Starbucks Reserve® Roastery Tokyo Releases Merchandise in Collaboration With BEAMS

18.December.2019 | FASHION

Starbucks Coffee Japan has collaborated with BEAMS Creative Lab (ビームス創造研究), which is led by Kazuyoshi Minamimagoe, Senior Creative Director at BEAMS, to release a collection of merchandise to celebrate the coming New Year. The items arrived at Starbucks Reserve® Roastery Tokyo on December 17.

Since opening on February 28, 2019, Roastery Tokyo has collaborated with BEAMS Creative Lab on three separate occasions to release collections of merchandise themed on “Play,” “Travel,” and “Go out!” respectively. They have proven popular with both Japanese and foreign customers. For this fourth collaboration, the theme is “Lucky Charms.”

The line-up of items range from classic Japanese New Year’s celebratory items like pochibukuro mini envelopes and a towel with a New Year’s greeting design on it to Roastery Tokyo-exclusive Kewpie dolls coloured copper and silver like the roasters in the coffee shop.

Look over the past year and beckon the New Year with a cup of coffee at Starbucks and some festive goodies.

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    Starbucks Nishitokyo

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    ©yuka/とーとつにエジプト神プロジェクト

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    Cafe Wagon Schedule
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    AR Kiki & Lala Tree

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    ©‘76,’20 SANRIO  著作(株)サンリオ

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    © 2020 Pokémon.©1995-2020 Nintendo/Creatures Inc./GAME FREAK inc.
    Pokémon, ポケットモンスター, and ポケモン are registered trademarks of Nintendo, Creatures Inc., and GAME FREAK inc.
    © Nintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku
    © Pokémon © 2020 Pikachu Project

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