice creams, parfaits, drinkable jelly, and other takeout items too - all made with mikan. They have plenty of fruity gifts too, so don't pass up the opportunity to try some sweet Ehime mikan.  

    Roken Manto

    The only place left making steamed bread with koubokin yeast fungus

    Next on the menu is Roken Manto which is famous in Matsuyama for its steamed bread. This bread is made with koubokin yeast fungus and has been since 1931. No preservatives or other additives are used so they don't have a shelf life - you can only buy and eat them from here. The bread was adapted in Kurashiki from the Chinese steamed bun to cater to Japanese palettes. Fillings include pinto beans, raisins, cheese, cocoa, and more. None are overly sweet so make for a nice easy bite. They are particularly popular with male customers who you often see in droves buying them in the evenings and late into the night.  

    Nabeyaki Udon Asahi

    A bowl of their sweet udon will leave you feeling happy

    We're moving locations now - towards Matsuyama Gintengai. Nabeyaki Udon Asahi is a famous udon bar in Matsuyama known for its sweet tasting nabeyuki udon, something of a soul food to the locals. The restaurant opened in 1947 and has been frequented by locals since. Their udon is simple but delicious, made with a sweet broth, chewy noodles, kamaboko fish paste, chikjuwa fish paste, and boiled egg. The restaurant itself has a retro vibe to it which serves as the perfect setting for your bowl of udon. It will definitely have you wanting a second visit. One thing to note is that the restaurant closes once all noodles have been served, so we recommend visiting in the early afternoon.  

    Usuzumi Yokan

    The quality of the adzuki beans elevate this dessert to sublime new heights

    The usuzumi yokan is a famous sweet of Matsuyama which was first made over 1,000 years ago when Empress Jito visited Dogo. Its surface has a sheen to it, and inside are white beans made to look like cherry blossom petals, giving it an extravagant appearance. It's a sweet famous across Japan having won awards at national confection competitions. You can order them to have-in at this cafe if you like - and their gorgeous Tobe ware plates are available to buy too. Both would be great as souvenirs bought together.  

    Tonkatsu Katsuyoshi

    The crunchy, mouth-watering tonkatsu is nice and light and not fatty at all

    Last up on our list takes out to Tonkatsu Katsuyoshi in Matsuchika Town. They serve up some seriously succulent and juicy meat covered in a crunchy layer and served with an in-house sauce. Their menu is long, and all set meals come with a bowl of grated Japanese yam soup. Matsuchika Town is full of popular eateries with lots of takeout items to enjoy, so we recommend visiting there before moving away from the station area.   Matsuyama is loaded with restaurants so you'll never go hungry. The places on this list, and many others, are waiting for your arrival.