Summer Wars 10-Year Anniversary Pop-Up Store To Open At Tokyo Otaku Mode TOKYO, Shibuya PARCO

15.January.2020 | ANIME&GAME / SPOT

A 10-year commemoration pop-up shop for the film Summer Wars is set to open at Tokyo Otaku Mode TOKYO on floor 6 of Shibuya PARCO. The pop-up shop will open at 10:00 am on January 24, 2020, as a collaboration between Studio Chizu and Tokyo Otaku Mode TOKYO.

Summer Wars was director Mamoru Hosoda’s first original long-length film and was released in 2009. Hosoda also directed the 2018 film Mirai no Mirai which was produced by the Academy Award-nominated animator Studio Chizu. To commemorate Summer Wars, the film will return to cinemas in 4DX and there will be a range of events that will run until the summer of 2020.


With the Summer Wars commemoration project called ‘UPDATE’ set in place, fans can discover new ways to enjoy the world and characters of the film at the pop-up shop. The new line of merchandise includes six 10-year commemoration items.

Cushion (John/ Yoko): ¥4,800 Each (Before Tax)

The guardians of Oz are now cute and cuddly cushions!

Oz Rug: ¥4,800 Each (Before Tax)

This large 160cm-diameter rug displays the beautiful panoramic view of Oz. You can use it as a floor rug, a sofa throw or even a picnic blanket. 

Wooden Avatar Figures: Kenji’s Original Avatar, Kenji’s Hacked Avatar, King Kazma: ¥4,600 Each (Before Tax)

The avatars seen in Oz have now turned into adorable wooden figures. 

The Key to Oz Necklace: ¥12,000 (Before Tax)

This necklace is themed around the key to Oz that appears after Love Machine stirs up trouble with Kenji. 

Natsuki Earrings: ¥12,000 (Before Tax)

After Natsuki challenges Love Machine to a cyber card game and wins, she is presented with a rare and lucky item by the guardians of Oz. These earrings replicate the appearance of this rare item. 

Kenji Avatar-themed Uki Hoshi ¥800 (Before Tax)

These roasted mochi snacks are coated in honey. Although they look like candy, they enjoy a moderate sweetness.

Summer Wars Premium Art Pouch: ¥300 Each (After Tax)/ 6 Designs Available

The popup shop also has plans to sell Summer Wars Capsule Toys and pouches with premium designs at the front of the shop from the start of February. There will be a variety of six pouch designs in total, each one being a 10-year commemoration design. This is perfect for any Summer Wars fan.

For every purchase at the popup shop that is ¥1,000 (After Tax) or over, customers will receive a free Tokyo Otaku Mode TOKYO-limited Avatar Badge (30 designs available). Waiting to see which badge design you get will add extra excitement to your shopping experience. 

*The purchase of capsule toys does not count towards this.

Shibuya PARCO is the place to go to discover new culture. If you’re a Summer Wars fan, make sure to visit the brand new pop-up shop.


*As the merchandise is still being developed, they are subject to change.


  • Tokyo Otaku Mode TOKYO Collaborates With Hatsune Miku at Shibuya PARCO

    23.December.2019 | ANIME&GAME / SPOT

    Tokyo Otaku Mode Inc. is opening a pop-up shop in collaboration with Hatsune Miku at Tokyo Otaku Mode TOKYO which is located on the 6th floor of Shibuya PARCO in Tokyo.


    The shop will be open from December 27 until January 19 next year. Japanese illustrator hakusai is on board to illustrate the designs for the shop itself as well as the shop-exclusive merchandise. The design features Hatsune Miku, Megurine Luka, Kagamine Rin and Len, KAITO and MEIKO wearing traditional Japanese dress.

    Acrylic Stands – ¥1,200 Each (Before Tax)

    Mini Towels – ¥700 Each (Before Tax)

    There are 10 original and exclusive pieces of merchandise with various designs to choose from. Plus, customers who purchase over ¥3,000 (tax included) worth of items will receive a special Vocaloid sticker.


    The Snow Miku Sky Town store at New Chitose Airport in Hokkaido is also collaborating with the pop-up shop where they will sell select merchandise from Snow Miku Sky Town.

    Those of you looking to get your hands on some limited-edition Vocaloid goodies will want to roll on up to Tokyo Otaku Mode TOKYO before the pop-up shop closes.


    *The items shown in the photos above are of products in development. Actual products are subject to change.

    Art by hakusai  © Crypton Future Media, INC.  

  • Tokyo Otaku Mode Opens Its First Real Life Shop at Shibuya PARCO

    19.June.2019 | ANIME&GAME / SPOT

    Tokyo Otaku Mode (or TOM for short) is opening up their first real life shop on floor 6 of Shibuya PARCO. The shop’s theme is JAPAN CULTURE and its grand opening will occur around the end of November 2019.

    Staying true to their core value of spreading Japanese pop culture to the rest of the world, the real life shop Tokyo Otaku Mode TOKYO will continue to sell its lines of original goods themed around anime, manga, games and much more. This boutique is a long-awaited opportunity for many fans, who will finally be able to purchase their favourite character-themed goods in person.


    Shibuya PARCO is known for its cutting-edge fashion, art and music culture. As the building is undergoing some major renovations, Tokyo Otaku Mode seized the opportunity to implement their trending otaku culture. Now, pop culture will be spread even more in Japan as well as overseas.


    Check out Tokyo Otaku Mode to experience the trendiest Japanese pop culture!

  • “Summer Wars” Exhibition to be Held in Thailand at Animate Bangkok!

    18.August.2017 | SPOT

    It has been 8 years since “Summer Wars” was released back in 2009. Directed by Mamoru Hosoda, the film went on to become an international hit, being distributed in over 90 different countries including the US, France, UK, Germany, Australia, South Korea, Taiwan, Hong Kong and more, and was one of the first feature length animated movies to be shown at the Berlin International Film Festival, the world’s third biggest film festival. It has gained much attention overseas and Hosoda has been praised by critics around the world.



    Due to popular demand displayed by passionate fans of the film, a special “Summer Wars” exhibition will be set up at “Animate Bangkok” in Thailand.


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    The gorgeous original illustrations, background, character setting, story boards and more will be shown outside Japan for the very first time. Fans have also expressed their desire to see “Summer Wars” on the big screen, so as part of the exhibition, it will be shown in the movie theatre absolutely free. After the screening, a talk is scheduled to be held by Summer Wars producer Yuichiro Saito of Studio Chizu, an animation studio that was established during the production of Hosoda’s own “Wolf Children.”


    The exhibition will feature merchandise designed by Takashi Okazaki, who was responsible for the designs of numerous avatars that appear in the film, including King Kazuma and Love Machine. There will also be brand new Summer Wars merchandise up for grabs which you can only get in Japan.


    Although Thailand is in Southeast Asia, Japanese anime is very popular over there. There will be an event titled “Anico” by the Thailand publisher and Japanese publisher running at the same time.



    If you have plans to visit Thailand and are a big Summer Wars fan, then make sure to drop by Animate Bangkok on your visit.



    ▶︎Comment from the manager of Animate Bangkok

    “Animate opened its doors in Thailand in February 2016. Once year has passed, and I feel that Japanese pop culture, such as anime and manga, are spreading at a rapid pace in Thailand. And now, because “Summer Wars,” a Japanese animated film, is being shown once more here in Thailand after being shown in the past and proving to be remarkably popular, I hope that all Thai fans of anime can enjoy the screening while also getting close and personal with the wonder of Japanese animation. That’s why we have planned this screening. I dare say that the main thing reason for holding this screening is because we want people who could not see the film when it was shown in theatres previously the beautiful aesthetic of the scenery and the virtual world in which Summer Wars is set.”



    Running: Saturday September 9, 2017 to Sunday September 10, 2017

    Location: Animate Bangkok store, Mahboonkrong Center (MBK) 7F

    Event: Screening (free) at 14:00-16:00 in the MBK Cinema

    Talk Event: 16:30-17:30 <MBK 5F *ANICO>



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